Last Hours Before Fujifilm’s Second Price Increase Kicks In – But Amazon Still Sells Some Gear at Pre-Tariff Prices

X-T5 going to cost $1,999 starting August 30
X-T5 going to cost $1,999 starting August 30

These are the last hours before the second Fujifilm price increase.

Fujifilm has officially declared to various news outlets that on August 30 there will be further price increases. According to information we have gathered, the list of price increases should be the one you can see below.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF70-300mm* – $799 (currently $899 – was $799 pre-tariff)
    *note: the XF70-300 is sold by third party sellers
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Still resisting at Amazon is also the anti-deal :)

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

Why This Guy Shoots ISO 500 Most of the Time — And Says You Should Too (If You Shoot Fujifilm)


 go to minute 10:28 of the video for the part where the useful feature to reduce editing is covered – includes sample images

Down below there are a few YouTube videos covering the DR expansion features on Fujifilm cameras.

In the first video, the guy straight out recommends you to shoot ISO 500 most of the time, which unlocks the DR400 feature.

In short: Fujifilm offers a few options to expand dynamic range:

  • DR200/DR400
  • DR Priority
  • HDR

They all work a bit differently and if you want to know all the details (as well as tips and tricks on how to make the best out of them), I can highly recommend Rico Pfirstinger’s excellent Fujifilm books.

I personally use DR200/DR400 most to get the most JPEG dynamic range in-camera which is perfect for travel or family shots where I don’t want to spend hours editing later.

Of course this requires me to shoot often at ISO 250 (DR200) or ISO 500 (DR400), but noise at those levels is negligible.

Also, I feel that with every sensor generation, Fujifilm has improved on how DR200/DR400 files look like (more natural) and with the 40MP sensor the results are the best so far.

Overall, the combination of Fujifilm film simulations, DR200/400 (and another feature that I might touch on in another article), are a game changer for me as far as reducing editing time on the computer.

Just to be clear: I still—and always will—shoot JPEG+RAW. As much as I trust the in-camera results for most of my needs, there are always a few images I might want to print. And for those, I like having the RAW backup, in case I need the full flexibility of a RAW converter to handle a particularly challenging shot.

Finally, as a reference, here are the minimum ISO requirements for the DR-function on different X-Trans sensors:

DR on 40MP (X-T5 & Co)
DR200 is available at sensitivities starting from ISO 250 and above
DR400 is available at sensitivities starting from ISO 500 and above

DR on 26MP (X-S20 & Co)
DR200 is available at sensitivities starting from ISO 320 and above
DR400 is available at sensitivities starting from ISO 640 and above

DR on 24MP (X-E3 and Co)
DR200 is available at sensitivities starting from ISO 400 and above
DR400 is available at sensitivities starting from ISO 800 and above

The Videos

Will Fujifilm’s Upcoming Second Price Increase Revive Interest for the Original XF16-55mmF2.8 R WR?

We reported that Fujifilm will again increase prices on plenty of Fujifilm X and GFX gear (full list below).

Not affected by any increase is the original Fujinon XF16-55mmF2.8 R WR.

In fact, it is still sold for $999 at BHphoto here and $989 Amazon here (via third party). Other stores like Adorama here and Nuzira still sell it for $1,199.

So starting August 30 we will have a $400 price difference between the two lenses, which might revive the interest for the original XF16-55/2.8, which really struggled to sell even at rebated price after the launch of the XF16-55mmF2.8 MK II.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

 

Fujifilm X-T30 III – More Than Just a Name Change?

So, we told you that the Fujifilm X-T30 II successor won’t be called Fujifilm X-T40, but Fujifilm X-T30 III.

And this made some panic. So let’s talk about it.

At a first glance this might seem like a very negligible detail, but let’s try to understand why Fujifilm picked X-T30III over X-T40 or X-T300.

Take a look at the Fujifilm X-T30 vs X-T30II specs comparison.

You will notice that the specs are identical, except for one minor detail: the X-T30II has a better LCD screen.

So, at least with the jump from X-T30 to X-T30II, the “MKII” indicated a negligible specs bump.

Now, some feared that following the same scheme, also the jump from X-T30II to X-T30III will mean a negligible specs boost. But I don’t think that will be the case.

You see, the X-T30II was born during the global parts shortage caused by COVID. To keep production of the X-T30 running at a steady pace, Fujifilm had to adapt and use whatever components were available—in this case, a higher-resolution LCD. That small change was enough for Fujifilm to rebrand the camera as the X-T30II.

In short: it was just a name change… and I think this won’t be the case this time.

You see, unlike the X-T30II, the upcoming Fujifilm X-T30III isn’t the result of a parts shortage. It emerges from a clear need Fujifilm has identified: a more affordable, lower-tier model that still offers an electronic viewfinder.

That’s why I believe this time the upgrade will be more significant. Most of all, I expect it to feature Fujifilm’s 5th-generation processor, the latest firmware, and an overall boost in specifications—all driven by these two key improvements.

But since price matters, Fujifilm could choose to save costs in other areas—for example, by keeping the X-T30II’s exact same body, with no design changes like those seen on the X-T50. The trade-off? No IBIS.

But that’s all just speculation.

What’s sure is that it will be called Fujifilm X-T30 III and it will be launched in 2025.

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6 Days Left Before Fujifilm’s Second Price Increase – Amazon Still Lists Surprising XF/GF Lens Deals

On August 30, Fujifilm will implement yet another price increase in the USA, affecting a wide range of X, GFX, and Instax gear.

This marks the second price hike this month, following the one that already took effect on August 1.

Interestingly, some Fujifilm X and GFX gear on Amazon is still listed at the pre–August 1 pricing. While certain items have already sold out, a few are still available at the original lower price—at least for now.

  • XF 8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
  • XF 16mmF2.8 – 11% discount ($399 instead of $449)
  • XF 10-24mmF4 – 9% discount ($999 instead of $1,099)
  • GF 80mmF1.7 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
  • GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
    *note: the GF120mm is sold by third party sellers

Some gear at Amazon is sold at even lower price than the original launch price.

  • XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff)
    shipped and sold by Amazon.com with free 30 days return policy
  • XF70-300mm – $759 (currently $899 – was $799 pre-tariff)
    shipped and sold by Amazon Japan
  • XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff)
    shipped and sold by Amazon Germany

I’m not sure whether import taxes apply when ordering gear from Amazon Germany or Japan. What I do see is that Amazon lists free shipping—but to be safe, double-check at checkout to avoid any unexpected import fees. In any case, we always recommend using your local Amazon branch—for our US readers, that means Amazon USA.

With that said, below you’ll find the complete list of upcoming price increases.

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

INSTAX NEW PRICE STARTING AUGUST 30

The Fun Fujifilm X-E5 Exceeds Expectations — And Real-World Use Crushes EVF Complaints

One of the huge critics to the Fujifilm X-E5 was the LCD screen that, at least on paper, did sound disappointing and made some people outrageously upset.

Well, that was at least until we found out that the on paper superior LCD screen of the Sony A7CR is actually worst than the on paper weaker screen of the Fujifilm X-E5, for the reasons we reported here.

Another spec on paper that triggered anger among the community was the EVF, which is the one of the Fujifilm X-T50 but many got mad about it not being bigger and having a higher resolution.

Well, that’s the same concern that Rumle Skafte had (first video below), as he wears glasses and uses the EVF 99% of the time, especially when he works in theater.

So, how did the EVF perform?

Not only he had no issue with it even wearing glasses, but he even loved some aspects of it, namely the new classic display mode (an instant favorite).

You can read the summary of his video and watch his creatively edited video below.

And there will be more reviews below.

X-E5 In Stock in at:

STOCK CHECK

Fujifilm X-E5 Reviews

** CLICK HERE to Read the Rest of the Article **

List of Fujifilm Instax Gear Price Increase Effective August 30

We told you which Fujifilm X and GFX gear will get a price increase on August 30. You can check out the full list here.

But also Instax gear will get a price jump in USA due to tariffs. Here is the list with the new price:

INSTAX NEW PRICE STARTING AUGUST 30

Fujifilm X/GFX NEW PRICE STARTING AUGUST 30

** CLICK HERE to Read the Rest of the Article **

Full List of X and GFX Price Increases Starting August 30

Earlier today we reported how Fujifilm said to some news outlets that prices for certain Fujifilm gear will go up on August 30.

Well, I think we can now share the full list of price increases that will come into effect August 30.

Not all X cameras and lenses will get a price increase. What’s not in the list below is safe.

On the GFX front, pretty much everything will get a price bump.

The biggest price jump (+30%) will go to all sorts of Fujifilm accessories, which I guess are still all made in China.

Of course that’s for now just a rumor. All I can say is that last time we were spot on with the list of price increases. It does not mean that we will be also this time, but it might explain why I am confident enough to share it.

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

There could be typos in the list, but I tried to put it down as good as I can in the short time I have right now.

Fujifilm Announced Further Price Increases Coming August 30

On August 1st Fujifilm did increase prices on plenty of X and GFX gear.

We already warned you that further prices increases are planed, but at the time of that article we knew only about instax gear price increases.

Well, Fujifilm has now issued a statement (read below) to several news outlets such as PetaPixel and DRPeview.

The global marketplace continues to present business challenges, driven by the volatile market conditions facing manufacturers, retailers, and consumers alike. With these changes and the instability of the marketplace, we have made the business decision to further adjust prices to accommodate for these global changes. As we navigate the current market situation, Fujifilm is doing all we can to work with our retailers and consumers to weather this storm together. We appreciate your continued support.

Last time the price increases ranged between 8 to 15%, with only one item seeing a hefty 43% price increase.

Last time the Fujifilm X-E5 and Fujifilm X half were not affected by price increases, and it seems that also this time the X-E5 and X half won’t get any price hike.

How much could the price increase be this time?

Well, given that the Fujifilm X-E5 costs $1,699 and the its DSLR styled clone, the Fujifilm X-T50, costs $1,599, it could well be that the X-T50 gets a further $100 price jump, hence a further 6% price increase. But that’s a speculation of mine.

I guess US residents now have less than two weeks left to purchase their gear at current price and avoid even worst surprises.

List of August 1st Price Increases
(more price increase to follow August 30)

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

.

Fujifilm Dominates Japan’s MAP Ranking: X Half Leads Again, 4 Fujifilm Models in Top 10

For the second month in a row the Fujifilm X half is on top of the MAP camera ranking in Japan. And that, by a very large margin on the second placed camera.

Overall, out of the top 10, four cameras are coming from Fujifilm.

  1. Fujifilm X half
  2. Sony A7C II
  3. Nikon Z5II
  4. Ricoh GR IIIx
  5. Fujifilm X-M5
  6. Fujifilm X-S20
  7. OM System OM-5 Mark II
  8. Sony A7IV
  9. Canon EOS R6 Mark II
  10. Fujifilm X-T5
  11. Nikon Z50II

via Map Camera