Last-Second Fujifilm Best Sellers – Before Prices Go Up in 2 Days (in USA)

A few days ago, we informed you that Fujifilm will raise prices on almost all X and GFX gear, and we also shared the full list of upcoming prices here.

I’ve now checked on what’s been selling best through FujiRumors affiliate links—and here’s the current top-selling gear, just two days before the price hike takes effect.

If there’s anything you’ve been thinking about getting, now’s the time to grab it at the current lower price.

NOTE: All the price increases listed below apply – obviously – only to the U.S. market. That’s why I’m sharing prices in U.S. dollars only—not in euros, yen, or any other currency. Will other regions see increases too? I don’t know. I have no info so far. My guess (not rumor) is that so far price increases are planed only for USA.

  1. Fujifilm X-T5
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  2. XF70-300mmF4-5.6 R LM OIS WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Moment / Paul’s Photo
  3. NP-W235
    BHphoto / Amazon / Adorama / Moment
  4. XF18mmF1.4 R LM WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Paul’s Photo
  5. X-S20 body
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  6. XF16-55mmF2.8 R LM WR II
    BHphoto / AmazonUS / Adorama / Moment / Nuzira / Paul’s Photo
  7. NP-W126S
    BHphoto / Amazon / Adorama / Moment

Of course the list is heavily influenced by the disastrous stock situation with Fujifilm gear – availability is tight, and many people are simply snapping up whatever they can still find in stock. For example, I bet that if the X100VI would be available anywhere, it would be on top of the list.

How to Avoid Dubious AI Fujifilm Camera Guides – and Some Great Fujifilm Books You Can Trust

 

Dubious Guides are Spreading

We’ve already exposed how completely fake, AI-generated Fujifilm rumors are spreading like wildfire on YouTube.

Fake rumors aren’t new (just now there are many more thanks to AI) —but what is new is the rise of entire ebooks written by AI, in our case Fujifilm camera guidebooks.

Some have unfortunately purchased AI-generated guides, and little it helps them if later on they leave 1 star reviews, as the damage is done and their money is gone already.

Now that these fake guides are starting to appear in the Fujifilm space too, I want to make sure you don’t fall into the trap. So let’s take a look at how to spot the fakes—and how to find real, trustworthy Fujifilm books that are actually worth your time.

To start, let’s examine one of the most recent examples: the AI-generated “guides” for the Fujifilm X-E5.

  • Fujifilm X-E5 Master Guide
    The book was published on June 18, just six days after the announcement of the X-E5. It spans hundreds of pages, produced in only a few days. The cover features a fake image of the X-E5, with the typical AI-generated flaws—like distorted lettering on the lens. So either the author has put all the effort into writing a genuine X-E5 guide by himself, but then went lazy with the cover and used an AI generated image, or the entire book is just AI generated
  • Fujifilm X-E5 User Guide
    The author claims to have used the X-E5 on assignment, yet the book’s cover features a fake, AI-generated Fujifilm camera image. Same as before: either he tells the truth and used the X-E5 and wrote the guide and only the image is AI generated, or the whole book is AI-generated

Sometimes though, it’s not as easy. For example, the cover image might show the real camera and it all looks legit at a first glance. Example:

The cover features a real X-T50, and even the reading sample—though likely AI-generated—might look convincing at first to somebody who is not very familiar with Fujifilm cameras yet.

But here’s the trick: always check the author’s background. In this case, you’ll see that Pearson C. Brooks has published dozens of “guides” in just a few days, covering all sorts of gear and topics. Unless he’s writing a book a day, it’s not unsafe to assume the content might be AI-generated. Also, by checking his other books, we can see he wrote a Leica M11 guide using a Fujifilm GFX100RF as cover image, which does not really speak for quality content curation.

There are countless examples like this out there, so please be cautious. When in doubt, do not buy.

Stick with trusted authors—those who have a proven track record, real hands-on experience with the gear, and a genuine connection to the photography community. Your time (and money) deserves better than AI fluff.

The Truly Good Stuff

In this regard, I can totally recommend Rico Pfirstinger’s Fujifilm books. But there is lots of other good stuff out there, such as:

Then there are 3 free ebooks published by Fujifilm (requires to join Fujifilm newsletter).

  • How to make better travel photos – see here
  • Picture Perfect Portraits –  see here
  • Six Speedlite Techniques to Create better Photos – see here

If you have any Fujifilm related ebook to recommend, feel free to drop it in the comments down below.

Fujifilm X-T6 with Geolocation :: X-Pro4 Thumb Winder :: Recipe Sharing via QR Code :: New Lens Hood for XF150-600 – FR-Readers Wishlist Corner

This is Part 2 of the FR-readers wishlist corner. You can read Part 1 here.

by Craig

[NOTE: here on FujiRumors we investigated the idea if the X-Pro4 should feature a thumb winder similar to the one of the Fujifilm X half. FR-reader Craig added the following question to it.]

Patrick, would it be possible to add a survey that says: “Would you like a REAL, MECHANICAL thumb winder, like the one on the Epson RD-1? NOT a multi-functional. But one that is actually necessary to take the next photo on the X-Pro4 (or whatever they will name it). OR, perhaps, on a specialty Fuji rangefinder. I’d buy it if they did it right like Epson.

Thumb Winder on Fujifilm X-Pro4

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by xerograph

may I suggest a post about a topic for a post that may be not so important, but nevertheless bothers me since the introduction of the Fuji XF 150-600 mm zoom lens?

It’s that ugly black, cheap plastic lens hood that was delivered with that lens. It seems that Fuji included a new designed lens hood with the XF 500 – and wouldn’t it be nice if they would offer an accessory lens hood in the same design for the XF 150-600? Fuji offers square metal premium lens hoods for their XF 18 / 23 /33 lenses as an alternative – so why not a better premium hood for the XF 150-600?

by Anonymous

** CLICK HERE to Read the Rest of the Article **

REPORT: Fujifilm Price Increase Coming Soon (also on X-E5): Order Now to Lock the Price! – UPDATED

UPDATE: here is the list of price increases – X-E5 might be safe

FR-reader Alejandro has received the message you can see above from the Moment customer service:

Fujifilm just let us know they’ll be increasing the prices of some of their products soon, so l’m reaching out to assure you your order will be unaffected by the increase. Since you placed this order with us before the increase was announced, we’re be honoring your purchase price and eating the cost of the increase

I guess this was to expect. In fact, we’ve already seen hints of this: the X half launched at $850 instead of the planned $700, and the Fujifilm X-E5 is priced like the X-T5 in the U.S., unlike elsewhere where it is priced like the X-T50.

Older gear stayed stable thanks to pre-tariff stock, but that’s running out. Now, with higher import costs kicking in, Fujifilm appears to be officially adjusting prices.

But here is the thing:

When I asked Alejandro for which gear he got this notice, he told me:

this is for the silver X-E5 with kit lens

Now, we told you a few weeks ago that price adjustments on Fujifilm X-E5 can’t be ruled, since it’s now subject to a higher tariff rate than when it first launched.

Maybe that’s also why Amazon US de-listed the X-E5 from their website. They could be waiting for the price increase to become official and then list it again with the new price.

Anyway, if Alejandro’s report to FujiRumors is accurate, then we could be just days away from a price increase.

Also at risk of price increase might be all that gear announced before the tariffs and that is now running low on stock at the US warehouses, so we are talking of Fujifilm GFX100RF, Fujifilm X-T50, X-M5, X-T5, X-H2, X-H2S and more.

And I guess also plenty of GF and XF lenses will get a price increase.

To be clear: there is no official Fujifilm statement as of yet. It’s just an information that has been passed from a store to a FR-reader, who then passed it to me.

However, at this point my advice is: if you’re planning to buy and Fujifilm gear, (pre)order it now to give yourself the best chance of avoiding the potential imminent price hike.

If I get any updates I will let you know.

Fujifilm Italy Says There Won’t be Any Lower Resolution GFX-RF and No Conversion Lenses for Fujifilm GFX100RF

Today I was listening to an older podcast with Fujifilm Italy about the Fujifilm GFX100RF.

It was an overall interesting podcast that I invite you to listen if you are fluent in Italian (link below).

But for the purpose of this article I would just like to highlight two things that have been said by the Italian Fujifilm manager.

  • no lower resolution Fujifilm GFX-RF coming
  • the X100VI has the Fujifilm WCL-X100 and TCL-X100 converision lenses, but Fujifilm won’t make any conversion lenses for the GFX100RF (the manager did sound absolute sure about this)

I can only hope that third parties will jump in and offer conversion lenses, just as they did with the Fujifilm X100VI, where we have various third party conversion lenses:

You can listed at the podcast at Discorsi Fotografici here.

Fujifilm Dominates MapCamera Sales Ranking in June

MapCamera (one of the largest retailers in Japan) has shared the list of the top 10 selling cameras in June:

  1. Fujifilm X half
  2. Fujifilm X100VI
  3. Fujifilm X-M5
  4. Nikon Z5II
  5. Ricoh GR IIIx
  6. Nikon Z50II
  7. Sony α7C II
  8. Fujifilm X-T5
  9. Canon EOS R6 Mark II
  10. Ricoh GR III

The Fujifilm X half wins with a large margin on the second camera and with the charcoal version being the most popular one. Now there is a shortage on X half cameras at MapCamera.

Fujifilm X100VI and X-M5 keep being very popular.

The Fujifilm X-T5 was pushed back into the ranking thanks to a cashback campaign running in Japan.

via mapcamera

Last Amazon Prime Deal Day… Top 10 Selling Deals so Far

These are so far the top 10 best selling Amazon Prime deals on FujiRumors.

  1. Apple AirPods Pro 2
  2. SmallRig Fujifilm NP-W126S Battery
  3. SmallRig Fujifilm NP-W235 Battery
  4. SanDisk 128GB Extreme PRO SDXC UHS-II
  5. SmallRig Vintage Camera Wrist Strap
  6. SanDisk 256GB Extreme PRO SDXC UHS-II
  7. SmallRig Rope Camera Neck Shoulder Strap
  8. SmallRig Dual NP-W235 charger
  9. SmallRig X-T5 L-Shape Grip
  10. Samsung T9 Portable SSD 4TB

Runner up

Amazon Prime Pages

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

Fujifilm Batteries and Chargers

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

Deal Wars: Amazon, B&H, and Adorama Battle It Out with 4-Day Mega Sales

 

Competition is a beautiful thing — and today we see another great example of it.

Amazon has just kicked off its massive 4-day Prime event, but B&H Photo [here] and Adorama [here] aren’t letting Amazon steal the spotlight. They’ve launched their own huge 4-day sales to go head-to-head with the retail giant.

Some of the deals are exclusive to B&H and Adorama, while others match Amazon’s Prime pricing — like the Viltrox X mount lens deals currently available at B&H and also at Amazon here.

Here are the dedicated pages:

Of course, Amazon goes far beyond electronics.

Anyway, it might be worth taking a closer look — some of these deals are really solid. I’ve highlighted a few of the most interesting ones for you below.

Amazon Prime Pages

Fujifilm Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

Tariff Trouble Ahead? Why the Fujifilm X-E5 Could Be Most at Risk – and What You Can Do Now

New Troubles for Fujifilm X-E5

A few weeks ago we wrote an article in which we go through all the struggles the X-E line had to deal with.

Well, the challenges for the X-E line might as well continue with the Fujifilm X-E5.

And in today article I will try to give an answer to the questions some FR-readers made me about how the new tariffs could impact the Fujifilm X-E5 pre-orders.

The news is this: the U.S. set to increase tariffs on Japanese-made products from 10% to 25% starting August 1st. And I would not be surprised if the Fujifilm X-E5 could become one of the first victims of the new policy.

  • Disclaimer 1: This is a well-reasoned assumption on my part, but not a confirmed rumor or official information—so please treat it as speculation
  • Disclaimer 2: My assumption is based on the very likely scenario that, just like the X100VI, X-T5, X-T50, and X-M5, the X-E5 units bound for the U.S. market will also be manufactured in Japan to avoid the even riskier China tariff policy of the US (which at some point even reached 145%)

So, if Disclaimer 2 turns out to be correct—that is, if the Fujifilm X-E5 units for the U.S. market are indeed made in Japan (as is the case with the X100VI, X-T5, X-T50, and X-M5)—then it’s safe to assume that the X-E5’s launch price was likely calculated based on the current 10% tariff.

And that could be a problem.

Because the Fujifilm X-E5 is officially scheduled to ship on August 28. This means the units destined for the U.S. will likely arrive sometime in mid-August, well after the new 25% tariff goes into effect.

Any shipments arriving after August 1st (pretty much every X-E5 unit) would likely incur the new 25% tariff.

This puts the X-E5 in a particularly vulnerable position—probably priced under one tariff regime (10%) but potentially delivered under another (25%).

So, unlike existing made in Japan gear (X-T5 & Co) already in Fujifilm’s U.S. warehouses (or arriving there before August 1st), the Fujifilm X-E5 could be among the first products affected by the higher rate, putting upward pressure on prices.

Whether Fujifilm will absorb the extra cost or pass it on to customers remains unclear—but the risk of a price increase is real, and growing.

🔒 The Smart Move: Pre-Order the X-E5 Now to Lock in the Price 🔒

Given what we have discussed, it’s hard to ignore the risk of a post-launch price increase for the X-E5.

That’s why, if you’re seriously considering the Fujifilm X-E5, the best move right now mighe be to pre-order it as soon as possible.

By placing your order today, you’re not just reserving your camera—you’re also locking in the current price, which was very likely calculated under the existing 10% tariff structure.

So if the X-E5 is on your wishlist, don’t wait until August to make your move. Pre-ordering now might be the most cost-effective decision you can make.

And keep in mind: you’ll still have plenty of time to decide whether to keep your pre-order, since the camera isn’t shipping until August 28. Pre-ordering now costs you nothing, but it locks in the current price and protects you in case prices go up later. And in the unfortunate scenario that it goes up, also the price for second hand units will go up.

Amazon Prime Deals Launched: Save Big on Viltrox Lenses, Storage Media, Drones, Apple Products and More

 

Amazon Prime Pages

NP-W235 Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain: