Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

The Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (live event summary below).

LIVE EVENT COVERAGE BELOW

Down below the whole event summed up (refresh the page frequently):

  • X Summit starts
  • most compact GFX ever made
  • pursuit of functionality and design
  • capturing everyday moments
  • GFX100RF
  • RF stands for rangefinder style fixed lens
  • X100VI has been extremely popular
  • multiple production increases
  • because it is fixed lens, it is easy to use for everybody as secondary camera
  • so also the GFX100RF
  • brings new value to users and expands usability of GFX series
  • 735g
  • that’s lighter than X-T5 with kit lens
  • 35mmF4 lens
  • Fujifilm has contributed to photographic cultrure since 1934
  • EVF 0.84x magnicifaction and 5.76m dots
  • 3.15 inch 2.1 m Dot monitor
  • new GUI
  • Jonas Rask really likes the digital teleconverter lever
  • Jonas loves the aspect ratio dial
  • since its founding Fujifilm offered various film formats
  • turning aspect ratio into a creative experience
  • now 9 instead of previously 7 aspect ratios
  • Jonas shows a TX-1 and says he likes to shoot panoramic format. You see the scene differently
  • user experience is so important with GFX100RF. Aspect ratio dial is perfect example of this. A tactile experience you can’t get anywhere else
  • top plate from one aluminum block and shapest edges
  • GFX100RF designed to deliver satisfaction
  • leaf shutter
  • no compromise in image quality when it comes to lens design
  • new NanoGi coating
  • 20cm minimum focus distance
  • World Press Photo award winner thinks this camera will make large format the standard for documentary photography
  • first GFX with leaf shutter, making flash photography during day at any shutter speed possible
  • Autofocus algorithm was fine tuned specifically for this camera
  • available in black and silver
  • 4,899 USD
  • shipping April
  • GFX Eterna was used to film parts of the X Summit

Fujifilm GFX100RF Additional Image Leaked with Best View on Fixed GF Lens

So guy, a source has sent us another image of the Fujifilm GFX100RF.

This time we can recognize very well the size of the Fujinon GF35mmF1.4 lens.

Looks pretty compact if you ask me. Of course, if you want it faster, then you have to accept also a bigger lens, a heavier lens, a more expensive camera and all that comes with it. But evidently Fujifilm chose compactness.

And remember, the f/4 on GFX gives you about the same depth of field as the X100VI with its F2 lens, and people seem to be pretty happy with their X100VI.

Top Selling Cameras in Japan in February

These were the top 10 at Mapcamera in February.

  1. Fujifilm X100VI
  2. Nikon Z50II
  3. Ricoh GR IIIx
  4. Ricoh GR III
  5. Sony A7C II 
  6. Fujifilm  X-T50 
  7. Panasonic LUMIX DC-TZ99
  8. Nikon Zf
  9. Leica D-LUX8
  10. Sony A7IV

Also BCN* announced which cameras sold the most in the Japanese market in February. I marked in bold the Fujifilm cameras on this list:
*BCN collects data of about 40% of the Japanese electronics and online stores.

  1. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black
  2. Canon EOS R10 RF-S18-150 IS STM Lens Kit
  3. Nikon Z 30 Double Zoom Kit
  4. Canon EOS R50 Double Zoom Kit Black
  5. Canon EOS R50 Double Zoom Kit White
  6. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit Black
  7. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black
  8. Sony α6400 Double Zoom Lens Kit Black
  9. Fujifilm X-M5 XC15-45mm Lens Kit Silver
  10. Nikon Z50II
  11. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit Black
  12. Nikon Z fc 16-50 VR Lens Kit Silver
  13. Panasonic LUMIX G100D W Kit
  14. Sony α6700 High Magnification Zoom Lens Kit
  15. Nikon Z50II Double Zoom Kit
  16. Sony α6400 Double Zoom Lens Kit Silver
  17. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
  18. Canon EOS R50 RF-S18-45 IS STM Lens Kit White
  19. Canon EOS R100 Double Zoom Kit
  20. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
  21. OM Digital Solutions OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver
  22. Fujifilm X-T50 XC15-45mm Lens Kit Silver
  23. Panasonic LUMIX G100D K Kit
  24. Nikon Z 30 16-50 VR Lens Kit
  25. Nikon Z 50 Double Zoom Kit
  26. Canon EOS Kiss X10 Double Zoom Kit Black
  27. Fujifilm X-T5 XF16-50mm Lens Kit Silver
  28. Sony α7C II Zoom Lens Kit Black
  29. Canon EOS RP/RF24-105 IS STM Lens Kit
  30. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit White
  31. Sony α7C II Body Black
  32. Sony α7C II Zoom Lens Kit Silver
  33. Nikon Z f 40mm f/2(SE) Lens Kit
  34. Nikon Z fc 16-50 VR Lens Kit Black
  35. Nikon Z50II 18-140 VR Lens Kit
  36. Nikon Z50II 16-50 VR Lens Kit
  37. OM Digital Solutions OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit Silver
  38. Fujifilm X-T50 XC15-45mm Lens Kit Black
  39. Sony α6700 Body
  40. Canon EOS R10 RF-S18-45 IS STM Lens Kit
  41. Nikon D7500 18-140 VR Lens Kit
  42. Canon EOS R7 RF-S18-150 IS STM Lens Kit
  43. Sony α7C II Body Silver
  44. Nikon Z8
  45. OM System OM-3 12-45mm F4.0 PRO Lens Kit
  46. Fujifilm X-T50 Body Black
  47. Canon EOS R100 / RF-S18-45 IS STM Lens Kit
  48. Panasonic LUMIX G100D V Kit
  49. Nikon D7500
  50. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit White

Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.

Fujifilm GFX100RF vs X-Pro3 vs Leica Q3 approximate Size Comparison and Dimensions

Size Comparison

Andrea has made a video about the leaked images of the Fujifilm GFX100RF and has made an approximate size comparison between the Fujifilm GFX100RF, Fujifilm X-Pro3 and Leica Q3.

Of course these are very approximate size comparisons, so don’t take them as 100% accurate. But if the size comparison is accurate, then the GFX100RF would look about as wide as the X-Pro3 and Leica Q3, just a little bit higher.

But the more interesting thing is the lens. The one on the Fujifilm GFX100RF looks quite compact as opposed to the lens on the Leica Q3, which protrudes quite a bit from the camera body. This could ultimately make the GFX100RF a more pocketable solution than the Leica Q3, even though it has a sensor about 70% larger than the Leica Q3.

Dimensions

Also, FR-reader Matt compared the size of the Fujifilm GFX100RF to other cameras by aligning the width of the hotshot as seen in this image.

According to this, the size of the GFX100RF should be around 135mm (W) x 94mm (H).

For comparison:

Matt’s calculations more or less fit with the comparisons made by Andrea.

Japanese Camera Sale Rankings: X-M5 Pushes Fujifilm Above Nikon

BCN

BCN has tracked the sales of camera sales in Japan for January, and here are the results:

  • Sony – 29.7%
  • Canon – 26.3%
  • Fujifilm – 15.9%
  • Other – 28.1

They do mention the Fujifilm X-M5 as an important factor contributing to this growth, which pushes Fujifilm above Nikon.

The Fujifilm X-M5 accounts for about half of the company’s total sales and contributes significantly to the increase in market share

via BCN

MapCamera

Mapcamera reports that the Ricoh GR IIIx was the best-selling camera of January. But four Fujifilm cameras made it into the top 10:

January Ranking of New Digital Cameras

  1. Ricoh GR IIIx
  2. Sony α7C II
  3. Nikon Z50II
  4. Fujifilm X-T50
  5. Fujifilm X-T5
  6. Fujifilm X100VI
  7. Ricoh GR III
  8. Canon EOS R5 Mark II
  9. Fujifilm X-M5
  10. Nikon Z f

Used Digital Camera January Ranking

  1. Nikon Z50
  2. Sony α7III
  3. Nikon Z fc
  4. Canon EOS R5
  5. Nikon Z f
  6. Sony α7IV
  7. Ricoh GR III
  8. Nikon Z6II
  9. Nikon Z5
  10. Sony α6400

Fujifilm GFX100RF Coming in Two Colors (First Time Ever for GFX System) – And How to Pick the Right One ;)

In theory this should me a minor rumor.

And yet, I know it will be one of those, that will make future Fujifilm GFX100RF owners struggle quite a bit.

So what’s about?

Well, the Fujifilm GFX100RF will be offered in black and in silver.

Sure, nothing earth shattering.

But it is the first time ever Fujifilm is offering color options for a GFX camera.

While it’s nice to have more options, at the same time it also makes the choice harder.

So, which one should you go for?

Well, I have theory on which one is better: it’s the one that survives the assault of scalpers and that you are still lucky enough to find in stock somewhere.

And I speak out of experience.

No joke… I made the same error.

When the X100VI was launched, I miraculously found it available a few days after launch at my local store. They had one sample, all black. I wanted to grab it, but then I asked if they’ll get also the silver one. They said “probably next week“. So a week passed by, I went to the photography store and asked to see also the silver one. Answer: “All sold out. No idea when we will get new units“. I still pass there every now and then, but haven’t seen an X100VI ever again.

So, the one to get, is the one you find in stock. Silver or black, I am sure they’ll both look sexy.

Fujifilm GFX100RF Rumors

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Fujifilm Q3 Financial Results: Professional Imaging Segment up 25.6% YoY

The Fujifilm Q3 Financial Results (October-December 2024) have just been shared.

We can see that Instax makes about twice as much revenue as Fuji’s professional imaging segment. That’s impressive, considering that at the same time the R&D investments for Instax products are significantly smaller than for the X and GFX system.

But also the X and GFX series are doing well, as “brisk sales of digital cameras continued to drive revenue growth” with a 25.6% YoY revenue growth.

Professional Imaging – Revenue ¥58.9 billion (up 25.6% YoY)

  • Digital camera sales grew mainly in China. Strong sales of the four models launched last year – X100VI, GFX100S II, X-T50 and X-M5– contributed to higher revenue.
  • Development of our filmmaking camera FUJIFILM GFX ETERNA, which features rich, true-to-life visuals through a large format sensor, is underway, with launch planned in 2025

Consumer Imaging – Revenue ¥110.6 billion (up 7.9% YoY)

  • Revenue increased driven by steady sales of the instax instant photo systems.
  • In addition to the instax mini 12, strong sales of new high-value added products, including the instar WIDE 400 wide format camera launched in July and Link 3, contributed to higher revenue.
  • The instax WIDE Evo, the high-end hybrid instant camera which offers versatile shooting expressions with its most extensive range of effects in the instax series, was launched today (February 6, 2025).

In the Imaging segment, consolidated revenue amounted to ¥426.7 billion (up 15.8% year-over-year). Operating income amounted to ¥115.0 billion (up 29.3% year-over-year). In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. Sales grew steadily during the year-end sales season, along with the instant camera line-up. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

In the professional imaging business, brisk sales of digital cameras continued to drive revenue growth. In November 2024, we launched the FUJIFILM X-M5 mirrorless digital camera, the lightest in the X series. We also announced the development of our first-ever filmmaking camera, the FUJIFILM GFX ETERNA. We will continue to feature outstanding image quality with the large format sensor in the GFX series and the best balance of image quality and size in the X series, providing attractive products for digital camera users and the film industry.

You can access all charts and details at the Fujifilm page here.

Fujifilm GFX100RF Coming with Fuji’s Most Brilliant (and Irrational) Dial

If I should pick my all time favorite dial on Fujifilm cameras, then it would be the combined shutter/ISO dial we find on the Fujifilm X100VI and X-Pro3 for example.

In fact, I would be willing to pay more for a Fujifilm X-E5, just to get that dial also there.

Now, I don’t think (speculation, not rumor) that Fujifilm will put that dial also on the X-E5, because the combined shutter/ISO dial is complicated to manufacture and hence raises the price of the camera. And I guess Fujifilm does not want to make the X-E5 too expensive, nor make it too complicated (and therefore much slower) to manufacture.

But while I am not so optimistic about the X-E5 having that dial (even though it is the most desired one as we see here), today I can tell you that the combined shutter/ISO dial will be implemented also on the upcoming Fujifilm GFX100RF.

In fact, the Fujifilm GFX100RF might be the one Fujifilm camera with the most dedicated manual controls ever made, as in addition to the combined shutter/ISO dial, it will also feature:

I understand that dedicated manual controls aren’t for everyone. However, if you’re someone (like me) who enjoys having as many dials and levers as possible, if that’s what adds to your enjoyment and sparks your inspiration, then the GFX100RF could be an outstanding choice.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Will NOT Have a Hybrid Viewfinder

We often refer to the upcoming Fujifilm GFX100RF as the bigger brother of the Fujifilm X100VI.

But there will be one crucial difference: according to our trusted sources (THANKS!), the Fujifilm GFX100RF will not have a hybrid optical and electronic viewfinder, but “only” an electronic viewfinder.

I guess this choice was necessary not only to contain the price (the hybrid viewfinder is an expensive part of the camera), but also to contain its size, because FujiRumors readers know that the Fujifilm GFX100RF will be “about as big” as the Fujifilm X-Pro3.

But for stuff that goes, other (and quite intriguing one) makes his debut on this camera, as we reported here.

Fujifilm GFX100RF Rumors

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