This is the Sensor of the Fujifilm X100VI

Back in April 2023, I made a list of which sensor I’d like in which future Fujifilm camera.

And I am happy to hear from trusted and new sources (THANKS!!!), that Fujifilm fulfilled my wish in terms of sensor for the Fujifilm X100VI.

So which one is it?

Well, according to trusted as well as new sources, Fujifilm will put the lovely 40MP X-Trans V sensor into the Fujifilm X100VI.

The additional resolution will allow you to crop in more into the files, which can be useful at times and just a bit more of flexibility to the fixed lens concept of the X100.

Of course provided that the lens is actually capable of resolving all those 40MP, which I have no doubts about, because it is a fairly new lens (refreshed with the X100V) and because I doubt Fujifilm would have used the 40MP sensor on the Fujifilm X100VI, if the lens would not have been capable to take advantage of it.

And since the lens on the X100VI is the same of the X100V, you’ll also be able to use the Fujifilm WCL-X100 and TCL-X100 conversion lenses on the Fujifilm X100VI.

So, more crop capability plus conversion lenses give a little bit extra flexibility to the Fujifilm X100VI.

And also the dynamic range will profit from the new 40MP sensor a bit.

CONFIRMED: Fujifilm X100VI Announcement on February 20 (and More?)

So Fujifilm just officially announced the next Fujifilm X Summit for February 20.

And according to our sources, for sure we will get the Fujifilm X100VI on February 20.

Will we get even more?

Well, at the moment I don’t know it. But what I know is that Fujifilm has LOTS of stuff in the pipeline for the first months of 2024.

In fact, we confirm: Fujifilm will announce more cameras in the first months of 2024 than in the entire year 2023. Which means “3 or more” cameras.

We also told you that the successor of this camera here is the next MILC camera to be launched, as we reported here.

And last but not least, we already leaked the images of the next XF lens that Fujifilm will launch, which will be the replacement of this lens here. If you want you can see the images here plus read additional specs here.

Finally, there are lenses on the official Fujifilm roadmap for 2024 and other gear that could come (but we don’t really have solid rumors about them for now). We shared a big Fujifilm 2024 overview here.

I will try to figure out exactly what will come.

But for sure I can tell you now: the Fujifilm X100VI is scheduled for February 20 announcement.

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Fujifilm X100V Discontinued at Several Stores: Giving Up on X100V Delivery and Getting Ready for Fujifilm X100VI?

Fujifilm Gives Up on X100V

Japanese stores are usually the first to mark items as discontinued or in general giving us indications on what’s happening with certain gear.

The X-T4, X-E4, GFX100, XF56/F1.2 and much more gear got first marked as discontinued in Japan before anywhere else on the world.

And today we get another significant hint: many stores in Japan have now completely delisted the Fujifilm X100V from their stores, such as Map Camera, Bic Camera, and Yodobashi Camera. Some stores mark it as “we finished sale“.

It looks like Fujifilm has at this point just given up delivering all those Fujifilm X100V people have still on order, at least in Japan.

And it’s not the first time: the same thing happened with the Fujifilm X-E4, where lots of people had one on order, patiently waited to get it shipped, but then out of nowhere Fujifilm canceled all orders and discontinued the X-E4.

The Last Samples

In USA the Fujifilm X100V is still listed at stores.

At Amazon you can find some samples in stock (at the time of this post), but at a higher price.

But I guess it won’t take long at this point that also US stores will mark the Fujifilm X100V as discontinued.

A Bad Move?

The X100V is huge missed opportunity for Fujifilm. They could have made tons of money with it, but just were incapable of manufacturing enough sample to meet even a small fraction of its massive demand.

To me it looks like Fujifilm just gave up on shipping the X100V at this point.

My guess (not rumor) is that they decided to use all the parts they have still available for X100V and re-use whatever they can of those pieces for the manufacturing of the Fujifilm X100VI (for example the lens, which is the same on both cameras).

I am not sure this is a smart move: I mean, give up on lots of money you can make right now in the hope to make money with another model in future. The best solution would have been to just finally solve that chronic parts issue, which other manufacturers seem to have fixed but Fujifilm still struggles a lot with.

Why “Fujifilm X100VI” is Best Name for the New X100 Camera

Fujifilm X100VI – The Best Choice

So we told you that the successor of the Fujifilm X100V will be called Fujifilm X100VI.

Now, according to our survey, 80% of you thought that other names would have been more appropriate.

And you know what?

I agree that Fujifilm could have been more creative with the name. And certainly they had lots of creative options on the table.

My new favourite (as suggest by a FR-reader): X100-00S, where “00S” stands for “out-of-stock” :).

But why did they go with “Fujifilm X100VI” then?

Well, because at the end of the day, from a business (and not creative) point of view, it’s by far the best choice.

Let me tell you why.

** CLICK HERE to Read the Rest of the Article **

RUMOR: No Fujifilm X100V Successor in 2023 (X200, X100VI or X100W-hatever)

Everything is Possible (almost)

FujiRumors broke the rumors:

But we also know one more thing. Fujifilm two registrations filed so far: the Fujifilm FF230001 and FF230002.

Now, assuming that one of the two will be the Fujifilm GFX100 replacement, this leaves all possible options open for the second one.

Well, not really all options. I mean, I simply can’t see a Fujifilm X-H3 or Fujifilm X-H3s coming in September, as those cameras are hardly 1 year old (or less).  And also not the Fujifilm X-T6 or Fujifilm X-S30.

But other than that, we can hope for:

  • a Fujifilm X-T5s with 26MP stacked sensor of X-H2S
  • a Fujifilm X-Pro4 maybe with some curious solutions as many hope for example a monochrome sensor
  • a Fujifilm X-E5 which is not a dead line according to Fujifilm managers
  • the long awaited Fujifilm X-T40
  • the much wished Fujifilm X80 or Fujifilm XF20
  • the revival of Fuji’s entry level cameras with the Fujifilm X-T300, Fujifilm X-A8, Fujifilm X-A30 or Fujifilm X-M2
  • less likely in my opinion the Fujifilm GFX100S successor, Fujifilm GFX50R successor or Fujifilm GFX50SII successor, as I can’t see Fuji launching two GFX cameras on the same day (they never did that in the past, but never say never)

And in fact, I asked you to vote on which camera you’d like to get on September 12 and you can see the results here.

X100V successor is NOT possible

At this point you’ve noticed something: there is no Fujifilm X100V successor (X200, X100VI, X100 whatever it will be called) in the list.

Why?

Well, because despite being one of your top wished cameras (second only to another camera), and despite fake rumors already being shared about the X100V to come on September 12, I can now tell you with 110% certainty that there will not be any Fujifilm X100V replacement coming in 2023.

Trust me on this guys. No X100V successor in 2023.

I guess Fujifilm has no hurry at all to come out with a successor, given the fact, explained by Fujifilm managers, that if the world would stop to order X100V today, it would still take them 3 months to be able to ship all X100V orders placed until yesterday.

Seen from this perspective, the biggest problem of the Fujifilm X100VI (or whatever) is the terrific success of the X100V.

Feeling Lucky?

“I feel lucky and will click the links to see if the X100V is in stock” :)

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Fujifilm FF230002 Registration Found – Expect X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) and GFX50R Successor Rumors to Magically Appear ;)

Fujifilm has registered the FF230002, so we now have a total of 2 registrations:

  • FF230001
  • FF230002

One of them will certainly be the Fujifilm GFX100 successor, which we already rumored months ago here.

Now, I can see the “rumors” about the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more pop up. But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized. But I guess misleading readers for traffic and good SEO is a great deal for them.

FujiRumors will let you know what the real deal is… clickbait and misleading free as usual ;).

  • FF230002
  • 5.8GHz/5.1GHz/2.4GHz
  • ≤20ppm
  • 5725-5850MHz 5150-5350MHz 2400-2483.5MHz
  • 2023-06-19

The patent has been found at cmiitid by the Japanese website asobinet.

Fujifilm Facebook Groups

From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Fujifilm X-E5 Gets Great Reviews… and Some Truly Bizarre 1/2-Star Ratings

The Fujifilm X-E5 has been shipping for a couple of weeks now, and customer reviews are starting to show up on major retailer sites:

Overall, the ratings are very positive. However, the average score is slightly dragged down by a handful of extremely negative reviews that, frankly, are hard to take seriously.

For example:

Well, I don’t really get them.

I mean, these are not really product flaws. You know in advance that the X-E5 has a single card slot—Fujifilm never claimed otherwise. Knocking stars off for something clearly stated in the specs feels unfair. The packaging issue is unfortunate, of course, but that’s more on shipping than on Fujifilm.

It’s like buying a compact car and then leaving a 1-star review because it doesn’t have seven seats.

On the flip side, some customers get it right. At Adorama, one reviewer awarded 5 stars but mentioned they would have preferred an ISO dial instead of the exposure compensation dial. That’s a thoughtful way to review: review the product for what it is, while adding a personal wish list on what would make the camera perfect for him.

In the end, customer reviews are a valuable tool, but it’s worth looking beyond the overall rating and reading individual experiences to get the full picture.
And of course, beyond retailer reviews, there are also in-depth write-ups and YouTube videos—which I’ll share below.

Get Yours


Fujifilm Just Brought Digital Compact Cameras Back From the Dead – And Yet A Very Important One is Still Missing

why no successor for this camera yet?
why no successor for this camera yet?

Do you know what the awesome Fujifilm X100VI and the new Fujifilm X half have in common?

Both cameras are fueling a surprising comeback for compact digital cameras.

In fact, according to Price.com data (via デジカメinfo), interest in this category is rising fast — with monthly visits now surpassing 400,000 after years of decline.

The big driver of this revival in compact camera interest is Fujifilm.

The launch of the X100VI in March 2024 and the X half in June 2025 boosted Fujifilm to the #1 spot in Price.com’s rankings.

But it’s not just Fujifilm.

Panasonic Lumix models, Nikon compacts, and even Kodak cameras have seen renewed attention, proving that stylish, easy-to-carry cameras still have a place in a smartphone-dominated world.

Mentioned by photo.com are:

For years the data told the same story: smartphones were killing the compact camera market, and most of us accepted it as inevitable. But Fujifilm has just proven us wrong.

But with all that talk about Fujifilm’s success as far as compact cameras goes, there is one camera that they refuse to update… and it would be their most awesome ultra-compact camera ever.

Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III)

Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the numbers:

Mirrorless + DSLR Camera Shipments

2024

  • Canon — 2.84M units (46.6%)
  • Sony — 1.63M units (26.8%)
  • Nikon — 830k units (13.6%)
  • Fujifilm — 490k units (8%)
  • Panasonic — 160k units (2.6%)
  • OM Digital — 130k units (2.1%)
  • Pentax — 10k untis (0.2%)

Note that the Canon DSLR cameras are still outselling Fujifilm mirrorless camera sales (790,000 vs 490,000 units). Most of those DSLR cameras are cheap Canon Rebel & Co cameras.

What this tells us: there are lots of people who still enter a camera/electronic store and want an “affordable camera that takes better pictures than my phone“.

Right now, Fujifilm is falling short in this segment: the X-E5 and X-T50 are priced too high, while the X-M5 lacks a viewfinder — a feature many still consider essential for a “serious” camera. The upcoming Fujiflm X-T30 III, however, could be exactly the model to fill that gap — provided Fujifilm keeps it in the true entry-level range, which will largely depend on the features they choose to include.

Mirrorless Cameras Shipments

Mirrorless is growing for all brands, but Fujifilm has experienced the strongest growth of all.

The chart here is probably for interchangable lens cameras, because dclife has a separate ranking for “compact cameras” like the Fujifilm X100VI and Ricoh GR series. But maybe it includes also the compact cameras, we don’t know that.

2024

  1. Canon — 2.05M units (37.5%, +4.6% vs 2023)
  2. Sony — 1.63M units (29.8%, +6.5% vs 2023)
  3. Nikon — 760k units (13.9%, +20.6% vs 2023)
  4. Fujifilm — 490k units (9.0%, +28.9% vs 2023)
  5. Panasonic — 160k units (2.9%, +14.3% vs 2023)
  6. OM Digital — 130k units (2.4%, +8.3% vs 2023)

2023

  1. Canon — 1.96 million units
  2. Sony — 1.53 million units
  3. Nikon — 630,000 units
  4. Fujifilm — 380,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 120,000 units

2022

  1. Canon — 1.54 million units
  2. Sony — 1.25 million units
  3. Nikon — 530,000 units
  4. Fujifilm — 360,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 140,000 units

2021

  1. Sony — 1.4 million units
  2. Canon — 1.17 million units
  3. Fujifilm — 400,000 units
  4. Nikon — 290,000 units
  5. OM Digital — 200,000 units
  6. Panasonic — 180,000 units

via dclife

Compact Cameras Shipments

Fujifilm has increased its shipments from 50,000 units to 130,000 units. And the number could have been significntly higher if cameras like the X100VI were not in short supply in 2024. It is not known if also Instax cameras are included in this data.

Only Ricoh and Fujifilm are able to grow in the compact camera segment.

2024

  1. Sony … 470,000 units
  2. Canon … 430,000 units
  3. Fujifilm … 130,000 units
  4. Ricoh … 60,000 units

2023

  1. Sony … 470,000 units
  2. Canon … 460,000 units
  3. Fujifilm … 50,000 units
  4. Ricoh … 50,000 units

via dc.life