Fujifilm Dominates Compact Camera Ranking at Japan’s Largest Electronic Store (GFX100RF beats X100VI)

Yodobashi, the largest electronic store in Japan, has published its best selling ranking for compact cameras in the first half of April.

  1. Fujifilm GFX100RF
  2. Fujifilm X100VI
  3. Canon PowerShot SX70 HS
  4. Sony VLOGCAM ZV-1 II Shooting Grip Kit
  5. OM SYSTEM Tough TG-7
  6. Sony VLOGCAM ZV-1 II
  7. Ricoh GR IIIx
  8. Sony Cyber-shot RX100 VII
  9. Canon PowerShot SX740 HS
  10. Ricoh GR III

Get Yours:

via cap camera via digicame-info

Fujifilm X-M5 Black Available for Pre-Order at BHphoto – Order Suspension Coming Soon also for GFX100RF and X100VI

X-M5

Soon Fujifilm will suspend orders for the black Fujifilm X-M5.

But as of now, you can still pre-order it.

In fact, for the first time ever since its announcement last year, BHphoto is taking preorders on the black Fujifilm X-M5.

As of now, you can order the black X-M5 with XC15-45 kit lens, whereas the black X-M5 body only is not yet available for order.

Adorama is taking pre-orders on the black X-M5 body here and black X-M5 with kit lens here.

At Amazon, the silver X-M5 kit is currently the best selling mirrorless camera new release (and 3rd in the overall mirrorless camera ranking) and the silver X-M5 body only is ranked 5th in the same ranking. But the black X-M5 is not available for order.

GFX100RF and X100VI

Also the Fujifilm GFX100RF and X100VI are subject to order suspension.

But at BHphoto you can still pre-order the Fujifilm GFX100RF, whereas you can no longer place orders on the X100VI.

Also Adorama still takes orders on the GFX100RF here and X100VI here, whereas Amazon is not taking anymore orders since shortly after launch and Moment has closed pre-orders for GFX100RF already.

Order Suspension Coming and Price Increase

We told you that Fujifilm is about to suspend all orders for Fujifilm X-M5 black, GFX100RF and X100VI. You can read the article here.

Given the enormous tariffs, also a price increase is likely, but I have no details on that.

I don’t know if GFX100RF and black X-M5 units have already reached US soil before the tariffs. If they did, then it is very likely the only batch of cameras US residents will be able to get at regular launch price.

It might not be a bad idea to order now at regular price and hope to get it shipped by April 24, which is when the GFX100RF and X-M5 black should start shipping.

Second Hand Prices

The only good thing of all this mess, is that very likely second hand prices will go up quite a bit. So if you were planing to sell some gear, soon you should be able to sell it at a higher price.

But that’s a very meager consolation, considering that for many camera stores, especially the smaller ones, these tariffs might represent an existential threat.

Fujifilm to Suspend Orders for GFX100RF, X100VI and X-M5 (Black Only)

I have received this message from an anonymous source (THANKS), telling me that on Friday April 11, Fujifilm contacted retailers about the suspension of orders for the following cameras: Fujifilm GFX100RF, X100VI and Fujifilm X-M5.

We have investigated this information and we can tell you this:

So that’s the most accurate information available for now. Of course it affects USA only.

This is very bad for the Fujifilm X100VI backorders, as they are made in China and probably will remain blocked in China until the tariffs are removed, since with tariffs at 145% or something like that, it is basically impossible to import to USA.

The Fujifilm X-M5 in silver is shipping already since months, so there might be some stock still in USA at regular price. Once that stock runs dry, I guess also the sales for the silver version will get paused. The X-M5 is made in China, too.

I have no idea what it going to happen with the Fujifilm GFX100RF. It was supposed to ship on April 24. I don’t know if some units have already arrived to USA before the tariffs kicked in or not. If not, I guess they’ll be put on hold too. Although the GFX100RF is made in Japan, so it “only” has 10% tariffs.

XF500mmF5.6, X-M5, X100VI, X-T5, XF16-55mmF2.8 II Reviews and More – miXed Zone

We recently shared a comprehensive review/comparison of the Fujinon XF500mmF5.6 vs XF100-400mm for wildlife photography in this article called “Fujifilm Equipment for Wildlife Imaging: An Evolving and Compelling Choice for Serious Photography“.

Today I will share a few more reviews about the XF500mmF5.6, but also reviews about the Fujifilm X-M5, X100VI, X-T5, XF16-55mmF2.8 II and more.

It’s a rather massive miXed zone ;).

miXed Zone

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SmallRig Fujifilm (X100VI) Accessories Now Rebated

A couple of SmallRig accessories mainly for Fujifilm X100VI plus the 1934 hot shoe cover (founding year of Fujifilm).

Size Comparison: Fujifilm GFX100RF vs GFX50R vs X100VI vs Leica Q3 vs Sony RX1rII vs Hasselblad X2D

Camerasize has added the Fujifilm GFX100RF to their database. Now you can compare its size to any other camera.

In our case we are going to compare the Fujifilm GFX10RF vs GFX50R vs X100VI vs Leica Q3 vs Sony RX1rII vs Hasselblad X2D.

Overall the Fujifilm GFX100RF is indeed very compact for sporting a sensor that is about 70% fuller than full frame.

I know some wish it would have a hybrid viewfinder, IBIS and a faster f/2 lens. But then, besides the much higher price, they’d probably hate the Fujifilm GFX100RF because it is too big to carry around for everyday shooting, which would be the biggest tradeoff of all.

A hybrid viewfinder would have been nice, but I am also fine with a huge and crisp top notch EVF (the GFX100RF has it) instead of a hybrid viewfinder.

And as Fujifilm explained here, the wide lens (plus almost vibration-free leaf shutter) actually allow to shoot at about 1/40th with sharp results. Not to talk of the terrific ISO performance of the GFX system, which also helps to keep shutter speeds higher. But for final judgment here I’ll wait some technical reviews about it. All I have seen demonstrating low shutter speed tests, is a launch video of Vistek (shared in our live blog), in which he showed samples at 1/30th and he was happy with the sharpness. I guess below that it will become harder to get very sharp results handheld.

But if that holds true, then it is indeed a tricky dilemma for Fujifilm: if images are still sharp at 1/30-1/40th of a second, is it still worth to trade off compactness and price for IBIS?

Out of curiosity I checked the shutter speed in my images of my last summer holiday (travels, landscape and city trips with family). When I shot handheld, I have found one image at 1/80th of a second (a picture of my son at sunset in Pienza, Tuscany). Then there are images I shot on tripod anyway because shutter speeds are so low that IBIS can’t help.

So I guess for my use case, IBIS would be nice to have, but the lack of it won’t have a terrible impact on my photography. In most of my images there are people in the frame (my kids, etc), so I can’t go too low with shutter speeds anyway.

Check out the size comparisons below.

Size Comparison

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Final Call for Fujifilm X80: Closing the Gap between Premium Smartphones and X100VI

Guest Post by FR-reader Igor
(original text in Slovak and translated using AI for better grammar)

A High-End Smartphone or a Better Compact Camera?

Photography today stands at a crossroads. When it comes to capturing moments, many of us face a tough decision: should we invest in the latest flagship smartphone, like the iPhone 16 Pro, or buy a premium compact camera, such as the new Fujifilm X100VI? This dilemma isn’t just about image quality—it’s also about convenience, affordability, and the overall user experience.

Convenience vs. Quality

For everyday photographers capturing family moments, nature trips, or city life, a smartphone seems like the obvious choice. It’s always in our pocket, offers excellent image processing, and allows instant sharing on social media. The iPhone 16 Pro features advanced computational photography, yet it’s still limited by its small sensor and optical constraints.

On the other hand, the Fujifilm X100VI provides a true APS-C sensor that significantly outperforms any smartphone camera. It boasts great low-light performance, stunning color reproduction, and optical capabilities that smartphones simply can’t match. However, it lacks instant connectivity, is bulkier, and requires extra investment in accessories.

Price: Where Is the Limit?

Price plays a major role. The iPhone 16 Pro costs between €1,000 and €1,500, while the Fujifilm X100VI with essential accessories (memory card, bag, extra battery) reaches around €2,000–2,200. For an average user with family expenses, a mortgage, and other financial priorities, spending such an amount on a standalone camera is a significant decision. Moreover, many people might not see enough of a quality difference to justify the higher cost.

What Should an “Ideal” Compact Camera Offer?

Fujifilm has an opportunity to fill a gap in the market with a more affordable, compact alternative to the X100VI. A successor to the Fujifilm X70 or Fujifilm XF10 could be the perfect solution, featuring:

  • an APS-C sensor
  • fast and accurate autofocus
  • seamless smartphone connectivity (Wi-Fi, Bluetooth)
  • a tilting screen for selfies and creative angles
  • a built-in flash for quick indoor shots
  • a compact body that fits in a pocket
  • a reasonable price range of €1,000–1,400

Such a camera could be a strong competitor to smartphones while offering noticeably better image quality. It would attract a broad audience, from families to street photographers, who want something superior without the bulk of a larger camera.

Will Fujifilm Release a Smaller X100VI?

Fujifilm has a strong track record of producing iconic compact cameras. If they were to release a more budget-friendly, compact version of the X100VI with simple controls and outstanding image quality, it could be a game-changer. But the big question remains: does Fujifilm have such a camera in the pipeline?

For now, the dilemma continues. Investing in a high-end compact camera is a major decision, especially when smartphones are so convenient. But if Fujifilm were to introduce a well-priced, compact camera with the right balance of features, it could shake up the market.

What do you think? Is it worth investing in a dedicated compact camera, or is upgrading to a flagship smartphone the smarter choice? Let’s discuss!

New Fujifilm GFX100RF Teaser Launched: Shows X100VI and GFX Fusion

Fujifilm has just released yet another teaser showing a heavily underexposed camera.

But this time it comes with a hint: they show an Fujifilm X100VI first, then a Fujifilm GFX100SII, and ultimately the silhouette of e new camera.

That’s so far the best hint we got that our rumors were right: a medium format X100 is on the way, and it will be called Fujifilm GFX100RF.

Fujifilm X100VI Production Boost Moves Closer to Fulfilling Backorders

The Fujifilm X100VI enjoyed an extraordinary success, with pre-orders reaching levels that even Sony, Canon or Nikon could never dream of getting with any of their cameras.

Of course, this lead to a massive backorder and consequently, for many the only option so far was to purchase the Fujifilm X100VI highly overpriced via third parties or to wait many months to get it shipped after pre-order.

Fujifilm has consistently increased production, but it was not so easy, especially due to a curious fact that Fujifilm disclosed in an interview to Petapixel.

  • Fujifilm has more than doubled our production compared to the previous model
  • now more than 15,000 units per month are produced
  • it is complicated to increase production, especially for pieces like the top plate, which requires many processes
  • X100VI is not suited for ramping up production quickly
  • in 1 year Fujifilm has shipped as many units as for previous models in 3 or 4 years
  • Fujifilm understands that the wait is frustration, but first day pre-orders were very big
  • Fujifilm is doing its best and getting closer on clearing backorders
  • Fujifilm invites people to wait and not to purchase the overpriced units on the market

So, there is a light at the end of the tunnel.