Fujifilm Dominates 2024: Outsells Sony, Canon, and Nikon in Map Camera Sales Rankings

I don’t know if there was any year in Fujiifilm’s history, in which they have sold as many cameras as they did in 2024.

Sure, the sales have largely been pushed by the Fujifilm X100VI, which broke all sales records among all brands in the history of mirrorless camera sales.

But there are even more cameras that enjoyed a huge success.

If you look at the MapCamera 2024 sales ranking (one of the largest Japanese camera stores), we can see that the Fujifilm X-T50 placed 2nd. And the two year old Fujifilm X-T5 still holds the 5th spot.

This is surprising, since Fujifilm struggled throughout the year to ship their cameras, especially in Japan (and Asia in general), where the situation was even worst than on other continents.

  1. Fujifilm X100VI
  2. Fujifilm X-T50
  3. Sony A7CII
  4. Nikon Zf
  5. Fujifilm X-T5
  6. Nikon Z6III
  7. Sony α7IV
  8. Canon EOS R6 Mark II
  9. Canon EOS R5 Mark II
  10. Nikon Z8

As far as the other brands goes, I am very happy to see the Nikon Zf so high in the ranking, although we listed 9 reasons why the Fujifilm X-T5 is just the much better pick over the Nikon Zf, with one of them being the lack of lenses with aperture ring, which is a quintessential part of the manual control shooting experience. And sure, no joystick, no dual UHS-II, bigger, heavier, more expensive, no film simulations and other reasons that made the Nikon Zf a no-go for me.

And yet, I hope this will motivate also Canon and Sony to create their own vintage camera versions.

via MapCamera

A Beautiful Film Simulation Recipe, Fujifilm X-T6 Talk, X-Pro4 Truth, the X-M5 Surprise and More – Best of 2024

Unless the rumor of the century drops today and leads to an unprecedented spike in traffic, then we are basically done with 2024 and we can look back at which were the most read articles in 2024.

  1. Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)
  2. Surprise: Fujifilm X-M5 to be Launched in Second Half of 2024
  3. Fujifilm’s New Camera Coming with New Sensor Size (Never Used Before by Fujifilm)
  4. Fujifilm X-T6 in 2024? Let’s Talk about it!
  5. Fujifilm X-Pro4: Here is the Truth!
  6. This Recipe is Taking the Fujifilm Community by Storm – Classic Cuban Neg
  7. Fujifilm X-E5: The Truth!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Watch Out Fujifilm: Ricoh GRIV Coming First Quarter 2025 and Monochrome Version to Follow Later On
  10. Forget About Fujifilm X-Pro4, X-E5, GFX100SII, X-T40, X80 & Co: the Only Camera Coming February 20 is the Fujifilm X100VI
  11. Fujifilm X-Pro4 not Coming in 2024: The End of Line or the Beginning of Something Very Special?
  12. Fujifilm’s Half Frame Camera has a 1″ Sensor
  13. Fujifilm X-Pro4 (X-Pro5?) Coming with Improved Hybrid Viewfinder (and What I Hope it Will be)
  14. Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  15. CONFIRMED: Fujifilm X100VI Announcement on February 20 (and More?)

Did FujiRumors get it right?

I am surprised to see such a high interest for the Fujifilm X-M5.

A bit less surprising is to see film simulation content on the top of the ranking, especially with Classic Cuban Neg, which has quickly become a Fujifilm users favorite.

This article of 2022 still gets great views, too.

I hope you enjoyed checking out FujiRumors in 2024. And if you want, stick around also in 2025, because I have the feeling it could be a very interesting year.

Love you guys!

Fujifilm UK Manager on Niche Products Expansion, Instant Gratification with Film Simulations, Adapting to Market Habits and More

Part 2 of the interview Fujifilm UK manager Theo Georgiades went online (part 1) and can be read at amateurphotographer here.

In short:

  • Focus on reaching a new audience, including younger people and first-time photographers (hence not only younger people)
  • Quality straight out of camera is a bigger thing now
  • Instax and Film Simulations are so popular because many people want instant results
  • we’ve had film simulation for the last 10 years but it’s really taken off since 2023 with our recent cameras
  • New generation consumers exhibit different shopping behaviors.
  • Earlier camera launches (e.g., X-T1, X-T2, X-T3) led to corresponding spikes in lens sales.
  • Current buyers of camera kits seem content with the included equipment, showing less interest in additional lens purchases.
  • Smartphone generation tends to prefer owning one or two lenses.
  • Lens popularity now depends on the user type and the camera launched (e.g., 70-300mm X-Mount and primes remain popular).
  • Fewer people purchase multiple lenses upfront compared to earlier trends.
  • New users typically start with their camera and kit lens, investing in additional lenses over time.
  • Adapting to these new market habits is essential for the brand.
  • The X-M5 has gained popularity among new audiences, unlike earlier X-M or X-A models, which performed modestly in regions like the UK but thrived in Asia.
  • Traditional users often prefer cameras with viewfinders, like the X-T50 or X-S20, while newer audiences, such as content creators and step-up smartphone users, are accustomed to shooting via screens.
  • Shifts in shooting preferences, like not needing a viewfinder, have removed previous barriers, enabling product diversification.
  • This evolution allows Fujifilm to cater to a wider audience and explore niche features in future products.
  • Increasingly, people are gravitating toward dedicated devices like Instax, X Series, or GFX, moving away from reliance on smartphones to avoid distractions.
  • A new film camera? The manager has 25 years of experience with Fujifilm and has learned to “never say never”
  • Film photography is experiencing a significant resurgence, evidenced by increasing film sales.
  • Film cameras are gaining popularity
  • But businesses must differentiate between long-term opportunities and short-term trends.
  • Fujifilm continues to leverage its Instax range of instant film cameras and printers to meet market demand.
  • The GFX line was launched in 2016 with the goal of diversifying Fujifilm’s offerings.
  • The aim was to grow the medium format market, which had become stagnant, while also challenging the full-frame market.
  • The quality of video from the GFX sensor has continuously improved.
  • GFX remains a key focus for Fujifilm, and the company is excited about its future.
  • Fujifilm is committed to pushing the GFX line further and not becoming complacent (hence also GFX Eterna announcement)

I guess the part that got me pumped the most was when he talked about “becoming more adventurous with niche features in the coming years“.

We got hint of some of those “adventures” already:

And we have a Fujifilm X-Pro4 (or X-Pro5 or X-Pro6) that takes so much time to come, and this makes me think it could come with some “adventurous niche features” too.

Yes, I know. If I was in charge of Fujifilm, the company would go broke within a few months, because I am really just mostly drawn into their niche product lines. And I have zero interest in hybrid cameras, as my Fuji’s don’t shoot video at all. But in order to survive as a camera company, Fujifilm does have to offer more mainstream products too and “adapt to the market”. So I guess I have to put my heart in peace and accept that part of the R&D goes into products and features that I don’t care about (for example, I do not have any interest in the upcoming GFX Eterna).

But if adapting to the market helps Fujifilm to survive and maybe even thrive, than so be it. It’s just good to know that Fujifilm does not lose its soul and keeps niche products and features on their roadmap.

Fujifilm X-Pro6 in 2026 with 6th Generation Platform? Let’s Talk About it!

We told you that there won’t be any Fujifilm X-Pro4 or Fujifilm X-Pro5 in 2025.

The fact that it takes so long made many in the comments to this post speculate that Fujifilm might just skip the 5th generation platform and use the 6th generation platform for the Fujifilm X-Pro6.

And not only some of our readers, but also guys with excellent connections to Fujifilm such as Gordon from Cameralabs in the Petapixel podcast and Ritchie from FujiXWeekly speculate that Fujifilm will skip the 5th generation and go straight for the 6th generation with the X-Pro3 successor (X-Trans VI and X Processor 6).

Now, this goes against the pretty much only thing we have heard officially from Fujifilm about the next X-Pro, which is what Fujifilm Guy Billy said.

Billy said that he can see the X-Pro getting the 5th gen specs, but the reason for the wait was that it had to be something very special.

My take?

I try to avoid speculations in this matter, because I know it matters so much to many. Which is why I will stick to rumors. And for now, I have no rumors about the Fujifilm X-Pro4, X-Pro5 ro X-Pro6 (or however it will be called), except for the fact that it won’t come in 2025 but Fujifilm is working on an improved hybrid viewfinder.

Of course the fact that it takes so long for the X-Pro3 successor to come opens up the possibility for an X-Pro on 6th generation steroids. Or maybe Fujifilm will keep the 5th gen platform as suggested by Fuji Guy Billy, but look into other ways to make it “special”, with new ergonomic solutions, some of which we could see first on the Fujifilm GFX100RF as we rumored here.

But whatever it is, I will not make any speculations right now, because people tend to mistake my random speculations for solid rumors and then turn mad on me if those speculations do not materialize. That’s OK for me most of the time, but not in regards to the Fujifilm X-Pro3 successor.

But you guys can loosen your fingers, open your mind, and type all your thoughts and speculations in the comments below.

BREAKING: Fujifilm X-Pro4 (X-Pro5) is Not Coming in 2025

Fujifilm X-Pro Line Future

I don’t know exactly how to bring you this rumor, but I guess the best way is just to deliver it straight and raw:

According to multiple of our highly trusted sources (as well as a couple of new ones) there won’t be any Fujifilm X-Pro4 or Fujifilm X-Pro5 (or any X-Pro3  successor) in 2024 and not even in 2025.

I know that’s a bummer for many Fujifilm lovers out there.

But you can trust that I made sure this is an accurate rumor. I know a huge chunk of the reputation of this rumor website depends on the X-Pro4 rumors and I would only share it if I am 110% sure.

The wait for the Fujifilm X-Pro4 or may it be called Fujifilm X-Pro5 is longer than we’d like it to be.

I just hope that this also means the next X-Pro will be something super-special and worth the wait.

And in the Meantime…

While the Fujifilm X-Pro3 successor might not come in 2025, there are plenty of other cameras Fujifilm is working on for 2025 release.

And there might even more coming.

I am personally hyped about the Fujifilm X-E5.

BREAKING: Fujifilm X-E5 Coming in Summer, But Maybe Don’t Sell Your X-E3 or X-E4 Just Yet

Fujifilm X-E5 Coming

Judging from the comments here on FujiRumors, many are still doubting that there will ever be a Fujifilm X-E5.

But trust me guys, it is coming in 2025.

And today we can be more precise.

The Fujifilm X-E5 will come* in summer of 2025.

*NOTE: the source said “come” in summer 2025. So I do not know exactly if this means “announced” or “released”. This means it could be that it will be announced and released in summer, but it could also be announced in late spring and ship in summer, or announced in late summer and ship in autumn. But it won’t come in early 2025, nor in late 2025.

I say this just to be as precise as possible for now.

If I figure out month, day and time of the announcement, you’ll read it here on FujiRumors.

Sell your Current X-E Camera?

The Fujifilm X-E5 will be one of Fujifilm’s most exciting announcements of 2025 and probably another epic failure due to Fujifilm incompetence in production and delivery, just as it happened with the X-E4.

I am sorry guys for this rant at the end of the article, but the Fujifilm X-E4 was the most disastrous announcement I can remember. The camera itself was great, but if you think the X100VI is a shipping disaster, then look at what happened to the X-E4:

  • Fujifilm X-E4 launch in January 2021
  • I found it in stock once October 2021
  • no more stock pretty much anywhere
  • discontinued in March 2023 while tons of people still had one on pre-order, probably to reserve parts to other cameras with higher profit margins

Not even the Fujifilm X100VI has such a bad shipping record as the X-E4.

You know, normally I’d now sell my X-E3 before the X-E5 arrives, and then just buy the X-E5. But looking at Fujifilm’s failure with the X-E4, I think this time I’ll keep my X-E3 until the day I actually own the X-E5. I don’t want to sell it and then find myself without an X-E camera because of Fujifilm’s bad production planing.

Dear Fujifilm: the Fujifilm X-E5 could potentially be a massive best seller for you. Don’t mess it up like with the X-E4. If you bother to announce an X-E5, then please also make sure to produce it in sufficient numbers.

ArtraLab 16mm Wide Angle and 60mm Tele Converter Lenses for X100 Series Announced

ArtraLab has just launched two brand-new conversion lenses for the X100 series:

  1. 16mm Wide-Angle Conversion Lens (equivalent focal length)
  2. 60mm Telephoto Conversion Lens (equivalent focal length)

You can check them out at ArtraLab here.

We remind you Fujifilm offers its own conversion lenses:

Freewell Options:

  • Freewell 1.5x Telephoto Lens for Fujifilm X100VI and X100V Cameras
    BHphoto / Adorama
  • Freewell 2-in-1 Wide-Angle & Macro Lens for FUJIFILM X100VI & X100V
    BHphoto / Adorama

Neewer Options:

Cyber Monday Deals Live Now

The Cyber Monday deals have arrived:

Top Picks

Fujifilm USA Deals

Cameras

Zoom Lenses

Prime Lenses

New Courses and eBooks

Third Party Lenses & Adapters

Peak Design

Peak Design has just launched its Black Friday sale with 20% discount on almost everything they offer directly at Peak Design store.

SmallRig Deals

Software deals:

Third party accessories:

  • 25% off on LLano chargers at Amazon.
  • 15% off on the ZHIYUN CINEPEER Weebill 3E at Amazon.
  • Save big on Neewer accessories at Amazon.

SD and CFexpress cards:

Storage deals:

  • 15% off on the WD 20TB Elements Desktop External Hard Drive at Amazon and BHphoto.
  • 39% off on the Crucial X10 Pro 1TB Portable SSD sold by Amazon and BHphoto.
  • 47% off on the SAMSUNG T7 Shield 2TB Portable SSD sold by Amazon and BHphoto.
  • 29% off on the SanDisk 8TB Desk Drive SSD at Amazon and BHphoto.
  • 36% off on the SanDisk 4TB Extreme Portable SSD at Amazon and BHphoto.
  • 20% off on the LaCie Rugged Mini 2TB External Hard Drive at Amazon and BHphoto.

Fujifilm Europe Deals

** CLICK HERE to Read the Rest of the Article **

Top Fujifilm (Related) Gear 2024 – VOTE

Top Gear 2024

So we told: there are no more Fujifilm announcements in 2024

Maybe we might still get some third party manual of even autofocus lenses (maybe the X mount version of this lens here for example), but they’d come so late in the year that I prefer to include them in the 2025 list anyway.

The list includes only Fujifilm cameras and Fujinon or third party autofocus lenses (no manual focus), which are:

  1. Fujifilm X100VI
  2. Fujifilm X-T50
  3. Fujifilm X-M5
  4. Fujifilm GFX100S II
  5. Fujinon XF 16-55mmF2.8 R LM WR II
  6. Fujinon XF16-50mmF2.8-4.8 R LM WR
  7. Fujinon XF 500mmF5.6 R LM OIS WR
  8. Fujinon GF 500mmF5.6 R LM OIS WR
  9. Viltrox AF 56mm f/1.7 X
  10. Sirui Aurora AF 85mm f/1.4 X
  11. TTArtisan AF 56mm f/1.8 X
  12. Meike AF 55mm f/1.4 X
  13. Meike AF 33mm f/1.4 X
  14. Brightin Star AF 50mm f/1.4 X
  15. Sirui Sniper AF 16mm f/1.2 X
  16. Sirui Sniper AF 75mm f/1.2 X

VOTE BELOW

My Top Fujifilm Related Product of 2024 was... (max. 1 Pick Only)

View Results

Loading ... Loading ...

Black Friday Deals Are Here

Top Gift Card Deal

Save up to 20% on selected gift cards at Amazon.

Black Friday Pages

The Black Friday Deals are now in full swing.

For the full list of Fujifilm related deals check out this BHphoto page.

Top Fujifilm Deals

Make sure the deal runs at your official Fujifilm retailer. If for example the CFexpress card is out of stock they might bundle it with another item and the savings could be different.

Fujifilm USA Deals

Cameras

Zoom Lenses

Prime Lenses

More Black Friday Deals

New Courses and eBooks

Third Party Lenses & Adapters

Peak Design

Peak Design has just launched its Black Friday sale with 20% discount on almost everything they offer directly at Peak Design store.

SmallRig Deals

Software deals:

Third party accessories:

  • 25% off on LLano chargers at Amazon.
  • 15% off on the ZHIYUN CINEPEER Weebill 3E at Amazon.
  • Save big on Neewer accessories at Amazon.

SD and CFexpress cards:

Storage deals:

  • 15% off on the WD 20TB Elements Desktop External Hard Drive at Amazon and BHphoto.
  • 39% off on the Crucial X10 Pro 1TB Portable SSD sold by Amazon and BHphoto.
  • 47% off on the SAMSUNG T7 Shield 2TB Portable SSD sold by Amazon and BHphoto.
  • 29% off on the SanDisk 8TB Desk Drive SSD at Amazon and BHphoto.
  • 36% off on the SanDisk 4TB Extreme Portable SSD at Amazon and BHphoto.
  • 20% off on the LaCie Rugged Mini 2TB External Hard Drive at Amazon and BHphoto.

Fujifilm Europe Deals

** CLICK HERE to Read the Rest of the Article **