Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.

Fujifilm GFX100RF vs X-Pro3 vs Leica Q3 approximate Size Comparison and Dimensions

Size Comparison

Andrea has made a video about the leaked images of the Fujifilm GFX100RF and has made an approximate size comparison between the Fujifilm GFX100RF, Fujifilm X-Pro3 and Leica Q3.

Of course these are very approximate size comparisons, so don’t take them as 100% accurate. But if the size comparison is accurate, then the GFX100RF would look about as wide as the X-Pro3 and Leica Q3, just a little bit higher.

But the more interesting thing is the lens. The one on the Fujifilm GFX100RF looks quite compact as opposed to the lens on the Leica Q3, which protrudes quite a bit from the camera body. This could ultimately make the GFX100RF a more pocketable solution than the Leica Q3, even though it has a sensor about 70% larger than the Leica Q3.

Dimensions

Also, FR-reader Matt compared the size of the Fujifilm GFX100RF to other cameras by aligning the width of the hotshot as seen in this image.

According to this, the size of the GFX100RF should be around 135mm (W) x 94mm (H).

For comparison:

Matt’s calculations more or less fit with the comparisons made by Andrea.

Japanese Camera Sale Rankings: X-M5 Pushes Fujifilm Above Nikon

 

BCN

BCN has tracked the sales of camera sales in Japan for January, and here are the results:

  • Sony – 29.7%
  • Canon – 26.3%
  • Fujifilm – 15.9%
  • Other – 28.1

They do mention the Fujifilm X-M5 as an important factor contributing to this growth, which pushes Fujifilm above Nikon.

The Fujifilm X-M5 accounts for about half of the company’s total sales and contributes significantly to the increase in market share

via BCN

MapCamera

Mapcamera reports that the Ricoh GR IIIx was the best-selling camera of January. But four Fujifilm cameras made it into the top 10:

January Ranking of New Digital Cameras

  1. Ricoh GR IIIx
  2. Sony α7C II
  3. Nikon Z50II
  4. Fujifilm X-T50
  5. Fujifilm X-T5
  6. Fujifilm X100VI
  7. Ricoh GR III
  8. Canon EOS R5 Mark II
  9. Fujifilm X-M5
  10. Nikon Z f

Used Digital Camera January Ranking

  1. Nikon Z50
  2. Sony α7III
  3. Nikon Z fc
  4. Canon EOS R5
  5. Nikon Z f
  6. Sony α7IV
  7. Ricoh GR III
  8. Nikon Z6II
  9. Nikon Z5
  10. Sony α6400

Fujifilm GFX100RF Coming in Two Colors (First Time Ever for GFX System) – And How to Pick the Right One ;)

In theory this should me a minor rumor.

And yet, I know it will be one of those, that will make future Fujifilm GFX100RF owners struggle quite a bit.

So what’s about?

Well, the Fujifilm GFX100RF will be offered in black and in silver.

Sure, nothing earth shattering.

But it is the first time ever Fujifilm is offering color options for a GFX camera.

While it’s nice to have more options, at the same time it also makes the choice harder.

So, which one should you go for?

Well, I have theory on which one is better: it’s the one that survives the assault of scalpers and that you are still lucky enough to find in stock somewhere.

And I speak out of experience.

No joke… I made the same error.

When the X100VI was launched, I miraculously found it available a few days after launch at my local store. They had one sample, all black. I wanted to grab it, but then I asked if they’ll get also the silver one. They said “probably next week“. So a week passed by, I went to the photography store and asked to see also the silver one. Answer: “All sold out. No idea when we will get new units“. I still pass there every now and then, but haven’t seen an X100VI ever again.

So, the one to get, is the one you find in stock. Silver or black, I am sure they’ll both look sexy.

Fujifilm GFX100RF Rumors

Related articles:

Fujifilm Q3 Financial Results: Professional Imaging Segment up 25.6% YoY

The Fujifilm Q3 Financial Results (October-December 2024) have just been shared.

We can see that Instax makes about twice as much revenue as Fuji’s professional imaging segment. That’s impressive, considering that at the same time the R&D investments for Instax products are significantly smaller than for the X and GFX system.

But also the X and GFX series are doing well, as “brisk sales of digital cameras continued to drive revenue growth” with a 25.6% YoY revenue growth.

Professional Imaging – Revenue ¥58.9 billion (up 25.6% YoY)

  • Digital camera sales grew mainly in China. Strong sales of the four models launched last year – X100VI, GFX100S II, X-T50 and X-M5– contributed to higher revenue.
  • Development of our filmmaking camera FUJIFILM GFX ETERNA, which features rich, true-to-life visuals through a large format sensor, is underway, with launch planned in 2025

Consumer Imaging – Revenue ¥110.6 billion (up 7.9% YoY)

  • Revenue increased driven by steady sales of the instax instant photo systems.
  • In addition to the instax mini 12, strong sales of new high-value added products, including the instar WIDE 400 wide format camera launched in July and Link 3, contributed to higher revenue.
  • The instax WIDE Evo, the high-end hybrid instant camera which offers versatile shooting expressions with its most extensive range of effects in the instax series, was launched today (February 6, 2025).

In the Imaging segment, consolidated revenue amounted to ¥426.7 billion (up 15.8% year-over-year). Operating income amounted to ¥115.0 billion (up 29.3% year-over-year). In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. Sales grew steadily during the year-end sales season, along with the instant camera line-up. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

In the professional imaging business, brisk sales of digital cameras continued to drive revenue growth. In November 2024, we launched the FUJIFILM X-M5 mirrorless digital camera, the lightest in the X series. We also announced the development of our first-ever filmmaking camera, the FUJIFILM GFX ETERNA. We will continue to feature outstanding image quality with the large format sensor in the GFX series and the best balance of image quality and size in the X series, providing attractive products for digital camera users and the film industry.

You can access all charts and details at the Fujifilm page here.

Fujifilm GFX100RF Coming with Fuji’s Most Brilliant (and Irrational) Dial

If I should pick my all time favorite dial on Fujifilm cameras, then it would be the combined shutter/ISO dial we find on the Fujifilm X100VI and X-Pro3 for example.

In fact, I would be willing to pay more for a Fujifilm X-E5, just to get that dial also there.

Now, I don’t think (speculation, not rumor) that Fujifilm will put that dial also on the X-E5, because the combined shutter/ISO dial is complicated to manufacture and hence raises the price of the camera. And I guess Fujifilm does not want to make the X-E5 too expensive, nor make it too complicated (and therefore much slower) to manufacture.

But while I am not so optimistic about the X-E5 having that dial (even though it is the most desired one as we see here), today I can tell you that the combined shutter/ISO dial will be implemented also on the upcoming Fujifilm GFX100RF.

In fact, the Fujifilm GFX100RF might be the one Fujifilm camera with the most dedicated manual controls ever made, as in addition to the combined shutter/ISO dial, it will also feature:

I understand that dedicated manual controls aren’t for everyone. However, if you’re someone (like me) who enjoys having as many dials and levers as possible, if that’s what adds to your enjoyment and sparks your inspiration, then the GFX100RF could be an outstanding choice.

Fujifilm GFX100RF Rumors

Related articles:

Fujifilm GFX100RF Will NOT Have a Hybrid Viewfinder

We often refer to the upcoming Fujifilm GFX100RF as the bigger brother of the Fujifilm X100VI.

But there will be one crucial difference: according to our trusted sources (THANKS!), the Fujifilm GFX100RF will not have a hybrid optical and electronic viewfinder, but “only” an electronic viewfinder.

I guess this choice was necessary not only to contain the price (the hybrid viewfinder is an expensive part of the camera), but also to contain its size, because FujiRumors readers know that the Fujifilm GFX100RF will be “about as big” as the Fujifilm X-Pro3.

But for stuff that goes, other (and quite intriguing one) makes his debut on this camera, as we reported here.

Fujifilm GFX100RF Rumors

Related articles:

1934 Fujifilm Logo Stickers, Hot Shoes and Shutter Buttons

When Fujifilm launched the X100VI, they also offered a limited edition X100VI at a premium price.

Yep, that version that later on some people tried to resell on eBay for a humble 18,000 Dollar.

The camera was basically identical to the regular X100VI, except for the fact that there were only 1934 units made and each got its unique number printed next to the hot shoe (plus freebies like a strap, etc).

Besides the unique numbering, the only way to distinguish the classic X100VI from the limited number one, is the special original Fujifilm logo engraved on the camera and on the lens cap.

Well, if you like the idea of having the old Fujifilm logo on your camera, you don’t really have to buy an overpriced second hand limited edition X100VI.

In fact, there are plenty of ultra-affordable stickers and hot shoes. So here are a few options.

Most of them are made by MakeAndModifyDesigns*, who writes “These are not printed paper stickers: these are the original 1934 Fujifilm logo laser engraved from a brushed silver foil normally used for industrial applications. Water proof, extremely durable, and precision cut to fit the X100V lens cap”

*FujiRumors has no connection with MakeAndModifyDesigns. They did not contact me asking to be featured nor is FR affiliated with them. I just know about them because a member of the X100 Facebook group shared it in the group. If anybody of you has one of these accessories already, feel free to drop your impressions in the comments below.

X100VI In Stock Check

WRONG: Fujifilm will NOT Launch a New 26MP X-Trans V Sensor

A “rumor” surfaced, that Fujifilm will launch a new non-stacked X-Trans CMOS 5 sensor with 26 megapixel. That’s at least according to information that appeared first at the Chinese Weibo social media account of E8M.

In short:

  • there is a new X-Trans V 26MP sensor coming
  • it is an evolution of the current 26MP X-Trans IV sensor
  • it’s meant for mid-range camera like the X-S30
  • it is not the X-Trans V 26MP stacked sensor of X-H2S, but kind of a non-stacked version of it.

While I respect E8M because he is a great source when it comes to spotting camera registrations that are publicly available and visible for everybody online, I can tell to all fellow Fujifilm shooters that this rumor is 100% wrong.

I know you might question FujiRumors at this point.  But I remind you just about when E8M leaked a very long list of Fujifilm rumors back in 2023.

I told you that the list of rumors he shared was wrong, even the ones he claimed were coming from super-reliable sources: for example he said the GFX100SII has retro controls, the X-Pro4 would come, the X100VI would have IBIS and OIS, the GFX25 megapixel camera is coming, the X-E5 coming is scheduled for summer 2024 and more.

I have no doubt E8M is not making up random rumors just to grab attention. I believe he shares them, because he trust somebody. But now I find myself in the uncomfortable situation to have to correct a person who I actually like to follow because it finds publicly available registrations in China often faster than others.

I will share the full rumor below, but I can tell you that it is wrong and it won’t happen.

Fuji may announce the X-Trans CMOS 5 image sensor for the next generation of mid-end video cameras (such as X-S), which is basically an evolved version of the speed and focus of X-Trans CMOS 4.

The PDAF density reaches the X-Trans CMOS 5th generation standard, and the video reading speed reaches 12bit full-pixel 60fps and 4K point-to-point 120fps, which can be regarded as a stackless version of 26M BSI stacked X-Trans 5 CMOS HS.

Compared with X-Trans CMOS 5 HR, it is more suitable for video shooting and continuous shooting.

Again, all of it is 100% wrong.

But I know this will spread around as if it was true (just as the wrong 2023 rumors did), because people don’t know the truth so they tend to believe whatever is published. But FujiRumors knows. So we stand alone, once again, trying to stop wrong information from spreading around without control.

If you want to know the truth, then better stay tuned. We have lots to talk about in 2025 ;).

A Look into 2025 Fujifilm Rumors (and Beyond) and the Ultimate 2024 Rumor Check

Rumor 2025+ Overview with Rating

Time to check how accurate our rumors were in 2024 and get an outlook on the remaining rumors for 2025 (and beyond) with reliability ranking.

As usual, I will be brutal and merciless in my rumor accuracy rating.

How brutal?

Well, here are two examples.

I told you the X100VI would be basically same in size of X100V despite having IBIS. The difference is 1mm. Well, turns out it is 2mm thicker. So while it is substantially an accurate rumor, I list it as wrong.

Also, we misunderstood a source regarding the X100VI silver color. We needed only 3 hours to clarify this misunderstanding and correct it. But still, for 3 hours only, an inaccurate info was online.

WIth that said, here is how things went:

  • 99 rumors shared in 2024
  • 24 rumors still to be verified
  • 72 correct rumors out of 75 verifiable rumors
  • 3 wrong rumors (normal people would say 1 wrong rumor -not about Fujifilm-, but I am brutal to myself)
  • 96% correct rumors

The Remainng Rumors for 2025 and Beyond

HIGH RATING*
* 75% to 99% correct

** CLICK HERE to Read the Rest of the Article **