The Superb Fujinon XF33mmF1.4 Lens Is Now Cheaper Than It Was at Launch

At the time of writing, Amazon is offering the Fujinon XF33mmF1.4 R LM WR for $789. The regular retail price is $949 (raised due to U.S. tariffs), while the original launch price was $799.

The lens is shipped and sold directly by “Amazon.com“, and it’s listed as a “New” item. However, Amazon also labels it as a “replacement lens” — a somewhat unclear designation. Considering that other Fujinon lenses marked the same way (such as the XF16mmF2.8) are sold by Amazon Germany, it’s possible that Amazon has internally transferred stock from its European warehouses to the U.S. to work around stricter import tariffs.

  • XF 33mm F1.4 – $789 – shipped and sold by Amazon.com and free 30-days return – only 8 units left

Besides that, there are also the 2-days only Amazon Prime Deals running. You basically save 20% on Viltrox AF X mount lenses, all sorts of storage media and much more. I’ll share a list of selected deals below.

→ Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

→ Amazon CA:

→ Amazon DE:

→ Amazon UK:

→ Amazon FR:

→ Amazon IT:

→ Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

Huge Amazon Prime Savings: 35% Off Renewed Fujinon XF Lenses, 20% Off Viltrox, and More!

The Amazon Prime Deal Days now started also at Amazon USA here and Amazon CA here.

There are tons of deals including a 35% rebate on renewed Fujinon XF23mmF1.4 R LM WR and renewed Fujinon XF35mmF2 R WR.

But besides camera gear, there are plenty of other great offers, such as the flight approved Anker Laptop Power Bank with Triple 100W USB-C Ports.

Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

Amazon CA:

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

European Amazon Prime Deals Are Now Live – Save 20% on Viltrox Lenses and Much More

The European Amazon Prime deals are now live at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In America at Amazon US and Amazon Canada.

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

Sorry, But the Fujifilm X-T6, X-Pro4, X-H3 (and Friends) Won’t Arrive in 2025

A few months ago, we estimated—based on Fujifilm’s historical sensor/processor refresh cycles—that the next sensor generation would likely arrive in late 2025 or early 2026.

To be clear, that wasn’t a rumor, just a data-driven speculation.

Following that article, some speculated that November 2025 could be the right moment, since Fujifilm has historically launched some of its most important cameras in that month (such as the X-T5).

But today I can confirm: the 6th generation platform will not be launched in 2025. So you can now rule out “late 2025” as a possibility.

That also means we won’t see the Fujifilm X-T6, X-Pro4 (or X-Pro5, X-Pro6), X-H3, X-H3S, X-T60, X-E6, X100VII, GFX100III, GFX100SIII, or GFX100RFII this year.

And yes, I know plenty of supposed “spec leaks” about these cameras are floating around—but they’re all fake, as we explained here.

Bottom line: it’s all AI-generated nonsense, stuffed with random specs. Every day there’s a new “upcoming” Fujifilm camera announcement.

Some of these videos gather tons of views and lots of comments, so I want to stress it once more: it’s fake.

And yes, I sometimes feel like a lonely Don Quixote, tilting at the windmills of fake rumors with little hope (illusion) of winning this battle. But what matters is staying true to yourself and bring excitement in the Fujifilm community only when it is real, verified, and worth celebrating. So I’ll leave the fake rumors to others. Shall they boost their traffic and make money by misleading people with all sorts of fake rumors. We’ll stay out of this game.

Anyway, the wait for the Fujifilm X-T6 and friends might be a bit longer than we’d like, but it’s much easier to stay patient when you’ve got the ultra-awesome Fujifilm X-E5 in your hands ;)

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X-E5 is one of Fujifilm’s Greatest Cameras – But with One Big Flaw

Yes guys, I have received my Fujifilm X-E5 (in this color) and I love it.

It’s by far the most beautiful X-E camera ever made. The build quality is excellent and it makes my X-E3 feel like a plastic toy in comparison. I love the new classic display mode which is now standard on my EVF. Just make sure that you have not enabled “Semi-Transparent” in the surround view mode, otherwise the classic display mode won’t show up. That drove me crazy for a while until I figured it out.

Besides that short freak-out moment (which luckily found a solution), I am absolutely in love with it.

But other fellow Fujifilm X-E5 shooters might be annoyed by other aspects of their X-E5. One of them is Derek, who wrote me the email below.

guest post by FR-reader Derek

** CLICK HERE to Read the Rest of the Article **

Fujifilm Finally Proves the Doubters Wrong with the X-E5

Over the years, Fujifilm has often released statements along the lines of: “Due to high demand, there will be delays in the shipping of camera XY.”

Every time, some people—both in the comments and across other blogs—accused Fujifilm of making this up as a marketing trick.

Here on FujiRumors, I never bought into that narrative. If Fujifilm said demand was overwhelming, I trusted that they were genuinely surprised by the demand.

And the release of the Fujifilm X-E5 has finally proven all those naysayers wrong.

Because if it really were just a marketing move, then why didn’t Fujifilm use the “high demand” excuse for one of its top sellers, like the Fujifilm X-E5?

Well, I think I know why they didn’t: because Fujifilm doesn’t use that phrase as a marketing gimmick, but only when demand truly exceeds expectations.

And this time, with the Fujifilm X-E5, it seems they were much better prepared for the launch.

Sure, the X-E5 with the XF23mmF2.8 kit is almost impossible to find in stock. But that’s no accident. Fujifilm cleverly planned ahead by pushing back the standalone release of the XF23mmF2.8 until the end of 2025. They knew the kit would be the most sought-after version, so whatever production capacity they have for the XF23mmF2.8 is now reserved exclusively for X-E5 bundle buyers.

And yes, the X-E5 body-only units sell out rather fast, but Fujifilm is capable of restocking at a reasonable pace.

So you see, when Fujifilm really says “demand exceeded expectations,” it’s because they’ve genuinely been caught off guard—not because they’re trying to pull a marketing trick on us.

With that said, let’s see how the stock status of the Fujifilm X-E5 is right now.

Worldwide

The World Looks Better in Fujifilm Colors – You Don’t Believe Me? Then See for Yourself!

Gear Detox – a Waste of Time?

From time to time, we should be reminded that light, moment and inspiration matter more than megapixel, specs and AF speed.

I mean, I am the first to admit that I also enjoy talking about gear here on FujiRumors. It’s fun—there’s just no way around it. :)

But the words we speak here, the chats we have… I don’t print them big, frame them, and hang them on a wall. I don’t print and frame the spec sheet of the latest camera.

What I do print instead are the images I’m most happy with.

And that’s what this post is about—a little roundup of photographs shared by you, the Fujifilm community. It’s a chance to pause the gear talk for a moment and just enjoy what really matters: the images.

And look… I know. These image roundups don’t get many views. They take a ton of time to make. They don’t boost traffic. I guess that’s why no rumor sites make them.

But I decided—I don’t care.

I’ll do an image roundup now, and I’ll try to do more in the future. Because they matter to me. And maybe to a few of you, too.

In a world where others make up rumors in a vile attempt to grab your attention and profit from your good faith, we go the opposite way: we don’t share the endless stream of dubious and fake rumors we receive. Instead, we focus on what matters—enjoying photographs.

I might lose time. I might lose traffic. But I’ll be proud of this article… and of the amazing Fujifilm community that is capable of creating such wonderful images.

The Best Fujifilm Communities

Film Simulation Power

For today’s image roundup we take a look at images shared at our immense Fujifilm Film Simulation Group.

You’ll see the power of Fujifilm colors in action. Enjoy :).

_ _ _

by Emanuele

📸 Fujifilm x100VI
📍 Venezia, Italy
🎞️ Last Summer Roll

_ _ _

** CLICK HERE to Read the Rest of the Article **

Fujifilm Wants You To Believe X-T30 II is in Full Production and No X-T30 III is Coming in October

Fujifilm X-T30 II Discontinued? The Confusion Explained

For a short time, B&H Photo marked the Fujifilm X-T30 II as discontinued (it’s now back to showing “out of stock”).

Not only that—B&H even sent out an email to customers waiting for the X-T30 II, saying the camera had been discontinued and suggesting alternatives. (I have the screenshot if you’d like to see it 😉).

And usually, when a store marks something as discontinued, it’s because the manufacturer told them there won’t be any more unit coming so they should not offer it for sale on their store anymore.

At that point, it looked like a clear case: B&H had “officially discontinued” the X-T30 II, and we reported it as such.

But then Fujifilm stepped in. In comments given to Petapixel, Fujifilm stated:

  • the X-T30 II is an “active part” of Fujifilm’s lineup and still being produced
  • no hints to any X-T30 II successor have been given to Petapixel

Where We Stand

I run a rumor site. I don’t have the luxury of firing off emails to Fujifilm HQ and getting official statements on demand. I have to work with what’s in front of me. And in this case, we had:

So yes, in the article we wrote: “B&H Photo has now officially discontinued the X-T30 II.”

Petapixel later called our report a “false rumor” and “inaccurate.” Fair enough—they can confirm things directly with Fujifilm, while I can only report what retailers are showing. That makes them inherently better positioned to be “more accurate.”

But fact is: we never shared the X-T30 II discontinuation as a “rumor.” We simply reported what we saw listed on B&H Photo, backed up by the emails they themselves sent out.

Still, I’ll offer an apology—not because our reporting was wrong (B&H really did list and email the X-T30 II as discontinued), but because some readers misinterpreted it as an official Fujifilm announcement. We clearly showed the screenshot and explicitly wrote in the article that B&H had discontinued it, not Fujifilm. If that distinction was overlooked, then it’s not because the facts were inaccurate, but because the article was read in a way it was never written. And yes, I’ll take responsibility for making things clearer next time, even though also publishing screenshots and quoting B&H directly can be misunderstood.

The real problem was for readers who only saw the headline. I started it with “Fujifilm Clears the Way for X-T30 III”, which wasn’t a factual report but my editorial interpretation of why B&H removed the X-T30 II from their website. If someone stopped at the headline and didn’t check the screenshot or read the full article, it’s understandable how they could misunderstand. Once I realized this, I updated the headline to include “at B&H Photo”, making it clear in the headline what the article and screenshot already showed: the discontinuation refers to the retailer—not Fujifilm.

I will take this as a lesson for the future, and thanks to PetaPixel for pointing this out: it’s not enough to make a 100% accurate report. I also have to make clear that every type of reader, from the one who reads full articles to the ones who barely fly over the headline, get the correct message.

But Let’s Get Serious Now 😉

If the X-T30 II is truly such an “active” product, why has Fujifilm Japan de-listed nearly all models from their website, leaving only the silver kit—and that one is out of stock since a long time?

Why is it almost impossible to find in stock anywhere else?

Is the X-T30 II selling like hotcakes, matching the demand of the X100VI or X-E5? Or is Fujifilm quietly phasing it out?

From where I’m standing, that hardly looks like a thriving lineup.

And here’s the key point: the Fujifilm X-T30 III is coming in October. No matter how strongly Fujifilm denies it, our sources confirm it’s happening.

And what is Fujifilm actually doing right now? Are they using the remaining X-T30 II parts to produce as many units as possible before the X-T30 III launch—or have they already started X-T30 III production, repurposing parts that might otherwise have gone into the X-T30 II?

Fujifilm CONFIRMS X-T30 III possibility ;)

And take a close look at what Fujifilm actually said to Petapixel. They didn’t say, “The rumors about the X-T30 II are false because the X-T50 is its successor.” What they said was that they have no indication of an X-T30 II successor. In other words, for the first time, Fujifilm is essentially admitting that the X-T50 is not the X-T30 II’s successor—leaving the door wide open for a true replacement.

And that successor is coming soon.

The Hidden Advantage Nobody Talks About – FUJIFILM 26MP vs 40MP

You all know I’m a big fan of Fujifilm’s 40MP sensor. In fact, when I put together my Fujifilm X-E5 wishlist, I said I’d happily pay more if it came with the 40MP over the 26MP.

But let’s be fair: the 26MP sensor paired with the X Processor 5 – as found in cameras like the Fujifilm X-S20 – is a terrific combination with its own clear advantages.

Advantages of the 26MP Sensor

  • faster sensor readout → and all the benefits that come with it, such as less rolling shutter
  • less battery drain
  • more affordable

For a full breakdown, we’ve already written a comprehensive 26MP vs 40MP Pros & Cons article here.

Today, though, I’d like to highlight something interesting from two articles by Alik Griffin, where he compared files from his Fujifilm X100V (26MP) and X100VI (40MP).

At first glance, you’d assume the main reason to prefer the X100VI would be the higher resolution. But Alik points out something else entirely that makes the 40MP sensor shine. Something that is hardly ever talked about.

Alik noticed:

Resolution

  • on a tripod, the X100VI shows a clear detail boost over the X100V, even at higher apertures—enough to justify an upgrade for tripod work.

The Grain (and Why It Matters More Than You Think)

What really impressed Alik wasn’t just the resolution, but the character of the grain. Here are some of his observations:

  • the X100VI’s smaller, tighter grain is far nicer to work with than the older models
  • the slight resolution boost, combined with the finer grain and better overall fidelity, makes the upgrade worth it
  • nicer grain with cleaner skin tones and clearer colors
  • the X100VI preserves shadow detail better and avoids the color smearing
  • everything looks better—not only at ISO 6400, but even at lower ISOs
  • the X100VI’s grain has a better shape, making it easier to clean up with noise reduction
  • beyond the added detail, the tighter pixel pitch and improved grain deliver noticeably superior image fidelity

Alik has covered the comparison in full with lots of samples at his blog at alikgriffin here and here.

One more thing… there is this myth that more pixels are worst in low light. Top industry insiders and professionals disagree with this statement:

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From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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