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Fujifilm Launches “FUJINON Lens XF500mmF5.6 R LM OIS WR”

Fujifilm launches FUJINON Lens XF500mmF5.6 R LM OIS WR

– A Masterpiece of Super-Telephoto Lenses That Redefines Mobility
– Combining Pinnacle Optical Performance and Compact Design in the XF Lens Series, Making Dream Super-Telephoto Photography More Accessible

TOKYO, October 14, 2024 – FUJIFILM Corporation announces the launch of the “FUJINON Lens XF500mmF5.6 R LM OIS WR” (“XF500mmF5.6 R LM OIS WR”) globally from end of November 2024. The lens is a new lineup of the “XF lens” interchangeable lens lineup for the mirrorless digital camera X Series that offers outstanding image quality and compact size and weight thanks to its unique color reproduction technology.

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Fujifilm Confident in New Autofocus – Says It’s “Nailed” Ahead of Early November Firmware Release – REPORT

Fellow Fujifilm shooter photorabz was at the Salon de la Photo photography fair in Paris.

There he had the chance to talk to Fujifilm reps about the upcoming firmware updates and this is what he was told (video below):

  • Fujifilm is working on the firmware since May
  • the firmware is for X-H2S, X-H2, GFX100 II, X-S20, X100Vi, X-T5 and maybe also the X-T4
  • Fujifilm told him that this time they nailed it very well
  • Fujifilm is very happy with this new firmware and they are very optimistic
  • the firmware will be announced on October 14, but it will be released, he thinks, in early November

As usual, I believe it only when I see it.

And actually, we might already see the newest AF algorithm in action with the X-M5 on October 14.

EXCLUSIVE: Fujinon XF500mmF5.6 R LM OIS WR Press Release and Product Images Leaked

A kind source (THANKS!) has passed us the full press releases and specs sheets for the upcoming gear.

Down below you can read the press release for the Fujinon XF500mmF5.6 R LM OIS WR.

A message to the source: Thanks a lot. You have been instantly elevated to the elite team of trusted sources. If you want, you can contact me again anonymously and give yourself a nickname, so I can eventually recognize you in future if you decide to contact me again. Thanks so much!

Press Release

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EXCLUSIVE: Fujinon XF16-55mm f/2.8 R LM WR II Press Release and Product Images Leaked

A kind source (THANKS!) has passed us the full press releases and specs sheets for the upcoming gear.

Down below you can read the press release for the Fujinon XF16-55mm f/2.8 R LM WR II.

A message to the source: Thanks a lot. You have been instantly elevated to the elite team of trusted sources. If you want, you can contact me again anonymously and give yourself a nickname, so I can eventually recognize you in future if you decide to contact me again. Thanks so much!

Press Text

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EXCLUSIVE: Fujifilm X-M5 Full Press Release Leaked and Product Images

A kind source* (THANKS!) has passed us the full press releases and specs sheets for the upcoming gear.

We start with the full press release for the Fujifilm X-M5, which you can read below.

*A message to the source: Thanks a lot. You have been instantly elevated to the elite team of trusted sources. If you want, you can contact me again anonymously and give yourself a nickname, so I can eventually recognize you in future if you decide to contact me again. Thanks so much!

Press Text

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Fujifilm X-Pro4 (X-Pro5?) Coming with Improved Hybrid Viewfinder (and What I Hope it Will be)

Today we have an update regarding the Fujifilm X-Pro4… or however it will be called, maybe even Fujifilm X-Pro5. That name would make sense, since Fuji Guy Billy said he can see the X-Pro line getting the 5th generation goodness, hence I think there is a possibility that Fujifilm could call it X-Pro5.

We have been informed by a source, who was right in the past (THANKS), that there will be an improved hybrid viewfinder on the X-Pro4/X-Pro5.

I don’t know yet what the improvement will look like. Is it just a higher resolution EVF? A larger viewfinder?

But what I really hope is the same what Thomas B. Jones said in his latest X-Pro5 whishlist video (see below in German): the return of the slot-in magnifiers.

So what’s that?

Well, if you are not familiar with the X-Pro line, up until the Fujifilm X-Pro2, the X-Pro line offered a slot-in magnifier for 0.36x and 0.60x magnification mode in the OVF.

This has been changed on the Fujifilm X-Pro3, which offers a fixed 0.52x magnification which is great if you are shooting with Fujifilm’s  23mm, 33mm or 35mm lenses (which most X-Pro users do).

However, with lenses like the Fujinon XF18mmF1.4, the image that hits the sensor is larger than the one that can be displayed on the OVF.

The return of the slot-in magnifier could solve this problem and make the XF18mmF1.4 the perfect match for the next X-Pro camera.

But again, I do not know what the change the hybrid viewfinder will have, nor if it will be something minor or major. But if I hear anything more, I will let you know here on FujiRumors.

Lady Gaga with Fujifilm X-T3, Apple and Microsoft United by Fujifilm Love, Ben Affleck and Ana de Armas using Fujifilm and More – Famous X Shooters and Fuji in Ads

Famous X Shooters and Fujifilm in Ads

It’s been a long time that I have not done a “famous X Shooter” roundup and a roundup of Fujifilm gear used in ads.

Today I am going to catch up with it by delivering a rather big one :).

Thanks to everybody who has passed what they’ve spotted around!

Lady Gaga

Lady Gaga, a renowned American singer, recently starred in a T.V. commercial where she is seen using a Fujifilm X-T3 camera! The commercial is for Nurtec ODT, a migraine medicine. You can see the full ad on YouTube here (screenshot above)

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What’s Hiding Behind Fujifilm’s “Minor Bug” Fixes?

Every time I report about a new firmware update, I get asked (such as here): what’s hiding behind the mysterious phrase “fix of minor bugs“?

That’s a legit question, also considering that, in rare occasions, updating the firmware can actually introduce new bugs (this happens with every brand, Sony, Nikon, Canon and Co. They all struggle with that).

So why update the firmware for a minor thing if your gear works just fine?

Well, unless your gear has a specific issue that the firmware update addresses, it’s generally a good idea to wait a bit before updating. Just to see if some issues come up with the new firmware.

I don’t do that, honestly. I update immediately. But I also don’t photograph weddings or do professional work with my gear (oh well, except for this wedding, but that one I shot for free).

And yet…

even if the firmware addresses a “minor bug”, I strongly recommend to update anyway sooner or later..

Why?

Well, because sometimes the bugs are not really “minor”.

For example: in 2020 Fujifilm released a firmware also for X-T4 and it gave us a “minor bug fix”. At that time I was in holiday in Southern Italy and I took some time to try to find out what it really fixed. Well, it turned out the minor bug fix was actually a major one, as it drastically reduced the exposure stepping in video.

This was a major complaint and a major bug fix, but Fujifilm did hide it behind the phrase “fix of minor bugs“.

Other times, the “minor bug” might be better called an “embarrassing bug fix”. In fact so embarrassing, that Fujifilm (but that’s valid also for other brands) doesn’t want you to know what it is, hence they don’t elaborate on that.

For example, I think it was the X-Pro1 that got a “minor bug” fixed, but what it really fixed was that the focus point worked “mirrored”, so if you moved the AF box to the bottom right of the frame, the camera would actually focus on the top left of the frame.

This is why ultimately I always recommend to update your gear, even if Fujifilm calls it just a smaller bug fix.

If you want, wait a couple of weeks and then see if there are reports here on FujiRumors or in Fuji Forums about problems with the firmware. And if there aren’t, update! What Fujifilm calls “minor” might not really be that minor in the end.

And in any case remember: if for some reason a firmware would break certain features of your camera, Fujifilm will release a free follow-up firmware fix and don’t charge you $700+ like Sony :D.

B&H Strikes Back at Amazon: Huge Deals Including 15% Rebate on Viltrox X Mount Lenses

If you need one more proof about how competition is a good thing for us customers, then check out this.

Amazon has just launched its huge Amazon Prime deals.

But B&H Photo does not want to leave the deal show to Amazon alone, and has launched its own huge 2 days deals.

Worth a special mention, there is a 15% rebate on pretty much all Viltrox X mount lenses. I’ll list a few below

More BHphoto Deals

Amazon Prime Selected Deals

Refurbished Deals – save 20%

Amazon US is now offering a 20% discount on selected Fujifilm Open Box gear, as you can see from the screenshots above. As far as I could find, the items on offer are:

Storage Media

Batteries & Chargers for Fujifilm

SmallRig Deals in USA

General Deal Pages

Amazon Prime is in FULL SWING with TONS of GREAT DEALS now also in USA

 

Now the Amazon Prime deals are running also in North America.

I will share below a couple of deals that are potentially interesting for photographers and especially for us Fujifilm photographers.

I did get myself the SAMSUNG T9 Portable SSD 4TB. It’s my first Samsung External SSD, but from what I have read it is a very good one.

Amazon Prime General Deal Pages

Selected USA Deals

Storage Media

Batteries & Chargers for Fujifilm

Third Party Autofocus Lens Deals

Note: You have to use the general discount code PRIMEDAY24 to access the rebate.

SmallRig Deals in USA

Amazon GERMANY

Amazon UK

Amazon IT

Amazon FR

Amazon ES