Fujifilm Renewed Offer on Amazon: Fujifilm X-T3, X-H2, XF Lenses, X Half, GFX and More

Some Fujifilm gear is now available renewed at Amazon via third party sellers.

Selected X Camera Deals

Selected XF Lens Deals

Selected GFX Deals

Spooky Fujifilm 🧟‍♂️ Cameras Brought Back to Life via Firmware Update — And Let’s Talk Kaizen

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection

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Fujifilm X-T30 III Performs a Miracle: FujiRumors Comment Section Turns Positive!

It looks like the brand new Fujifilm X-T30 III just did something I thought was almost impossible: it made people happy, even on the comments here on FujiRumors 😊

Because, let’s face it — over the last few months (or even years), there’s been a lot of critiques in the comments on FujiRumors every time Fujifilm launched something new (often I feel rightful critiques, but often I think also not).

In short: Fujifilm has faced its fair share of criticism with almost every recent release.

So, when the X-T30 III dropped, I braced myself before opening the comment section — expecting yet another wave of disappointment.

But much to my surprise… that didn’t happen.

In fact, the more I scrolled, the more positive reactions I found (with some negatives here and there).

Let’s quote a few:

OreganoSpliff: Well, I’m finding it hard to talk s**t given what you get for the money

Marcio K: xactly what I tought to be – the X-M5 in the X-T30 body. For the price, very interesting.

Stefan: £829 in the uk is super cheap. Just £30 more than the XT30ii was at launch

italianbreadman: This is the best thing they’ve done in years

If I were to judge only from the comments, I’d say Fujifilm did a lot of things right with the X-T30 III — mainly by holding the price around that magical 1K mark.

As I said before, the X-T30 III finally closes a huge gap in Fujifilm’s lineup — and it seems that most people appreciate exactly that.

Will it be a best-seller?
Only time will tell.
But honestly — it has all the potential to become a big hit.

I’ll leave you with a bunch of new hands-on reviews and podcasts below.

Fujifilm X-T30III and XC13-33mmF3.5-6.3 Announcement October 23 – Anything Else Coming?

We told you that the Fujifilm X-T30 III and XC13-33mmF3.5-6.3 will be announced on October 23.

So far Fujifilm has not published any teaser nor made any X Summit announcement, so it might well be a more quiet announcement this time.

That’s an error in my view, as the Fujifilm X-T30 III could turn out to be a very important camera for Fujifilm, since it will be its most affordable 5th gen camera with EVF, closing a huge gap in the current camera lineup.

With that said, some asked me if we can expect more to come.

My answer: so far I have no indication of anything else coming. Not in terms of announcements, development announcements or new lens roadmaps.

And the fact that there is (at least until now), no official X Summit announced, could indicate that October 23 won’t hold any major surprises besides the new gear we mention in this article.

But that’s just a speculation of mine, so don’t crucify me if on October 23 Fujifilm suddenly releases a new roadmap or announces the development of the Fujifilm X-Pro4. In fact, also the Fujifilm GFX Eterna development announcement happened all of a sudden, without any rumors, with a simple press release.

So, everything is still possible.

Fujifilm Clears the Way for X-T30 III: X-T30 II Now Discontinued at BHphoto

Shortly before Fujifilm unveiled the gorgeous X-T50, we reported that the X-T30 II would not be discontinued alongside it.

That move puzzled many, since the X-T50 appeared to be the natural successor to the X-T30 II.

But as our earlier rumors revealed, the true replacement for the X-T30 II was still on the way—namely, the Fujifilm X-T30 III.

And now it’s almost here: the Fujifilm X-T30 III is just around the corner and B&H Photo has now officially discontinued the X-T30 II.

Thanks to the anonymous reader who informed me about it via rumor box :).

X-T** Line

From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Fujifilm’s 6th Generation Launch Timeline :: Sony A7CR Can’t Save X-E5 Rant :: Fujifilm X-T30 III Rumors – Top August Articles

Here are the top 10 articles for August.

  1. When Will Fujifilm Launch the 6th Generation Platform? A Data-Based Prediction
  2. Viltrox Discontinues Entire f/1.4 APS-C Lens Lineup- REPORT
  3. Viltrox 56mm f/1.2 Pro Images
  4. Fujifilm X-T30 III – More Than Just a Name Change?
  5. Fujifilm CEO FY2025 Q&A: “We Have Several New Products in the Pipeline – X100VI and X half are Doing Very Well”
  6. Fujifilm X-T30III: Finally Closing the Gap?
  7. The Fujifilm X-T30 II Successor Name Unveiled
  8. Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?
  9. Fujifilm X‑E5: When Specs Lie, Complaining Fails and Even the Sony A7CR Can’t Save the Rant
  10. Sigma 17-40mmF1.8 + Fujifilm X-T5 = Match Made in Heaven (Reviews Roundup)

Don’t Miss

Fujifilm X-T30 III – More Than Just a Name Change?

So, we told you that the Fujifilm X-T30 II successor won’t be called Fujifilm X-T40, but Fujifilm X-T30 III.

And this made some panic. So let’s talk about it.

At a first glance this might seem like a very negligible detail, but let’s try to understand why Fujifilm picked X-T30III over X-T40 or X-T300.

Take a look at the Fujifilm X-T30 vs X-T30II specs comparison.

You will notice that the specs are identical, except for one minor detail: the X-T30II has a better LCD screen.

So, at least with the jump from X-T30 to X-T30II, the “MKII” indicated a negligible specs bump.

Now, some feared that following the same scheme, also the jump from X-T30II to X-T30III will mean a negligible specs boost. But I don’t think that will be the case.

You see, the X-T30II was born during the global parts shortage caused by COVID. To keep production of the X-T30 running at a steady pace, Fujifilm had to adapt and use whatever components were available—in this case, a higher-resolution LCD. That small change was enough for Fujifilm to rebrand the camera as the X-T30II.

In short: it was just a name change… and I think this won’t be the case this time.

You see, unlike the X-T30II, the upcoming Fujifilm X-T30III isn’t the result of a parts shortage. It emerges from a clear need Fujifilm has identified: a more affordable, lower-tier model that still offers an electronic viewfinder.

That’s why I believe this time the upgrade will be more significant. Most of all, I expect it to feature Fujifilm’s 5th-generation processor, the latest firmware, and an overall boost in specifications—all driven by these two key improvements.

But since price matters, Fujifilm could choose to save costs in other areas—for example, by keeping the X-T30II’s exact same body, with no design changes like those seen on the X-T50. The trade-off? No IBIS.

But that’s all just speculation.

What’s sure is that it will be called Fujifilm X-T30 III and it will be launched in 2025.

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The Fujifilm X-T30 II Successor Name Unveiled

Today we can share with you the name of the Fujifilm X-T30 II successor.

Some said it would be called Fujifilm X-T40.

Some said it will be an X-T300.

But according to our trusted sources, the Fujifilm X-T30 II successor will be called Fujifilm X-T30 III.

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Fujifilm CEO FY2025 Q&A: “We Have Several New Products in the Pipeline – X100VI and X half are Doing Very Well”

Recently Fujifilm presented its Q1 results for the fiscal year 2025.

Now also the Q&A has been published at Fujifilm, and here is what Fujifilm CEO Teiichi Goto hat to say about the imaging division.

To give you a concrete example from the supply chain side, Imaging was the segment most affected by U.S. tariffs. We used to produce in China, but we also have manufacturing facilities in the Philippines and in Japan, plus we use some contract manufacturers in Southeast Asia. So, we reallocated production across those locations, basically shifted manufacturing away from China, and that was one of the key responses.

[…] Q1 was indeed a very strong quarter for us. The reasons include solid performance from the instax line, WIDE 400, WIDE Evo, and also Link 3, which we launched in the previous fiscal year, all performed well. In April, we launched the mini 41, which has a classic design, and that product also generated solid numbers.

As for digital cameras, the X100VI, an X100 series, and the half-frame X half model are both doing very well, with a significant backlog of orders building up. Demand continues to be strong. We still have several new products in the pipeline, and we expect the upward trend to continue.

Now, we know that Fujifilm is going to launch at least two more cameras in 2025, the Fujifilm GFX Eterna and the Fujifilm X-T30II successor. There will also be this new GF lens.

But keep in mind that the fiscal year in Japan ends March 31, so when the Fujifilm CEO talks about “several new products in the pipeline” for this fiscal year, he means everything that will be launched between now and March 31, 2026.

Could that include also the launch of the new 6th generation platform?

Well, recently, we analyzed Fujifilm’s sensor refresh cycle. If the company were to maintain the same pace as in the past, the 6th-generation platform would likely arrive around late 2025 or early 2026. Of course, this isn’t a rumor—just speculation based on Fujifilm’s historical timeline.

Whatever the CEO ment with “products in the pipeline“, he is definitely confident that those products will contribute to the “upward trend” Fujifilm is experiencing all over the world. Sure, maybe he means just new Instax cameras or maybe some other bold X half alike experiment. But from our humble point of view, we believe that a Fujifilm X-T6 or Fujifilm X-Pro4 would not hurt the positive trend either ;).

As far as the tariffs goes and their impact on the imaging division, the CEO has to say this:

Even if inflation in the U.S. leads to weaker demand or consumer hesitation, we believe there are still plenty of other markets globally where we can absorb that impact. We can shift focus to those areas, and if we do that well, we expect the strong performance to continue through the rest of the year.

This sounds like Fujifilm is willing to accept a sales decline in the U.S., while aiming to compensate for it by strengthening its market share in other regions.

via Fujifilm

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