Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III)

Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the numbers:

Mirrorless + DSLR Camera Shipments

2024

  • Canon — 2.84M units (46.6%)
  • Sony — 1.63M units (26.8%)
  • Nikon — 830k units (13.6%)
  • Fujifilm — 490k units (8%)
  • Panasonic — 160k units (2.6%)
  • OM Digital — 130k units (2.1%)
  • Pentax — 10k untis (0.2%)

Note that the Canon DSLR cameras are still outselling Fujifilm mirrorless camera sales (790,000 vs 490,000 units). Most of those DSLR cameras are cheap Canon Rebel & Co cameras.

What this tells us: there are lots of people who still enter a camera/electronic store and want an “affordable camera that takes better pictures than my phone“.

Right now, Fujifilm is falling short in this segment: the X-E5 and X-T50 are priced too high, while the X-M5 lacks a viewfinder — a feature many still consider essential for a “serious” camera. The upcoming Fujiflm X-T30 III, however, could be exactly the model to fill that gap — provided Fujifilm keeps it in the true entry-level range, which will largely depend on the features they choose to include.

Mirrorless Cameras Shipments

Mirrorless is growing for all brands, but Fujifilm has experienced the strongest growth of all.

The chart here is probably for interchangable lens cameras, because dclife has a separate ranking for “compact cameras” like the Fujifilm X100VI and Ricoh GR series. But maybe it includes also the compact cameras, we don’t know that.

2024

  1. Canon — 2.05M units (37.5%, +4.6% vs 2023)
  2. Sony — 1.63M units (29.8%, +6.5% vs 2023)
  3. Nikon — 760k units (13.9%, +20.6% vs 2023)
  4. Fujifilm — 490k units (9.0%, +28.9% vs 2023)
  5. Panasonic — 160k units (2.9%, +14.3% vs 2023)
  6. OM Digital — 130k units (2.4%, +8.3% vs 2023)

2023

  1. Canon — 1.96 million units
  2. Sony — 1.53 million units
  3. Nikon — 630,000 units
  4. Fujifilm — 380,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 120,000 units

2022

  1. Canon — 1.54 million units
  2. Sony — 1.25 million units
  3. Nikon — 530,000 units
  4. Fujifilm — 360,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 140,000 units

2021

  1. Sony — 1.4 million units
  2. Canon — 1.17 million units
  3. Fujifilm — 400,000 units
  4. Nikon — 290,000 units
  5. OM Digital — 200,000 units
  6. Panasonic — 180,000 units

via dclife

Compact Cameras Shipments

Fujifilm has increased its shipments from 50,000 units to 130,000 units. And the number could have been significntly higher if cameras like the X100VI were not in short supply in 2024. It is not known if also Instax cameras are included in this data.

Only Ricoh and Fujifilm are able to grow in the compact camera segment.

2024

  1. Sony … 470,000 units
  2. Canon … 430,000 units
  3. Fujifilm … 130,000 units
  4. Ricoh … 60,000 units

2023

  1. Sony … 470,000 units
  2. Canon … 460,000 units
  3. Fujifilm … 50,000 units
  4. Ricoh … 50,000 units

via dc.life

Fujifilm’s 6th Generation Launch Timeline :: Sony A7CR Can’t Save X-E5 Rant :: Fujifilm X-T30 III Rumors – Top August Articles

Here are the top 10 articles for August.

  1. When Will Fujifilm Launch the 6th Generation Platform? A Data-Based Prediction
  2. Viltrox Discontinues Entire f/1.4 APS-C Lens Lineup- REPORT
  3. Viltrox 56mm f/1.2 Pro Images
  4. Fujifilm X-T30 III – More Than Just a Name Change?
  5. Fujifilm CEO FY2025 Q&A: “We Have Several New Products in the Pipeline – X100VI and X half are Doing Very Well”
  6. Fujifilm X-T30III: Finally Closing the Gap?
  7. The Fujifilm X-T30 II Successor Name Unveiled
  8. Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?
  9. Fujifilm X‑E5: When Specs Lie, Complaining Fails and Even the Sony A7CR Can’t Save the Rant
  10. Sigma 17-40mmF1.8 + Fujifilm X-T5 = Match Made in Heaven (Reviews Roundup)

Don’t Miss

Fujifilm X-T30 III – More Than Just a Name Change?

So, we told you that the Fujifilm X-T30 II successor won’t be called Fujifilm X-T40, but Fujifilm X-T30 III.

And this made some panic. So let’s talk about it.

At a first glance this might seem like a very negligible detail, but let’s try to understand why Fujifilm picked X-T30III over X-T40 or X-T300.

Take a look at the Fujifilm X-T30 vs X-T30II specs comparison.

You will notice that the specs are identical, except for one minor detail: the X-T30II has a better LCD screen.

So, at least with the jump from X-T30 to X-T30II, the “MKII” indicated a negligible specs bump.

Now, some feared that following the same scheme, also the jump from X-T30II to X-T30III will mean a negligible specs boost. But I don’t think that will be the case.

You see, the X-T30II was born during the global parts shortage caused by COVID. To keep production of the X-T30 running at a steady pace, Fujifilm had to adapt and use whatever components were available—in this case, a higher-resolution LCD. That small change was enough for Fujifilm to rebrand the camera as the X-T30II.

In short: it was just a name change… and I think this won’t be the case this time.

You see, unlike the X-T30II, the upcoming Fujifilm X-T30III isn’t the result of a parts shortage. It emerges from a clear need Fujifilm has identified: a more affordable, lower-tier model that still offers an electronic viewfinder.

That’s why I believe this time the upgrade will be more significant. Most of all, I expect it to feature Fujifilm’s 5th-generation processor, the latest firmware, and an overall boost in specifications—all driven by these two key improvements.

But since price matters, Fujifilm could choose to save costs in other areas—for example, by keeping the X-T30II’s exact same body, with no design changes like those seen on the X-T50. The trade-off? No IBIS.

But that’s all just speculation.

What’s sure is that it will be called Fujifilm X-T30 III and it will be launched in 2025.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

The Fujifilm X-T30 II Successor Name Unveiled

Today we can share with you the name of the Fujifilm X-T30 II successor.

Some said it would be called Fujifilm X-T40.

Some said it will be an X-T300.

But according to our trusted sources, the Fujifilm X-T30 II successor will be called Fujifilm X-T30 III.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Yes, the (Top Rated) Fujifilm X-T30II is Getting Its Successor in 2025 – Confirmed by Anonymous Source with Nickname

I have been contacted by an anonymous source with nickname (THANKS), who confirmed to us that the Fujifilm X-T30II successor is indeed coming soon!

The Fujifilm X-T30 II is marked as #1 top rated gear at Amazon US at the moment, as you can see from the screenshot above.

Does this camera make sense? At minute 5:53 of the video you get an opinion on it

Fujifilm X-T40/X-T30III: Finally Closing the Gap?

go to minute 5:53 of the video to hear the thoughts of Patrick about it

One of the critiques Fujifilm gets is that they have a confusing camera lineup with too many lines.

The Fujifilm X-T30III or X-T40 just fueled again this criticism, but I think this time they don’t deserve it.

First things first: Fujifilm has indeed likely canceled 6 X series lines already (or even 7, if we consider X70 and XF10 not part of the same line):

So we have a total of possibly six canceled lines.

And how many lines has Fujifilm introduced?

Well, 2 new lines have been introduced recently: Fujifilm X half and the Fujifilm X-T50,

Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.

And actually there will also be a third totally new line soon, and that camera is already listed at BHphoto here.

In short: Fujifilm has axed more lines than it has created new ones.

With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.

Why?

Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).

At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.

But how could a Fujifilm X-T30III/X-T40 look like?

Speculations (NOT RUMOR)

  • my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
  • my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
  • my dream scenario: X-T50 body with 4th generation 26MP sensor

Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.

But feel free to let us know in the comments what you think about all of this.

Fujifilm X-T40/X-T30III: A Chance to Revive Fujifilm’s Best LCD Screen Mechanism?

Fujifilm once had a brilliant idea: put a smart LCD screen mechanism into this Fujifilm camera.

But despite being quite brilliant, Fujifilm used that screen only once on this underrated camera and never again.

Is there any hope for a revival?

Well, so far I have no info about a return of that screen, but I would certainly hope that the Fujifilm X-T40 or X-T30III will feature that screen again. Even though my best guess is that it will use the same body of either the X-T30II or X-T50.

The unique tilt/flip screen was first incorporated on the Fujifilm X-T100. It worked similar – but not identical – to the one of the Sony A7rV.

And there is actually one more cool thing I’d like back from the X-T100/X-T200 series, and I wrote about it here.

Fujifilm X-T30 III or X-T40 Coming in 2025 – Let the Specs Speculation Begin

We told you that in 2025 Fujifilm will launch the successor to the Fujifilm X-T30II (which is not the Fujifilm X-T50).

Now all we can do is to speculate about the specs.

If I should bet (this is a speculation, not a rumor), then I’d say that Fujifilm could put the trusted 26MP sensor in the Fujifilm X-T30II successor, maybe in combination with the X Processor 5, just like it is for the Fujifilm X-S20.

Maybe to make it even more affordable, they could give it to us without IBIS using the same body of the X-T30II. But again, that’s just my guess. It could be also the X-T50 body with 26MP sensor. It depends on which price Fujifilm is targeting with the X-T30 II successor.

I’d prefer the X-T50 body over the X-T30II body, not only because of IBIS, but also because I prefer the film simulation dial over the drive dial. And overall I find it more refined and better looking. But let us know in the comments what you prefer.

The name?

Well, I guess it will be called Fujifilm X-T30 III or Fujifilm X-T40.

So, I’ll end my speculations here. But I’d love to read yours in the comments below.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

The New Entry Level: Fujifilm X-T30 II Not Discontinued but Soon Available only with XC Lens Kit

A couple of weeks ago a source told us that the Fujifilm X-T30 II will not be discontinued after the launch of the Fujifilm X-T50 – we reported here.

Well, we got further confirmation of this today, with an additional tidbit:

The Fujifilm X-T30 II will continue to be sold as body only and with XC kit lenses. But there won’t be any XF kit lenses available anymore with the X-T30 II (… of course after the last kits with the last XF18-55mm units are sold out).

Fujifilm considers the Fujifilm X-T50 an enthusiast camera and the new entry level is the Fujfilm X-T30II.

Fujifilm X-T30II Will NOT be Discontinued after Fujifilm X-T50 Launch

According to a new source that has now been “elevated” to the level of trusted source in record times (THANKS!!!), the Fujifilm X-T30II will not be discontinued after the launch of the Fujifilm X-T50.

So both models will coexist side by side for a while.

Now, of course the day will come when the X-T30II will be discontinued. Also the X-T50 will be discontinued one day. But it won’t happen after the Fujifilm X-T50 announcement and the manufacturing of the X-T30II will continue also after the launch of the X-T50.