Fujifilm Europe Drops Massive (and a Bit Confusing) X and GFX Deals

Fujifilm Europe has dropped massive X and GFX deals all over the continent. The deals start today and end January 14.

Depending on the country, some are cashback deals, some are instant rebates, and some are mixed rebates (instant + cashback). I will list details (+ link to pages to claim back money) below.

If you purchase at Amazon, make sure you buy directly from Amazon (not third party). I have seen Amazon listed as official retailer by Fujifilm Germany, Italy and UK. In France I did not see Amazon listed as qualified retailer.

Also, some deals are better at Amazon than other stores: for example, Amazon UK has the X-T5 for £1449 which is sold for £1,549 and WexUK and Co (that’s an instant rebate).

So, that’s the easy part.

The complicated part I will share it at the bottom.

But for now I’ll just say that given the complications and regional differences in Europe, I will list below only the deals for UK and Germany (the German deals as listed at Calumet.DE, because Fujifilm Germany has not put up the official deal page yet). But there are rebates also in France, Italy, Belgium, Austria and more.

NOTE: In Germany so far the X-T5/X-H2/S bodies are not listed as rebated, but other EU countries include X-T5, X-H2 etc in their cashback offer.

If you want to support FujiRumors, feel free to use any of the affiliate links below to access your store and make the purchase:

X Series Cameras

X Series Lens Deals

GFX Deals

The deals are confusing, mainly because Fujifilm Germany and Italy either do not report about the deals, or they contraddict themselves. So let’s see it country by country:

UNITED KINGDOM:

GERMANY

ITALY

  • the official flyer image says X deals are instant rebates and GFX cashback. Although once you click the X deals, they list all items and they show up as cashback, with a cashback claim-money-back page that is not clickable (unlike the GFX claim-back-money page.
  • Fujifilm ITA GFX Deals Clam-Back Money Page
  • Italian Deal Page here

FRANCE, BELGIUM and CO

  • Go to this page and then on the top right select your country/region to see the deals in your area

KODAK EKTAR 100 Film Simulation Recipe – Reinventing Color with FUJIFILM

KODAK EKTAR 100 Film Simulation Recipe

The Fujifilm film simulation community has to be one of the most active and passionate corners of the entire photography world.

Take our own Fujifilm Film Simulation group, for example. Despite being the newest addition to our family of groups, it has grown faster than any other — and with over 143,000 members (and counting), it’s now arguably the largest Fujifilm community on Facebook, continuing to expand at record speed.

Across the web, you’ll find a wealth of resources dedicated to Fujifilm’s legendary color science. The most famous is of course Fuji X Weekly, but there’s also fantastic work at Osan-Bilgi, creator of one of the most beloved recipes ever: Classic Cuban Negative. And those are just the tip of the iceberg — the list of passionate creators is long and inspiring.

Fujifilm itself knows how much love there is for these looks. The company now features dedicated film simulation dials on some cameras and even builds entire marketing campaigns around their iconic color profiles — proof of how deeply film simulations are woven into the brand’s DNA.

But if you’re looking for a truly interactive experience — a place where you don’t just read about recipes, but actually share, learn, and create with others — then I can only warmly recommend our Film Simulation group. It’s a space where photographers exchange images, recipes, and ideas daily. And very often, new film simulations are born right there, later spreading far and wide across the Fujifilm community.

One of the most recent examples is the Film Pastel recipe, which I personally keep saved in one of my three custom slots on the Fujifilm X-E5.

And today, I’d like to share another newcomer: Kodak Ektar 100, created by Nivla Oibiun and shared here.

Now, “Kodak Ektar 100” isn’t a new name — Fuji X Weekly and others have explored their own interpretations of it — but this one stands apart. For one, it’s based on Classic Negative instead of Classic Chrome, giving it a different mood and tonality.

The camera used is the Fujifilm X-S20.

The settings in short are: Classic Negative, AWB Ambience +4r -4b, iso up to 3200, AUTO DR, +1.5H +1.5S, +4 Color.

It’s another wonderful example of how Fujifilm shooters keep reinventing color — one recipe, one shared image, one inspired experiment at a time.

Below you can see the results.

DISCLAIMER: Here on FujiRumors we rarely share film simulation recipes. But every now and then, when I spot something special in our group, I like to post it here too — since not everyone uses Facebook and some great recipes deserve to be seen beyond the group.

Fujifilm Used Gear Holiday Savings at BHphoto

BHphoto has some nice savings on used Fujifilm (related) gear. Some ar marked as “used holiday savings“. I’m not entirely sure what that label specifically means, but I guess it likely indicates a limited-time discount available during the holiday period.

These are just some of the used offers. The full list can be checked out here.  There are also the Holiday 2025 Head Start deals running.

X Lenses

X Cameras

GFX Gear

Your Firmware Wish List – Tell Fujifilm!

I recently wrote an article where I basically run through the entire history of Fujifilm Kaizen firmware updates.

I ended up inviting Fujifilm to keep up their Kaizen spirit.

Now, I have no idea how things will develop in future.

But I have wishes and hopes. And I thought that, after a long time, it might be high time to share again our firmware wishes.

I certainly hope for the fully automatic subject detection mode to come to all 5th generation cameras (and I showed Fujifilm how easy that could be implemented).  I am not a video guy, but why no waveform monitor, vectorscopes and anamorphic mode on all 5th generation cameras? I want more cameras with touch-to-track autofocus in video. And please, panoramic mode on 40MP cameras would be nice too.

And why shouldn’t the Fujifilm X-T50 and X-M5 also be able to store custom recipes on their FS1/FS3 positions? And what about direct to Instax print option?

Also, it never hurts to get some autofocus boost. I mean, for what I do, it’s already amazing. But being 85% as good as other brands is not good enough these days. It’s time to match other brands in terms of AF performance.

INSTRUCTIONS:

You’re welcome to share your wishes in the comments below.

Just in case later I decide to turn them into a survey, it would be helpful if you upvote existing comments that already include your wish, and post a new comment only if your idea hasn’t been mentioned yet.

The Best Fujifilm Communities

Fujifilm Renewed Offer on Amazon: Fujifilm X-T3, X-H2, XF Lenses, X Half, GFX and More

Some Fujifilm gear is now available renewed at Amazon via third party sellers.

Selected X Camera Deals

Selected XF Lens Deals

Selected GFX Deals

Spooky Fujifilm 🧟‍♂️ Cameras Brought Back to Life via Firmware Update — And Let’s Talk Kaizen

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection

** CLICK HERE to Read the Rest of the Article **

The NP-W126S Battery is Here to Stay… and the llano Dual NP-W126S Charger is Now up to 50% Off

At the time of this post you can save up to 50% on the llano NP-W126S Dual Battery charger at Amazon US.

The amount of rebate depends on which color you chose, with the biggest rebate being on the green color.

There is also a 20% rebate on the llano NP-W235 Dual Battery charger.

Now, I know that many would like to have the NP-W235 battery on every Fujifilm camera. But fact is: the NP-W126S battery is here to stay, because it allowes certain cameras to have the smallest size possible.

Fujifilm 5th generation cameras with NP-W126S battery

Fujifilm 5th generation cameras with NP-W235 battery

Stranger Things: What’s Missing and What You Might Have Missed About the Fujifilm X-T30III

The Fujifilm X-T30 III and XC13-33mmF3.5-6.3 are here, and they come with a few surprises.

There are some things you might have missed, some strange omissions compared to other Fujifilm cameras like the X-E5, and even a feature that makes it oddly superior (on paper) to the X-E5 despite being substantially cheaper. Let’s dive in.

Less Film Simulations, More Flexibility

The X-T30 III’s film simulation dial lacks of dedicated Classic Neg. and Nostalgic Neg. slots, unlike all other FS dials Fujifilm has released so far. But at least you can store recipes on the FS1 to FS3 position, like on my beloved Fujifilm X-E5 (you can’t do that on X-T50 and X-M5).

One Firmware Away from Auto Subject Detection Awesomeness

In full AUTO mode, subject detection automatically switches between people, animals, and other subjects (train, car, etc.), just like on the X-S20. It’d be great to have this fully automatic detection in regular shooting modes too.

Here on FujiRumors we are asking for it since 2023 and we also have shared a simple idea on how to implement it on every Fujifilm camera with subject detection.

So please, Fujifilm. You are just a few firmware code lines away from making this happen!

EVF Strangeness

I hope to be wrong with this one, but I have not seen it mentioned anywhere: it looks like the Fujifilm X-T30 III does not have my new favorite EVF “classic display mode”. I love it on my X-E5, and I don’t understand why Fujifilm couldn’t put it also on the X-T30 III.

LCD Strangeness

The Fujifilm X-T30III is substantially cheaper than the Fujifilm X-E5, and yet it features a higher resolution LCD than the X-E5. Look, in real life this does not matter, and yet it is interesting to note that.

Instax Love

in the image size settings, besides the usual 1:1, 3:2, 16:9 etc settings, there are also “instax mini”, “instax square” and “instax wide” settings: those setting record compressed JPEG/HEIF in a shape matching those Instax formats. Shooting 1:1 format has higher resolution than 1:1 Instax Square format.

Also, you can directly print to Instax printers.

6K – Same Same, but Different

6K modes on 40MP models are cropped in wide screen shape, but on 26MP models it’s 6K open gate.

Fujifilm X-T30III and XC13-33mmF3.5-6.3 Coming October 23 – Everything We Know So Far

Hey guys, just in case you forgot about it: soon the Fujifilm X-T30 III and Fujinon XC 13-33mm f/3.5-6.3 will be announced.

And we now have also the time (thanks to Fujifilm itself):

  • October 23 at 1AM New York Time
  • October 23 at 7AM Berlin Time

And since I never did it so far, here is a recap of all the rumor shared so far in the last few weeks and months.

Fujifilm X-T30III

Fujinon XC 13-33mm f/3.5-6.3

At the moment we have no further information. But stay tuned on FujiRumors in case there are further leaks.

Coming SUPER SOON

Don’t Miss Anything and Join

The Best Fujifilm Communities

A Lovely Combo: Fujifilm X-T30 III Coming with 26MP Sensor and 5th Gen Processor

I always thought it might end up this way, but so far all I had were my own speculations.

But now we have sort of “confirmed”, because a trusted source told me that the Fujifilm X-T30 III will indeed use the 4th generation sensor in combination with the 5th generation processor.

I think that’s a great and efficient combo that has proved to work really well already on the Fujifilm X-S20. So I applaud this decision by Fujifilm, since not only the combo works great (faster sensor readout, less heat generation, etc), but it will also allow to keep the price of the camera lower (that 40MP sensor ain’t cheap).

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