Ricoh Beats Fujifilm, Firmware Love, GFX100RF Specs and More – Top 10 November Articles

Here are the top 10 articles for November. Interestingly, the rumor about the Ricoh GR IV and GR IV M is by far the most read article, which proves my point even further: we need a monochrome Fujifilm as soon as possible and we need a Fujifilm X70 successor. There is a huge interest for such cameras, and Fujifilm should grab a piece of that market share before it is too late.

  1. Watch Out Fujifilm: Ricoh GRIV Coming First Quarter 2025 and Monochrome Version to Follow Later On
  2. FINALLY: New Autofocus Firmware and New Features Released for Fujifilm X-H2, X-H2S, and GFX100 II
  3. Fujifilm GFX100RF is the Name of the Upcoming Rangefinder Fixed Lens Camera
  4. Firmware Updates for Fujifilm X-T2, X100F, X-T20, X-E3, X-Pro2 and GFX50S
  5. Fujifilm GFX Fixed Lens Camera “About the Size” of Fujifilm X-Pro3
  6. Fujifilm GFX Fixed Lens Camera Lens Patents Spotted – GF35mm F3.5, GF40mm F3.5 and GF50mm F3.5
  7. Fujifilm Autofocus Feedback: Mostly Positive and The Curious Case of the X-T3 (or the Root of All Autofocus Issues?)
  8. Fujifilm’s Upcoming Half Frame Camera: Welcome to Diptych Heaven!
  9. Fujifilm GFX100RF First Specs: No IBIS, GF35mmF4 Lens and Coming March 2025
  10. Fujifilm GFX Eterna Filmmaking Camera Development Announcement with Expected 2025 Release

Do Not Miss

Evergreen

Black Friday Deals Are Here

Top Gift Card Deal

Save up to 20% on selected gift cards at Amazon.

Black Friday Pages

The Black Friday Deals are now in full swing.

For the full list of Fujifilm related deals check out this BHphoto page.

Top Fujifilm Deals

Make sure the deal runs at your official Fujifilm retailer. If for example the CFexpress card is out of stock they might bundle it with another item and the savings could be different.

Fujifilm USA Deals

Cameras

Zoom Lenses

Prime Lenses

More Black Friday Deals

New Courses and eBooks

Third Party Lenses & Adapters

Peak Design

Peak Design has just launched its Black Friday sale with 20% discount on almost everything they offer directly at Peak Design store.

SmallRig Deals

Software deals:

Third party accessories:

  • 25% off on LLano chargers at Amazon.
  • 15% off on the ZHIYUN CINEPEER Weebill 3E at Amazon.
  • Save big on Neewer accessories at Amazon.

SD and CFexpress cards:

Storage deals:

  • 15% off on the WD 20TB Elements Desktop External Hard Drive at Amazon and BHphoto.
  • 39% off on the Crucial X10 Pro 1TB Portable SSD sold by Amazon and BHphoto.
  • 47% off on the SAMSUNG T7 Shield 2TB Portable SSD sold by Amazon and BHphoto.
  • 29% off on the SanDisk 8TB Desk Drive SSD at Amazon and BHphoto.
  • 36% off on the SanDisk 4TB Extreme Portable SSD at Amazon and BHphoto.
  • 20% off on the LaCie Rugged Mini 2TB External Hard Drive at Amazon and BHphoto.

Fujifilm Europe Deals

** CLICK HERE to Read the Rest of the Article **

Fujifilm Black Friday: Buy X-H2/S and Get Free FT-XH Vertical Grip and 325GB CFexpress TypeB Card (save $1,210)

Black Friday USA Deals

Buy a Fujifilm X-H2 body or with XF16-80 kit or Fujifilm X-H2S body and get a free FT-XH vertical grip and Delkin Devices Black CFexpress Type B 325G card.

Total saving of $1,210. Ends December 1.

Make sure the deal runs at your official Fujifilm retailer. If for example the CFexpress card is out of stock they might bundle it with another item and the savings could be different.

For example, Amazon has the deal available, Adorama has the deal too, but BHphoto at the moment only with grip.

More Fujifilm USA Deals

Cameras

Zoom Lenses

Prime Lenses

New Courses and eBooks

Sirui 40mm T1.8 AF Anamorphic Lens

Third Party Lenses & Adapters

Peak Design

Peak Design has just launched its Black Friday sale with 20% discount on almost everything they offer directly at Peak Design store.

Other Black Friday Deals

FieldMade

Black Friday Pages

SmallRig Deals

Software deals:

Third party accessories:

  • 25% off on LLano chargers at Amazon.
  • 15% off on the ZHIYUN CINEPEER Weebill 3E at Amazon.
  • Save big on Neewer accessories at Amazon.

SD and CFexpress cards:

Storage deals:

  • 15% off on the WD 20TB Elements Desktop External Hard Drive at Amazon and BHphoto.
  • 39% off on the Crucial X10 Pro 1TB Portable SSD sold by Amazon and BHphoto.
  • 47% off on the SAMSUNG T7 Shield 2TB Portable SSD sold by Amazon and BHphoto.
  • 29% off on the SanDisk 8TB Desk Drive SSD at Amazon and BHphoto.
  • 36% off on the SanDisk 4TB Extreme Portable SSD at Amazon and BHphoto.
  • 20% off on the LaCie Rugged Mini 2TB External Hard Drive at Amazon and BHphoto.

Fujifilm Europe Deals

** CLICK HERE to Read the Rest of the Article **

FINALLY: New Autofocus Firmware and New Features Released for Fujifilm X-H2, X-H2S, and GFX100 II

Fujifilm has finally released the long promised autofocus update for the Fujifilm X-H2, X-H2S and GFX100II. Also new features have been added and bugs fixed.

No firmware update for X-T5 & Co yet, but Fujifilm has also promised that one to come within 2024. So do not panic. It’s coming, too according to official Fujifilm statements.

Feel free to let us know in the comments what your impressions are.

Full Firmware Details and Download Links

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-M5 Review: Autofocus is A Great Surprise – PhotoTrend

One of the most prestigious French photography websites, PhotoTrend, has now published its Fujifilm X-M5 review.

I will only highlight what they said about its autofocus.

And yes, they do talk very good about it.

And yes, there are people who told you the X-M5 autofocus is total garbage.

And yes, they based their judgments on 1.5 seconds of video extrapolated from hours of launch video.

And yes, that’s not really a smart way to judge the autofocus.

Why?

Well, look at the Sony A1II.

There have been lots of A1II launch videos, and when I looked at the one of Tony Northrup, I saw the Sony A1II occasionally focusing on hats and shoulders rather than faces and eyes as you can see in this screenshot and this screenshot – video here.

Now I could extract those few seconds of video and go out and claim the Sony A1II struggles to track eyes. But I won’t do that, because it would not be fair towards the Sony A1 II.

It’s better to wait for full reviews with production cameras. And today we have one, from Phototrend. You can trust them or not.

My personal position is: I am curious about what reviewers say, but I will wait for my X-T5 AF boost firmware to make final judgements.

With that said, here is what Phototrend says about the Fujifilm X-M5 autofocus.

Thanks to the X-Processor 5, the Fujifilm X-M5 benefits from the latest autofocus improvements. And we might as well say it: the latter bluffed us several times.

From a technical point of view, the body has an AI-doped hybrid AF, with 425 AF points (and 117 selectable positions). But above all, it takes advantage of the intelligent detection / tracking modes of the subject, already present on the other boxes in the range.

And in the field, the detection and monitoring of the subject are very effective. Humans or animals: the eye is detected instantly, even when the subject occupies only a small place in the frame. A point that portraitists (and lovers of wildlife photography) should appreciate.

In addition, the box always offers modes dedicated to birds and vehicles (trains, cars, planes, motorcycles). Enough to seduce fans from all walks of life. Especially since the detection is extremely effective.

In plain language: the autofocus of the X-M5 is very efficient. In general, the development is carried out without delay. Pumping phenomena are very rare, even in (very) low light. Caution, however, with certain zooms or fixed focal lengths (especially a little old), whose AF motorization can sometimes be less fast.

Finally, note that the number of “false positives” is particularly low. Fujifilm would therefore have corrected the few small problems suffered by the X-S20.

You can read the full review in original French language at phototrend.

Fujifilm Launches X Deals in Europe

Fujifilm has launched new Fujifilm X deals in Europe. They pretty much match the deals in USA, although there are some differences.

The deals are instant rebates in UK and I think also in France, but they are cashback deals in Germany, which means in Germany, after your purchase, go to this page and claim your money back.

If you buy at Amazon, make sure to buy gear shipped and sold by Amazon to access the Cashback. But attention: Amazon Germany is listed among the official retailers, but not Amazon France. In UK its an instant rebate and that works also on Amazon UK.

I have not yet found the deals listed in Italy and other countries, so make sure to check out the conditions in your country before purchasing. Select the promotion in your country on this page here. And you can always give your local retailer a call, they also know all the details of the deals.

Deals in Europe

Cameras

Lenses

Deals in USA

Cameras

Zoom Lenses

Prime Lenses

Fujinon XC15-45mmF3.5-5.6 Firmware Update Fixes Unintentional Sinking and Ejecting of Lens

It’s not the firmware we are all waiting for, but it is an important update for all those who purchased the Fujinon XC15-45mm as a kit with their Fujifilm X-T50 or Fujifilm X-M5.

Fujinon XC15-45mmF3.5-5.6 ver.1.11 – download here
The firmware update Ver.1.11 from Ver.1.10 incorporates the following issue

  • A software issue is improved that the lens Improved the phenomenon of the lens automatically sinking and ejecting unintentionally when used with X-M5 or X-T50.

Fujifilm X-M5 Autofocus Test Tidbits

It’s still not easy to find proper autofocus test regarding the Fujifilm X-M5.

So all we have for now are little tidbits here and there, mainly coming from Asian countries, which are traditionally the main market for the X-M (or perviously the X-A) line.

I will share two videos below.

The first is (I think) a Chinese video. Click the play button below to start the video right at the AF section. Here is what we can notice and what the guy said:

  • lens used: Fujinon XF 33mmF1.4
  • cat tracking seems to work fine also when the cat moves in a busy space and behind some obstacles
  • the guy runs towards the camera and says (if the translation is accurate), that the accuracy is 80-90%, with most of the images out of focus only when the subject was very close to the camera
  • it seems that the entire episode is filmed on X-M5

The second video comes from Brazil. I share it because the reviewer covers half of his face with the hand, but the X-M5 does not get distracted and keeps focus on the eye. In fact, you can see the eye box jump to the left eye as soon as the right eye is covered by the hand. So at least this issue seems to be solved.

In a third video below we see the AF tracking in video, which does not look very convincing. Or, as the autor of the video, Matt, said: “Personally think [autofocus] it’s not as bad as some people were worried about, but definitely still not perfect.”

First conclusion: it’s better in tracking cats than humans :)

Of course I am kidding. We really do not have many elements in our hands to make a proper judgement. But the Fujifilm X-M5 should ship in about 10 days (November 21 according to stores), so I guess soon enough we will have a much better understanding of its AF performance.

And maybe we will get the promised autofocus firmware update before that, so that we can judge the new AF on our own 5th generation cameras.

Fujifilm X-M5: “Whatever Fujifilm Did, Autofocus is as Good as on my Sony” – Dangerous Overpromise?

A couple of weeks have now passed since the announcement of the Fujifilm X-M5.

And so far the big controversy has not yet received a final answer: how good is the autofocus on the Fujifilm X-M5?

Now a new Fujifilm X-M5 hands-on review has been published by PavSZ (see above).

In his video, he says the X-M5 autofocus is much better than the one on the Fujifilm X-S20.

And when asked about it in the comments to his video, he says multiple times that he shoots also Sony cameras, and that the X-M5 is just as good as Sony in terms of autofocus.

The problem?

** CLICK HERE to Read the Rest of the Article **

How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2025

Some asked us how much gear Fujifilm releases every year.

So we decided to check back the last 3 years (2024 included, since there won’t be any more announcements) to see what the current pace at Fujifilm is. Below are the results.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

So, overall we see: we get 4 lenses a year for X/GFX system combined.

2024 was more focused on the X series with 3 lenses for the X system and only one lens for the GFX system.

As far as cameras goes, we can get 2 to 4 cameras a year.

What does it mean for 2025?

CAMERAS in 2025:

As of today, the state of the rumors as far as cameras coming in 2025 goes is the following:

If Fujifilm maintains the pace it set in 2024, there could be room for one or maybe even two more camera releases in 2025, considering that the 1″ sensor camera might not be counted in the lineup we discussed earlier, which focused solely on APS-C and medium format models.

LENSES in 2025:

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models.

So far I have no rumors about future lenses, which means you have four slots you can fill in with your wishes. :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2025 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).