Fujifilm Spreads Firmware Love :: X-T50, GFX100SII and (LOTS) More Rumors :: X100VI Creative Shipping and More

Here are the articles shared in April that you should not have missed.

Top Rumors

Top 10 Articles

  1. Major Firmware Updates for Fujifilm X-T5, X-H2, X-S20 and X100VI Released with Autofocus Boost and More
  2. Fujifilm X-T50 – This is the Sensor (Surprised?) and it Will Have IBIS
  3. Fujifilm Revolutionizes X100VI Distribution With Spectacular Pop-Up Shops in Iconic Locations
  4. The New Kit: Fujifilm X-T50 to be Announced Together with XF16-50mmF2.8-4.8
  5. It Looks Like Fujifilm Can’t Get Rid of One of Its BEST Cameras (Despite Massive Discount) and Here is Why!
  6. Major Firmware Updates for Fujifilm X-H2S, GFX100II and FT-XH with Autofocus Boost, Touch-to-Track AF in Video and More!
  7. Fujifilm Keeps Struggling: X-S20 and X100VI Orders Stopped (Again) in Japan and More Manufacturing Struggles (Instax Wide 300 included)
  8. Fujifilm X Summit on May 16: What is Coming and What Not, What is Rumored and What We Hope For
  9. LEAKED: Fujifilm X-T50 Image
  10. Major Firmware Update for X-T5, X-H2, X-S20 and X100VI – New Features Guide Released and Where is Reala Ace?

Top Videos

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Best-Selling Cameras at Mapcamera in FY2023

Mapcamera (one of the largest retailers in Japan) shared the list of the most sold 20 cameras during their fiscal year 2023 (April 1 2023 to March 31 2024).

Fujifilm is the second most represented brand with 4 cameras. First comes Sony with 6 cameras. Canon and Nikon have three cameras listed. Ricoh has two cameras and Leica and OM one only.

  1. Nikon Z8
  2. Nikon Z f
  3. Sony α7C II
  4. Canon EOS R6 Mark II
  5. Sony α7RV
  6. Sony α7IV
  7. Fujifilm X-T5
  8. Ricoh GR IIIx
  9. Sony α6700
  10. Canon EOS R8
  11. OM system OM-1
  12. Fujifilm X-H2
  13. Fujifilm X-T30 II
  14. Ricoh GR III
  15. Nikon Z fc
  16. Fujifilm X-S10
  17. Sony ZV-E10
  18. Leica Q3
  19. Canon EOS R10
  20. Sony ZV-E1

via Mapcamera

Fujifilm XApp Adds Support for RAW Image Transfer and More

The Fujifilm XApp just got a major update, which includes a much requested feature: RAW image transfer.

  1. Support RAW image transfer. *1
  2. Support image listing & transferring while the camera is OFF. *2
  3. Support selecting all images by date.
  4. Support start photography directly from Connect screen.
  5. PRIVACY POLICY updated.
    Compatible model for each function (as of Apr. 11)
    *1: X-H2S/GFX100II
    *2: GFX100II
    Other models will be supported in due course.

You can download the lastest Fujifilm X App for iOS here and for Android here.

Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII

Fujifilm has released firmware updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII.

And because I know some of you might ask where the promised Kaizen firmware is (or when it will come):

  • SPRING 2024: major autofocus boost and more (such as red frame indicator) coming to several Fujifilm cameras
  • SUMMER 2024: Reala Ace and Frame.io coming to several Fujifilm cameras

All details and download links below.

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The New Kit: Fujifilm X-T50 to be Announced Together with XF16-50mmF2.8-4.8

Well, I guess that after all the rumors we saw this one coming. But at least now it is official in terms of “rumors”.

The Fujinon XF16-50mmF2.8-4.8 will be announced together with the Fujifilm X-T50.

So the Fujifilm X-T50 will be the first camera to be offered bundled with the new Fujinon XF16-50mmF2.8-4.8.

The Next X Mount Lens 

5th Generation X Gear

5th Generation GFX Gear

There Will NEVER be a Fujifilm X-T40, because it Will be Called Fujifilm X-T50 ;)

Most people and all websites are calling the successor to the Fujifilm X-T30II the “Fujifilm X-T40“.

However, according to our sources, there will be no Fujifilm X-T40, because the X-T30II successor will be called Fujifilm X-T50.

That makes sense to me, because it belongs to the 5th generation Fujifilm cameras (with 5th generation processor, AF goodness etc).

And yes, I know. The X-H2, X-H2S and X-S20 are also part of the 5th generation Fujifilm lineup, and yet they don’t feature the numeral “5” in their names. However, transitioning directly from X-H1/X-S10 to X-H5/X-S50 would likely have been too big of jump. In this case, it makes sense to maintain the “2” designation, indicating the second generation of this series.

So, from now, shall we call it the Fujifilm X-T50.

The Fujifilm X-T50 will be the next APS-C camera that Fujifilm will launch.

5th Generation X Gear

5th Generation GFX Gear

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Fuji Guy Billy: “I Can See the Fujifilm X-Pro Moving into 5th Gen, but it Needs Something Special”, Talking X100VI, X-T40, Future Lenses & More

Vistek just hosted a Fujifilm X Summit After Show with Fuji Guy Billy.

They talk of course mainly about the Fujifilm X100VI, but also about other stuff, such as which lenses Fuji Guy Billy thinks Fujifilm should do in future, he talks a bit about the Fujinon XF16-50mmF2.8-4.8 (which thanks to our sources we have leaked here) and also talked about what he thinks about an eventual Fujifilm X-T30II successor (which we started leaking here) and the long awaited Fujifilm X-Pro4 (which we started leaking here).

Above you can see the whole 55 minutes video and below you get a summary:

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Fujifilm X100VI (vs X100V and Co) Dynamic Range Test Debunks Myth that Higher Megapixels Mean Lower Dynamic Range

There was one “negative” I’ve heard about the Fujifilm X100VI in several “thoughts” videos and blog posts about it: more megapixel means it will have worst dynamic range and high ISO noise performance over the X100V.

Sadly that’s a myth that is difficult to erase from the photography community, even if hardcore data shows that this is not the case. This is evident (again) in the data available to us today.

According to sensor measurement data of Bill Claff at Photons to Photos, the dynamic range performance of the Fujifilm X100VI is pretty much identical to the one of the X100V, even though it has 40MP as opposed to the 26MP of the X100V.

And if you’re concerned about high ISO noise, opt for the X100VI rather than the X100V. The higher megapixel count results in smaller color noise blocks compared to the X100V. This not only enhances the sharpness of your images but also allows for more effective noise reduction in post-processing, as discussed in detail here.

The real question is: why does the Fujifilm X-H2 have even better dynamic range than the X100VI at base ISO, despite using the same sensor, and why there are slight differences between various 40MP sensor cameras.

You can access the data and make your own comparisons at Photons to Photos.

Camera Model

Maximum PDR

Low Light ISO

Low Light EV
Fujifilm X100VI 10.44 3287 10.04
Fujifilm X100V 10.44 3728 10.22
Fujifilm X-H2 10.75 2854 9.83
Fujifilm X-T5 10.43 2230 9.48

This Independent Movie was Shot on Fujifilm X-T4 – Do We Really Need a Dedicated Fujifilm Cinema Camera?

Johnnie from CineD is probably one of the nicest persons I have had the pleasure to e-meet in all these years of blogging.

And I know he truly loves Fujifilm and uses Fuji cameras for his personal and professional work.

But there is one thing where I respectfully disagree with him: Fujifilm does not need to make any dedicated video camera, as Johnnie also recently asked Fujifilm for. And I tell you why.

The absence of a dedicated video camera in Fujifilm’s lineup, allows Fujifilm to pack everything they can in terms of video specifications into their hybrid mirrorless cameras. This strategy avoids any potential internal competition with a separate cinema camera lineup. In contrast, companies like Sony and Canon may restrict certain specs and features in their hybrid cameras to safeguard the sales of their dedicated cinema cameras.

In short: if Fujifilm would offer cinema cameras, you could forget the X-H2S and X-H2 to be such powerful hybrid cameras. Or in future the Fujifilm X-H3 and Fujifilm X-H3S.

Indeed, the Fujifilm X-T4 already proves to be an exceptionally robust hybrid camera, as demonstrated today, thanks to an email I have received from fellow FR-reader Angel, which I share below.

by Angel Alvarez

My name is Angel Alvarez, my team and I just finished post production on an indie feature that we shot entirely on the Fujifilm X-T4 (save for 1 drone shot). A camera that I got excited about because of your website.

I could write pages on how I find the color rendering from Fuji much better than that of Blackmagic or even RED cameras, but to summarize; the X-T4 performed greatly and far exceeded my expectations. Granted, I encountered a few problems with it, but it was to be expected given the amount of stress we put it through.

I’d like to share with you a few frames from our film as well as a couple BTS stills that I’ve attached to this email.

You can also find the trailer below.

This film is a labor of love that took three years to complete. I hope I’m not overstepping, but if you enjoy what you see, and you think it’s worth your time, we’d be extremely grateful if you could do a post about it.