Top Selling Amazon Prime Deals on FujiRumors – Fujifilm X-E5 Boosts SmallRig Sales and Viltrox Dominates Lens Sales

Amazon Prime Pages

Best Sellers

So far, these are the best-selling Amazon Prime deals among the FujiRumors community:

  1. SmallRig NP-W126S Battery
  2. SmallRig Thumb Grip with Hot Shoe Cover for Fujifilm X-E5
  3. Viltrox AF 56mm F1.7
  4. Apple AirPods 4
  5. Fujinon XF35mmF2 R WR – lens was available renewed for a while, now sold out
  6. SanDisk 2TB Extreme Portable SSD
  7. Viltrox NP-W235
  8. Viltrox AF 56mm F1.2
  9. SanDisk 256GB Extreme PRO SDXC UHS-II
  10. Fujinon XF 33mm F1.4 R LM WR – only 5 units left at that price

Notably, the top two items are SmallRig products. The surge in NP-W126S battery demand is likely driven by the new Fujifilm X-E5, a trend confirmed by the SmallRig X-E5 thumb grip also ranking highly.

When it comes to lenses, the 20% worldwide Amazon Prime discount on nearly all Viltrox X-mount lenses is clearly boosting their sales.

Apple makes an appearance with a strong deal on the AirPods 4, while the incredibly well-priced XF33mm F1.4 is also in the ranking, with only a few units left to grab at that excellent price.

Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

Amazon CA:

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

The Superb Fujinon XF33mmF1.4 Lens Is Now Cheaper Than It Was at Launch

At the time of writing, Amazon is offering the Fujinon XF33mmF1.4 R LM WR for $789. The regular retail price is $949 (raised due to U.S. tariffs), while the original launch price was $799.

The lens is shipped and sold directly by “Amazon.com“, and it’s listed as a “New” item. However, Amazon also labels it as a “replacement lens” — a somewhat unclear designation. Considering that other Fujinon lenses marked the same way (such as the XF16mmF2.8) are sold by Amazon Germany, it’s possible that Amazon has internally transferred stock from its European warehouses to the U.S. to work around stricter import tariffs.

  • XF 33mm F1.4 – $789 – shipped and sold by Amazon.com and free 30-days return – only 8 units left

Besides that, there are also the 2-days only Amazon Prime Deals running. You basically save 20% on Viltrox AF X mount lenses, all sorts of storage media and much more. I’ll share a list of selected deals below.

→ Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

→ Amazon CA:

→ Amazon DE:

→ Amazon UK:

→ Amazon FR:

→ Amazon IT:

→ Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

Huge Amazon Prime Savings: 35% Off Renewed Fujinon XF Lenses, 20% Off Viltrox, and More!

The Amazon Prime Deal Days now started also at Amazon USA here and Amazon CA here.

There are tons of deals including a 35% rebate on renewed Fujinon XF23mmF1.4 R LM WR and renewed Fujinon XF35mmF2 R WR.

But besides camera gear, there are plenty of other great offers, such as the flight approved Anker Laptop Power Bank with Triple 100W USB-C Ports.

Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

Amazon CA:

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

European Amazon Prime Deals Are Now Live – Save 20% on Viltrox Lenses and Much More

The European Amazon Prime deals are now live at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In America at Amazon US and Amazon Canada.

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm

SmallRig Leather Case Kit for FUJIFILM X100VI now Also in Black

SmallRig X100VI Leather Case

SmallRig has launched the Fujifilm X100VI Leather Case Kit in Black (in was already available in brown)

You can get it directly at SmallRig and also other stores like BHphoto here, Amazon US here and at your local Amazon.

Other SmallRig X100VI Accessories:

Officially Recommended X100VI Accessories

Lens accessories

Camera Case

Grip

Power supply

Body accessories

Supported memory card

Product Name (Model Number) Capacity Compatibility
SD memory card 1GB～2GB ✔
SDHC memory card 4GB～32GB ✔ *1*2*3*4
SDXC memory card 64GB～512GB ✔ *1*2*3*4

*1 Compatible with UHS-I 4GB – 512GB
*2 Use a memory card with a class 10 write speed (10MB/s) or better when shooting HD movie.
*3 UHS with a class 3 write speed is recommended for 4K movie recording.
*4 Performance of UHS-II type memory cards below has been confirmed.
Note: UHS-II memory cards can also be used, but the read/write speed of the memory card will be equivalent to UHS-I.

Brand Series Model number Capacity
Delkin Devices BLACK V90 DSDBV9032 32GB
Delkin Devices BLACK V90 DSDBV9064 64GB
Delkin Devices BLACK V90 DSDBV90128 128GB
Delkin Devices BLACK V90 DSDBV90512 512GB
Delkin Devices POWER V90 DDSDG200032G 32GB
Delkin Devices POWER V90 DDSDG200064G 64GB
Delkin Devices POWER V90 DDSDG2000128 128GB
Delkin Devices POWER V90 DDSDG2000256 512GB
Exascend CATALYST EX128GSDV60 128GB
Exascend CATALYST EX256GSDV60 256GB
Exascend CATALYST EX512GSDV60 512GB
Exascend CATALYST EX64GSDU2 64GB
Exascend CATALYST EX128GSDU2 128GB
Exascend ESSENTIAL EX64GSDU2-S 64GB
Exascend ESSENTIAL EX128GSDU2-S 128GB
Exascend ESSENTIAL EX256GSDU2-S 256GB
HOMAN UHS-II SD Card HM64GBSDV90 64GB
HOMAN UHS-II SD Card HM128GBSDV60 128GB
KIOXIA EXCERIA PRO KSDXU-A256G 256GB
Lexar Professional 1667x SILVER LSD64GCBG1667 64GB
Lexar Professional 1667x SILVER LSD128CBG1667 128GB
Lexar Professional 1667x SILVER LSD256CBG1667 256GB
Lexar Professional 1800x GOLD LSD1800064G-BNNNG 64GB
Lexar Professional 1800x GOLD LSD1800128G-BNNNG 128GB
Lexar Professional 1800x GOLD LSD1800256G-BNNNG 256GB
Lexar Professional 1800x GOLD LSD1800512G-BNNNG 512GB
Lexar Professional 2000x GOLD LSD2000064G-BNNNG 64GB
Lexar Professional 2000x GOLD LSD2000128G-BNNNG 128GB
Lexar Professional 2000x GOLD LSD2000256G-BNNNG 256GB
Nextorage NX-F2PRO NX-F2PRO64G/INE SYM 64GB
Nextorage NX-F2PRO NX-F2PRO128G/INE SYM 128GB
Nextorage NX-F2PRO NX-F2PRO256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE128G/INE SYM 128GB
Nextorage NX-F2SE NX-F2SE256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE512G/INE SYM 512GB
OWC Atlas Pro OWCSDV60P0064 64GB
OWC Atlas Pro OWCSDV60P0128 128GB
OWC Atlas Pro OWCSDV60P0256 256GB
OWC Atlas Pro OWCSDV60P0512 512GB
OWC Atlas Pro OWCSDV60P1000 1TB
OWC Atlas Ultra OWCSDV90U0064 64GB
OWC Atlas Ultra OWCSDV90U0128 128GB
OWC Atlas Ultra OWCSDV90U0256 256GB
OWC Atlas Ultra OWCSDV90U0512 512GB
ProGrade Digital COBALT 300R V90 PGSD64GBCKNA 64GB
ProGrade Digital COBALT 300R V90 PGSD128GBCKNA 128GB
ProGrade Digital COBALT 300R V90 PGSD256GBCKNA 256GB
ProGrade Digital COBALT 300R V90 PGSD512GBCKNA 512GB
ProGrade Digital Gold 250R V60 PGSD64GBKNA 64GB
ProGrade Digital Gold 250R V60 PGSD128GBKNA 128GB
ProGrade Digital Gold 250R V60 PGSD256GBKNA 256GB
ProGrade Digital Gold 250R V60 PGSD512GBKNA 512GB
SanDisk Extreme PRO UHS-II SDSDXDK-032G-xxxxx*2 32GB
SanDisk Extreme PRO UHS-II SDSDXDK-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II SDSDXDK-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II SDSDXDK-256G-xxxxx*2 256GB
SONY SF-E V60 SF-E64 64GB
SONY SF-E V60 SF-E128 128GB
SONY SF-E V60 SF-E256 256GB
SONY TOUGH SF-G V90 ‎SF-G32T 32GB
SONY TOUGH SF-G V90 ‎SF-G64T 64GB
SUNEAST Ultimate Pro V90 SE-SDU2064GA300 64GB
SUNEAST Ultimate Pro V90 SE-SDU2128GA300 128GB
SUNEAST Ultimate Pro V90 SE-SDU2256GA300 256GB
SUNEAST Ultimate Pro V90 SE-SDU2512GA300 512GB
Wise SD-S SD-S128 128GB
Wise SD-N SD-N128 128GB
Wise SD-N SD-N256 256GB
Wise SD-N SD-N512 512GB

Fujifilm Announced Further Price Increases Coming August 30

On August 1st Fujifilm did increase prices on plenty of X and GFX gear.

We already warned you that further prices increases are planed, but at the time of that article we knew only about instax gear price increases.

Well, Fujifilm has now issued a statement (read below) to several news outlets such as PetaPixel and DRPeview.

The global marketplace continues to present business challenges, driven by the volatile market conditions facing manufacturers, retailers, and consumers alike. With these changes and the instability of the marketplace, we have made the business decision to further adjust prices to accommodate for these global changes. As we navigate the current market situation, Fujifilm is doing all we can to work with our retailers and consumers to weather this storm together. We appreciate your continued support.

Last time the price increases ranged between 8 to 15%, with only one item seeing a hefty 43% price increase.

Last time the Fujifilm X-E5 and Fujifilm X half were not affected by price increases, and it seems that also this time the X-E5 and X half won’t get any price hike.

How much could the price increase be this time?

Well, given that the Fujifilm X-E5 costs $1,699 and the its DSLR styled clone, the Fujifilm X-T50, costs $1,599, it could well be that the X-T50 gets a further $100 price jump, hence a further 6% price increase. But that’s a speculation of mine.

I guess US residents now have less than two weeks left to purchase their gear at current price and avoid even worst surprises.

List of August 1st Price Increases
(more price increase to follow August 30)

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

.

Some Fujifilm Gear Still for Sale at Old (and Lower) Price at Amazon USA – from Fujifilm X-T5, XF16-55mmF2.8II and More

The Fujifilm price increase came into effect today, but I just wanted to let you know that, in case you missed the deadline, some gear is still for sale at the old price at Amazon.

For example, the Fujinon XF16-55mmF2.8 II is for sale at lower price shippend and sold by Amazon. At other stores it costs $150 more now.

Same goes for the XF150-600mmF5.6-8 sold by Amazon at the lower old price as well as the XF33mmF1.4 sold by Amazon.

But there is probably even more gear still available at the old price, so make sure to check out the items you are eventually interested in.

Other gear is sold for old price at Amazon sold by third parties, as it’s the case with the XF70-300mm, sold at Amazon via official Fujifilm retailer True Modern Electronics.

You can also find the Fujifilm X-T5 at old price at Amazon via Dodd Camera, which is also an official Fujfiilm retailer.

You can check out the list of official Fujifilm retailers here.

I guess it’s just a matter of time until those stores will align with the new prices.

Full List of New Prices

** CLICK HERE to Read the Rest of the Article **

It Happened: Fujifilm Price Increase Effective Today – New Prices Up 8-15% (One Item Up 43%)

We told you that Fujifilm will increase prices on August 1st, and so it happened.

Now that the new prices are official, I will list them all below and I will also add by how much (USD and %) the price increased (because some of you asked me that in the comments).

The price increases are between 8 to 15%, with only one item seeing a hefty 43% price increase. The 43% price increase is already visible at Adorama here, but other stores like BHphoto here and Amazon here still show the old price for now (I guess that will change soon).

I hope some of you have saved some bucks thanks to FujiRumors warning you ahead of the imminent price increase.

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

Last-Second Fujifilm Best Sellers – Before Prices Go Up in 2 Days (in USA)

A few days ago, we informed you that Fujifilm will raise prices on almost all X and GFX gear, and we also shared the full list of upcoming prices here.

I’ve now checked on what’s been selling best through FujiRumors affiliate links—and here’s the current top-selling gear, just two days before the price hike takes effect.

If there’s anything you’ve been thinking about getting, now’s the time to grab it at the current lower price.

NOTE: All the price increases listed below apply – obviously – only to the U.S. market. That’s why I’m sharing prices in U.S. dollars only—not in euros, yen, or any other currency. Will other regions see increases too? I don’t know. I have no info so far. My guess (not rumor) is that so far price increases are planed only for USA.

  1. Fujifilm X-T5
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  2. XF70-300mmF4-5.6 R LM OIS WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Moment / Paul’s Photo
  3. NP-W235
    BHphoto / Amazon / Adorama / Moment
  4. XF18mmF1.4 R LM WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Paul’s Photo
  5. X-S20 body
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  6. XF16-55mmF2.8 R LM WR II
    BHphoto / AmazonUS / Adorama / Moment / Nuzira / Paul’s Photo
  7. NP-W126S
    BHphoto / Amazon / Adorama / Moment

Of course the list is heavily influenced by the disastuous stock situation with Fujifilm gear – availability is tight, and many people are simply snapping up whatever they can still find in stock. For example, I bet that if the X100VI would be available anywhere, it would be on top of the list.

If you can’t find what you’re looking for at the usual retailers like BHphoto or Adorama, be sure to check Amazon as well. Several official Fujifilm dealers also sell through Amazon and may still have stock available.

X Cameras – New Price Starting August 1

** CLICK HERE to Read the Rest of the Article **

Updated Price Increase List for Fujifilm Gear Starting August 1

We have now received an updated list of the Fujifilm price increases starting August 1st, which includes the new price for the 11 GF lenses missing in our previous report and also these accessories are added to the list.

NOTE: some stores say they won’t honor the old price for all gear ordered today but shipping after August 1st (we reported here). We don’t have statements of BHphoto & Co in this regard. In any case, it’s best to order now and get it shipped tomorrow, or at least hope your store will honor the current price. If you don’t find it in stock at BHphoto & Co, check out Amazon where many official Fujifilm retailers also sell their gear. You might have better luck there.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

Accessories – New Price Starting August 1