The Big Black Friday Deals Just Dropped – The Complete Overview with All-New Fujifilm Deals

Black Friday is now in full swing.

Below there is a chart for quick access to the deals by category. Scroll down for a comprehensive long list of selected deals.

Top Deals

Save $1,000 + Free CFexpress Type B card and Camera Bag

US Stores

B&H Photo
Amazon US
Adorama
BestBuy
Moment
Nuzira
Paul’s Photo

DE Stores
Amazon DE
Erhardt
Calumet
Fotokoch

UK Stores
Amazon UK
WEX Photo

CA Stores
Amazon CA
Camera Canada

Amazon EU Stores
Amazon DE
Amazon UK
Amazon FR
Amazon IT
Amazon ES
Amazon NL

 Fujifilm Deals

List of USA Deals
save up to $1,000
List of EU Deals
save up to $500
Fujifilm X Half
save $200
X-S20 + XC15-45 renewed
save 15%

Third Party (AF) Lenses

Viltrox
Sigma
Voigtlander
Tamron
Tokina
Zeiss
Samyang
TTartisan
7Artisans
AstrHori
Laowa
Meike
Sirui
Astrhori

 Accessories / Bags

SmallRig
PeakDesign
ThinkTank
Anker
Ulanzi
Pergear
Heipi

Lighting

Profoto
Godox
BHphoto deals

Books

RockyNook

Mixed Deals

Amazon Gift Cards
Computer Monitors

 Editing

Topaz
Luminar
Adobe

Memory & Storage

Nextorage
SanDisk
Lexar
ProGrade
Samsung
Seagate
Ugreen NAS
External HD

Apple

Apple

New Deals

Reconditioned Fujifilm Gear

Our Coupon Codes

We have a bunch of coupon codes you can use on top of many Black Friday Discounts:

  • Viltrox – 5% off code “FUJIRUMORS”
  • Luminar Neo – $/€10 off code “FUJI”
  • 7Artisans – 5% off with code “FUJIRUMORS”
  • DxO Software – save extra 5% with code “FujiRumorsBF”
  • FieldMade – 10% off code “FUJIRUMORS10”
  • Funleader – 5% off code “FUJIRUMORS”
  • RockyNook – 40% off code “fujirumors40”

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Half

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

** CLICK HERE to Read the Rest of the Article **

New European Black Friday Deals – 10% X-E5 Rebate Included

The Black Friday deals are now in full swing in Europe.

The deals are different depending on the stores. Amazon has of course the widest offering. Smaller stores are more tailored, but you can find great deals: for example a 10% rebate on Fujifilm X-E5 at 50.8 shop.

But also the GFX100RF can be found $500 off at PCH store.

And there are also the European deals on X and GFX gear.

Here is where you can find them:

Amazon Europe

Local Stores

Amazon Deutschland Deal Selection:

Amazon UK Deal Selection

Meet FRGMT BW – Fujifilm’s First ‘Official’ Film Simulation Recipe

We reported how Fujifilm announced the limited release of the Fujifilm GFX100RF Fragment Edition.

You can check out all details in this article.

Interestingly, the camera will not have the known “monochrome” film simulations, but it will be launched with an all new film simulation recipe built into it. Fujifilm calls it FRGMT BW (Fragment Black & White).

I guess this makes it the first ever ‘official’ Fujifilm film simulation recipe.

If you want to dial it into your camera too, then here are the settings.

  • ACROS
  • grain effect: strong/large
  • tone curve (highlight): +4
  • tone curve (shadow): +2
  • sharpness: -4
  • high sensitivity Noise reduction: -4
  • clarity: +5
  • exposure compensation: +1/3

Basically: a vivid, grain-kissed, high-contrast black and white aesthetic.

By the way: the regualr monochrome film simulation is not available on the Fujifilm GFX100RF Fragment Edition, but all other film simulations will be there.

Black Friday Pages

Black Friday is Here – These are The Best Deals, from Fujifilm X/GFX, SmallRig, Software Savings & More

Black Friday is in full swing. Tons of deals have dropped, including huge rebates on X and GFX gear in USA.

So, time to give you the complete overview:

Here are the deals in detail for USA (a more detailed list for Europe can be found here).

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

Mixed Deals – Batteries Included

Ulanzi

Sigma AF X Mount Lenses

Tamron AF X Mount Lenses

Sirui AF+MF X Mount Lenses

Tokina AF X Mount Lenses

Manual Focus + Electronic Contacts X Mount Lenses

Manual Focus Lenses X Mount Lenses

Fujifilm GFX Mount Lenses

Accessories & Flash

Additional Deals

Memory Cards

External SSD

Apple Products

VOTE: The Best & Worst Fujifilm Gear of 2025

click image to find out my personal Nr.1

I believe there won’t be any more significant gear announcements this year.

So we can already let you vote on what was your favorite Fujifilm related gear launched in 2025.

  • B&H Explora – FUJIFILM’s 2025: Three New X100VIs and a Medium-Format Cinema Camera

The list will include all Fujifilm X/GFX cameras as well as Fujinon X/G and third party AF lenses.

I hope I did not miss anything. But if I did, feel free to drop it in the comments.

Personally I have no doubt on the best gear of 2025 ;).

My personal Top 3:

My personal “flop”

Here is the gear you can vote on:

And here is the survey itself. Let’s see what ends up on top (best gear) or at the bottom (worst gear) of your list.

The Best Announcement of 2025 was..

View Results

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Which was the WORST Fujifilm announcement of 2025?

View Results

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Fujifilm Used Gear Holiday Savings at BHphoto

BHphoto has some nice savings on used Fujifilm (related) gear. Some ar marked as “used holiday savings“. I’m not entirely sure what that label specifically means, but I guess it likely indicates a limited-time discount available during the holiday period.

These are just some of the used offers. The full list can be checked out here.  There are also the Holiday 2025 Head Start deals running.

X Lenses

X Cameras

GFX Gear

Fujifilm’s Imaging Division: Up 21.5%, Forecast Raised and Offsetting Expected Losses in Other Segments – Q2/FY2025

The latest Fujifilm financial results are out (Q2/2025 – July to September 2025).

It’s once again a very positive report, with operating income up 21,5% Y-o-Y.

Fujifilm also sounds pretty optimistic about the future of its Imaging division — so much so that it has raised its forecast by 5.6% compared to previous expectations. And it’s not just doing well — it’s doing well enough to balance out expected declines in other divisions.

I wonder how much of this optimism could be the result of them knowing something we don’t know yet… like the arrival of the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3/S, Fujifilm GFX100III or any other 6th generation Fujifilm gear.

Professional Imaging

  • Strong sales of FUJIFILM X and GFX series digital cameras
  • Strong sales of new products GFX100RF, X half and X-E5

Consumer Imaging

Forecast

Operating income forecast is unchanged, as the downward revisions for both the Healthcare, mainly due to higher silver prices, and the Business Innovation, due to increased expenses for strengthening business structure, are offset by higher gross profit in the Imaging.

Imaging Division Comment

** CLICK HERE to Read the Rest of the Article **

What We Lost When Cameras Got Better — and How Fujifilm Is Trying to Give It Back

What We Have Lost

I remember…

I remember when at the age of 16 I bought my first Fujifilm Quicksnap camera.

We were going on a 4-day trip with my classmates to Siena.

And I remember how I cherished those 27 shots — how intentional I tried to make every single one of them. Every frame mattered so much to me.

The photos might have been flawed — soft, overexposed, touched by grain and blur. But the moments were flawless. I waited for them, guarded each frame, and only pressed the shutter when I felt that it truly mattered.

But somehow all of that went lost with the arrival of digital.

That sense of loss — of meaning, of connection — is exactly what YouTuber Gerald explores in his video “What We Lost When Cameras Got Better”. He looks back at what we unknowingly traded away when photography became effortless, and how we might get those things back.

We thought we were upgrading to digital.
But we weren’t — we were trading.
And this is what we lost in the exchange, according to Gerald.

Intentionality –

Film forced us to think before shooting because every frame was limited and costly.
Digital made shooting cheap and endless, which made each photo mean less.

Presence –

With film, you stayed in the moment.
With digital, we’re constantly checking screens, pulled out of the experience.

Anticipation –

Waiting to see developed photos made us value them more.
Instant previews make us forget instantly — memories don’t have time to form.

Imperfection –

Film had character: grain, light leaks, and “happy accidents.”
Digital and AI perfection removed uniqueness; everything looks the same.

Mindfulness –

Shooting film is a tactile, focused ritual.
You set ISO once, advance manually, and truly participate in the process.
Digital gives results; film teaches discipline.

Conclusion

Technology didn’t just upgrade photography — it also caused a trade-off.
We gained convenience but lost meaning.
Unlimited shots led to unlimited forgetting, while limitations gave us value.

How to Get It Back

You don’t need to abandon digital. Instead, adopt the film mindset.

By slowing down and paying attention, you’ll remember your photos — and the moments — again.

So What has Fujifilm to Do with This?

** CLICK HERE to Read the Rest of the Article **

The NP-W126S Battery is Here to Stay… and the llano Dual NP-W126S Charger is Now up to 50% Off

At the time of this post you can save up to 50% on the llano NP-W126S Dual Battery charger at Amazon US.

The amount of rebate depends on which color you chose, with the biggest rebate being on the green color.

There is also a 20% rebate on the llano NP-W235 Dual Battery charger.

Now, I know that many would like to have the NP-W235 battery on every Fujifilm camera. But fact is: the NP-W126S battery is here to stay, because it allowes certain cameras to have the smallest size possible.

Fujifilm 5th generation cameras with NP-W126S battery

Fujifilm 5th generation cameras with NP-W235 battery

Fujifilm X-T30 III Performs a Miracle: FujiRumors Comment Section Turns Positive!

It looks like the brand new Fujifilm X-T30 III just did something I thought was almost impossible: it made people happy, even on the comments here on FujiRumors 😊

Because, let’s face it — over the last few months (or even years), there’s been a lot of critiques in the comments on FujiRumors every time Fujifilm launched something new (often I feel rightful critiques, but often I think also not).

In short: Fujifilm has faced its fair share of criticism with almost every recent release.

So, when the X-T30 III dropped, I braced myself before opening the comment section — expecting yet another wave of disappointment.

But much to my surprise… that didn’t happen.

In fact, the more I scrolled, the more positive reactions I found (with some negatives here and there).

Let’s quote a few:

OreganoSpliff: Well, I’m finding it hard to talk s**t given what you get for the money

Marcio K: xactly what I tought to be – the X-M5 in the X-T30 body. For the price, very interesting.

Stefan: £829 in the uk is super cheap. Just £30 more than the XT30ii was at launch

italianbreadman: This is the best thing they’ve done in years

If I were to judge only from the comments, I’d say Fujifilm did a lot of things right with the X-T30 III — mainly by holding the price around that magical 1K mark.

As I said before, the X-T30 III finally closes a huge gap in Fujifilm’s lineup — and it seems that most people appreciate exactly that.

Will it be a best-seller?
Only time will tell.
But honestly — it has all the potential to become a big hit.

I’ll leave you with a bunch of new hands-on reviews and podcasts below.