How to Avoid Dubious AI Fujifilm Camera Guides – and Some Great Fujifilm Books You Can Trust

Dubious Guides are Spreading

We’ve already exposed how completely fake, AI-generated Fujifilm rumors are spreading like wildfire on YouTube.

Fake rumors aren’t new (just now there are many more thanks to AI) —but what is new is the rise of entire ebooks written by AI, in our case Fujifilm camera guidebooks.

Some have unfortunately purchased AI-generated guides, and little it helps them if later on they leave 1 star reviews, as the damage is done and their money is gone already.

Now that these fake guides are starting to appear in the Fujifilm space too, I want to make sure you don’t fall into the trap. So let’s take a look at how to spot the fakes—and how to find real, trustworthy Fujifilm books that are actually worth your time.

To start, let’s examine one of the most recent examples: the AI-generated “guides” for the Fujifilm X-E5.

  • Fujifilm X-E5 Master Guide
    The book was published on June 18, just six days after the announcement of the X-E5. It spans hundreds of pages, produced in only a few days. The cover features a fake image of the X-E5, with the typical AI-generated flaws—like distorted lettering on the lens. So either the author has put all the effort into writing a genuine X-E5 guide by himself, but then went lazy with the cover and used an AI generated image, or the entire book is just AI generated
  • Fujifilm X-E5 User Guide
    The author claims to have used the X-E5 on assignment, yet the book’s cover features a fake, AI-generated Fujifilm camera image. Same as before: either he tells the truth and used the X-E5 and wrote the guide and only the image is AI generated, or the whole book is AI-generated

Sometimes though, it’s not as easy. For example, the cover image might show the real camera and it all looks legit at a first glance. Example:

The cover features a real X-T50, and even the reading sample—though likely AI-generated—might look convincing at first to somebody who is not very familiar with Fujifilm cameras yet.

But here’s the trick: always check the author’s background. In this case, you’ll see that Pearson C. Brooks has published dozens of “guides” in just a few days, covering all sorts of gear and topics. Unless he’s writing a book a day, it’s not unsafe to assume the content might be AI-generated. Also, by checking his other books, we can see he wrote a Leica M11 guide using a Fujifilm GFX100RF as cover image, which does not really speak for quality content curation.

There are countless examples like this out there, so please be cautious. When in doubt, do not buy.

Stick with trusted authors—those who have a proven track record, real hands-on experience with the gear, and a genuine connection to the photography community. Your time (and money) deserves better than AI fluff.

The Truly Good Stuff

In this regard, I can totally recommend Rico Pfirstinger’s Fujifilm books. But there is lots of other good stuff out there, such as:

Then there are 3 free ebooks published by Fujifilm (requires to join Fujifilm newsletter).

  • How to make better travel photos – see here
  • Picture Perfect Portraits –  see here
  • Six Speedlite Techniques to Create better Photos – see here

If you have any Fujifilm related ebook to recommend, feel free to drop it in the comments down below.

Fujifilm Price Increase Confirmed – Unshipped Orders at Old Prices Could Be Canceled August 1st

We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:

Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”

FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%

Not mentioned is X series gear, which will go up too.

IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.

RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.

DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

We have the new price for 9 GF lenses. The other 11 lenses will get also a price increase according to Capture Integration.

Accessories – New Price Starting August 1

via captureintegration

List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories

REPORT: Fujifilm Price Increase Coming Soon (also on X-E5): Order Now to Lock the Price! – UPDATED

UPDATE: here is the list of price increases – X-E5 might be safe

FR-reader Alejandro has received the message you can see above from the Moment customer service:

Fujifilm just let us know they’ll be increasing the prices of some of their products soon, so l’m reaching out to assure you your order will be unaffected by the increase. Since you placed this order with us before the increase was announced, we’re be honoring your purchase price and eating the cost of the increase

I guess this was to expect. In fact, we’ve already seen hints of this: the X half launched at $850 instead of the planned $700, and the Fujifilm X-E5 is priced like the X-T5 in the U.S., unlike elsewhere where it is priced like the X-T50.

Older gear stayed stable thanks to pre-tariff stock, but that’s running out. Now, with higher import costs kicking in, Fujifilm appears to be officially adjusting prices.

But here is the thing:

When I asked Alejandro for which gear he got this notice, he told me:

this is for the silver X-E5 with kit lens

Now, we told you a few weeks ago that price adjustments on Fujifilm X-E5 can’t be ruled, since it’s now subject to a higher tariff rate than when it first launched.

Maybe that’s also why Amazon US de-listed the X-E5 from their website. They could be waiting for the price increase to become official and then list it again with the new price.

Anyway, if Alejandro’s report to FujiRumors is accurate, then we could be just days away from a price increase.

Also at risk of price increase might be all that gear announced before the tariffs and that is now running low on stock at the US warehouses, so we are talking of Fujifilm GFX100RF, Fujifilm X-T50, X-M5, X-T5, X-H2, X-H2S and more.

And I guess also plenty of GF and XF lenses will get a price increase.

To be clear: there is no official Fujifilm statement as of yet. It’s just an information that has been passed from a store to a FR-reader, who then passed it to me.

However, at this point my advice is: if you’re planning to buy and Fujifilm gear, (pre)order it now to give yourself the best chance of avoiding the potential imminent price hike.

If I get any updates I will let you know.

Fujikina 2025 is Coming to London and Cologne

We already had a couple of Fujikina events this year: from Prague to Milan, from Brussels to Cebu and Arles.

But there are more coming.

For full event details, locations, schedules, and ticket pricing, visit the official Fujifilm event page we’ve previously linked.

As we reported already, most Fujikina events are “standalone” events, meaning they are not linked to a Fujifilm X summit product launch event.

However, as we reported here, there is (at least) this camera and this lens scheduled for September announcement, so there are high chances that in Cologne and London you might be able to get your hands on them.

And yet, the main course of the meal at Fujikina is not necessarily the newest gear. There is in fact much more to enjoy, from expert talks, photowalks, live shootings, live talks, meetings with experts, masterclasses, the Magnum exhibition and more.

And it is of course open also to non-Fujifilm shooters.

So whether you’re curious, committed, or just love being surrounded by inspiring photography energy, Fujikina is where you want to be this September.

Last Amazon Prime Deal Day… Top 10 Selling Deals so Far

These are so far the top 10 best selling Amazon Prime deals on FujiRumors.

  1. Apple AirPods Pro 2
  2. SmallRig Fujifilm NP-W126S Battery
  3. SmallRig Fujifilm NP-W235 Battery
  4. SanDisk 128GB Extreme PRO SDXC UHS-II
  5. SmallRig Vintage Camera Wrist Strap
  6. SanDisk 256GB Extreme PRO SDXC UHS-II
  7. SmallRig Rope Camera Neck Shoulder Strap
  8. SmallRig Dual NP-W235 charger
  9. SmallRig X-T5 L-Shape Grip
  10. Samsung T9 Portable SSD 4TB

Runner up

Amazon Prime Pages

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

Fujifilm Batteries and Chargers

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

BREAKING: This Totally Unexpected Fujifilm Camera is Coming in 2025 – And I Know You Won’t Believe Me

click the image to see which camera is going to be replaced in 2025
click the image to see which camera is going to be replaced in 2025

→ in short: it’s the successor of this camera here
… and I know you won’t believe me because this camera exists already… but it will come anyway ;)

Today we can unveil to you about an unexpected camera that Fujifilm will launch in 2025.

And we will can tell you that thanks to a source who uses a nickname of a character from a movie franchise (and book I read and loved – THANKS) and also thanks to another source, who dropped us the same hint a long while ago (THANKS to you too).

ATTENTION: I know I will get a lot of fake-rumor-clickbait accusations for this rumor. But all I can say for now is that this rumor is 100% accurate. If wrong, FujiRumors will shut down operations and hide forever. ;)

With all that said, are you ready for the truth?

Well, in addition to the Fujifilm GFX100RF, Fujifilm GFX Eterna, Fujifilm X-E5 and Fujifilm X-Half, in 2025 Fujifilm will also launch…

** CLICK HERE to Read the Rest of the Article **

Deal Wars: Amazon, B&H, and Adorama Battle It Out with 4-Day Mega Sales

 

Competition is a beautiful thing — and today we see another great example of it.

Amazon has just kicked off its massive 4-day Prime event, but B&H Photo [here] and Adorama [here] aren’t letting Amazon steal the spotlight. They’ve launched their own huge 4-day sales to go head-to-head with the retail giant.

Some of the deals are exclusive to B&H and Adorama, while others match Amazon’s Prime pricing — like the Viltrox X mount lens deals currently available at B&H and also at Amazon here.

Here are the dedicated pages:

Of course, Amazon goes far beyond electronics.

Anyway, it might be worth taking a closer look — some of these deals are really solid. I’ve highlighted a few of the most interesting ones for you below.

Amazon Prime Pages

Fujifilm Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

Amazon Prime Deals Launched: Save Big on Viltrox Lenses, Storage Media, Drones, Apple Products and More

 

Amazon Prime Pages

NP-W235 Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

 

Amazon Europea Prime Deals are Now Live – Save Big on Third Party X mount Lenses, Apple Gear and More

The Amazon Prime deals just started in Europe with lots of deals on storage media, third party X mount lenses and much more.

Below you find the dedicated deal pages as well as links to dedicated brand deal sections.

EUROPE

NORTH AMERICA

SMALLRIG – save up to 50% on hundreds of SmallRig products – Detailed List Below

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights

SmallRig Tripods