Can You Trust FujiRumors?

Another year is over.

And it was another year filled with rumors.

But the true question now is: was FujiRumors even worth your time? Were our rumors accurate? Or did I fell to the temptation to share fake (and even AI generated) rumors for the sake of traffic?

Well, there is only one way to find it out: check every single rumor we have shared in 2025 and see if it turned out to be right or wrong.

  • 83 rumors shared in 2025
  • 5 rumor still to be verified
  • 76 correct rumors out of 77 verifiable rumors
  • 1 wrong rumor (half of the rumor – the more important one – was accurate, but the other half not)
  • 1 rumor not in ranking
  • 98,7% correct rumors

You’ll be the judge.

All I can say is a HUGE THANKS to everybody, who helped me out with the rumors. Without your guidance I’d be lost in a jungle of fake rumors… and the world of Fujifilm would be just way less fun and entertaining. :).

Corporate Propaganda?

And I can hear already some say: yes, you can trust in terms of rumors, but FujiRumors is biased and won’t cover the bad news around Fujifilm, since this blog just spreads corporate propaganda.

Well, to this critique I’ll only say that the most negative video about Fujifilm in 2025 was shared by Edvard. Well, as soon as that video went online, I worked for hours to make a lengthy and super accurate summary of this video in which I report about every single negative thing he says about Fujifilm, and published it instantly in full length and glory. So quite the opposite is true: even the most critical Fujifilm content gets maximum visibility on FujiRumors.

Sure, I love my Fujifilm gear. I guess that is easy to guess from many of my articles. But this does not prevent me from being objective or to express my negative opinions, as I recently did here.

Keep this in mind: this blog is run by a guy with zero connections to Fujifilm. Fujifilm does not pay me, does not send me free gear, does not invite me to events, does not request specific articles, does not give me early access to new products, does not offer me discounts, and does not lend me equipment.

The only support I get for what I do on FujiRumors comes from you, the guys reading these lines. And I owe you the best and most objective coverage on the known Fujifilm universe ;).

2025 Rumor Check

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Up to $500 Off X-H2/S Bundles, XF 8mmF3.5 Rebate Increased to $300, Last Hours for X half Deal

BHphoto is now offering an up to $500 rebate on the Fujifilm X-H2/S bundles:

Also, BHphoto increased the rebate on the XF8mmF3.5 to $300 (previously $250 off).

These are just some of the BHphoto exclusive Fujifilm, which are not part of the official Fujifilm deals.

Also, the $200 discount on Fujifilm X half will end today!

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

The Internet is Grading Fujifilm in 2025 – And These are My Votes

With 2025 basically over and the internet is grading the Fujifilm year 2025.

For example, in a lengthy podcast, these are the grades of the PetaPixel team:

  • Jordan: B-
    lots of repackaging of same tech. He likes X half concept, but not the camera. AF needs to improve
  • Chris: B-
    no new lenses (admin note: that’s not correct). Autofocus has to improve
  • Gordon: A
    a lot of releases in different formats. Squeezing last drops out of 5th generation. His guess: next year X-Pro4 will introduce new sensor
  • Jaron: A
    Jaron agrees with Gordon. We got LUT’s. X half deserves praise for a company trying something different.

Fuji X Weekly graded every single release:

  • GFX100RF: A+
  • X half: B-
  • X-E5: A
  • GFX Eterna 55: A-
  • X-T30 III: B+
  • XF23mmF2.8: A-
  • XC13-33mm: C
  • GF32-90mm: A

Overall he gives it a B ranking.

And my votes?

I’ll rank it from best to worst.

  • X-E5: A++++++…. taking a breath… +++++++++++

I might be biased… or maybe I am not? ;) It’s the most enjoyable Fujifilm camera I have ever used. Looks great, feels great, I love the film sim dial, trusted 40MP X-Trans V image quality. It’s my all-time favorite Fujifilm camera to date.

I own the XF27mmF2.8, which is awesome. But the XF23mmF2.8 from an image quality point of view is even better. Wonderful little lens

It makes a whole lot of sense that Fujifilm released a medium format version of the X100, and they did a great job. Some might want IBIS, a faster lens etc, but then you don’t get the compact size. And in my opinion Fujifilm did well to prioritize size, especially considering the massive flexibility of the GFX files.

So often I have seen people complaining Fujifilm does not care about affordable entry level, that everything is too expensive. Well, this lens addresses this huge criticism, and it does it with an astonishing image quality.

Again, this addresses the complain of the lack of entry level cameras with EVF in the Fujifilm ecosystem. Keeps the loved X-T30 form factor with X Processor 5 boost.

The price is simply too high—on that, I think we can all agree. The concept itself may also be a bit too experimental for some, and that’s a fair criticism.

Still, I will always applaud Fujifilm when they dare to do something different in an otherwise increasingly monotonous camera market. This is their way of trying to offer a genuinely different photographic experience. Sometimes it works, sometimes it doesn’t—but at least Fujifilm is willing to try.

The X Half itself is highly divisive—some love it, others don’t. I haven’t had the chance to shoot with it yet, so I can’t pass final judgment, but there are definitely some features that intrigue me.

Well, I guess it’s a good lens for filmmakers, maybe even a stunning lens. So the “C” is not for the lens itself, but for the need of such a lens: are there really so many filmmakers shooting GFX out there?

I said I am worried…. and I still keep being worried about this project, especially since, unlike I hoped, I don’t see any benefits trickle down for other X/GFX cameras. Nothing wrong with the camera itself, but it looks like an R&D resources killer.

And You?

You voted your best and worst 2025 gear here (third party AF lenses included).

Fujifilm MKX Lenses Now up to $2,800 Off

The Fujinon MKX cine lenses are now up to $2,800 off at BHphoto.

I don’t see these deals listed on the official Fujifilm rebate page, so, like a few more offers below, these seem to be BHphoto deals and I don’t know how long they will last.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

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Fujifilm Mysteriously Removes GF32-64mmF4 Firmware From Its Website – UPDATED

UPDATE: Fujifilm put the firmware back online after our article. The issue (probably): Fujifilm seems to have made some re-designs on the website, and maybe they just forgot to upload the GF32-64mm page again.

Fujifilm has so far released two firmware updates for the (currently heavily discounted) Fujinon GF32-64mmF4.

  • ver.1.20 – improved exposure tracking in video and reduced focusing motor noise
  • ver.1.10 –  phase detection support for GFX100

However, for reasons currently unknown, Fujifilm has removed the GF32-64mmF4 firmware from its official website. If you try to access the dedicated firmware page, you’re now greeted with a 404 – Page Not Found error here – cached page here.

At this point, it’s unclear why Fujifilm decided to pull the firmware. Personally, I’m running firmware version 1.20 on my own GF32-64mmF4, and everything works flawlessly. In fact, I really appreciate the faster and quieter autofocus performance it delivers.

That said, firmware doesn’t just disappear from an official support page without a reason. Even if version 1.20 seems perfectly fine in day-to-day use, Fujifilm’s decision to remove it suggests that there may be an underlying issue we’re not aware of yet.

For this reason, I strongly advise fellow GFX shooters not to install firmware version 1.20 if someone happens to share the file privately. Until Fujifilm clarifies the situation or republishes the firmware, it’s better to stay on the safe side.

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Fujifilm X/GFX Deals – Final Days for X half Rebate and Unofficial X Deals Still Running

Updated Fujifilm X / GFX Deals

Full list of Fujifilm Camera, Lens and Instax deals.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Fujifilm Celebrates Classic Chrome With New Videos and Recipes by X Photographers

Fujifilm has started publishing promo videos about some of their film simulations. You can see both videos in this article.

  • Classic Chrome – Relive a Golden Age
  • Provia – Vivid Memories

Also, a couple of Fujifilm X Photographers have also shared their Classic Chrome based film simulation recipes. You can take a look at their videos below, and if you particularly like a specific look, you will find the settings inside those videois.

A few weeks ago Fujifilm has also published their first official Film Simulation recipe called FRGMT BW, and it is baked into the menu system of the new Fujifilm GFX100RF Fragment Edition.

Classic Chrome Recipes

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Fujinon 35mm F4 and 28mm F4 Patents Spotted

Two patents showing a Fujinon 35mmF4 and 28mmF4 lens for a format “larger than full frame” have now surfaced and reported about at the Japanese website Asobinet.

These are patents very likely for a fixed lens GFX camera.

We remind you the Fujifilm GFX100RF features a 35mmF4 lens. Maybe you’d have prefered a 28mm lens?

** CLICK HERE to Read the Rest of the Article **

10% Discount on Viltrox WCL/TCL-X100VI Ending and Full Updated List of Fujifilm X/GFX Deals

Viltrox Deals Ends

The 10% launch discount on the brand new Viltrox WCL-X100VI and TCL-X100VI conversion lenses for X100 cameras is ending in a few hours – 5% launch discount + 5% discount with coupon code FUJIRUMORS.

Starting next week you you will only get 5% discount with out coupon code FUJIRUMORS.

Updated Fujifilm X / GFX Deals

Fujifilm has added one lens to the GFX deals and there are unofficial XF lens deals at BHphoto.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

How Sony Is Rewriting Dynamic Range Sensor Performance (DGO vs DCG) — And the Hidden Drawbacks You Need to Know

Dual Conversion Gain (DCG) – The “Old” Tech

First things first: what exactly is Dual Conversion Gain?
Modern camera sensors — Fujifilm included — operate in two modes:

  • Low conversion gain: used at lower ISO values
  • High conversion gain: activated automatically at higher ISO values (for example, ISO 500 on the GFX100 II)

Let’s look at the Fujifilm GFX100 II dynamic range data using Photons to Photos data:

  • ISO 400 → 10.49 stops DR
  • ISO 500 → 10.91 stops DR
  • ISO 640 → 10.62 stops DR

Why does dynamic range increase at ISO 500 and ISO 640 compared to ISO 400?

Because that’s the point where the camera switches into high-gain mode, which reduces read noise and produces a DR “bump.”

For years, this dual conversion gain jump was the key method to maximize sensor performance.

But that changed—recently, and dramatically—with the launch of the Panasonic S1II first, and now also with the Sony A7V.

Dual Gain Output (DGO) – The New Tech

With the Panasonic S1 II (Sony-made, partially stacked sensor) and now the Sony A7 V, something unusual appeared in the data:

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