Fujifilm Managers talk GFX Eterna, New Fujifilm Made Monitor and More: “The GFX Eterna Will Enhance also Other Models”

CineD interviewed top Japanese Fujifilm managers about the upcoming Fujifilm GFX Eterna, which is already listed at BHphoto here.

  • GFX Eterna is Fujifilm’s first dedicated filmmaking camera
  • GFX Eterna coming still this year
  • Price wise, the goal is to make it available not only for rental houses, but that people can actually own it – Price Rumor here
  • supports 4:3 open gate. Resolution better than 4K
  • rolling shutter depends on mode you are filming
  • also on GFX100II depending on what mode you select
  • “we are making sure that the camera has no rolling shutter issue when you are shooting with the camera”
  • 15ms is minimum rolling shutter (4K 16:9)
  • F-Log 2C was developed for the GFX Eterna, but since GFX100II already on the market, they added it there too
  • what is applied to GFX Eterna, will actually enhance also other models
  • Fujifilm developed a monitor that will be included in the package for the GFX Eterna
  • it’s not another brand making the monitor, but it is made by Fujifilm
  • 5 inch monitor with touch screen
  • Fujifilm has received a lot of requests for a viewfinder, so Fujifilm is considering how to respond to that
  • around NAB in April Fujifilm will be disclosing more specs, but probably not yet all about it, but the main specs
  • Fujifilm wants to make sure this camera is well accepted in the market, otherwise there is no second or third camera
  • dual base ISO, ISO800 and ISO3200
  • Johnnie from CineD says that the Fujifilm team is relatively small and the small team is working on multiple projects
  • the Japanese manager confirms, “you are right, we don’t have a big team, but our platform is the same, we have the 5th generation processor and sensor and so it’s quite efficient. Although we have a small team working on different categories and different products, but the team knows what’s going on for the other camera projects and that could be implemented between each other. We are doing our best with our small team“
  • Developing a camera takes about 2 years. Fujifilm tries to adjust to the market needs as much as possible, so if Fujifilm thinks it’s necessary, they would even stop the development of a camera and change to something else. But that does not happen so often
  • Fortunately our digital cameras have been very well accepted, but of course the market will change

You can see the fill video above.

Fujifilm FF250001 Patent Spotted – Fujifilm X-E5 or Half Frame Camera?

Fujifilm has registered a new camera under the code FF250001, as spotted and shared on the Chinese social media platform by account E8M here.

So we have a total of two registered and unreleased cameras:

While it is likely that the FF240004 is the Fujifilm GFX100RF, the second camera could be the half frame Fujifilm camera or the Fujifilm X-E5.

Or it could be also something else I am not yet aware of.

Certainly it’s not the Fujifilm X-Pro4.

Fujikina Brussels Announced for May 24/25

We have proven it to you in this article: the majority of Fujikina events do not take place in conjunction with Fujifilm X Summits.

In fact, the majority of the Fujikina events in 2024 were scheduled weeks if not months away from any Fujifilm announcement.

Is that clear? So we can move on.

There will be a Fujikina in Brussels on May 24/25. You can sign up for updates here.

Just like the Fujikina in Barcelona, Berlin, Arles and Manila in 2024, also this one could be a completely standalone event (or not). I have no info.

What I am sure, though, is that the next Fujikina on March 22/23 in Prague will follow right after the Fujifilm X Summit on March 20. And yes, Fujifilm X Summit means that new gear is going to be announced.

Stay tuned on FujiRumors for updates.

Fujifilm Q3 Financial Results: Professional Imaging Segment up 25.6% YoY

The Fujifilm Q3 Financial Results (October-December 2024) have just been shared.

We can see that Instax makes about twice as much revenue as Fuji’s professional imaging segment. That’s impressive, considering that at the same time the R&D investments for Instax products are significantly smaller than for the X and GFX system.

But also the X and GFX series are doing well, as “brisk sales of digital cameras continued to drive revenue growth” with a 25.6% YoY revenue growth.

Professional Imaging – Revenue ¥58.9 billion (up 25.6% YoY)

  • Digital camera sales grew mainly in China. Strong sales of the four models launched last year – X100VI, GFX100S II, X-T50 and X-M5– contributed to higher revenue.
  • Development of our filmmaking camera FUJIFILM GFX ETERNA, which features rich, true-to-life visuals through a large format sensor, is underway, with launch planned in 2025

Consumer Imaging – Revenue ¥110.6 billion (up 7.9% YoY)

  • Revenue increased driven by steady sales of the instax instant photo systems.
  • In addition to the instax mini 12, strong sales of new high-value added products, including the instar WIDE 400 wide format camera launched in July and Link 3, contributed to higher revenue.
  • The instax WIDE Evo, the high-end hybrid instant camera which offers versatile shooting expressions with its most extensive range of effects in the instax series, was launched today (February 6, 2025).

In the Imaging segment, consolidated revenue amounted to ¥426.7 billion (up 15.8% year-over-year). Operating income amounted to ¥115.0 billion (up 29.3% year-over-year). In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. Sales grew steadily during the year-end sales season, along with the instant camera line-up. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

In the professional imaging business, brisk sales of digital cameras continued to drive revenue growth. In November 2024, we launched the FUJIFILM X-M5 mirrorless digital camera, the lightest in the X series. We also announced the development of our first-ever filmmaking camera, the FUJIFILM GFX ETERNA. We will continue to feature outstanding image quality with the large format sensor in the GFX series and the best balance of image quality and size in the X series, providing attractive products for digital camera users and the film industry.

You can access all charts and details at the Fujifilm page here.

Fujifilm X Summit March 20 in Prague: What to Expect… and What Not

So we told you that the next Fujifilm X Summit will take place March 20.

By the way, it will take place in the wonderful city of Prague.

I have quickly read all possible speculations about what will come, so let me set a few things right.

The only gear we can be sure will come on that day, will be the Fujifilm GFX100RF.

And the gear we can be sure will not come on that day is the Fujifilm X-E5, which will come in summer 2025.

And if the anonymous source is correct, also the Fujifilm GFX Eterna will come later (in June).

There is the 1″ half frame Fujifilm camera, but I have no idea when that one will come, so I can’t exclude that for March 20.

Of course there can be always surprises. Some early prototypes of future gear (digital X Pan TX-3 anyone?), new lens roadmaps and what not.

But whatever comes, the place to be is FujiRumors.com. We will cover everything so that you won’t miss anything. ;)

Fujifilm GFX Eterna Might Come Early June (Cine Gear Expo) for about 15-20K USD

DISCLAIMER: this information comes from an anonymous source, so please take it with a grain of salt. Once I can confirm (or not) any of these details, I will share the updates here on FujiRumors.

In late 2024 Fujifilm made the development announcement for the Fujifilm GFX Eterna film camera along with a new dedicated film-oriented lens, the Fujinon GF32-90mmF3.5.

Fujifilm told us that the camera would be announced in 2025, and now we have possibly more information about it.

In fact, an anonymous source reached out to us and told us that the camera would be announced for the Cine Gear Expo 2025 (June 5-8).

The source also said it would cost between 15 to 20K USD, which makes it significantly more affordable than for example the Sony Burano 8K cine camera but also much more expensive than something like the Canon C400 6K cine camera.

I guess it was to expect that the price would be somewhere in between the Canon C400 and the Sony Burano, but I was hoping it would be around 12K to make it a truly aggressive entry in the cine camera market by Fujifilm.

And yet, we have to keep in mind that the Fujifilm GFX Eterna will feature a sensor that is about 70% larger than the one on the Sony Burano and the Canon C400. And the sensor is the most expensive part of the camera.

For example, the old 50MP sensor cost about 2,000 USD at the time when the GFX50R was launched. The new 100MP should be even more expensive than that (around 3K I hear, but I am verifying this).

Fujifilm 2025 New Year Greetings: A Wider Range of Products Coming in 2025 and GFX Challenge Grant Progarm Updates

Fujifilm has just released a video with their traditional New Year greetings.

  • in 2024 Fujifilm announced 4 cameras and 4 lenses
  • development announcement of GFX100 Eterna and GF Power Zoom lens
  • in 2025 they hope to deliver a wider range of products
  • GFX Challenge grant program update

If you want to know what’s coming, just bookmark this link and keep following ;).

For now what we know about are:

WRONG: Fujifilm will NOT Launch a New 26MP X-Trans V Sensor

A “rumor” surfaced, that Fujifilm will launch a new non-stacked X-Trans CMOS 5 sensor with 26 megapixel. That’s at least according to information that appeared first at the Chinese Weibo social media account of E8M.

In short:

  • there is a new X-Trans V 26MP sensor coming
  • it is an evolution of the current 26MP X-Trans IV sensor
  • it’s meant for mid-range camera like the X-S30
  • it is not the X-Trans V 26MP stacked sensor of X-H2S, but kind of a non-stacked version of it.

While I respect E8M because he is a great source when it comes to spotting camera registrations that are publicly available and visible for everybody online, I can tell to all fellow Fujifilm shooters that this rumor is 100% wrong.

I know you might question FujiRumors at this point.  But I remind you just about when E8M leaked a very long list of Fujifilm rumors back in 2023.

I told you that the list of rumors he shared was wrong, even the ones he claimed were coming from super-reliable sources: for example he said the GFX100SII has retro controls, the X-Pro4 would come, the X100VI would have IBIS and OIS, the GFX25 megapixel camera is coming, the X-E5 coming is scheduled for summer 2024 and more.

I have no doubt E8M is not making up random rumors just to grab attention. I believe he shares them, because he trust somebody. But now I find myself in the uncomfortable situation to have to correct a person who I actually like to follow because it finds publicly available registrations in China often faster than others.

I will share the full rumor below, but I can tell you that it is wrong and it won’t happen.

Fuji may announce the X-Trans CMOS 5 image sensor for the next generation of mid-end video cameras (such as X-S), which is basically an evolved version of the speed and focus of X-Trans CMOS 4.

The PDAF density reaches the X-Trans CMOS 5th generation standard, and the video reading speed reaches 12bit full-pixel 60fps and 4K point-to-point 120fps, which can be regarded as a stackless version of 26M BSI stacked X-Trans 5 CMOS HS.

Compared with X-Trans CMOS 5 HR, it is more suitable for video shooting and continuous shooting.

Again, all of it is 100% wrong.

But I know this will spread around as if it was true (just as the wrong 2023 rumors did), because people don’t know the truth so they tend to believe whatever is published. But FujiRumors knows. So we stand alone, once again, trying to stop wrong information from spreading around without control.

If you want to know the truth, then better stay tuned. We have lots to talk about in 2025 ;).

A Look into 2025 Fujifilm Rumors (and Beyond) and the Ultimate 2024 Rumor Check

Rumor 2025+ Overview with Rating

Time to check how accurate our rumors were in 2024 and get an outlook on the remaining rumors for 2025 (and beyond) with reliability ranking.

As usual, I will be brutal and merciless in my rumor accuracy rating.

How brutal?

Well, here are two examples.

I told you the X100VI would be basically same in size of X100V despite having IBIS. The difference is 1mm. Well, turns out it is 2mm thicker. So while it is substantially an accurate rumor, I list it as wrong.

Also, we misunderstood a source regarding the X100VI silver color. We needed only 3 hours to clarify this misunderstanding and correct it. But still, for 3 hours only, an inaccurate info was online.

WIth that said, here is how things went:

  • 99 rumors shared in 2024
  • 24 rumors still to be verified
  • 72 correct rumors out of 75 verifiable rumors
  • 3 wrong rumors (normal people would say 1 wrong rumor -not about Fujifilm-, but I am brutal to myself)
  • 96% correct rumors

The Remainng Rumors for 2025 and Beyond

HIGH RATING*
* 75% to 99% correct

** CLICK HERE to Read the Rest of the Article **

A Beautiful Film Simulation Recipe, Fujifilm X-T6 Talk, X-Pro4 Truth, the X-M5 Surprise and More – Best of 2024

Unless the rumor of the century drops today and leads to an unprecedented spike in traffic, then we are basically done with 2024 and we can look back at which were the most read articles in 2024.

  1. Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)
  2. Surprise: Fujifilm X-M5 to be Launched in Second Half of 2024
  3. Fujifilm’s New Camera Coming with New Sensor Size (Never Used Before by Fujifilm)
  4. Fujifilm X-T6 in 2024? Let’s Talk about it!
  5. Fujifilm X-Pro4: Here is the Truth!
  6. This Recipe is Taking the Fujifilm Community by Storm – Classic Cuban Neg
  7. Fujifilm X-E5: The Truth!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Watch Out Fujifilm: Ricoh GRIV Coming First Quarter 2025 and Monochrome Version to Follow Later On
  10. Forget About Fujifilm X-Pro4, X-E5, GFX100SII, X-T40, X80 & Co: the Only Camera Coming February 20 is the Fujifilm X100VI
  11. Fujifilm X-Pro4 not Coming in 2024: The End of Line or the Beginning of Something Very Special?
  12. Fujifilm’s Half Frame Camera has a 1″ Sensor
  13. Fujifilm X-Pro4 (X-Pro5?) Coming with Improved Hybrid Viewfinder (and What I Hope it Will be)
  14. Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  15. CONFIRMED: Fujifilm X100VI Announcement on February 20 (and More?)

Did FujiRumors get it right?

I am surprised to see such a high interest for the Fujifilm X-M5.

A bit less surprising is to see film simulation content on the top of the ranking, especially with Classic Cuban Neg, which has quickly become a Fujifilm users favorite.

This article of 2022 still gets great views, too.

I hope you enjoyed checking out FujiRumors in 2024. And if you want, stick around also in 2025, because I have the feeling it could be a very interesting year.

Love you guys!