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SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

Apparently Annie Leibovitz is not really following the photography forums and certain gear youtubers, otherwise she would know that the Fujifilm GFX100S is a completely useless tool because:

Limited by her gear, Annie stucks with minor gigs like photographing the two most iconic soccer players of the last 15 years, Ronaldo and Messi, for an insignificant company like Louis Vuitton in the context of a negligable event like the FIFA World Cup.

If only she would listen to certain big YouTubers, she would get rid of her GFX gear and finally be able to shine artistically by recording selfie videos in a basement.

The day will come, when wisdom will finally illumiate her. Until then, you can see a video of her working with GFX, Messi and Ronaldo as well as the final image below.

And btw… the gear Annie uses, is now heavily discounted.

NOTE: this is a satirical post… we don’t take life too seriously on weekends, right? ;) And thanks to our Greek friends at pttl.gr who spotted the news and shared it with us.

USA DEALS

 

Fujifilm Europe Launches Massive Deals on X and GFX Gear (GFX100S Included)

No reason to be jealous on our fellow Fujifilm shooters in USA.

In fact, the Fujifilm X and GFX cashback deals are now spreading all over Europe.

If you want to support FujiRumors, feel free to grab your gear using our affiliate links to the following stores:

Three notes:

  1. Amazon is not included in the list of authorized deals, except for Amazon Italy in regards to the X series as visible here (not for GFX)
  2. After you’ve received your gear, claim your money back. You’ll find all info for UK here, Germany here and here for Italy here
  3. also other EU countries join the deals. Check with your retailer

GERMANY / UK / Italy

New Fujifilm X and GFX Holiday Savings Include Rebate on GFX100S – But is a Successor Really About to Come?

I can see why this speculation is coming up:

  • it’s the first time ever we have a significant rebate the stellar Fujifilm GFX100S
  • traditionally Fujifilm launched its most important cameras between January and March (GFX100S, X100V, X-T4, just to name a few), because that’s the last quarter of the Japanese fiscal year and Fujifilm wants to push sales with its biggest hits before showing up with the final figures in front of investors

Given the two reasons above, the speculations came up that we are likely going to see a Fujifilm GFX100S successor in the next few months, latest by March 2023.

And since I also got this question via email a lot today, here is what I can say so far.

I have received zero rumors about a Fujifilm GFX100S successors.

And not only that.

I have also zero hints, whispers, indications, nothing of nothing at all.

So we have two options now:

  1. the Fujifilm GFX100S successor is Fuji’s best kept secret of all times
  2. we won’t get a GFX100S successor anytime soon and certainly not within March 2023

Not a rumor, but based on 10+ years of rumor blogging, I’d say that in 99,9% of the cases option 2 is the correct one and everybody thinking the GFX100S successor is imminent will be terribly disappointed.

USA DEALS

CANADIAN DEALS

Fujifilm Launches MASSIVE Fujifilm X/GFX Gear (with First Deal Ever on Fujifilm GFX100S)

It’s the holiday season, and Fujifilm has launched some stunning deals on plenty of X and GFX gear in USA and Canada

And finally, almost two years after its launch, there is a discount also on the Fujifilm GFX100S.

I own the GFX100S and if a PSAM dial layout is something you can work with, then I can totally recommend the Fujifilm GFX100S.

USA DEALS

CANADIAN DEALS

Sony A7rV vs Fujifilm X-H2 vs Fujifilm GFX100S – The Complete Specs Comparison

Sony just announced the Sony A7rv, a 61 megapixel camera without stacked sensor.

In the Fujifilm world the non-stacked high resolution competitors would be the Fujifilm X-H2 and the Fujifilm GFX100S.

You can check out the complete specs comparison at the B&H comparison page here.

With the Fujifilm X-H2 costing just half the price of the Sony, to me this shows once again that the best balance is offered by APS-C. Also considering that the 40MP Fujifilm X-T5 will come in at an even lower price.

But if price does not matter and resolution as well as ever so slight increase in dynamic range is what you need, then you can also pay 50% more than the A7rV and get 67% more pixels and plus better dynamic range on the Fujifilm GFX100S.

It’s just nice that we have so much choice these days.

But Specs…

But specs alone don’t tell the whole thing and in some cases they can be even a bit misleading.

The Fujifilm GFX100S might beat the Sony A7rV when it comes to resolution and dynamic range, but the Sony A7rV and of course the latest Fujifilm APS-C cameras have superior autofocus and better video features.

Another example… the Sony A7rV has a 9 Million dot viewfinder as opposed to the 5 million dot EVF of the Fujifilm X-H2. But the EVF of the X-H2 has all new optical elements that give an incredible corner to corner sharp view.

And once you go at 5+ million dots and beyond, it gets harder and harder for the human eye to notice any difference. In fact, I have read statements of journalists who used both viewfinders, the one of the new Sony A7rV and the Fujifilm X-H2, and they said that they honestly can’t see any difference. So I guess it’s up to companies to decide if customers have to spend more money on even higher resolution EVF’s that bring no real life benefit, but that allow them to brag on the specs sheet, or use a more affordable EVF that gives just the same results.

What on the other hand makes much more influence on the real life shooting experience of the Sony A7rV is the new tilt screen, which is similar to the one Fujifilm already used many years ago on the Fujifilm X-T100, and here on FujiRumors we said that this is actually one of the two features Fujifilm should take from their entry level line and implement in higher end cameras.

So, as in everything, there is much more than just specs that define a camera. But specs are a good start, and you can compare them here at BHphoto.

Fujifilm X-T5 with AF Joystick of X-T4 (not X-H2/S or GFX100S)

Fujifilm X-T5

One of the questions you guys asked me, was if the Fujifilm X-T5 will use the joystick design we find on the Fujifilm X-T3 and Fujifilm X-T4 or if Fujifilm will move to the newer design they use on the Fujifilm GFX100S and Fujifilm X-H2 and X-H2s.

Well, according to our sources, the Fujifilm X-T5 will use the “older” design we have on the X-T4.

I have cameras with the “old” joystick design (X-E3 and X-T4) and with the newer one (GFX100S). Personally I am fine with both designs. As long as I have an AF joystick I am happy. But feel free to let us know in the comments which one you prefer.

Fujifilm X-T5 rumors recap:

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Rumors and Discussions

Fujifilm GFX100S vs Hasselblad X2D Dynamic Range Test

The web is full of professional reviewers suddenly discovering how amazing the Hasselblad X2D is, how gorgeous its dynamic range, the flexibility of those files. It’s all so amazing. Forget full frame, medium format is the future!

Sadly many of those reviewers have since now totally ignored that the Fujifilm GFX100S exists. And by the way, they also ignore the Fujifilm X-H2 and X-H2S. Fujifilm simply does not exist.

Luckily for us, Bill at Photon to Photos did not forget that Fujifilm makes digital cameras and has them all in his database.

And he also added the Hasselblad X2D now.

How you can see, the Fujifilm GFX100S matches the Hasselblad dynamic range at base ISO, but starting from ISO 400 and beyond there is not competition and the GFX100S beats the X2D in terms of dynamic range.

So Fujifilm is able to take out more of the sensor than Hasselblad.

You can access the data here at Photon to Photos.

UPDATE: Jim Kasson, a very respectable and competent fellow GFX shooter, has a different view on the chart. He writes:

Bill’s PDR tests don’t take sensitivity into account. My tests show that, at base ISO (64 for X2D, 100 for GFX 100S), the two cameras are within 0.2 stops of having the same sensitivity. Once you correct for that, Bill’s curves for the two cameras are nearly on top of each other. So the Fuji Rumors claim is at best misleading, and at worst just plain wrong. C’mon folks, these cameras have the same sensors, albeit operated slightly differently. How far apart can the DR be?

You can read more at blog.kasson here.

Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-Pro3, X-T30II, X100V, GFX100S, GFX100, GFX50S and GFX50R

Fujifilm has released new firmware updates for ten Fujifilm cameras.

Down below all the details and download links.

Rumors and Discussions

Firmware Details

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Fujifilm GFX100S Dynamic Range Data by Photons to Photos

Photons to Photos has published the dynamic range data for the Fujifilm GFX100S.

Sure, all modern digital cameras give you plenty of dynamic range. But if you are looking for the one that gives you a bit more than the others, then that’s the Fujifilm GFX100S. If you want, you can access  the data at photonstophotos here.

Inside Rihanna’s Vogue Cover Shoot with Annie Leibovitz (and Fujifilm GFX100S)

Annie Leibovitz is not new to the Fujifilm X system.

But it seems that she added some gear to her Fujifilm collection.

In fact, she has been spotted using a Fujifilm GFX100S for her Rihanna Vogue cover shot.

And to be clear, this post is not meant to say “you need a GFX to create well paid work“. In fact I have seen Annie also using Sony, Phase One and other cameras. Fujifilm is just one of the options she has.

You can see the final result at the Vogue page here.