Fujifilm FF230003 Registration Found (2nd Unreleased Product): Shall the X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100R, GFX100R Rumors Magically Appear ;)

Fujifilm has registered the FF230003, so we now have a total of two unreleased products registered:

  • FF230002
  • FF230003

Ah, that’s not enough!!!

Because as we told you, Fujifilm will announce more cameras in the first months of 2024 than in the entire year of 2023 (hence 3 or even more cameras in just a few months).

So there are still registrations missing here, trust me ;).

And we also told you (many months ago) what one of the cameras will be: the Fujifilm X100V successor (which you guys decided to call Fujifilm X100R).

Now, I can see the “rumors” about the Fujifilm GFX100R, Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S and more pop up. But those “rumors” appeared also ahead of the X Summit on May 24 and September 12, and of course none (not a single one!!!) of them materialized. But I guess misleading readers for traffic and good SEO is a great deal for them.

Here on FujiRumors we don’t mislead you with fake rumors.

Here we will tell you the real deal, and you will know it all very soon (promised!!!).

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Internal Fujifilm GFX100II Slide Claims 97% Eye AF Accuracy with GF55mmF1.7 in Studio Use

One of the questions is how accurate the Fujifilm GFX100II eye autofocus is.

A kind source decided to answer this question, and passed me an internal Fujifilm slide about the Fujifilm GFX100II, which shows that, for portraits and coupled with the Fujinon GF55mm f/1.7, Fujifilm has calculated a 97% autofocus accuracy.

This is of course for portraits. We are not talking about the accuracy when tracking any athlete running at full speed or something like that.

But I guess the most realistic scenario for the combination GFX100II and GF55mmF1.7 is anyway portraits or not really fast moving subjects (people at a wedding etc).

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RAW File Converter EX3.0 adds Fujifilm GFX100II Support

RAW File Converter EX3.0 adds Fujifilm GFX100II support.

RAW FILE CONVERTER EX 3.0 powered by SILKYPIX Ver.8.1.14.0 – download here
The software update Ver.8.1.14.0 incorporates the following issue:

  1. Applicable models for the “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” are added.
    Applicable Model : FUJIFILM GFX100 II

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Fujifilm GFX100 II: The Truth about ISO 80 and the 30% Increased Dynamic Range

ISO 80 and Dynamic Range

We have just covered the talk about the the new sensor of the Fujifilm GFX100II and the up to twice readout speed.

At the end of that article, when I listed the reasons why to get the GFX100II instead of the GFX100S, I wrote the GFX100II has 30% (or 1/3rd of a stop) better dynamic range.

And since I noticed this is another thing that some people struggled with, I decided to elaborate now more in depth.

After testing the dynamic range, Jim Kasson (linked below) agreed that yes, dynamic range is increased, but not by 30%. Jim says:

At ISO 80 those folks at Fujifilm have dropped all the data below the nominal black point, slicing off the left half of the histogram, and cutting the measured read noise in half of what it would normally be. […] You’ll still get slightly improved FWC — but I don’t measure the claimed 30% improvement — and decently low read noise. So it’s an improvement, but not a huge one.

Now, whatever Fujifilm does in terms of software, that has been measured by Jim and I won’t argue that. And it is true that this does make ISO80 dynamic range look crazy good.

But what Fujifilm at the end of the day said, is that there is a 30% dynamic range increase.

What does this mean?

Well, 30% expressed in stops means about 1/3rd of a stop improvement. As a reference, 1 stop increase means doubling the amount of light you let in on the sensor.

So the misunderstand is simple: if the GFX100S has let’s say 14 stops DR, it does not mean that Fujifilm claimed the GFX100II has 18 stops dynamic range (+30%), but 14,3 stops of DR (+1/3). And moreoever, in the X summit the 30% increase is mentioned in the video section of the summit, and Fujifilm has not been clear if it applies also to stills.

What I can say, is that 1/3 DR increase for stills what a Fujifilm rep told me personally during a Fujifilm event. He told me Fujifilm Italy made its own measurements once they got the camera from Japan, and at base ISO they noticed a 1/3 to 2/3 of a stop DR increase.

Now, why did Fujifilm say 30% instead of 1/3rd of a stop, even though they mean the same?

Well, I guess it just sounds better saying 30% rather than 1/3rd of a stop, but of course it can create confusion.

So yes, at base ISO the new Fujifilm GFX100II will give you the better dynamic range over the GFX100S. Also Jim confirms this. But not by a very large margin. Fujifilm says it is 1/3rd of a stop for video, and Fujifilm Italy told me they measured that too for stills.

Jim Kasson Articles:

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 II Engineers and The Truth About the “New” Sensor and “Up to Twice” Readout Speed

Fujifilm GFX100II

Over the past few weeks, many have contacted me asking why I don’t talk about the reports that claim:

  • the Fujifilm GFX100 II sensor is not new
  • the Fujifilm GFX100 II does not read out at twice the speed and faster readout speed is achieved only with software tricks, meaning dropping down at 12 bit when in 8 fps mode

The answer is simple:

When Fujifilm published their first Fujifilm GFX100II development story episodes, they said they would talk about the GFX100II sensor in future episodes.

This is why I decided to wait, hear Fujifilm’s position, and then write an article that is as comprehensive and complete as possible.

And I am happy I waited, because in the 5th X Lab episode dedicated to the GFX100II, we get some helpful insights in the inner workings of the sensor (full episode with summary below)..

But before we dive into it, let me express my admiration for Jim Kasson’s brilliant work in analyzing the inner workings of the GFX100II and to Petapixel for bringing his findings to the attention of the larger public.

I decided to wait for more details coming from Fujifilm before reporting about it, but maybe they would not have disclosed those in such detail, if Jim would not have done his great work, and Petapixel made a huge buzz out of it.

The Truth in a Nutshell

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 II Firmware Update with Important Fix

Fujifilm has just released a new firmware update for the Fujifilm GFX100 II. It fixes an issue that many were complaining about. All details below.

Firmware Details & Download

Fujifilm GFX100 II ver.1.11 – download here
The firmware update Ver.1.11 from Ver.1.10 incorporates the following issue:

  1. The firmware bug is fixed that the EVF display ⁄becomes abnormal using some other manufacturers’ flashes and commanders, such as Godox’s.

The Latest

Fujifilm GFX100 II X Lab Development Story

Fujifilm has shared their Fujifilm GFX100 II centric X Lab episodes.

All Japanese. Google struggles to translate. It’s a pain…

A pain you don’t have to go through. It’s enough if I went through it and summed it up for you.

X Lab Episode 40

  • after using the GFX100S (small and lightweight compared to the original GFX100), the developers knew they wanted also the new flagship GFX100II to be smaller and lighter
  • usually flagship cameras have an integrated battery grip. Fujifilm wanted to make sure that it does not “lose its dignity” as flagship camera even if it has no integrated battery grip
  • the original GFX100 being bigger also gave more design freedom
  • Fujfiilm designed the optional grip in a way that, when attached, it sticks very rigidly to the body (it has a little hook on the border of the grip that snaps into the camera body for solid integration)
  • main target are professionals
  • when designing, 3 Fujifilm designer held a design competition to develop and 3D print several concepts
  • they also interviewed photographers to ask about the various concepts
  • 11 degree tilted top plate
  • Bishamon-Tex texture with tradition Japanese pattern inspired by Bishamon tortoise shell
  • people in the factory initially had problems to apply the new Bishamon texture to the camera
  • coating that does not scratch
  • larger top screen that displays differently if you are in video or stills. Especially the video display has been significantly revised

X Lab Episode 41

  • 9.44mDot and 1.0x magnification EVF
  • designed in a way that even if you move the eye away from viewfinder, the image will not get distorted. That’s not mentioned in the specs, but is something engineers have put lots of effort into creating
  • if for users the EVF is too big, you can make the EVF image smaller in the settings. Might be useful for example for people who wear glasses
  • initially they designed the GFX100II with fixed EVF to keep it more compact, but they listened to people and realized it was quite loved by photographers to have the tilt EVF option
  • full size HDMI and Ethernet port
  • Ethernet port has quite an impact on the internal design of the GFX100II. It would be complicated to implement it on the X-H cameras.
  • The IBIS Unit had to be redesigned in order to fit in the Ethernet port
  • they struggled until the end to decide where to put the headphone jack, at the end due to space constraints they decided to put it on the grip side
  • grip is designed slightly more inwards towards the top
  • they needed to redesign the tilt mechanism of the screen to make it compatible with the cooling fan
  • created as a piece of equipment to be used by professionals
  • refinements on the buttons, the mode dial etc.
  • better placement of the MCS focus switch (easier to reach and operate with thumb and also with gloves)

X Lab Episode 42

  • First Fujifilm GFX50S was a mid-range machine and it took long to arrive to that shape (admin note: remember the protruding back)
  • they decided for medium format sensor (admin note: the true story on how they decided to go medium format instead of full frame can be read here)
  • medium format cameras up until then were very expensive and for business use
  • Fujifilm wanted to create a camera that can be used also by the general public
  • biggest factor was size and weight of GFX50S
  • Fujifilm wanted to make it as small as a full frame DSLR
  • the most important thing about designing the GFX50S was how to make it easy to hold in the hands, so they spent a lot of time talking about the grip
  • they argued also on how wide it should be to assure enough space between grip and a large lens, so that you can still handle it nicely without a large lens getting in the ways of your fingers
  • so they cut the side of the GFX50S and inserted several thin plates to make it larger and saw how much wider it had to be (see image here)
  • GFX100 there were a lot of challenges to overcome
  • First GFX with IBIS (and X-H1 was first X series with IBIS)
  • integrated battery grip allowed to put batteries on the bottom
  • once the GFX100 was done, Fujifilm thought they needed a way to make it smaller, and to make the shutter mechanism smaller (admin note: that takes a lot of space in the camera)
  • they created the GFX100S
  • smaller motors (see GFX100S shutter vs GFX50R shutter in this image)
  • smaller shutter allowed it to keep IBIS, a smaller IBIS unit
  • they also used a smaller and yet powerful battery, the NP-W235
  • smaller shutter, smaller IBIS and smaller battery made the GFX100S possible
  • GFX100II is undoubtedly a flagship model
  • optional battery grip allows for 3 batteries total
  • Fujifilm wanted to offer a great photographic experience
  • 3 function buttons placed conveniently behind the shutter release button
  • top LCD has evolved to match the needs of photographers: larger, more pixels, changed shape to match the UI and just overall improved ease of use

X Lab Episode 43

  • they talk about the design of the grip again across various GFX models
  • they talk about the amazing resolution starting from the original GFX50S
  • initially models didn’t like it, because too much resolution, but then Fujifilm added the Skin Smooth Effect

Get Yours

Original Videos

** CLICK HERE to Read the Rest of the Article **

Fujifilm Manager: The End of Entry Level (X-E line?), X100V Successor, APS-C and GFX Full Frame Alternative, Market Share and More

image courtesy: Phototrend
image courtesy: Phototrend

The French website Phototrend had the opportunity to interview Franck Bernard, Director of the imaging division at Fujifilm France. You can read the full interview here and the summary below.

  • Fujifilm GFX100II and the new GF lenses were well received
  • Fujifilm’s strategy is to grip full frame between their APS-C and Medium Format bodies
  • When asked if X-H2S is popular among sports photographers, the manager said that the road is long. It’s not only a question of having the best product, but also of having the entire ecosystem
  • Overall market share in France? As far as hybrid cameras goes (full frame excluded), Fujifilm is market leader with 26% over the last 12 months
  • X-T5 is the best seller followed by X-T30II and X-S20/X-S10
  • the photo market is sustainable and will always remain so
  • smartphones accelerate the demand for cameras because at some point people will want to use a real camera for better quality
  • it’s too early to talk about an X100V successor
  • It has now been 3 years since the X100V was released and Fujifilm does not have a fixed renewal cycle forcing them to change bodies every three years
  • the demand for X100V is still high
  • “If we have decided to stop entry-level products such as X-T200 or X-E4, it is because it is not promising as a market“
  • but Fujifilm wants to keep more affordable models in the lineup (see X-T30)
  • third party lenses can have negative effect on Fujinon lens sales, but Fujifilm thinks they have the quality to compete with Sigma, Tamron and Co
  • Fujifilm is neutral in regards to third party lenses. They don’t oppose nor push them and they respect them

I’d like to make some considerations.

Fujifilm X-E Line

The French manager hinted that they dropped the X-E line, but that pretty much does not fit with the hints recently a Japanese Fujifilm manager gave us here. And also Fuji Guy Billy mentioned here the X-E line as a line that would continue (unlike X-T***, X-A* lines, which btw were just Fujifilm branded Xacti cameras since a long time anyway, as we reported here).

Fujifilm X100V successor

No, it’s not too early to talk about it.

Third party Lenses

The French Fujifilm manager said they are neutral towards third party lenses. Although I remember Fujifilm managers inviting Sigma managers and talking about Sigma lenses for example here. So this gives me the impression Fujifilm is quite positive overall towards third party lenses.

The French manager said they think they have the quality to compete with third party lenses. This depends. The newest third party lenses from Viltrox & Co are quite phenomenal for the price. Maybe here and there they might not match the quality of the top of the line most modern Fujinon XF lenses, but there are quality options also from third parties.

The real and most important factors, for me, to use as much as possible native Fujinon lenses are two:

  • lots of third party lenses do not have an aperture ring
  • color consistency among Fujinon glass. And since a Film Simulation are a big deal for me, I like Velvia & Co to look consistent across the various lenses I use. There are for example third party lenses, like my manual focus Samyang 12mmF2, that are very lovely, but the colors they give me are not the ones I consistently get with my Fujinon lenses.

These are for me the two main reasons why I mostly stick with Fujinon XF and GF glass, although I own third party lenses for both systems, too.

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