Last-Second Fujifilm Best Sellers – Before Prices Go Up in 2 Days (in USA)

A few days ago, we informed you that Fujifilm will raise prices on almost all X and GFX gear, and we also shared the full list of upcoming prices here.

I’ve now checked on what’s been selling best through FujiRumors affiliate links—and here’s the current top-selling gear, just two days before the price hike takes effect.

If there’s anything you’ve been thinking about getting, now’s the time to grab it at the current lower price.

NOTE: All the price increases listed below apply – obviously – only to the U.S. market. That’s why I’m sharing prices in U.S. dollars only—not in euros, yen, or any other currency. Will other regions see increases too? I don’t know. I have no info so far. My guess (not rumor) is that so far price increases are planed only for USA.

  1. Fujifilm X-T5
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  2. XF70-300mmF4-5.6 R LM OIS WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Moment / Paul’s Photo
  3. NP-W235
    BHphoto / Amazon / Adorama / Moment
  4. XF18mmF1.4 R LM WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Paul’s Photo
  5. X-S20 body
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  6. XF16-55mmF2.8 R LM WR II
    BHphoto / AmazonUS / Adorama / Moment / Nuzira / Paul’s Photo
  7. NP-W126S
    BHphoto / Amazon / Adorama / Moment

Of course the list is heavily influenced by the disastuous stock situation with Fujifilm gear – availability is tight, and many people are simply snapping up whatever they can still find in stock. For example, I bet that if the X100VI would be available anywhere, it would be on top of the list.

If you can’t find what you’re looking for at the usual retailers like BHphoto or Adorama, be sure to check Amazon as well. Several official Fujifilm dealers also sell through Amazon and may still have stock available.

X Cameras – New Price Starting August 1

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Updated Price Increase List for Fujifilm Gear Starting August 1

We have now received an updated list of the Fujifilm price increases starting August 1st, which includes the new price for the 11 GF lenses missing in our previous report and also these accessories are added to the list.

NOTE: some stores say they won’t honor the old price for all gear ordered today but shipping after August 1st (we reported here). We don’t have statements of BHphoto & Co in this regard. In any case, it’s best to order now and get it shipped tomorrow, or at least hope your store will honor the current price. If you don’t find it in stock at BHphoto & Co, check out Amazon where many official Fujifilm retailers also sell their gear. You might have better luck there.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

Accessories – New Price Starting August 1

Fujifilm Price Increase Confirmed – Unshipped Orders at Old Prices Could Be Canceled August 1st

We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:

Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”

FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%

Not mentioned is X series gear, which will go up too.

IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.

RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.

DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

We have the new price for 9 GF lenses. The other 11 lenses will get also a price increase according to Capture Integration.

Accessories – New Price Starting August 1

via captureintegration

List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories

EXCLUSIVE: Fujifilm GFX100RF Price Leaked

Do you remember the Fujifilm X70?

And what has the Fujifilm X70 to do with the rumor we share today?

Well, the X70 is the prime example on why rumors about the price of upcoming gear are the trickiest to share.

Because not only Fujifilm can change the price of new gear until just a few days ahead of its announcement. But as we could see with the Fujifilm X70, Fujifilm can change the retail price on gear also just a few days after its announcement. Because that’s what happened with the Fujifilm X70, which was launched at $799 but just a few days later, while it was still on pre-order, Fujifilm lowered the price to $699 as we reported here.

So should FujiRumors never share price rumors ever again?

Nope… but we give you this important disclaimer. And with that said, we can share the rumor.

According to information we have received from our sources, the price for the Fujifilm GFX100RF should be “around 5,000 USD“.

That’s more affordable than what I consider to be its closest competitor, the Leica Q3.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Coming in Two Colors (First Time Ever for GFX System) – And How to Pick the Right One ;)

In theory this should me a minor rumor.

And yet, I know it will be one of those, that will make future Fujifilm GFX100RF owners struggle quite a bit.

So what’s about?

Well, the Fujifilm GFX100RF will be offered in black and in silver.

Sure, nothing earth shattering.

But it is the first time ever Fujifilm is offering color options for a GFX camera.

While it’s nice to have more options, at the same time it also makes the choice harder.

So, which one should you go for?

Well, I have theory on which one is better: it’s the one that survives the assault of scalpers and that you are still lucky enough to find in stock somewhere.

And I speak out of experience.

No joke… I made the same error.

When the X100VI was launched, I miraculously found it available a few days after launch at my local store. They had one sample, all black. I wanted to grab it, but then I asked if they’ll get also the silver one. They said “probably next week“. So a week passed by, I went to the photography store and asked to see also the silver one. Answer: “All sold out. No idea when we will get new units“. I still pass there every now and then, but haven’t seen an X100VI ever again.

So, the one to get, is the one you find in stock. Silver or black, I am sure they’ll both look sexy.

Fujifilm GFX100RF Rumors

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Compose, Click, Done: How the GFX100RF New Features Reflect Fujifilm’s Photography Philosophy

With the upcoming announcement of the Fujifilm GFX100RF, two of the standout features generating buzz (and a fair bit of skepticism) are the new aspect ratio dial and crop zoom lever. Now, in the comments some of you guys said that these features are useless, because cropping and adjusting aspect ratio can be easily done in post.

But I do not think these ergonomic solutions are unnecessary. In fact, they could be more significant than they first appear, especially considering Fujifilm’s approach to photography.

Let me (try) to explain:

Cropping: One of the First Steps in Post

Personally, when I go into editing, the first two things I do to fine-tune my composition and adjust it to my creative vision is to set the right vibe by editing the colors and to crop the image if needed. Only after I am done with that, I move on to other aspects of editing.

And I think I am not alone with this.

In fact, cropping might be, for many, one of the most fundamental and frequently used steps in photo editing.

Saving Time with Intuitive Tools

While it’s true that cropping can be done later in software, it’s part of Fujifilm’s philosophy to try to get as much as possible right in-camera.

The Fujifilm Film Simulation are an example of that: for me personally, the pleasing vibe I get out of the various film simulation is a big reason why I now keep many of my images in JPEG only and do not feel the need to go into editing anymore. Maybe I’ll still sometimes use the internal RAW converter to apply different film simulation or make minor adjustments directly in camera on the fly, but that’s it. With the right colors, most of my images are done and finished in-camera and never end up in any editing software.

The aspect ratio dial and crop lever serve the same purpose of Fujifilm’s film simulations: reduce the time spent in post-processing by offering quick and intuitive access to multiple aspect ratios and cropping tools directly on the camera.

All of this means fewer clicks, sliders, and adjustments in the editing software later.

And for many professionals and enthusiasts photographers, every second saved in post can be invaluable.

Compose, Click, Done!

If I could sum up what Fujifilm means for me and more broadly what their approach to photography is, then I’d call it the “edit less and shoot more” philosophy. Or “compose, click, done!”.

Because, at least for me, using (good looking) cameras that are not only fun and inspiring to use thanks to their manual controls, but also deliver such pleasing files out of the box that I know I won’t have to edit most of them later on, frees up my mind and just makes me want to take even more images, because I know I don’t have to bother too much with editing later on.

To me, the crop lever and aspect ratio dial are consistent with this philosophy: providing tools that help photographers create finished files in-camera. They are tools for those who value efficiency and creativity, allowing us to focus on our craft rather than being tethered to our editing desks.

And look, skepticism is natural when something new comes along, but this dial and lever could prove to be a welcome addition for those who appreciate Fujifilm’s philosophy of crafting tools that prioritize the art of photography and want to get as much as possible done right in camera.

What are your thoughts?

Are the aspect ratio dial and crop zoom lever a useful addition, or do you prefer to handle these aspects of editing entirely in post? Feel free to let us know in the comments.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Coming with Fuji’s Most Brilliant (and Irrational) Dial

If I should pick my all time favorite dial on Fujifilm cameras, then it would be the combined shutter/ISO dial we find on the Fujifilm X100VI and X-Pro3 for example.

In fact, I would be willing to pay more for a Fujifilm X-E5, just to get that dial also there.

Now, I don’t think (speculation, not rumor) that Fujifilm will put that dial also on the X-E5, because the combined shutter/ISO dial is complicated to manufacture and hence raises the price of the camera. And I guess Fujifilm does not want to make the X-E5 too expensive, nor make it too complicated (and therefore much slower) to manufacture.

But while I am not so optimistic about the X-E5 having that dial (even though it is the most desired one as we see here), today I can tell you that the combined shutter/ISO dial will be implemented also on the upcoming Fujifilm GFX100RF.

In fact, the Fujifilm GFX100RF might be the one Fujifilm camera with the most dedicated manual controls ever made, as in addition to the combined shutter/ISO dial, it will also feature:

I understand that dedicated manual controls aren’t for everyone. However, if you’re someone (like me) who enjoys having as many dials and levers as possible, if that’s what adds to your enjoyment and sparks your inspiration, then the GFX100RF could be an outstanding choice.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Will NOT Have a Hybrid Viewfinder

We often refer to the upcoming Fujifilm GFX100RF as the bigger brother of the Fujifilm X100VI.

But there will be one crucial difference: according to our trusted sources (THANKS!), the Fujifilm GFX100RF will not have a hybrid optical and electronic viewfinder, but “only” an electronic viewfinder.

I guess this choice was necessary not only to contain the price (the hybrid viewfinder is an expensive part of the camera), but also to contain its size, because FujiRumors readers know that the Fujifilm GFX100RF will be “about as big” as the Fujifilm X-Pro3.

But for stuff that goes, other (and quite intriguing one) makes his debut on this camera, as we reported here.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Coming with New Crop Zoom Lever under Shutter Button

The Fujifilm GFX100RF is coming with more ergonomic novelties than we could have expected.

Not only it will feature a dedicated aspect ratio dial on the back of the camera, but our sources have told us that it will also have a “crop zoom lever” placed under the shutter button.

I don’t know you, but with these kind of rumors really get me excited. The more tactile controls it gets, the better it is.

Stay tuned for more rumors.

Fujifilm GFX100RF Rumors

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