We told you that the Fujifilm X-T30 III and XC13-33mmF3.5-6.3 will be announced on October 23.

So far Fujifilm has not published any teaser nor made any X Summit announcement, so it might well be a more quiet announcement this time.

That’s an error in my view, as the Fujifilm X-T30 III could turn out to be a very important camera for Fujifilm, since it will be its most affordable 5th gen camera with EVF, closing a huge gap in the current camera lineup.

With that said, some asked me if we can expect more to come.

My answer: so far I have no indication of anything else coming. Not in terms of announcements, development announcements or new lens roadmaps.

And the fact that there is (at least until now), no official X Summit announced, could indicate that October 23 won’t hold any major surprises besides the new gear we mention in this article.

But that’s just a speculation of mine, so don’t crucify me if on October 23 Fujifilm suddenly releases a new roadmap or announces the development of the Fujifilm X-Pro4. In fact, also the Fujifilm GFX Eterna development announcement happened all of a sudden, without any rumors, with a simple press release.

So, everything is still possible.

• Fujifilm X-T30 III*
  BHphoto / Amazon / Adorama
• Fujinon XC13-33mmF3.5-6.3*
  BHphoto / Amazon / Adorama
  * announcement October 23

According to our information, the Fujifilm X-T30III will use basically the same body of the trusted Fujifilm X-T30II.

However, there will be one difference: the X-T30II drive dial will be replaced by the film simulation dial we find on the Fujifilm X-M5 and Fujifilm X-T50.

As an Fujifilm X-E5 owner, I can say Fujifilm’s implementation of the film simulation dial on that camera is wonderfully elegant. On the X-T30III, though, such a solution won’t be necessary due to its different SLR-style layout compared to the X-E5’s rangefinder design.

• Fujifilm X-T30 III*
  BHphoto / Amazon / Adorama
• Fujinon XC13-33mmF3.5-6.3*
  BHphoto / Amazon / Adorama
  * announcement on this date

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→ In Short – This is the Date of the X-T30 III “Birthday”

Fujifilm has so far vehemently denied the arrival of any X-T30 II successor.

And indeed—unlike Fujifilm’s usual practice—we’ve seen no teasers and no X Summit announcement up to now.

But despite all that, the Fujifilm X-T30 III is coming this October. In fact, we can now confirm the date.

I always thought it might end up this way, but so far all I had were my own speculations.

But now we have sort of “confirmed”, because a trusted source told me that the Fujifilm X-T30 III will indeed use the 4th generation sensor in combination with the 5th generation processor.

I think that’s a great and efficient combo that has proved to work really well already on the Fujifilm X-S20. So I applaud this decision by Fujifilm, since not only the combo works great (faster sensor readout, less heat generation, etc), but it will also allow to keep the price of the camera lower (that 40MP sensor ain’t cheap).

• Fujifilm X-T30 III*
  BHphoto / Amazon / Adorama
  * announcement in October

So, we told you that the Fujifilm X-T30 II successor won’t be called Fujifilm X-T40, but Fujifilm X-T30 III.

And this made some panic. So let’s talk about it.

At a first glance this might seem like a very negligible detail, but let’s try to understand why Fujifilm picked X-T30III over X-T40 or X-T300.

Take a look at the Fujifilm X-T30 vs X-T30II specs comparison.

You will notice that the specs are identical, except for one minor detail: the X-T30II has a better LCD screen.

So, at least with the jump from X-T30 to X-T30II, the “MKII” indicated a negligible specs bump.

Now, some feared that following the same scheme, also the jump from X-T30II to X-T30III will mean a negligible specs boost. But I don’t think that will be the case.

You see, the X-T30II was born during the global parts shortage caused by COVID. To keep production of the X-T30 running at a steady pace, Fujifilm had to adapt and use whatever components were available—in this case, a higher-resolution LCD. That small change was enough for Fujifilm to rebrand the camera as the X-T30II.

In short: it was just a name change… and I think this won’t be the case this time.

You see, unlike the X-T30II, the upcoming Fujifilm X-T30III isn’t the result of a parts shortage. It emerges from a clear need Fujifilm has identified: a more affordable, lower-tier model that still offers an electronic viewfinder.

• Fujifilm X-T40/X-T30III: Finally Closing the Gap?

That’s why I believe this time the upgrade will be more significant. Most of all, I expect it to feature Fujifilm’s 5th-generation processor, the latest firmware, and an overall boost in specifications—all driven by these two key improvements.

But since price matters, Fujifilm could choose to save costs in other areas—for example, by keeping the X-T30II’s exact same body, with no design changes like those seen on the X-T50. The trade-off? No IBIS.

But that’s all just speculation.

What’s sure is that it will be called Fujifilm X-T30 III and it will be launched in 2025.

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