When my Old XF23mmF1.4 Beat Sony Full Frame and other Wonderful Moments (but now Welcome my New XF23mmF1.4 R LM WR)

It’s Here

It’s never easy to let go gear you used and loved a lot. Gear like my good old Fujinon XF23mm f/1.4 R for example.

But now the time has come.

I’ve just received the new Fujinon XF23mm f/1.4 R LM WR and I’ve explained the reason why I bought it here already.

The Magic of Making Money by Buying Gear ;)

I bought the lens at Amazon IT here, as they had a better price than my local store and are also qualified for the Fujifilm cashback.

Convincing my wife of this investment went like this:

  1. I don’t need to pay for the lens, because I am paying it with the money I made from the X-T4 sale
  2. there is a sweet deal on the new XF23mmF1.4
  3. by buying the new XF23mmF1.4 I can get rid of the old XF23mm and make even more money
  4. I’ve booked a table for 2 for dinner at a fancy restaurant tomorrow. Yes, only for 2! It will be our first dinner without our son after 2+ years. Grandma is informed, she will watch after our son

This tells us one thing: photography is definitely an expensive hobby when you build up your system, but it gets much cheaper once you can fund new gear by selling old one.

Remember the Good

But I don’t let go my good old Fujinon XF23mm f/1.4 with a light heart, as I had many great moments with it. Let me name a few “episodes”.

Beating Sony ;)

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Europe to join USA with Huge Deals on Some of Fujifilm’s Best Lenses

FR-reader Ralf informed us about upcoming cashback deals coming to Europe that are mirroring those already available in the United States of America.

Here is the list of savings available starting from February 16 in Germany (and very likely in many other European countries too).

On February 16 I will pay a visit to my local store to get the Fujinon XF23mm f/1.4 R LM WR ;).

Europe Deals

USA Deals

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Fujifilm Financial Results for Q3 FY2022: Imaging Division 80.8% YOY Operating Income Increase (24.4% YOY Revenue Increase)

Fujifilm has published its financial result for the 3rd quarter of the fiscal year 2022.

We remind you that the fiscal year in Japan ends on March 31. That’s why Fujifilm now launched massive lens deals to push the sales numbers before the final yearly report.

These are the results for the imaging division:

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Which Fujinon GF lens do You Want Next?

All deals end January 8

I Solemnly Promised Myself… (and Failed)

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SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

Apparently Annie Leibovitz is not really following the photography forums and certain gear youtubers, otherwise she would know that the Fujifilm GFX100S is a completely useless tool because:

Limited by her gear, Annie stucks with minor gigs like photographing the two most iconic soccer players of the last 15 years, Ronaldo and Messi, for an insignificant company like Louis Vuitton in the context of a negligable event like the FIFA World Cup.

If only she would listen to certain big YouTubers, she would get rid of her GFX gear and finally be able to shine artistically by recording selfie videos in a basement.

The day will come, when wisdom will finally illumiate her. Until then, you can see a video of her working with GFX, Messi and Ronaldo as well as the final image below.

And btw… the gear Annie uses, is now heavily discounted.

NOTE: this is a satirical post… we don’t take life too seriously on weekends, right? ;) And thanks to our Greek friends at pttl.gr who spotted the news and shared it with us.

USA DEALS

 

New Fujifilm Patents: Fujinon GF 20-30mmF4, GF 24-50mmF3.5-5.6 and 50-380mmF3.3, 35-280mmF3.3 (Cine Lenses?)

I was debating with myself if I should stop to report about patents at all.

Why?

Because in 10 years of blogging I have shared hundreds of patents on FR, and none has ever seen the light of the day. What I have seen once or twice, is a patent surface only after the real lens had been already announced (making the patent “leak” useless)

The problem?

I notice that when I report about patents, people think this means the patented item will surely come, it’s just a matter of time.

And that’s a problem, because:

So I don’t want to create false hopes by sharing patents, as those are concepts written on paper, and they remain such in 99% of the cases.

On the other hand, this is a rumor site. Those patents exist, even if the products in those patents will never see the light of the day.

So I decided that I will report about patents, but I will put my disclaimers hoping people will read more than just the mere headline.

And today we talk about a couple of GF and probably Cine lens patents surfaced on the web and brought to us thanks to the Japanese website Asobinet here and here.

So let’s look at them one by one below.

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FUJIFILM sets its Highest Record with 24 Products Winning the “iF Design Award”

Plenty of Fujifilm products have been awarded with the iF design award. In terms of photographic gear, the winners are:

Wasted money, Fuji!

Press Release

FUJIFILM Holdings sets its highest record with 24 products winning the internationally prestigious “iF Design Award”
– Recognized for beautiful appearance, advanced performance and excellent operability in products of various business fields
April 27, 2022

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Fujifilm Wins 20 Red Dot Awards

Fujifilm has purchased won 20 Red Dot Awards, including an award for a camera that won it already last year, the Fujifilm GFX100S. Isn’t that amazing?

In terms of photographic gear, the winners are:

My opinion (and some facts) about these joke awards here (I guess that’s why Fujifilm published the news on April 1st).

Down below the press release, the full list of winners and more details about each awarded product.

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The Shortage is Over (Maybe): Fujifilm GFX100S in Stock at AmazonUS, Adorama, Medium, FocusCamera and More

Maybe, just maybe, all this shortage of Fujifilm GFX100S is coming to and end.

In fact, at the time of this article, a very limited number of Fujifilm GFX100S cameras is available at AmazonUS (via official Fujifilm retailer UniquePhoto), Adorama, Focuscamera and Moment. Sadly it’s not available at BHphoto, which had a few samples available a few weeks ago, but as to expect they sold out like hot cakes.

I do hope that this is the end of a shipping disaster caused by two factors: Fujifilm massively underestimating how many GFX100S they’d sell and the parts shortage caused by the Covid pandemic.

At least on the GFX front, the shortage seems to be over, with all their latest GFX gear in stock (although in limited number).