Fujifilm Price Increase Confirmed – Unshipped Orders at Old Prices Could Be Canceled August 1st

We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:

Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”

FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%

Not mentioned is X series gear, which will go up too.

IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.

RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.

DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

We have the new price for 9 GF lenses. The other 11 lenses will get also a price increase according to Capture Integration.

Accessories – New Price Starting August 1

via captureintegration

List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories

Fujifilm X-M5 Autofocus Test Tidbits

It’s still not easy to find proper autofocus test regarding the Fujifilm X-M5.

So all we have for now are little tidbits here and there, mainly coming from Asian countries, which are traditionally the main market for the X-M (or perviously the X-A) line.

I will share two videos below.

The first is (I think) a Chinese video. Click the play button below to start the video right at the AF section. Here is what we can notice and what the guy said:

  • lens used: Fujinon XF 33mmF1.4
  • cat tracking seems to work fine also when the cat moves in a busy space and behind some obstacles
  • the guy runs towards the camera and says (if the translation is accurate), that the accuracy is 80-90%, with most of the images out of focus only when the subject was very close to the camera
  • it seems that the entire episode is filmed on X-M5

The second video comes from Brazil. I share it because the reviewer covers half of his face with the hand, but the X-M5 does not get distracted and keeps focus on the eye. In fact, you can see the eye box jump to the left eye as soon as the right eye is covered by the hand. So at least this issue seems to be solved.

In a third video below we see the AF tracking in video, which does not look very convincing. Or, as the autor of the video, Matt, said: “Personally think [autofocus] it’s not as bad as some people were worried about, but definitely still not perfect.”

First conclusion: it’s better in tracking cats than humans :)

Of course I am kidding. We really do not have many elements in our hands to make a proper judgement. But the Fujifilm X-M5 should ship in about 10 days (November 21 according to stores), so I guess soon enough we will have a much better understanding of its AF performance.

And maybe we will get the promised autofocus firmware update before that, so that we can judge the new AF on our own 5th generation cameras.

New Amazon Prime Deals: Save Additional 20% on Reconditioned & Open Box Fujifilm Gear

 

Amazon has launched a 20% rebate on selected used items.

Relevant and of potential interest for Fujifilm shooters are:

Third Party Batteries

Other deals

General Amazon Prime Deal Pages

BHphoto Fall Deals – 2 Days Only

Adorama Flash Franzy Sale – 2 Days Only

BHphoto and Adorama Launch Their Own 2 Days Only Deals

At FujiRumors, we always emphasize that competition is a positive force. The stronger Fujifilm’s competitors become, the more it drives Fujifilm to innovate and improve.

This concept also applies to major online retailers, who strive to outdo each other by offering better deals to attract customers.

And so it happens that exactly on the days when Amazon launched their massive Prime Deal days, also BHphoto here and Adorama here strike back with their own 2 days only deals.

So we do recommend you to compare prices among several stores to see who is offering the best deal on gear you might be interested in (including your local stores).

Top Picks

Amazon Prime Deals – 2 Days Only

BHphoto Fall Deals – 2 Days Only

Adorama Flash Franzy Sale – 2 Days Only

Selected Amazon Deals

Amazon Prime Deals Live Now

 

The Amazon Prime Deals are now live.

Top Picks

Selected Deals

Meike 33mm f/1.4 XF Autofocus Lens Now Available

The new Meike 33mm f/1.4 XF APS-C Prime lens is now available at BHphoot here and Meike here.

It should soon be listed also at Amazon here and Adorama here.

This is Meike’s 3rd autofocus lens for Fujifilm X mount.

And yes, I know we usually say “the more, the merrier”, and I agree with that.

But this focal length is already well covered and maybe it would be a good move by third party manufacturer to offer something different and not yet covered by other brands.

And maybe even more importantly: why not offer G mount autofocus lenses?

Meike 33mm f/1.4 vs…

Also promised to come for X mount are the Meike AF 16mm f/1.4 and Meike AF 23mm f/1.4.

All Meike X AF mount lenses

Tokina 23/33/56mmF1.4 Discontinuation Begins, but We Want THIS APS-C Mirrorless Lens from Tokina

click the image to find out which mirrorless APS-C lens Tokina should launch (already available for Sony E mount)
click the image to find out which mirrorless APS-C lens Tokina should launch (already available for Sony E mount)

Tokina X mount – The Missing Lens

First stores in Japan are starting to mark the following Tokina autofocus lens trinity as discountinued and in USA we have Adorama marking the Tokina 23mmF1.4 and Tokina 33mmF1.4 in “Closeout”.

I can’t really say I am surprised about it, as these are Viltrox clones at a higher price. And many other manufacturers offer autofocus lenses in that range too.

To make things worst, Tokina reacted to bad sales by increasing prices on their X mount lenses, which basically killed any chance for those lenses to sell in sufficient numbers.

And yet, there is one Tokina lens, for APS-C mirrorless, that could be very successful.

It’s already available for Sony E mount and it’s this lovely Tokina lens here.

Now, I hope Tokina won’t be discouraged to continue their X mount journey due to the bad sales of their first attempt, because I believe that the Tokina 11-18mmF2.8 would sell significantly better. The only true competitor in that range would be the Sigma 10-18mmF2.8, hence there would be still enough room for sales.

via asobinet

Yongnuo YN 50mm f/1.8X DA DSM PRO Coming Soon

It’s months now that we report about the upcoming Yongnuo autofocus lenses for Fujifilm X mount. In case you missed the previous episodes, here is what will come:

  • Yongnuo 11mm f/1.8
  • Yongnuo 23mm f/1.4
  • Yongnuo 33mm f/1.4
  • Yongnuo 50mm f/1.8
  • Yongnuo 56mm f/1.4

We also have shared lots of images of these lenses:

And now the Japanese website Asobinet reports that the Yongnuo will be released soon and a preliminary “experience meeting” is about to be held in China.

They also shared an image that you can see above.

It will be based on the lens design of the current full frame Yongnuo YN50mm F1.8 DF DSM and the selling price will be of 1799 yuan (converted to $247).

Some of these new Yongnuo lenses are going to have some stiff competition:

Yongnuo 11mm f/1.8 vs…

Yongnuo 23mm f/1.4 vs…

Yongnuo 33mm f/1.4 vs…

Yongnuo 50mm f/1.8 vs…

Yongnuo 56mm f/1.4 vs…

Good luck Yongnuo!