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Full dpreview Interview with Fujifilm Manager T. Iida :: Fujifilm GFX will Hit the Market in Spring!

spring

dpreview just pubished the full interview with well known Fujifilm Manager Toshihisa Iida. They talked about the Fujifilm GFX. Among the others T. Iida says here:

  • APS-C is more speed, more portability – that’s our X-series. And our medium-format is for ultimate image quality.
  • Fujifilm GFX: The challenge is how to get the light hit the sensor evenly – in the center and also at the corners. In order to achieve that we customized the microlenses . […] Also we optimized the silicon process. We spent a lot of time and resources on this kind of customization.
  • The challenges [of recording 4K Video] for every manufacturer are power and heat. And there are two ways minimize their impact. One way is to make the camera bigger. The second way is to make the video file smaller, by recording video from a cropped area of the frame. We think that it’s important to pursue the ultimate in quality, so on the X-T2 for example we tried to minimize the crop factor. Some manufacturers are offering crops of 1.5 X or 1.7X. This doesn’t help photographers at all.
  • We designed these new lenses to be future-proof. The potential resolution of these new lenses is much higher than 50MP. Our benchmark is 4700 line pairs. So the lenses can resolve at least 100MP.
  • Probably, in 2 years time, the size of the mirrorless market will exceed the market for DSLRs, globally.
  • The smartphone is not the enemy, it’s a complement to a camera. And how to enable connectivity between a smart device and our cameras is very important. We will focus on making it faster, smoother.

You can read this and much more in the dpreview interview here. They also gave us a more precise idea of when the GFX will hit the market. According to dpreview it will be spring (so late March/April at earliest)

Fujifilm GFX Facebook Group

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Fujifilm GFX Vs X-T2 :: Fuji X-T2 Freezes :: Hockey Work with X-T2 :: Travel Tripod & More Top FXF Thread & Images

Image by darkshine231

My icelandic trip with my fuji x-pro2 shared by darkshine231

shared by FX Admin Fuji X Press Conference Live Report

shared by fleckintosh Capture One Pro 9 Film Simulations incl. ACROS

shared by WillyC3 Battery Life?

shared by Mike G X-T2 delivery

shared by johant PU leather or genuine leather?

shared by adzman808 My X-Pro2 Review.

shared by Naddan28 Printing – Does the extra 8mp make a difference?

shared by qwertz7 GFX vs XT-2

shared by ullmandds Help!!!!! Which Lenses for Morocco?

shared by DrewRett Use our Fujis as workhorse tools or keep them pristine?

shared by Patrick FR XF23mmF1.4 or XF23mmF2 WR – POLL

shared by Patrick FR More Kaizen Love for X-T1 Coming?

shared by paulcory X-T2 Freezes [NOTE: This appears to be an issue of the SD-cards. This should not occur if you use Toshiba UHS II cards, but for technical reasons could occur with Lexar SD-cards. Fujifilm apparently recommends to use Toshiba]

shared by Jake Hall Software

shared by mrgooch The new flash units?

shared by gat3keeper Helios lenses for X series

shared by Therapeuo63 Pro1 a bit of buyers remorse… 

shared by aivihc Memory Card + Travel 

shared by jonas Travel tripod

shared by Sator-Photography Dream High-End X-Mount Lenses

shared by Matthias Egger X-T2 – Hockey Work

UCI Mountain Bike Downhill World Cup (X-T1 +50-140) shared by GilBarib

Image by GilBarib

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** CLICK HERE to Read the Rest of the Article **

Fuji Guys Photokina Booth Tour ** GFX Hands-On Reports + Shutter Video & More

Fuji Guys – Fujifilm Photokina 2016 Booth Tour at youtube

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Big print made out of an images taken with the Fujifilm GFX
GFX Hands-On Report at ivanjoshualoh

Mirrorlessrumors calculated the FF eqivalent focal length AND aperture for the new Fujinon GF lenses. Here they are:

23mm f/4.0 in Full Frame 18mm f/3.4
32-64mm f/4.0
in Full Frame 25-51mm f/3.4
45mm f/2.8
in Full Frame 36mm f/2.4
63mm f/2.8
in Full Frame 50mm f/2.4
110mm f/2.0
in Full Frame 78mm f/1.7
120mm f/4.0
in Full Frame 95mm f/3.4

Fuji says it clearly (again) no plans for full-frame system after GFX. Interview at camerajabber

There is a lot of buzz at the Fujifilm GFX facebook group in these days. Fellow X-shooters share thoughts and hands on experience with Fuji’s latest gem. One of these is Joel, who compared the Hasselblad X1D and the Fujifilm GFX… and then wrote in this post:

Hasselblad X1D
I spent more time with this camera, including 30 minutes alone with it in a studio.
Pros: It is more beautiful (my personal opinion), smaller, weather sealed, and available now-ish (preorders should all be fulfilled by November). It feels really good in the hand. Well balanced.
Cons: it has fewer lenses, it has no zoom lens (yet), a higher price (I assume), it feels less rugged, and it is warm to the touch when powered on. Those MF sensors create a lot of heat!

Fujifilm GFX:
I spent about 15 minutes with it and took a few photos of other people who were in the room.
Pros: there are more announced lenses, including a zoom, it is weather sealed, it feels more rugged and it will presumably cost less.
Cons: it is larger, not as attractive, and it is not available for several more months.

One reason for the Fuji being larger is the placement of the battery. It is not in the handgrip, like many cameras (including the Hassy X1D), but rather it is between the sensor and the rear screen. The battery is inserted from the left side (if you are holding it like you would shoot with it). This makes the body much thicker, but it separates the two heat sources (the sensor and the screen) from each other and keeps the camera cooler. I understand this choice from an engineering perspective, but I think it makes the camera larger and less attractive.

To me, there is no clear winner yet. They are both very tempting. I look forward to learning more over time. Ultimately, it’s up to each photographer to decide which tool is right for themselves.

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This short video shows how the big shutter moving in front of the sensor

shutter-video

The Giants’ Battle: Fujifilm GFX Vs. Hasselblad X1D – Where the X1D beats the GFX and Vice Versa (Size Comparison Included)

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A FR-reader send me these two Fujifilm GFX Vs. Hasselblad X1D Size Comparisons. Feel free to make some more of these ;)

Fujifilm GFX Vs. Hasselblad X1D

Commenting a video of Matt Granger, my buddy at mirrorlessrumors listed a few points, where he thinks the Hasselblad X1C 50c beats the Fujifilm GFX 50S

  1. It’s available now while the GFX will be available in no less than six months
  2. The X1D-50c is a bit more compact than the Fuji
  3. The Hasselblad lenses do have leaf shutter
  4. The Hasselblad  goes up to 25,600 ISO (1 stop more than the Fuji)
  5. That’s personal: Without having used the respective menus it looks like the Hasselblad menu is…nicer
    …. and let me add…
  6. Not limited to 125x Synch Speed thanks to leaf shutter.

It’s quite early for any real comparison, since just a bunch of people could actually hold the GFX for a few minutes only. But there are a few things we can clearly list as advantages for the Fujifilm GFX, or where it can keep up with the X1D. Some of the points have been shared in this X1D Vs GFX post on the Fujifilm GFX facebook group.

Of course we appreciate any addition or corrections.

  1. The Fujifilm GFX will be cheaper (body+lens+viewfinder “way under” $10,000 – that’s Fuji’s word) – that’s quite a bit cheaper than the Hasselblad X1D
  2. The Fujifilm GFX has a higher resolution viewfinder  (2.36M-dot Vs. 3.69 M-dot) and maybe also a bigger one. For sure the one of the GFX is massive (0.85x magnification compared to 0.77x of X-T2), but I couldn’t find any data regarding the Hasselblad magnification at their official Specs page here.
  3. The GFX viewfinder can be articulted thanks to an adapter.
  4. The GFX has a 3 way tilting screen (Hasselblad fixed screen)
  5. The GFX shoots Full-HD at 30fps (the Hasselblad at 25 fps)
  6. The GFX has an electronic shutter (Hasselblad currently not. We don’t know if they will provide it with a future firmware. Hasselblad didn’t make any statements about this)
  7. Controls: The GFX has Shutter, ISO and Aperture dials… and a little Top LCD panel
  8. The new G mount has twelve electronic lens contacts, which will be very useful when it comes to adapting third-party lenses
  9. There will be several adapters that will allow you to connect also leaf shutter lenses for flash work, including a Hasselblad HC adapter with leaf shutter, electronic aperture and AF-support.
  10. Having a focal plane shutter, allows you to use also third party lenses that have no leaf shutter
  11. The focal plane shutter allows Fuji to produce more affordable lenses with less complexity. And always keep in mind…  Global Shutter is the future anyway… ;)
  12. The max. shutter speed of the X1D is 1/2000 only (1/4000 for the Fuji GFX)
  13. Hasselblad is still trying to survive as a company, whereas Fujifilm on the other hand is healthier… so more guarantee that the system will survive in the long-term.
  14. The battery slides into the body from the left side rather than into the grip (like on the X1D)…which is the reason for the thickness…and more useful when the battery grip is attached or when it’s on a tripod
  15. Fujifilm Film Simulations ;)

We can’t coment on speed now, since the GFX is still an early prototype, nor on other things that strongly depend on your personal taste (like the look or the menu layout). And we also don’t know about things like overheating etc. So to me what remains are 2 advantages for the X1D

  1. size & weight (725g Vs. 800g – that’s at least what Kai said in his GFX first look)
  2. leaf shutter lenses for flash work

However consider this:

  1. Regarding the size & weight, the compactness has its price: no tilting screen, probably smaller EVF, no top LCD panel, no shutter/Iso dial, no focal plane shutter…
  2. Regarding leaf shutter, as said above, Fujifilm will release a Hasselblad HC adapter with leaf shutter, electronic aperture and AF-support – Rico’s word. So advantage number 2 is just temporary and will be solved in future.

Overall, my very personal impression is that the Fujifilm GFX looks more like a flexible workhorse compared to the Hasselblad, whereas the X1D is definitely a modern and stylish alternative.

Both cameras are innovative products, both companies took a nice risk… and I wish both success in their Medium Format adventure.

Medium Format Fujifilm GFX 50S :: Full Press Conference Video + Additional Coverage (and NEW Images) + NEW INSTAX 1:1

shared at the Fujifilm GFX Facebook Group

Time to make some order.

Fujifilm just announced the Fujifilm GFX 50S, a 50MP mirrorless Medium Format Camera. It will be launched along with 3 lenses in early 2017. Overall Fuji has 6 lenses in the raodmap.

  • Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
  • Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in the 35mm format)
  • Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in the 35mm format)
  • Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in the 35mm format)
  • Ultra wide “GF23mmF4 R LM WR” (equivalent to 18mm in the 35mm format)
  • Wide “GF45mmF2.8 R WR” (equivalent to 35mm in the 35mm format)

Fujifilm said that some lenses can resolve over 100MP. To me, this means that it is “future proof” for when the Fujifilm GFX 100S will hit the market, the 100MP successor to the current 50S version.

But let’s get back to the present.

The Fujiflm GFX 50S will cost less then $10,000 with lens and viewfinder (that’s Fuji’s “commitment”). The viewfinder is interchangeable. You can attach a tilting EVF to it.

Fuji has released the official Press Release here.

FXF Admin Andreas has made available all official product images of the GFX and lenses here.

There is a dedicated Fujifilm GFX Facebook group here.

Here are some new tidbits shared by other sites, who where present in the press conference.

And as rumored, Fujifilm also announced the new Instax Square Film :) Press Release here

image courtesy – engaged

 

image courtesy – focus numerique

image courtesy: focus numerique

*** LIVE *** Fujifilm PRESS EVENT :: Medium Format GFX and more ** Refresh This Page for Latest Updates!

OFFICIAL PRODUCT PAGE / PRESS RELEASE / FIRST LOOKS
(Please refresh this page to see the latest updates)

Fujifilm GFX

bildschirmfoto-2016-09-19-um-18-02-24

lenses

Join the Fujifilm GFX facebook group now :)

OFFICIAL PRODUCT IMAGES DOWNLOAD HERE

LIVE FUJIFILM GFX INFORMATION IN SHORT:

  • GF lenses can resolve over 100MP
  • Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
  • Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in the 35mm format)
  • Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in the 35mm format)
  • Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in the 35mm format)
  • Ultra wide “GF23mmF4 R LM WR” (equivalent to 18mm in the 35mm format)
  • Wide “GF45mmF2.8 R WR” (equivalent to 35mm in the 35mm format)
  • 43.8 x 32.9mm CMOS Sensor
  • 51.4 MP
  • 1/4000 shutter speed
  • interchangeable Viewfinder + tilting viewfinder
  • tethered shooting
  • shutter speed dial
  • ISO dial
  • joysitck for faster AF selection
  • available early 2017
  • no pricing fixed… but target is with body + 63mm + viewfinder under 10,000 dollar
  • LCD on the top

OFFICIAL FUJIFILM GFX PAGES by FUJIFILM:

LIVE STREAMS & BLOGGING:

NEW INSTAX Square Format

And as rumored, Fujifilm also announced the new Instax Square :) Press Release here

Fujifilm GFX FULL PRESS RELEASE

CLICK READ MORE

** CLICK HERE to Read the Rest of the Article **

XF 50-140: “Admirably fast AF […] best lens for action and sports among the Fuji lenses” (Jonas) + “Fantastic IQ” (engaged)

 photo dog_zps6hu75gos.jpg

image courtesy: jonasjacobsson (Review PART 1)

XF 50-140
USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / PCHstore / AmazonUK

In PART 1 of his review, jonasjacobsson tested the autofocus speed of XF 50-140 (on a X-T1). The subject? A dog running full speed in any direction. So how did it work? From the conclusions.

“The toughest test was for sure the first one, when he came towards me, resulting in 5 missed shots. Otherwise, for the most part, the lens performed admirably. Fast and accurate. And like I stated above, some of the missed once are a result of me not being used to shoot fast-moving dogs and it was really hard to predict the movement sometimes, so do keep that in mind. Without a doubt this is the best lens suited for action and sports among the Fuji lenses. In terms of autofocus speed the XF 50-140 is miles ahead of the slower XF 55-200, along with many other advantages like weather sealing and a fast constant aperture of f/2.8. It is however also almost 2.5-3 times as pricy as the older sibling. Once you lock on target the lens tend to keep that focus very well unless you do a some drastic movement that might interfere.”

In PART 2 of the 50-140 review, jonasjacobsson judges the IQ of the lens.

_ _ _

Also engaged tested the XF 50-140 and they say:

“Image quality is fantastic throughout regardless of focal length, with pleasingly sharp details and accurate focus. Without Fuji’s current speed king, the X-T1, I wasn’t able to test out the upper end of its autofocus abilities, but it performed quickly enough on my trusty X-E2. As for bokeh, out-of-focus background elements were generally smooth and not distracting, meaning this should be a solid portrait lens if that’s your thing.”

miXed zone: How to sharpen X-TRANS files in Lightroom, the XF 18-135 is “the Swiss Army knife of lenses” and more!

XF 50-140: USA: BHphotoAmazonUS / Adorama / EUROPE:WexUK / WexDE / PCHstore /
X100T: USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro
XF 56mm f/1.2 APD: USA: BHphoto / AmazonUS / Adorama / EUROPE: WexUK / WexDE AUSTRALIA: CameraPro

 Fujifilm X-T1
[shopcountry 21553]

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image courtesy: thedigitaltrekker (f/4, 1/320 sec, at 70.5mm, 400 ISO, on a X-T1)

– Ladakh Photo Trek Part 3 at thedigitaltrekker / Fuji X-T1 Goes To Vietnam at thetravelphotographer  / Verdict | The People of Tây Bắc Photo Expedition at thetravelphotographer / X-T1 does weddings at johncaz / Kaushik Parmar: “video on our Traditional Dance Festival in my city Ahmedabad (India). I used Panasonic GH4 & Fujifilm X-T1, I hereby invite you to see it, and try to recognize X-T1 footage, this wll be good quiz! See the video here /

Fujifilm X30
USABHphoto / Adorama / AmazonUS / BestBuy / EUROPE: wexUK / wexDE / PCHstore

 – Review at the Japanese site dc.watch (translaton) / First Image Samples from the Fujifilm X30 at thephoblographer and their following article Using the Fujifilm X30 with High Speed Sync Flash here / Fujifilm X30 review at photoreview /

XF 18-135mm
[shopcountry 26452]

– The Fujifilm XF 18-135 The Swiss Army knife of lenses? at thistonybridge / Max de Martino talks on FUJINON LENS XF18-135mm at youtube /

X100/S + Converters
[shopcountry 12883]

– REVIEW: Converting the X100 – Adding a TCL-X100 to the Perfect Travel Camera at macleancomms / Fujifilm X100 long exposure practice. ….. Finally at simonpeckham / X100S + WCL-100 at jonasraskphotography / How film image quality compares to my Fujifilm X100S at atmtxphoto / Commercial Photography with X100s? Yes! at ivanjoshualoh / X100s v X-Pro1 – Comparing Two Favourites at daveyoungfotografia /

 other X-series cameras

A photo walk in Chicago with the X-E1: An exercise in monochrome from Chicago, the “City of the Big Shoulders.” I thought Chicago’s massive building would display best in monochrome. I used DxO filmpack 3 with the Tri-X emulation for most frames. See more at worldofdecay / Delicate Nature with Fuji X-E1 at thomasfitzgeraldphotography / John Legend at Singapore GrandPrix 2014 (X-PRO1) at lucpher / why lukelee get rid of his X-PRO1 at lukelee / Italy: A weekend, a wedding and the Fuji X-E2 at charlenewinfred / Fuji and Mr. Action at igormotl / Fujifilm Fujinon XF 23 mm f/1,4 R review at the French site focus-numerique /

lenses

 photo fujinon2314xfKopie_zps2a390273.jpg

XF23mm Test at fuji-xperience in Spanish (translation).

– Andrea Scirè: “Hello, I’m andrea from italy,  I have a blog of street photography (fotostreet.it) being interested in the mitakon 24mm f1,7 for its use in the street, I asked at the marketing office (Steve) a few examples of photos at F1.7 and F8 …  I posted these photos on my blog: http://www.fotostreet.it/zyoptic-mitakon-24mm-f1-7-pre-review-with-new-sample-photos. I just wanted to alert you for these new photos.  There is also the download of the original :-)”

– lightwith bought one of the 56mmF1.2 lenses in offer at ebay store cameraland and immediatly attached it to his X-E2 for a portrait shooting. Read his experience at lightwith / Meandering on the Moors with the X-T1 and XF 10-24mm at veritymilliganphotography / Fuji 18mm f/2.0 Lens at joshmcleodphotography / 35mm test in French at focus-numerique (translation) / Three Months With The Samyang/Rokinon 12mm f2.0 at ucphoto /

 RAW-conversion

– Sharpening X-TRANS files in Adobe Lightroom at petebridgwood /

Acessories

– Fujifilm X-T1 Thumbrest – A Must-Have Accessory by Lensmate at lensmateonline / REVIEW: Fujifilm EC-XT Extended Eye Cup for X-T1 at macleancomms / The Fuji, the filters and the tripod at ideasandimages / Review: Fujifilm VG-XT1 Vertical Battery Grip at admiringlight /

a little bit of everything

– Confused about what Fujifilm X-Series camera to buy? In this updated real world guide (at Fujifilm.com au) Fujifilm’s blogger, Leigh Diprose briefly explains what each X-Series camera offers. The guide now includes the Fujifilm X-T1 Graphite Silver, X100T and X30 / Getting started with the Fuji X System at mikecroshaw / Sharpness Is An Illusion | Lens Selection FAQ at leighmiller / Fuji X series from a professional prospective at hodgkissphotography /

Fuji X Series Club Italia Facebook – Palermo (check out the facebook group)

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Fujinon XC 13-33mm F3.5-6.3 Expected Size and Specs – Shared by Fujifilm

You might remember how back in February 2024, Fujifilm shared a list of 10 lenses “under study“.

Well, one of those lenses was a vague “affordable wide angle XC zoom lens“.

Now, thanks to FujiRumors sources, that lens has a name: Fujinon XC13-33mmF3.5-6.4. And it’s coming in 2025.

Back in February Fujifilm also shared estimated specs and size about such a lens.

  • Affordable Wide Zoom Lens – XC Lineup
    – Size 40-50mm
    – 60-70mm diameter
    – weight 130-170g

FR-reader Hiergeist took the size specs shared by Fujifilm and created a rendering of such a lens mounted on the Fujifilm X-H2. In dark green you see the 40mm size/60mm diameter, in brighter green the 50mm size/70mm diameter.

For comparison, here are the specs of the current XC15-45mmF3.5-5.6 OIS PZ.

  • Fujinon XC15-45mmF3.5-5.6 OIS PZ
    – Size 44.2 mm
    – 62.6mm diameter
    – weight 135g

Now, out of the 10 lenses under study, we already got two of them. And with the XC13-33mmF3.5-6.3 on the way, we now have only 7 left on the list.

If you want to know which 7 lenses are left (and its specs), check out the article here.

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DJI’s Full Frame Mirrorless Camera Is Coming — Panic for Sony/Canon/Nikon, Zero Worries for Fujifilm

The already highly overcrowded full frame digital camera market might soon get a new competitor: DJI.

In fact, strong rumors shared by DJI-Rumors (via L-rumors) say that on September 15, DJI will launch its first full frame digital mirrorless camera.

If you think that’s nonsense, I remind you that DJI already has a medium format mirrorless camera on the market, the Hasselblad X2D, because Hasselbad is owned by DJI.

Since they make a mirrorless digital cameras already, it’s not impossible that they might soon also offer a full frame mirrorless camera. Plenty of brands have their hands on multiple sensor sizes, so why not DJI too?

The new DJI full frame mirrorless camera will enter a highly overcrowded market, where Sony, Canon, Nikon, Panasonic, Sigma and Leica all have their full frame cameras offerings.

So while all brands will soon scrutinize DJI’s new full frame camera, it is mainly those offering FF cameras who will be most worried about it.

Fujifilm has no full frame camera and so far they have kept their word given to us in 2018: “we will NEVER go Full Frame“.

Sure, Fujifilm will look with interest at the DJI FF camera, but on the other side they are also those less worried about it, as it is not a market they are into.

Fujifilm made a clear choice:

  • Medium Format: for those who want the best possible image quality at a “payable” price
  • APS-C: if image quality is not the absolute and irrevocable paramount for you and you are therefore willing to accept compromises, then, since you are fine with compromises anyway, APS-C is the best balanced system in terms of size, price, features etc. – so at least say industry insiders from PetaPixel, DPReview and more

This was Fujifilm’s decision. May it be right or wrong, only time will tell.

But so far it seems Fujifilm is living a rather quiet and relatively successful life outside the overcrowded full frame market and they can look at the DJI full frame with no worries as opposed to other brands, who went all-in with full frame and now have a new and strong competitor coming.

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