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Fujifilm to Introduce C2PA Content Authenticity to X and GFX Cameras

I did not report about it in a dedicated article, because this was part of what was included in the Fujifilm GFX100S II press release. But given the emails I am getting I thought I dedicate it an own article.

So yes, Fujifilm is going to bring C2PA / CAI content authenticity to X and GFX cameras via firmware update to several cameras in future. C2PA / CAI is an initiative formed to address the widespread issue of digital content manipulation by establishing standards for certifying the source and authenticity of media.

Membership of C2PA*1 and CAI*2 and development of a system*3 to provide context and history for digital media

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Fujifilm X RAW Studio, Pixel Shift Combiner and Tether Plugin Pro for GFX Software Updates

Fujifilm has updated some of its software to support the new Fujifilm GFX100SII and the Fujifilm X-T50.

Software Updates

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Size Comparison: Fujifilm X-T50 vs X-T5, XF16-50 vs XF18-55, GFX100S vs GFX100SII

Camerasize has added the latest Fujifilm gear to their database (although they call it the XT-50 there, so use that term to make your own comparisons).

I will share three comparisons in this article. You can see them below.

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Amazon US Preorders for Fujifilm X-T50, GFX100SII, XF16-50 and GF500mm Available

Amazon USA is a bit late, but finally you can preorder the latest Fujifilm gear also at Amazon.

Get Yours

Pre-Orders Worldwide

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Fujifilm X-T50, GFX100S II, XF16-50 and GF500mm Reviews and Pre-Orders Now! LIVE BLOG

Fujifilm X Summit Launch Blog
(refresh for latest updates)

Now Real:

Pre-Orders

Official Fujifilm Info

First Looks: Fujifilm X-T50 + XF16-50mmF2.8-4.8

  • BH Explora – FUJIFILM GFX 100S II, GF 500mm f/5.6, X-T50, and XF 16-50mm f/2.8-4.8
  • Rico’s Flickr – X-T50 + XF16-50 Samples
  • dpreview – X-T50 initial review
  • 50.8 Shop – X-T50 and GFX100S II announcement
  • fujistas (spanish) – X-T50 hands on
  • fujixweekly – Fujifilm X-T50 — The “Digital Film” Camera — But who is it for?
  • fujixweekly – Fujifilm X-T50 Film Dial Settings + 14 New Film Simulation Recipes (Yes, 14!!)

First Looks: Fujifilm GFX100S + GF500mmF5.6

  • BH Explora – FUJIFILM GFX 100S II, GF 500mm f/5.6, X-T50, and XF 16-50mm f/2.8-4.8
  • 50.8 Shop – X-T50 and GFX100SII announcement
  • thephoblographer – GF500mm review
  • thephoblographer – GFX100SII review
  • gizguide – FUJIFILM GFX100SII and GF500mm F5.6 super telephoto launched with Camera Samples
  • maxangeloni – Fujifilm GFX 100S II – the evolution of the species

Pre-Orders

Launch Videos
Fuji Guys & More

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Introducing FUJIFILM GFX100S II

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM GFX100S II”

Lightest weight in the GFX series with a 102MP large-format image sensor
Powerful image stabilizer and high-precision AF bring unparalleled image quality

Press Release

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Introducing Fujinon GF 500mmF5.6 R LM OIS WR

Fujifilm Launches FUJINON Lens GF500mmF5.6 R LM OIS WR

New super-telephoto lens to expand the shooting range of the GFX series
Lightweight design, powerful image stabilization, and high-speed, high-precision AF broaden the range of photographic expression

 

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Introducing FUJINON Lens XF16-50mmF2.8-4.8 R LM WR

Fujifilm Launches “FUJINON Lens XF16-50mmF2.8-4.8 R LM WR”

– The new standard in the “XF Lens” lineup
– Combining high resolution performance with a compact and lightweight body that can be used in various situations.

Press Release

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Preorders for Fujifilm X-T50, GFX100SII and XF/GF Lenses Start at 2:00 AM New York Time and Here are the Links

Many asked:

when and how can you preorder the latest gear that will be announced at the imminent X Summit?

And we have the answer.

You’ll be able to preorder starting from 2:00 AM New York time (8AM Berlin Time). That’s when stores will list the Fujifilm X-T50, GFX100SII, XF16-50mm and GF500mm on their websites.

This is because the X Summit will take place at 1 AM New York time and usually Fujifilm allows pre-orders 1 hour after the start of the X Summit.

Down below you’ll find the links to several stores. They might not show the new gear right now, but at 2:00 AM New York time they will lead you to the dedicated product pages.

Also, these are affiliate links, meaning if you use them to preorder your gear, you’ll support FujiRumors.

Note: the image above is just a rendered X-T50 BHphoto page.

How Affiliate Links Work

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Fixed Lens Fujifilm GFX in 2025: A Brilliant Move or a Missed Chance for a GFX100R? – VOTE

So, we just reported that Fujifilm will launch a fixed lens Fujifilm GFX camera in 2025.

And while many might hugely rejoice at this news, others remained a bit sceptical, as you can see for example in the comments here.

Why?

Because we recently reported that Fujifilm is currently spending ZERO money and time into the development of the Fujifilm GFX100R. Which means that even if they’d start today to develop the GFX100R, we would probably not get it before 2027, since Fujifilm explained in the past they need about 2/3 years to develop a camera.

So what some now wonder is: wouldn’t it have been better to develop the GFX100R with interchangeable lenses rather than a fixed lens GFX camera?

Personally I still have to make up my mind about this one.

I mean, if I look at the X series, I simply could not imagine it without the X100 line. And why not, a fixed lens GFX version could also become an iconic and much loved line in the GFX system.

And always looking at the X series line, the X-E line sells much worse than the X100 line. If that would apply also to the GFX series, a fixed lens GFX camera would outsell the GFX100R.

So for now, from a mere business point of view, I believe Fujifilm does well to come out with a fixed lens GFX camera as soon as possible.

But at the same time, as an X-E lover (rangefinder with interchangeable lenses), I’d also love to see the GFX100R.

So my final vote?

I vote fixed lens GFX, just because I think from a business point of view it is the better choice for Fujifilm. But I hope this does not come at the expense of the GFX100R being delayed for too long or even worst, the GFX-R line being canceled.

What Should Have Priority in Your Option: a fixed lens GFX or a GFX100R

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