Sorry, But the Fujifilm X-T6, X-Pro4, X-H3 (and Friends) Won’t Arrive in 2025

A few months ago, we estimated—based on Fujifilm’s historical sensor/processor refresh cycles—that the next sensor generation would likely arrive in late 2025 or early 2026.

To be clear, that wasn’t a rumor, just a data-driven speculation.

Following that article, some speculated that November 2025 could be the right moment, since Fujifilm has historically launched some of its most important cameras in that month (such as the X-T5).

But today I can confirm: the 6th generation platform will not be launched in 2025. So you can now rule out “late 2025” as a possibility.

That also means we won’t see the Fujifilm X-T6, X-Pro4 (or X-Pro5, X-Pro6), X-H3, X-H3S, X-T60, X-E6, X100VII, GFX100III, GFX100SIII, or GFX100RFII this year.

And yes, I know plenty of supposed “spec leaks” about these cameras are floating around—but they’re all fake, as we explained here.

Bottom line: it’s all AI-generated nonsense, stuffed with random specs. Every day there’s a new “upcoming” Fujifilm camera announcement.

Some of these videos gather tons of views and lots of comments, so I want to stress it once more: it’s fake.

And yes, I sometimes feel like a lonely Don Quixote, tilting at the windmills of fake rumors with little hope (illusion) of winning this battle. But what matters is staying true to yourself and bring excitement in the Fujifilm community only when it is real, verified, and worth celebrating. So I’ll leave the fake rumors to others. Shall they boost their traffic and make money by misleading people with all sorts of fake rumors. We’ll stay out of this game.

Anyway, the wait for the Fujifilm X-T6 and friends might be a bit longer than we’d like, but it’s much easier to stay patient when you’ve got the ultra-awesome Fujifilm X-E5 in your hands ;)

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The Best Fujifilm Communities

Fujifilm Finally Proves the Doubters Wrong with the X-E5

Over the years, Fujifilm has often released statements along the lines of: “Due to high demand, there will be delays in the shipping of camera XY.”

Every time, some people—both in the comments and across other blogs—accused Fujifilm of making this up as a marketing trick.

Here on FujiRumors, I never bought into that narrative. If Fujifilm said demand was overwhelming, I trusted that they were genuinely surprised by the demand.

And the release of the Fujifilm X-E5 has finally proven all those naysayers wrong.

Because if it really were just a marketing move, then why didn’t Fujifilm use the “high demand” excuse for one of its top sellers, like the Fujifilm X-E5?

Well, I think I know why they didn’t: because Fujifilm doesn’t use that phrase as a marketing gimmick, but only when demand truly exceeds expectations.

And this time, with the Fujifilm X-E5, it seems they were much better prepared for the launch.

Sure, the X-E5 with the XF23mmF2.8 kit is almost impossible to find in stock. But that’s no accident. Fujifilm cleverly planned ahead by pushing back the standalone release of the XF23mmF2.8 until the end of 2025. They knew the kit would be the most sought-after version, so whatever production capacity they have for the XF23mmF2.8 is now reserved exclusively for X-E5 bundle buyers.

And yes, the X-E5 body-only units sell out rather fast, but Fujifilm is capable of restocking at a reasonable pace.

So you see, when Fujifilm really says “demand exceeded expectations,” it’s because they’ve genuinely been caught off guard—not because they’re trying to pull a marketing trick on us.

With that said, let’s see how the stock status of the Fujifilm X-E5 is right now.

Worldwide

The World Looks Better in Fujifilm Colors – You Don’t Believe Me? Then See for Yourself!

Gear Detox – a Waste of Time?

From time to time, we should be reminded that light, moment and inspiration matter more than megapixel, specs and AF speed.

I mean, I am the first to admit that I also enjoy talking about gear here on FujiRumors. It’s fun—there’s just no way around it. :)

But the words we speak here, the chats we have… I don’t print them big, frame them, and hang them on a wall. I don’t print and frame the spec sheet of the latest camera.

What I do print instead are the images I’m most happy with.

And that’s what this post is about—a little roundup of photographs shared by you, the Fujifilm community. It’s a chance to pause the gear talk for a moment and just enjoy what really matters: the images.

And look… I know. These image roundups don’t get many views. They take a ton of time to make. They don’t boost traffic. I guess that’s why no rumor sites make them.

But I decided—I don’t care.

I’ll do an image roundup now, and I’ll try to do more in the future. Because they matter to me. And maybe to a few of you, too.

In a world where others make up rumors in a vile attempt to grab your attention and profit from your good faith, we go the opposite way: we don’t share the endless stream of dubious and fake rumors we receive. Instead, we focus on what matters—enjoying photographs.

I might lose time. I might lose traffic. But I’ll be proud of this article… and of the amazing Fujifilm community that is capable of creating such wonderful images.

The Best Fujifilm Communities

Film Simulation Power

For today’s image roundup we take a look at images shared at our immense Fujifilm Film Simulation Group.

You’ll see the power of Fujifilm colors in action. Enjoy :).

_ _ _

by Emanuele

📸 Fujifilm x100VI
📍 Venezia, Italy
🎞️ Last Summer Roll

_ _ _

** CLICK HERE to Read the Rest of the Article **

Fujifilm Wants You To Believe X-T30 II is in Full Production and No X-T30 III is Coming in October

Fujifilm X-T30 II Discontinued? The Confusion Explained

For a short time, B&H Photo marked the Fujifilm X-T30 II as discontinued (it’s now back to showing “out of stock”).

Not only that—B&H even sent out an email to customers waiting for the X-T30 II, saying the camera had been discontinued and suggesting alternatives. (I have the screenshot if you’d like to see it 😉).

And usually, when a store marks something as discontinued, it’s because the manufacturer told them there won’t be any more unit coming so they should not offer it for sale on their store anymore.

At that point, it looked like a clear case: B&H had “officially discontinued” the X-T30 II, and we reported it as such.

But then Fujifilm stepped in. In comments given to Petapixel, Fujifilm stated:

  • the X-T30 II is an “active part” of Fujifilm’s lineup and still being produced
  • no hints to any X-T30 II successor have been given to Petapixel

Where We Stand

I run a rumor site. I don’t have the luxury of firing off emails to Fujifilm HQ and getting official statements on demand. I have to work with what’s in front of me. And in this case, we had:

So yes, in the article we wrote: “B&H Photo has now officially discontinued the X-T30 II.”

Petapixel later called our report a “false rumor” and “inaccurate.” Fair enough—they can confirm things directly with Fujifilm, while I can only report what retailers are showing. That makes them inherently better positioned to be “more accurate.”

But fact is: we never shared the X-T30 II discontinuation as a “rumor.” We simply reported what we saw listed on B&H Photo, backed up by the emails they themselves sent out.

Still, I’ll offer an apology—not because our reporting was wrong (B&H really did list and email the X-T30 II as discontinued), but because some readers misinterpreted it as an official Fujifilm announcement. We clearly showed the screenshot and explicitly wrote in the article that B&H had discontinued it, not Fujifilm. If that distinction was overlooked, then it’s not because the facts were inaccurate, but because the article was read in a way it was never written. And yes, I’ll take responsibility for making things clearer next time, even though also publishing screenshots and quoting B&H directly can be misunderstood.

The real problem was for readers who only saw the headline. I started it with “Fujifilm Clears the Way for X-T30 III”, which wasn’t a factual report but my editorial interpretation of why B&H removed the X-T30 II from their website. If someone stopped at the headline and didn’t check the screenshot or read the full article, it’s understandable how they could misunderstand. Once I realized this, I updated the headline to include “at B&H Photo”, making it clear in the headline what the article and screenshot already showed: the discontinuation refers to the retailer—not Fujifilm.

I will take this as a lesson for the future, and thanks to PetaPixel for pointing this out: it’s not enough to make a 100% accurate report. I also have to make clear that every type of reader, from the one who reads full articles to the ones who barely fly over the headline, get the correct message.

But Let’s Get Serious Now 😉

If the X-T30 II is truly such an “active” product, why has Fujifilm Japan de-listed nearly all models from their website, leaving only the silver kit—and that one is out of stock since a long time?

Why is it almost impossible to find in stock anywhere else?

Is the X-T30 II selling like hotcakes, matching the demand of the X100VI or X-E5? Or is Fujifilm quietly phasing it out?

From where I’m standing, that hardly looks like a thriving lineup.

And here’s the key point: the Fujifilm X-T30 III is coming in October. No matter how strongly Fujifilm denies it, our sources confirm it’s happening.

And what is Fujifilm actually doing right now? Are they using the remaining X-T30 II parts to produce as many units as possible before the X-T30 III launch—or have they already started X-T30 III production, repurposing parts that might otherwise have gone into the X-T30 II?

Fujifilm CONFIRMS X-T30 III possibility ;)

And take a close look at what Fujifilm actually said to Petapixel. They didn’t say, “The rumors about the X-T30 II are false because the X-T50 is its successor.” What they said was that they have no indication of an X-T30 II successor. In other words, for the first time, Fujifilm is essentially admitting that the X-T50 is not the X-T30 II’s successor—leaving the door wide open for a true replacement.

And that successor is coming soon.

Fujifilm Clears the Way for X-T30 III: X-T30 II Now Discontinued at BHphoto

Shortly before Fujifilm unveiled the gorgeous X-T50, we reported that the X-T30 II would not be discontinued alongside it.

That move puzzled many, since the X-T50 appeared to be the natural successor to the X-T30 II.

But as our earlier rumors revealed, the true replacement for the X-T30 II was still on the way—namely, the Fujifilm X-T30 III.

And now it’s almost here: the Fujifilm X-T30 III is just around the corner and B&H Photo has now officially discontinued the X-T30 II.

Thanks to the anonymous reader who informed me about it via rumor box :).

X-T** Line

Think Great Customer Service Is Dead? Fujifilm Proves Otherwise

A long while ago a reader sent me an article published at The Guardian called “Believe it or not, some companies still put their customers first!”

The article noted that customer satisfaction has fallen to its lowest point in years, yet highlighted a handful of companies that still go the extra mile when it matters most — and Fujifilm was among them.

Here is what a fellow Fujifilm X-T5 shooter from Redditch (UK) had to say about Fujifilm customer service:

“I took a tumble on holiday and broke the screen on my new Fujifilm X-T5 camera. Fuji delivered a post-paid box for me to return the camera so they could assess the repair cost. I was then emailed to say that Fuji had replaced the screen at no cost, and were returning the camera, again at no cost to me. I was expecting major delays and a large bill. Fujifilm have revived my faith in corporates

To be fair, my impression is that Fujifilm’s customer service can vary depending on the region. For example, I consistently hear excellent feedback about Fujifilm UK and several other countries. At the same time, I’ve also received — and shared in past articles — some critical reports from other regions.

That’s why I’d like to open the floor to all of you: let’s collect our experiences with Fujifilm service from around the world. Tell us about the times things went smoothly, and also about the times they didn’t. Hopefully, Fujifilm will take note and use this feedback to raise the bar wherever improvements are needed.

As for me, I’ve had to use Fujifilm service only three times:

In all three cases — two under warranty and one outside of it — I never had to pay anything, and the turnaround was fairly quick.

But now it’s over to you. Share your own stories, good or bad.

And if you’d like to read the original Guardian article that sparked this discussion, you can find it here.

The Best Fujifilm Communities

From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Fujifilm Dominates Japan’s Rankings with X-E5, X half, X-M5 – But the True Surprise Comes From a Different Model

MapCamera (one of the largest retailers in Japan) has shared the list of the top 10 selling cameras in August.

The Fujifilm X-E5 dominates the ranking by a large margin, followed by the Fujifilm X half which is high on the ranking since months (it was Nr.1 in June) and the Fujifilm X-M5 (3rd).

The orders for the X-E5 with 23/2.8 kit lens were so high at MapCamera, that they had to stop taking pre-orders on it. The situation is a bit better for the X-E5 body only, but also that one keeps selling out fast, too.

Quite surprisingly though the Hasselblad X2D II 100C made it in the ranking at the 10th spot. I’m impressed. It looks like DJI landed a big hit with the new Hasselblad.

via mapcamera

Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III)

Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the numbers:

Mirrorless + DSLR Camera Shipments

2024

  • Canon — 2.84M units (46.6%)
  • Sony — 1.63M units (26.8%)
  • Nikon — 830k units (13.6%)
  • Fujifilm — 490k units (8%)
  • Panasonic — 160k units (2.6%)
  • OM Digital — 130k units (2.1%)
  • Pentax — 10k untis (0.2%)

Note that the Canon DSLR cameras are still outselling Fujifilm mirrorless camera sales (790,000 vs 490,000 units). Most of those DSLR cameras are cheap Canon Rebel & Co cameras.

What this tells us: there are lots of people who still enter a camera/electronic store and want an “affordable camera that takes better pictures than my phone“.

Right now, Fujifilm is falling short in this segment: the X-E5 and X-T50 are priced too high, while the X-M5 lacks a viewfinder — a feature many still consider essential for a “serious” camera. The upcoming Fujiflm X-T30 III, however, could be exactly the model to fill that gap — provided Fujifilm keeps it in the true entry-level range, which will largely depend on the features they choose to include.

Mirrorless Cameras Shipments

Mirrorless is growing for all brands, but Fujifilm has experienced the strongest growth of all.

The chart here is probably for interchangable lens cameras, because dclife has a separate ranking for “compact cameras” like the Fujifilm X100VI and Ricoh GR series. But maybe it includes also the compact cameras, we don’t know that.

2024

  1. Canon — 2.05M units (37.5%, +4.6% vs 2023)
  2. Sony — 1.63M units (29.8%, +6.5% vs 2023)
  3. Nikon — 760k units (13.9%, +20.6% vs 2023)
  4. Fujifilm — 490k units (9.0%, +28.9% vs 2023)
  5. Panasonic — 160k units (2.9%, +14.3% vs 2023)
  6. OM Digital — 130k units (2.4%, +8.3% vs 2023)

2023

  1. Canon — 1.96 million units
  2. Sony — 1.53 million units
  3. Nikon — 630,000 units
  4. Fujifilm — 380,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 120,000 units

2022

  1. Canon — 1.54 million units
  2. Sony — 1.25 million units
  3. Nikon — 530,000 units
  4. Fujifilm — 360,000 units
  5. Panasonic — 140,000 units
  6. OM Digital — 140,000 units

2021

  1. Sony — 1.4 million units
  2. Canon — 1.17 million units
  3. Fujifilm — 400,000 units
  4. Nikon — 290,000 units
  5. OM Digital — 200,000 units
  6. Panasonic — 180,000 units

via dclife

Compact Cameras Shipments

Fujifilm has increased its shipments from 50,000 units to 130,000 units. And the number could have been significntly higher if cameras like the X100VI were not in short supply in 2024. It is not known if also Instax cameras are included in this data.

Only Ricoh and Fujifilm are able to grow in the compact camera segment.

2024

  1. Sony … 470,000 units
  2. Canon … 430,000 units
  3. Fujifilm … 130,000 units
  4. Ricoh … 60,000 units

2023

  1. Sony … 470,000 units
  2. Canon … 460,000 units
  3. Fujifilm … 50,000 units
  4. Ricoh … 50,000 units

via dc.life

Fujifilm’s 6th Generation Launch Timeline :: Sony A7CR Can’t Save X-E5 Rant :: Fujifilm X-T30 III Rumors – Top August Articles

Here are the top 10 articles for August.

  1. When Will Fujifilm Launch the 6th Generation Platform? A Data-Based Prediction
  2. Viltrox Discontinues Entire f/1.4 APS-C Lens Lineup- REPORT
  3. Viltrox 56mm f/1.2 Pro Images
  4. Fujifilm X-T30 III – More Than Just a Name Change?
  5. Fujifilm CEO FY2025 Q&A: “We Have Several New Products in the Pipeline – X100VI and X half are Doing Very Well”
  6. Fujifilm X-T30III: Finally Closing the Gap?
  7. The Fujifilm X-T30 II Successor Name Unveiled
  8. Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?
  9. Fujifilm X‑E5: When Specs Lie, Complaining Fails and Even the Sony A7CR Can’t Save the Rant
  10. Sigma 17-40mmF1.8 + Fujifilm X-T5 = Match Made in Heaven (Reviews Roundup)

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