Save BIG on TONS of Fujifilm X and GFX Gear in UK – X-T5, X-H2, X-H2S, X-T50, XF and GF Lenses and More

Fujifilm UK has launched huge deals on plenty of Fujifilm X and GFX gear. Here is the full list.

X Series Camera + Kit Deals

X Series Lenses

GFX Deals in UK

Fringer EF-GFX Pro (v2.0) and NF-GFX (v1.40) Firmware Updates Released

Fringer has released firmware updates for the Fringer EF-GFX Pro and the Fringer NF-GFX.

Firmware Update Details

Fringer EF-GFX Pro – 2025/4/13 – Version 2.0

  1. Added following lenses to the tested and optimized lens list:
    1) Tokina AT-X 16-28 F2.8 PRO FX
    2) Canon EF 600mm f/4L IS III USM
    3) Canon EF 600mm f/4L IS III USM + 1.4X
    4) Canon EF 600mm f/4L IS III USM + 2X
    5) Canon EF 28-70mm f/2.8L USM
    6) Canon EF 70-300mm f/4-5.6 IS USM
    7) SIGMA ZOOM 28-80mm 1:3.5-5.6 II MACRO ASPHERICAL
  2. Issue fixed: Sometimes EF85/1.2L II may be misrecognized as SAMYANG 85/1.2.
  3. Added in-body vignetting and distortion correction profile for the following lenses:

Lens model

Configuration item

default

Canon EF 35mm f/1.4L USM

ForceNativeEF3514L

1

Canon EF 600mm f/4L IS III USM

ForceNativeEF6004LIS3

1

Canon EF 70-300mm f/4-5.6 IS USM

ForceNativeEF70300IS

1

Please download and install the new firmware here.

Main improvements of NF-GFX v1.40 – 2025/4/13 – Version 1.40

  1. Added following lenses to the tested and optimized lens list:
    1) Tokina AT-X 24-70mm f/2.8 PRO FX
    2) Tokina opera 50mm f/1.4 FF
    3) Tokina AT-X 16-28 F2.8 PRO FX
    4) SIGMA 70-200mm f/2.8 DG OS HSM S018
    5) SIGMA 70-200mm f/2.8 DG OS HSM S018 + 1.4X
  2. Added in-body vignetting and distortion correction profile for the following lenses.
    Lens model: Tokina opera 50mm f/1.4 FF
    Configuration item: ForceNativeTokina50140pera

Note: We have fixed the IBIS performance issues when activating in-body correction functions. Now there is no need to turn off the auto corrections for IBIS. But if you prefer to manually set the correction in camera menu, you may still disable the auto corrections. To disable it for individual lens: change the corresponding configuration item’s value to 0.

Please download and install the new firmware here.

Fujifilm GF Lens Savings end Today in USA and EU Deals on X/GFX Gear End Soon

USA Deals – Instant Rebates

The GF lens savings in USA are ending today.

EUROPE Deals – Instant Rebates

There are GF lens savings also in Europe. However, Europe also has X deals. They end March 31.

Note 1: in UK you can buy X-T50 body or any kit, you’ll save £210 if you add XF23mmF2 or XF50mmF2 to you purchase
Note 2: Amazon IT is an authorized retailer, but make sure it is shipped and sold by Amazon. Amazon UK is not authorized. Also Amazon DE is not listed as authorized, but I see the X-T50 deal anyway (so far) at Amazon DE at the same price of authorized dealers

X-T50 + Lenses

GFX Deals

Fujifilm GFX100RF Lack of IBIS Explained – The Problem is NOT the Bigger Camera Body

One of the biggest critiques to the Fujifilm GFX100RF is the lack of IBIS, especially considering that it has a 100 megapixel medium format sensor.

So why has the Fujifilm GFX100RF no IBIS?

Well, that’s exactly what Thomas and Andreas asked the Japanese product managers of Fujifilm when they met them in Prague, who passed them the chart you can see above (video below).

Let’s take a look:

The important lines in the chart are the black diagonal lines. In that chart you can see that in order to get sharp images with for example a 250mm lens, you need to shoot at about 250th of a second.

On the very top (over the red line) we have the telephoto lenses that need OIS.

The purple on the left is the range where you need a tripod.

The yellow part shows where IBIS works best.

On the right we see the range that does not need IBIS and can be shot handheld without IBIS and yet get sharp images, and they marked the 35mmF4 in that range.

So, looking at the chart, I’d say that if you shoot at 1/40th of a second or higher, then IBIS would be of little use anyway.

And maybe in real world, you might be able to squeeze a bit more out of it. Test samples shared at the German fuji-x-forum.de look still sharp at 1/20th. So probably I personally would feel confident to go down to 1/30th, unless I am on my 7th coffee and my hands shake like crazy ;).

Also the leaf shutter helps to get sharper images, because it does not introduce as many vibrations as the mechanical shutter does.

One more tidbit about IBIS discussed in the video:

implementing IBIS would have made the camera bigger, but not that much.

Apparently the increase in body size would still be acceptable for Fujifilm. The problem would have been the lens, as in order to cover the entire sensor plus the area in which the sensor can move due to IBIS, the lens would have become significantly bigger. And since compactness was paramount for Fujifilm when developing the GFX100RF, they decided not to go with IBIS. The body size increase would have still been acceptable, but not the lens size.

And always keep in mind: whatever moves in your frame at very slow shutter speeds will get blurry anyway, as IBIS only compensate for camera shakes.

Fujifilm Launches “FUJIFILM GFX100RF” – Press Release

Fujifilm Launches “FUJIFILM GFX100RF”

Press Release

** CLICK HERE to Read the Rest of the Article **

EXCLUSIVE: Fujifilm GFX100RF Price Leaked

Do you remember the Fujifilm X70?

And what has the Fujifilm X70 to do with the rumor we share today?

Well, the X70 is the prime example on why rumors about the price of upcoming gear are the trickiest to share.

Because not only Fujifilm can change the price of new gear until just a few days ahead of its announcement. But as we could see with the Fujifilm X70, Fujifilm can change the retail price on gear also just a few days after its announcement. Because that’s what happened with the Fujifilm X70, which was launched at $799 but just a few days later, while it was still on pre-order, Fujifilm lowered the price to $699 as we reported here.

So should FujiRumors never share price rumors ever again?

Nope… but we give you this important disclaimer. And with that said, we can share the rumor.

According to information we have received from our sources, the price for the Fujifilm GFX100RF should be “around 5,000 USD“.

That’s more affordable than what I consider to be its closest competitor, the Leica Q3.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Coming in Two Colors (First Time Ever for GFX System) – And How to Pick the Right One ;)

In theory this should me a minor rumor.

And yet, I know it will be one of those, that will make future Fujifilm GFX100RF owners struggle quite a bit.

So what’s about?

Well, the Fujifilm GFX100RF will be offered in black and in silver.

Sure, nothing earth shattering.

But it is the first time ever Fujifilm is offering color options for a GFX camera.

While it’s nice to have more options, at the same time it also makes the choice harder.

So, which one should you go for?

Well, I have theory on which one is better: it’s the one that survives the assault of scalpers and that you are still lucky enough to find in stock somewhere.

And I speak out of experience.

No joke… I made the same error.

When the X100VI was launched, I miraculously found it available a few days after launch at my local store. They had one sample, all black. I wanted to grab it, but then I asked if they’ll get also the silver one. They said “probably next week“. So a week passed by, I went to the photography store and asked to see also the silver one. Answer: “All sold out. No idea when we will get new units“. I still pass there every now and then, but haven’t seen an X100VI ever again.

So, the one to get, is the one you find in stock. Silver or black, I am sure they’ll both look sexy.

Fujifilm GFX100RF Rumors

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Big Fujifilm Deals in Europe on X-T50 and GF Lenses

Fujifilm has launched big deals (instant rebates) in Europe that pretty much match the big rebates we have in USA in terms of GF lens deals.

However, we also got a really great deal on the X-T50.

Here are the details:

EUROPE Deals – Instant Rebates

Note 1: in UK you can buy X-T50 body or any kit, you’ll save £210 if you add XF23mmF2 or XF50mmF2 to you purchase
Note 2: Amazon IT is an authorized retailer, but make sure it is shipped and sold by Amazon. Amazon UK is not authorized. Also Amazon DE is not listed as authorized, but I see the X-T50 deal anyway (so far) at Amazon DE at the same price of authorized dealers

X-T50 + Lenses

GFX Deals

USA Deals – Instant Rebates

Compose, Click, Done: How the GFX100RF New Features Reflect Fujifilm’s Photography Philosophy

With the upcoming announcement of the Fujifilm GFX100RF, two of the standout features generating buzz (and a fair bit of skepticism) are the new aspect ratio dial and crop zoom lever. Now, in the comments some of you guys said that these features are useless, because cropping and adjusting aspect ratio can be easily done in post.

But I do not think these ergonomic solutions are unnecessary. In fact, they could be more significant than they first appear, especially considering Fujifilm’s approach to photography.

Let me (try) to explain:

Cropping: One of the First Steps in Post

Personally, when I go into editing, the first two things I do to fine-tune my composition and adjust it to my creative vision is to set the right vibe by editing the colors and to crop the image if needed. Only after I am done with that, I move on to other aspects of editing.

And I think I am not alone with this.

In fact, cropping might be, for many, one of the most fundamental and frequently used steps in photo editing.

Saving Time with Intuitive Tools

While it’s true that cropping can be done later in software, it’s part of Fujifilm’s philosophy to try to get as much as possible right in-camera.

The Fujifilm Film Simulation are an example of that: for me personally, the pleasing vibe I get out of the various film simulation is a big reason why I now keep many of my images in JPEG only and do not feel the need to go into editing anymore. Maybe I’ll still sometimes use the internal RAW converter to apply different film simulation or make minor adjustments directly in camera on the fly, but that’s it. With the right colors, most of my images are done and finished in-camera and never end up in any editing software.

The aspect ratio dial and crop lever serve the same purpose of Fujifilm’s film simulations: reduce the time spent in post-processing by offering quick and intuitive access to multiple aspect ratios and cropping tools directly on the camera.

All of this means fewer clicks, sliders, and adjustments in the editing software later.

And for many professionals and enthusiasts photographers, every second saved in post can be invaluable.

Compose, Click, Done!

If I could sum up what Fujifilm means for me and more broadly what their approach to photography is, then I’d call it the “edit less and shoot more” philosophy. Or “compose, click, done!”.

Because, at least for me, using (good looking) cameras that are not only fun and inspiring to use thanks to their manual controls, but also deliver such pleasing files out of the box that I know I won’t have to edit most of them later on, frees up my mind and just makes me want to take even more images, because I know I don’t have to bother too much with editing later on.

To me, the crop lever and aspect ratio dial are consistent with this philosophy: providing tools that help photographers create finished files in-camera. They are tools for those who value efficiency and creativity, allowing us to focus on our craft rather than being tethered to our editing desks.

And look, skepticism is natural when something new comes along, but this dial and lever could prove to be a welcome addition for those who appreciate Fujifilm’s philosophy of crafting tools that prioritize the art of photography and want to get as much as possible done right in camera.

What are your thoughts?

Are the aspect ratio dial and crop zoom lever a useful addition, or do you prefer to handle these aspects of editing entirely in post? Feel free to let us know in the comments.

Fujifilm GFX100RF Rumors

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Fujifilm GFX100RF Coming with Fuji’s Most Brilliant (and Irrational) Dial

If I should pick my all time favorite dial on Fujifilm cameras, then it would be the combined shutter/ISO dial we find on the Fujifilm X100VI and X-Pro3 for example.

In fact, I would be willing to pay more for a Fujifilm X-E5, just to get that dial also there.

Now, I don’t think (speculation, not rumor) that Fujifilm will put that dial also on the X-E5, because the combined shutter/ISO dial is complicated to manufacture and hence raises the price of the camera. And I guess Fujifilm does not want to make the X-E5 too expensive, nor make it too complicated (and therefore much slower) to manufacture.

But while I am not so optimistic about the X-E5 having that dial (even though it is the most desired one as we see here), today I can tell you that the combined shutter/ISO dial will be implemented also on the upcoming Fujifilm GFX100RF.

In fact, the Fujifilm GFX100RF might be the one Fujifilm camera with the most dedicated manual controls ever made, as in addition to the combined shutter/ISO dial, it will also feature:

I understand that dedicated manual controls aren’t for everyone. However, if you’re someone (like me) who enjoys having as many dials and levers as possible, if that’s what adds to your enjoyment and sparks your inspiration, then the GFX100RF could be an outstanding choice.

Fujifilm GFX100RF Rumors

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