HOT: First Images of the Fujinon XF 8-16mmF2.8 and XF 200mmF2 – UPDATED: Fujinon GF 250mm F4 Images

I’m getting a lot of images about the upcoming Fujinon XF 8-16mmF2.8 and XF 200mmF2, which I’m happy to share with all of you guys.

UPDATE: Fujikina Report at the Japanese site dc.watch (translation), also with hands on images on the latest Fuji gear, for example the GF250/4 here. (thanks Mistral)

And don’t forget… the big FujiRumors live blogging will continue NON STOP the whole day and bring you all the latest updates, reviews, hands on images and videos.

To check out the updated X and G mount roadmap click here.

stay tuned on Facebook, RSS-feed and Twitter

Fujifilm X-E3: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon XF 80mmF2.8 Macro: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon GF 45mmF2.8: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro

Fujifilm GFX 50s, XF50mmF2, X100F and X-T20 Roundup

 

The Fujifilm GFX is in Stock at AmazonUS

Fujifilm GFX

Fujifilm GFX 50s at Engadget youtube

  • Sony A7rII vs Fuji GFX. A few 100% samples at dearsusan
  • Lightroom sharpening of Fujifilm GFX-50S/63mm images at blog.kasson

Best Fujifilm GFX 50s sources

  1. The 10,300+ members strong GFX facebook community. Lot’s of GFX talk and images
  2. GFX 50s tailored rumors and news at the GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

Fujifilm X100F
USA BHphoto, Adorama, AmazonUS

Thoughts on shooting with the X100F at Photography Concentrate with Lauren & Rob youtube

Fujifilm X-T20
USA BHphoto, Adorama, AmazonUS

Fujifilm XF50mm
USA BHphoto, Adorama, AmazonUS

XF 50mmF2 Lenstip Review: “Excellent Lens, Applause to Fuji” :: Palle Schultz GFX eXperience: “It will Help You to Do the Best You Can Be”

Fujifilm GFX

– The Fujifilm GFX is like your old SLR + example shots at Palle Schultz Youtube: “When you see the files that come out of it, there is really nothing to complain about. There is only one thing you can complaint about while using the GFX, and that is the photographer, because the GFX will show if the photographer is not good, but the GFX will help you to do the best that you can be. […] the files are so big, that you don’t want to fill up your hard disk too fast. So I slowed down, and I asked my models to slow down, and take fewer pictures, but better. With the GFX you concentrate more, and take that one picture that you want“. Check out also the AWESOME images at the end of the video (music in the background played by Palle Schultz himself)

– Potraits on FUJI GFX 50S, 120mm F4 Macro and 63mm F2.8 by Baljit Singh Deo at baldeo. Another set of stunning images.

Both, Palle Schultz and Baljit Singh Deo are members of our 10,200+ members strong Fujifilm GFX facebook group, share their work with the GFX 50s there and are always open to discuss it with the members. I really love to see how this group is growing together and how much enthusiasm there is for the GFX… and for photography in general.

We also offer a GFX tailored news/rumors stream at our Fujifilm GFX facebook page. You won’t miss a single GFX tidbit by following it.

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujinon XF 50mm F2 WR

Lenstip just shared their Fujinon XF50mmF2 WR review, and it’s an extremely positive one.

Pros:

  • handy but solid and weather-sealed casing,
  • brilliant image quality in the frame centre,
  • good image quality on the edge of the frame,
  • negligible spherical aberration,
  • low lateral chromatic aberration,
  • sensible coma correction,
  • negligible astigmatism,
  • sensible performance against bright light,
  • silent, sensibly quick and accurate autofocus on the X-T2 body.

Cons:

  • some problems with the longitudinal chromatic aberration,
  • visible vignetting on RAW files.

Conclusion: “An excellent lens – those words would be enough. Still, to make our summary more eloquent we have to add that for a very decent price you get a lens sensationally sharp in the frame centre, small, lightweight, weather-sealed and produced in Japan. It didn’t avoid some flaws but they aren’t very important and don’t change our assessment in any way. A round of applause, Fuji!”

Read the full Review at lenstip.com

Fujifilm XF50mm: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

XF50mmF2 WR In Stock at AmazonUS :: Fujifilm X100F and GFX First Looks & Full Size Samples

 

And now also the XF50mmF2 can be found in stock, for example at AmazonUS. They also had the X100F and X-T20 in stock earlier today, but they sold out quickly.

XF50mmF2: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

Fujifilm GFX Roundup

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, CalumetDE AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujifilm X100F Roundup

Fujifilm X100F: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCH AUS: CameraPro

Fujifilm X-T20, X100F and XF50mmF2 Owner’s Manual Available

 

Full Frame Veteran Shoots Fujifilm GFX100 II at MotoGP: The $4,000 Fujinon GF Lens That Matched $16,000 Nikon Glass

Mattia Campos has spent more than 20 years working with every kind of ultra-flagship full-frame camera you can think of. Not long ago, we reported how he decided to step outside his comfort zone and take the Fujifilm APS-C system to Patagonia for wildlife photography.

The short version? Fujifilm’s APS-C system completely blew him away. His review turned out to be one of the best—and most brutally honest—camera reviews of 2025. If you haven’t read it yet, it’s absolutely worth your time.

But Campos didn’t stop there.

He also put the Fujifilm GFX100 II to the test in a place where you would least expect a medium-format camera: a MotoGP race.

The full review is in Italian and was published on JuzaPhoto. Below, I’ll summarize the key takeaways, including a direct comparison with the Sony A1 and the Nikon Z8.

One comparison, in particular, really stands out.

Campos compared:

He cropped the GFX files to match the field of view of the Nikon files—fully expecting the Nikon setup to come out on top.

It didn’t.

The results were practically identical.

In other words: with a €4,000 GF lens, he achieved the same level of sharpness as with an $16,000 Nikon super-telephoto.

And that was just one of the advantages he found in high resolution—and in medium format more broadly. He also appreciated several other qualities of medium-format files… and was equally honest about the aspects he liked less.

You can read all about it below.

NOTE: the original article shared months ago contained images. However, Mattia has since then canceled his account on the forum and the images have disappeared. However, his text and findings are still there, which is why I still decided to share it.

** CLICK HERE to Read the Rest of the Article **

Bob Poole Puts the Fujifilm GFX100 II in the Path of Elephants — and It Delivers Cinematic Magic

While working on his latest elephant documentary, Emmy Award–winning cinematographer Bob Poole decided to bring an unexpected camera into his setup: the Fujifilm GFX100 II. Not as a main cinema camera — that role was covered by the ARRI Alexa 35 paired with the massive Fujinon Duvo HK 25–1000mm f/2.8–5 — but as a creative tool to capture something different.

The goal was simple: get unusual, ultra-high-quality shots from extremely low angles.

To make that happen, Poole and his team built an elephant-proof cage and placed the GFX100 II directly on the ground — right on paths regularly used by elephants — to capture perspectives that would be impossible with traditional cinema rigs.

Naturally, this should have been a disaster.

After all, if he had asked internet forum experts, they would have confidently explained that the GFX100 II is “not a real video camera” and that creating meaningful cinematic footage with it would be basically impossible.

Luckily, Bob Poole didn’t ask the forums.

And somehow — against all odds and comment sections — the GFX100 II ended up delivering stunning, cinematic footage that blends seamlessly with high-end cinema cameras.

Here’s what Poole had to say about working with the GFX100 II:

  • GFX100II has been instrumental in this film project, giving us angles we would have never been able to achieve with larger cameras
  • We made an Elephant proof cage and dropped the GFX100II on a path the Elephants use
  • when the Elephant pops in front of the camera, all the detail is there on that large sensor, all that information, I think it’s going to blow people away
  • the idea was always to have massive wide angle shots that show the landscape from a perspective you otherwise you would not see
  • GFX100II came into play because the wide angle stuff coming out of these lenses in this amazing camera were seamless
  • the image has the same beautiful soft rolloff of the Arri Alexa 35, shallow DOF, super sharp, beautiful bokeh
  • the image is fantastic
  • GFX100II also really valuable for timelapse, counting on that large sense to be able to oversample and then be able to work within the frame which has given our post production so much flexibility, because we can move within the frame we’ve created
  • GFX100II stills are amazing. We have got so many beautiful images

Well done, Bob — and well done Fujifilm for giving creators tools that don’t just improve image quality, but actually expand what’s creatively possible, opening new ways to work, experiment, and tell stories with more freedom and flexibility.

GFX Cameras

GF Lenses

The GFX Shockwave: How Fujifilm Is Breaking the Full-Frame Narrative

GFX Rise

As we have seen, the GFX system is steadily growing. So I guess it’s time to dedicate it an image roundup.

But before we share the images (scroll to the bottom to enjoy them), I have a few thoughts to share.

A Peaceful Post

And look, guys. It’s holiday time, Christmas is near and the last thing I want is that we jump on each other and fight in the comments about little things.

That’s why I don’t want to publish anything controversial that could trigger hate in our hearts, divergent opinions in the comments and a good dose of sh*tstorm towards my humble person.

So I thought: what could a super-peaceful topic be? One we all agree upon?

And well, I found it after once again I read a comment that pops up regularly in the comments and on forums: Fujifilm’s marketing is contradicting, as they initially said sensor size does not matter, but then released the GFX.

Now that should be a non-controversial and peace-triggering discussion, right?

So let me share my point of view, which of course is not an opinion, but an irrefutable truth nobody shall dare to question!*
*I am kidding, guys

Full Frame’s Contradiction?

Fujifilm always said it: sensor size is not everything.

In fact, smaller sensors have a series of advantages, from speed, size, price and more, which we have listed here. And also in terms of computational photography the smaller the sensor, the easier you can make its magic work. So a smaller sensor might be even more future proof from this point of view.

But that’s just BS according to Sony, Canon and Nikon, who neglect their APS-C lineup and delivered the opposite message: a bigger sensor is always better.

And look, this narrative was fine…

… until the Fujifilm GFX came along.

Suddenly there was a camera on the market, with a sensor 70% bigger… of fuller… than full frame and in some cases even smaller bodies than some full frame cameras.

At this point the full frame mantra “a bigger sensor is always better” was no longer a proper marketing or forum phrase, as this would implicitly mean that full frame shooters could level up their game and get 70% better “Image quality” (whatever that means) by using the Fujifilm GFX system.

So the new full frame narrative became: sensor size is not everything. Smaller sensors have advantages in terms of speed, size, price and more.

That’s correct, but does it sound familiar?

You got it, that’s exactly what Fujifilm said right from the beginning: sensor size is not everything. Finally also the Full Frame world got this message.

Look, everything is a compromise, a balance, a matter of choices and priorities. And there is no “best” system. Sensor size is just one of the many aspects to take into account when choosing your system.

Fujifilm’s Contradiction?

So we established it by now: many Full Frame supporters contradicted themselves by first saying that a bigger sensor size is always better and then adopting Fujifilm’s point of view that a bigger sensor is actually not always better.

But did Fujifilm contradict itself too?

Because if sensor size is not everything, why even bother launching the GFX system?

Well, I see no contradiction, and here is why.

First off: when launching a second system, Fujifilm did not look at the market as a whole, but at their own offering. And from their point of view, precisely because sensor size is not everything, the difference between APS-C and Full Frame was not enough to justify an additional FF system.

Add to that the plethora of advantages that X-Trans offers (less color noise, less moire, more pleasing film-like grain and more), and going Full Frame made even less sense.

And yes, some trashtalked X-Trans for having some flaws, but we debunked those a long time ago with hardcore facts.

So, for Fujifilm, the combination APS-C and X-Trans was the way to go.

But Fujifilm also realized one thing: there are photographers out there, who can make compromises on many things, but not on image quality – and here is where the Fujifilm GFX system comes in.

If you are anyway willing to compromise on image quality for other benefits (smaller size, more affordable, faster sensor readout, etc), then APS-C is probably the sweetspot (as DPReview, Petapixel and other claimed here).

But if you are not willing to sacrifice on image quality (without breaking your bank account) then Fujifilm GFX is the way to go: it will give you the best image quality possible at a reasonable price.

Yes, you are going to spend more money, you will have bigger lenses, the sensor readout will be slower and what not. But if you can accept those compromises, you’ll be rewarded with the best image quality you can find on the market in a still portable (I talk out of experience) and fairly priced package.

So, there is no contradiction: for Fujifilm it just made sense to offer APS-C for those, who want a balanced system and GFX for those who can’t compromise in image quality. It’s consistent and logical.

I am not here saying this was the right choice. Only time will tell. But it’s a choice I understand from Fujifilm’s point of view.

Enough Talk

And now to the true point of this article: the images!

I went through the work shared at our Fujifilm GFX group and selected some images.

This is just a little taste of what the GFX system can do for you ;).

Esteban Gil – shared here
GFX100 You shouldn’t use non native lenses on the GFX.
My cheap laowa 17mm: Hold my beer
Magbox+AD300

_ _ _

** CLICK HERE to Read the Rest of the Article **

Black Friday is Here – These are The Best Deals, from Fujifilm X/GFX, SmallRig, Software Savings & More

 

Black Friday is in full swing. Tons of deals have dropped, including huge rebates on X and GFX gear in USA.

So, time to give you the complete overview:

Here are the deals in detail for USA (a more detailed list for Europe can be found here).

Black Friday US/CA Deals by Brand/Store

at B&H Photo

at Amazon USA

at Amazon CANADA

at Adorama

Third Party Chinese Lenses

Chinese Third Party Lenses
(NOTE: Scroll further down for Sigma, Tamron, Tokina Deals)

Storage Media Deals

SD-Cards + CFexpress Cards

Vintage Flash

Godox

Viltrox

Software

Peak Design + Think Tank

🇺🇸 Fujifilm X/GFX Deals in USA 🇺🇸

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

SmallRig

SmallRig for Fujifilm

SmallRig General

Batteries + Mixed Deals

Mixed Deals – Batteries Included

Ulanzi

Sigma AF X Mount Lenses

Tamron AF X Mount Lenses

Sirui AF+MF X Mount Lenses

Tokina AF X Mount Lenses

Manual Focus + Electronic Contacts X Mount Lenses

Manual Focus Lenses X Mount Lenses

Fujifilm GFX Mount Lenses

Accessories & Flash

Additional Deals

Memory Cards

External SSD

Apple Products

Fujifilm Europe Drops Massive (and a Bit Confusing) X and GFX Deals

Fujifilm Europe has dropped massive X and GFX deals all over the continent. The deals start today and end January 14.

Depending on the country, some are cashback deals, some are instant rebates, and some are mixed rebates (instant + cashback). I will list details (+ link to pages to claim back money) below.

If you purchase at Amazon, make sure you buy directly from Amazon (not third party). I have seen Amazon listed as official retailer by Fujifilm Germany, Italy and UK. In France I did not see Amazon listed as qualified retailer.

Also, some deals are better at Amazon than other stores: for example, Amazon UK has the X-T5 for £1449 which is sold for £1,549 and WexUK and Co (that’s an instant rebate).

So, that’s the easy part.

The complicated part I will share it at the bottom.

But for now I’ll just say that given the complications and regional differences in Europe, I will list below only the deals for UK and Germany (the German deals as listed at Calumet.DE, because Fujifilm Germany has not put up the official deal page yet). But there are rebates also in France, Italy, Belgium, Austria and more.

NOTE: In Germany so far the X-T5/X-H2/S bodies are not listed as rebated, but other EU countries include X-T5, X-H2 etc in their cashback offer.

If you want to support FujiRumors, feel free to use any of the affiliate links below to access your store and make the purchase:

X Series Cameras

X Series Lens Deals

GFX Deals

The deals are confusing, mainly because Fujifilm Germany and Italy either do not report about the deals, or they contraddict themselves. So let’s see it country by country:

UNITED KINGDOM:

GERMANY

ITALY

  • the official flyer image says X deals are instant rebates and GFX cashback. Although once you click the X deals, they list all items and they show up as cashback, with a cashback claim-money-back page that is not clickable (unlike the GFX claim-back-money page.
  • Fujifilm ITA GFX Deals Clam-Back Money Page
  • Italian Deal Page here

FRANCE, BELGIUM and CO

  • Go to this page and then on the top right select your country/region to see the deals in your area

Fujifilm Renewed Offer on Amazon: Fujifilm X-T3, X-H2, XF Lenses, X Half, GFX and More

 

Some Fujifilm gear is now available renewed at Amazon via third party sellers.

Selected X Camera Deals

Selected XF Lens Deals

Selected GFX Deals