Fujifilm USA Big Black Friday Savings – Save Up to $1,000 on X/GFX Cameras and Lenses

Fujifilm has just launched huge Black Friday Deals on Fujifilm X/GFX Lenses and Cameras. Below are the deals.

You save up to $1,000.

Similar deals are currently running in Europe.

X Cameras

X Lenses

GFX Gear

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Instax Gear

VOTE: The Best & Worst Fujifilm Gear of 2025

click image to find out my personal Nr.1

I believe there won’t be any more significant gear announcements this year.

So we can already let you vote on what was your favorite Fujifilm related gear launched in 2025.

  • B&H Explora – FUJIFILM’s 2025: Three New X100VIs and a Medium-Format Cinema Camera

The list will include all Fujifilm X/GFX cameras as well as Fujinon X/G and third party AF lenses.

I hope I did not miss anything. But if I did, feel free to drop it in the comments.

Personally I have no doubt on the best gear of 2025 ;).

My personal Top 3:

My personal “flop”

Here is the gear you can vote on:

And here is the survey itself. Let’s see what ends up on top (best gear) or at the bottom (worst gear) of your list.

The Best Announcement of 2025 was..

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Which was the WORST Fujifilm announcement of 2025?

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Fujifilm Europe Drops Massive (and a Bit Confusing) X and GFX Deals

Fujifilm Europe has dropped massive X and GFX deals all over the continent. The deals start today and end January 14.

Depending on the country, some are cashback deals, some are instant rebates, and some are mixed rebates (instant + cashback). I will list details (+ link to pages to claim back money) below.

If you purchase at Amazon, make sure you buy directly from Amazon (not third party). I have seen Amazon listed as official retailer by Fujifilm Germany, Italy and UK. In France I did not see Amazon listed as qualified retailer.

Also, some deals are better at Amazon than other stores: for example, Amazon UK has the X-T5 for £1449 which is sold for £1,549 and WexUK and Co (that’s an instant rebate).

So, that’s the easy part.

The complicated part I will share it at the bottom.

But for now I’ll just say that given the complications and regional differences in Europe, I will list below only the deals for UK and Germany (the German deals as listed at Calumet.DE, because Fujifilm Germany has not put up the official deal page yet). But there are rebates also in France, Italy, Belgium, Austria and more.

NOTE: In Germany so far the X-T5/X-H2/S bodies are not listed as rebated, but other EU countries include X-T5, X-H2 etc in their cashback offer.

If you want to support FujiRumors, feel free to use any of the affiliate links below to access your store and make the purchase:

X Series Cameras

X Series Lens Deals

GFX Deals

The deals are confusing, mainly because Fujifilm Germany and Italy either do not report about the deals, or they contraddict themselves. So let’s see it country by country:

UNITED KINGDOM:

GERMANY

ITALY

  • the official flyer image says X deals are instant rebates and GFX cashback. Although once you click the X deals, they list all items and they show up as cashback, with a cashback claim-money-back page that is not clickable (unlike the GFX claim-back-money page.
  • Fujifilm ITA GFX Deals Clam-Back Money Page
  • Italian Deal Page here

FRANCE, BELGIUM and CO

  • Go to this page and then on the top right select your country/region to see the deals in your area

Fujifilm Used Gear Holiday Savings at BHphoto

BHphoto has some nice savings on used Fujifilm (related) gear. Some ar marked as “used holiday savings“. I’m not entirely sure what that label specifically means, but I guess it likely indicates a limited-time discount available during the holiday period.

These are just some of the used offers. The full list can be checked out here.  There are also the Holiday 2025 Head Start deals running.

X Lenses

X Cameras

GFX Gear

Fujifilm’s Imaging Division: Up 21.5%, Forecast Raised and Offsetting Expected Losses in Other Segments – Q2/FY2025

The latest Fujifilm financial results are out (Q2/2025 – July to September 2025).

It’s once again a very positive report, with operating income up 21,5% Y-o-Y.

Fujifilm also sounds pretty optimistic about the future of its Imaging division — so much so that it has raised its forecast by 5.6% compared to previous expectations. And it’s not just doing well — it’s doing well enough to balance out expected declines in other divisions.

I wonder how much of this optimism could be the result of them knowing something we don’t know yet… like the arrival of the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3/S, Fujifilm GFX100III or any other 6th generation Fujifilm gear.

Professional Imaging

  • Strong sales of FUJIFILM X and GFX series digital cameras
  • Strong sales of new products GFX100RF, X half and X-E5

Consumer Imaging

Forecast

Operating income forecast is unchanged, as the downward revisions for both the Healthcare, mainly due to higher silver prices, and the Business Innovation, due to increased expenses for strengthening business structure, are offset by higher gross profit in the Imaging.

Imaging Division Comment

** CLICK HERE to Read the Rest of the Article **

Spooky Fujifilm 🧟‍♂️ Cameras Brought Back to Life via Firmware Update — And Let’s Talk Kaizen

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection

** CLICK HERE to Read the Rest of the Article **

What We Lost When Cameras Got Better — and How Fujifilm Is Trying to Give It Back

What We Have Lost

I remember…

I remember when at the age of 16 I bought my first Fujifilm Quicksnap camera.

We were going on a 4-day trip with my classmates to Siena.

And I remember how I cherished those 27 shots — how intentional I tried to make every single one of them. Every frame mattered so much to me.

The photos might have been flawed — soft, overexposed, touched by grain and blur. But the moments were flawless. I waited for them, guarded each frame, and only pressed the shutter when I felt that it truly mattered.

But somehow all of that went lost with the arrival of digital.

That sense of loss — of meaning, of connection — is exactly what YouTuber Gerald explores in his video “What We Lost When Cameras Got Better”. He looks back at what we unknowingly traded away when photography became effortless, and how we might get those things back.

We thought we were upgrading to digital.
But we weren’t — we were trading.
And this is what we lost in the exchange, according to Gerald.

Intentionality –

Film forced us to think before shooting because every frame was limited and costly.
Digital made shooting cheap and endless, which made each photo mean less.

Presence –

With film, you stayed in the moment.
With digital, we’re constantly checking screens, pulled out of the experience.

Anticipation –

Waiting to see developed photos made us value them more.
Instant previews make us forget instantly — memories don’t have time to form.

Imperfection –

Film had character: grain, light leaks, and “happy accidents.”
Digital and AI perfection removed uniqueness; everything looks the same.

Mindfulness –

Shooting film is a tactile, focused ritual.
You set ISO once, advance manually, and truly participate in the process.
Digital gives results; film teaches discipline.

Conclusion

Technology didn’t just upgrade photography — it also caused a trade-off.
We gained convenience but lost meaning.
Unlimited shots led to unlimited forgetting, while limitations gave us value.

How to Get It Back

You don’t need to abandon digital. Instead, adopt the film mindset.

By slowing down and paying attention, you’ll remember your photos — and the moments — again.

So What has Fujifilm to Do with This?

** CLICK HERE to Read the Rest of the Article **

The NP-W126S Battery is Here to Stay… and the llano Dual NP-W126S Charger is Now up to 50% Off

 

At the time of this post you can save up to 50% on the llano NP-W126S Dual Battery charger at Amazon US.

The amount of rebate depends on which color you chose, with the biggest rebate being on the green color.

There is also a 20% rebate on the llano NP-W235 Dual Battery charger.

Now, I know that many would like to have the NP-W235 battery on every Fujifilm camera. But fact is: the NP-W126S battery is here to stay, because it allowes certain cameras to have the smallest size possible.

Fujifilm 5th generation cameras with NP-W126S battery

Fujifilm 5th generation cameras with NP-W235 battery

Fujifilm X-T30 III Performs a Miracle: FujiRumors Comment Section Turns Positive!

It looks like the brand new Fujifilm X-T30 III just did something I thought was almost impossible: it made people happy, even on the comments here on FujiRumors 😊

Because, let’s face it — over the last few months (or even years), there’s been a lot of critiques in the comments on FujiRumors every time Fujifilm launched something new (often I feel rightful critiques, but often I think also not).

In short: Fujifilm has faced its fair share of criticism with almost every recent release.

So, when the X-T30 III dropped, I braced myself before opening the comment section — expecting yet another wave of disappointment.

But much to my surprise… that didn’t happen.

In fact, the more I scrolled, the more positive reactions I found (with some negatives here and there).

Let’s quote a few:

OreganoSpliff: Well, I’m finding it hard to talk s**t given what you get for the money

Marcio K: xactly what I tought to be – the X-M5 in the X-T30 body. For the price, very interesting.

Stefan: £829 in the uk is super cheap. Just £30 more than the XT30ii was at launch

italianbreadman: This is the best thing they’ve done in years

If I were to judge only from the comments, I’d say Fujifilm did a lot of things right with the X-T30 III — mainly by holding the price around that magical 1K mark.

As I said before, the X-T30 III finally closes a huge gap in Fujifilm’s lineup — and it seems that most people appreciate exactly that.

Will it be a best-seller?
Only time will tell.
But honestly — it has all the potential to become a big hit.

I’ll leave you with a bunch of new hands-on reviews and podcasts below.

Ricoh GR IV Monochrome Camera Development Announced

Ricoh GR Goes Monochrome

Back in 2024 I told you that Ricoh would announce the Ricoh GR IV monochrome in 2025.

The rumor was instantly declared a fake clickbait by the “rest of the internet” (as you pointed out). But it looks like it was not a fake – so huge thanks to our source for sharing, once again, accurate information with us.

In fact, Ricoh just announced the Ricoh GRIV monochrome development, with shipping possibly still in 2025, just as our sources told us.

Also the Ricoh GR IV HDF (high diffusion filter) has been announced, but unlike the Monochrome version, which is a first for the Ricoh GR series, the Ricoh GR HDF version already existed in previous iterations of this line.

Here on FujiRumors wer are very strong supporters of a monochrome Fujifilm camera.

I’m confident the new Ricoh GR IV Monochrome will be a huge success. It’s a pity that Fujifilm doesn’t seem to recognize the enormous potential a monochrome Fujifilm camera could have.

Press Releases

** CLICK HERE to Read the Rest of the Article **