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Fujifilm’s Improved Autofocus Tested: “I Fell in Love with the X-H2S again and Will Not Sell it Anymore”

Fujifilm’s Autofocus Firmware

Fujifilm just released the new firmware for the Fujifilm X-H2, X-H2S and GFX100II. You can read all details here (it did bring also completely new features).

So how does it work?

I will share a few videos on FujiRumors.

First impressions: definitely improved. I’d say enough to end months of sh*tstorm, although we know Fujifilm is the most hated brand, so there will always be those, who’ll attack it no matter what.

Also, people who cirtizied Fujifilm (and whose critics I shared on FR), now say it’s way better and one guy even had the X-H2S listed for sale to buy Sony, but now removed his sale offer and will keep the X-H2S as he says he fell in love with the X-H2S again.

Video 1

The video below shot on GFX100II with latest firmware in low light video AF tracking.

The guy walks around in a huge room, turns around, moves freely and the film guy follows him handhelding the GFX100II. Very low light often.

  • the guy filming says: “It’s not missing. It’s literally on you the whole time. It’s dark and it has not missed“

Video 2

** CLICK HERE to Read the Rest of the Article **

Could This be the Wide Aspect Sony Sensor of the Fujifilm TX-3 Panorama Camera?

We have told a while ago that Fujifilm is currently considering to launch the digital successor to the XPan/T-X series in 2028

For now we will simply call it the Fujifilm TX-3, as of the digital successor to the Fujifilm TX-2 film camera.

Well, in these days I am getting emails from fellow FR-readers pointing me towards two wide aspect ratio sensors offered by Sony: the 1.4″ 16.41MP IMX901 and the 1.1″ 12.38MP IMX902

Now, I don’t think it will be any of those sensors, because the specs sheet say these are C-mount compatible sensors.

But if our sources are accurate, the Fujifilm TX-3 will use a much larger sensor.

In fact, based on the last info we got, Fujifilm is deciding if they should use two stacked APS-C X-Trans sensors or a cropped GFX Bayer sensor.

So my answer to the question if the IMX901/2 could be the sensor used for the Fujifilm TX-3 is “I don’t think so“.

But of course this is an ultra-long term rumor. It’s hard to predict the precise specs of a camera that might come 4 years from now. So I just can’t rule out anything at 100% for now.

All the sensor details at sony-semicon.

Fujifilm Q2 FY2024 Financial Results: Revenue and Profits Soar also Thanks to Strong Digital Camera Sales

The Fujifilm Q2 Financial Results (July-September 2024) have just been shared.

It’s yet another great report for Fujifilm’s imaging division.

Imaging:

  • Strong sales of instant photo systems and digital cameras boosted revenue by 11.0% year-over-year to JPY126.5 billion and operating income by 29.2% year-over-year to JPY33.7 billion.
  • In the Consumer Imaging business, steady sales of the “instax™” instant photo systems drove revenue higher.
  • In the Professional Imaging business, revenue rose due to the strong sales of the latest models in the GFX and X series of digital cameras, which were released in June 2024, as well as the models released in the previous year.

In the Imaging segment, consolidated revenue amounted to ¥257.2 billion (up 17.4% year-over-year). Consolidated operating income amounted to ¥66.2 billion (up 33.8% year-over-year).

In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

In the professional imaging business, strong sales of digital cameras contributed to higher revenue. In June 2024, we launched the latest mirrorless digital camera models, FUJIFILM GFX100S II of the GFX series and FUJIFILM X-T50 of the X series, and two new lenses. We will continue to deliver products that appeal to digital camera users and the film industry with the GFX series, which offers overwhelmingly high image quality in a large format, and the X series, which offers the best balance between image quality and size. In addition, in September 2024 we launched the FUJINON HZK14-100mm, the third lineup in the Duvo lens series and the first wide-zoom lens in the series, which produces cinematic looks with beautiful bokeh and offers broadcast lens operation.

via Fujifilm

Fujifilm Imaging President Discusses Recovery from Supply-Demand Imbalance in 2024

image courtesy: phileweb
image courtesy: phileweb

Koji Matsumoto, the president of Fujifilm Imaging, age an interview in Japanese to phileweb here.

In summary:

  • X100VI, X-T50 and GFX100S II sales are strong
  • The balance between supply and demand has collapsed, but it has recovered this year
  • X100VI and others are still in a difficult situation “but we are gradually loosening back orders”
  • Fujifilm’s CEO notes that smartphone ease-of-use has increased global demand for instant and mirrorless cameras [admin note: I guess he means that more people take pictures now than ever and now many smartphone users aspire to take even better pictures using a proper camera]
  • the fact that demand has increased dramatically globally is the root of the problem of product supply. The supply is not keeping up. Fujifilm apologizes for the inconvenience

How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2025

Some asked us how much gear Fujifilm releases every year.

So we decided to check back the last 3 years (2024 included, since there won’t be any more announcements) to see what the current pace at Fujifilm is. Below are the results.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

So, overall we see: we get 4 lenses a year for X/GFX system combined.

2024 was more focused on the X series with 3 lenses for the X system and only one lens for the GFX system.

As far as cameras goes, we can get 2 to 4 cameras a year.

What does it mean for 2025?

CAMERAS in 2025:

As of today, the state of the rumors as far as cameras coming in 2025 goes is the following:

If Fujifilm maintains the pace it set in 2024, there could be room for one or maybe even two more camera releases in 2025, considering that the 1″ sensor camera might not be counted in the lineup we discussed earlier, which focused solely on APS-C and medium format models.

LENSES in 2025:

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models.

So far I have no rumors about future lenses, which means you have four slots you can fill in with your wishes. :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2025 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).

Fujifilm Confident in New Autofocus – Says It’s “Nailed” Ahead of Early November Firmware Release – REPORT

Fellow Fujifilm shooter photorabz was at the Salon de la Photo photography fair in Paris.

There he had the chance to talk to Fujifilm reps about the upcoming firmware updates and this is what he was told (video below):

  • Fujifilm is working on the firmware since May
  • the firmware is for X-H2S, X-H2, GFX100 II, X-S20, X100Vi, X-T5 and maybe also the X-T4
  • Fujifilm told him that this time they nailed it very well
  • Fujifilm is very happy with this new firmware and they are very optimistic
  • the firmware will be announced on October 14, but it will be released, he thinks, in early November

As usual, I believe it only when I see it.

And actually, we might already see the newest AF algorithm in action with the X-M5 on October 14.

The Future of Fujifilm’s Autofocus Could Be Revealed with the X-M5 on October 14

Fujifilm said they are aware of the “comments” of the Fujifilm community regarding the latest autofocus issues and they promised firmware updates to fix that.

The fix will come in November for their flagship Fujifilm X-H2s, X-H2 and GFX100 II cameras, but also other fifth generation cameras such as the X-T5, X-S20 and “more”  will get firmware updates this year, as Fujifilm officially said here.

Sure, it takes time. But to a certain degree I can understand that.

Fujifilm knows they have to get it right this time, so they’re likely testing the firmware more rigorously than ever, which is surely costing a lot of time and money.

But the big question is: how well will the autofocus firmware really work?

Well, maybe we might not have to wait until November to see these autofocus improvements in action.

In fact, we could get our answers as early as October 14 with the launch of the Fujifilm X-M5.

Why?

Well, Fujifilm has been aware of the autofocus issues for months now. They already began addressing them with a firmware update back in June. Since then, they’ve continued working on the improvements, so the firmware must have evolved significantly from the June version.

And I’d not be surprised if the first camera to actually incorporate the enhanced autofocus capabilities won’t be the X-H2s, X-H2 and GFX100II in November, but the Fujifilm X-M5 coming on October 14.

After all, why not equip the brand-new Fujifilm X-M5 with the most up-to-date firmware available, especially since it’s a fresh release that requires a new firmware anyway? And maybe that’s also  why Fujifilm has published a X-M5 teaser poster where they write big “fast autofocus“.

If that turns out to be the case, if the X-M5 is indeed the first camera to feature the new AF algorithm, then by October 14, we’ll already have a glimpse of how well the latest autofocus firmware performs.

I guess that’s one more excellent reason to follow the X Summit on October 14 at 9AM New York time.

Fujifilm Says Autofocus Firmware Updates for X-T5, X-S20 and Other Models Coming This Year

When Fujifilm had their X Summit announcement, they promised us autofocus improvements via firmware updates for the Fujifilm X-H2, X-H2s and GFX100 II.

Many, me included, wondered why there was no mention of other 5th generation cameras such as the X-T5 and the X-S20.

Now, I was confident something would come also for those models, which is why I wrote here “I would not be surprised if the Fujifilm X-T5 and other cameras would get a bunch of improvements too“.

Well, it looks like my intuition was right.

Fujifilm has now pinned a comment to their October announcement video that we shared here and said:

Dear Customers,
Thank you for your feedback and comments on our AF system performance.
We’ve been working on X-T5, X-S20 and other models as well, to release the firmware within this year for improved user experience. We will communicate the details as soon as we have more information.
We appreciate your understanding.

So here you have it. Also the Fujifilm X-T5 and X-S20 (and other models) will get AF improvements this year.

What I am not sure is if lower end models will also get F-Log2 C and Timecode Synchronization, but I personally could not care less about those features on my X-T5.