Mirrorless Market Share 2020: The Rise of Canon (+6%) Affects Sony (-7%), Fujifilm Stable Third at +5% from Nikon

A couple of days ago we have share the market share for the entire digital camera market and we saw that Fujifilm is 4th. We also saw that only Fujifilm, Sony and Canon where able to gain some market share.

Now SonyAlphaRumors spotted a Financial Times article, where we can see the data for mirrorless cameras market share in 2020.

As usual, the data is provided by Techno System Research, a major marketing research company located in Japan.

We can see that, just as in 2019, Fujifilm is third in the mirrorless camera market share, followed by Olympus, Nikon and Panasonic.

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

Compared to 2019:

Fujifilm is substantially stable with about the same market share of 2019 and still 5% ahead of Nikon.

Sony lost most in terms of market share (-7%). The big winner is Canon, who gained about 6%.

Nikon is on the 4th position.

The dead Olympus has still more market share than Panasonic, who went all-in with full frame mirrorless.

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Sony to Release New 127 Megapixel Large Format Global Shutter CMOS sensor

This is not really fresh news, as we covered the sensor already here in August 2020.

In that article, we already made clear that this is a 3.6 type sensor, whereas the GFX uses a minimally smaller 3.4 type sensor.

What this means and how this translates into GFX, we explained it here.

What’s new today, is that we have an official press release by Sony that you can read below.

Press Release

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Digital Camera Market Share 2019: Canon is King, Fujifilm Stable 4th, Nikon is Falling, Olympus is Out

You might remember, how back in 2019 we reported Techno System Research data (a major marketing research company located in Japan) regarding the global mirrorless camera market share. We saw that Fujifilm was on an impressive 3rd position, very close to Canon. Check it out here.

Now Techno System Research has published the data regarding the digital camera market share (hence DSLR and Mirrorless combined). The data takes into account the 14.8 million cameras sold last year (2019).

As to expect, the ranking changes quite a bit compared to the mirrorless only data.

  • Canon: 45,4% (+2.4%)
  • Sony: 20.2% (+0.9%)
  • Nikon: 18.6% (-1.6%)
  • Fujifilm: 4.7% (-0.4%)
  • Panasonic: 4.7% (0.0%)

Nikon lost its Nr.2 position and sees the biggest market share loss of the top 5 companies. Olympus is out of the ranking, replaced on the 5th position by Panasonic. Sony dominates mirrorless, but DSLR sales are still high and keep Canon first.

And Fujifilm?

Well, Fujifilm stayed rather stable on the 4th position, with a 0.4% market share decrease. Not sure if we should rejoice, because they found their safe niche, or worry that they didn’t gain market share.

Also interesting to note: the digital camera market saw a year-to-year decrease of about 20% in 2019 and also in 2018.

  • read here – Nikkei: “Japanese Camera Industry Strangles Itself. 88% Decline in 10 Years. On the Brink of Extinction, Unless…”
  • read here – Olympus Drops its Camera Business: Farewell to My First Mirrorless Love, and Could Oly-Shooters Find a New Love in Fujifilm (Like Me)?

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via Nikkei via digicame-info via digitalcameraworld

This Professional Landscape Photographer Explains Why he is Leaving SONY Full Frame for FUJIFILM APS-C

Mark Denney is a professional landscape photographer, who is growing strong also on youtube now (122.000 subscribers).

He now published a video, where he explains why he left Sony Full Frame for Fujifilm APS-C.

Down below I provide you with a written summary and you’ll also find the full video below:

Leaving Full Frame for APS-C – The Reasons!

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The Camera Industry Crisis: Who Will Fall and Who Will Survive? My Opinion, Your Vote!

Recently we published an article, where Nikkei experts predicted a dark future for the camera industry. It’s an interesting one, that goes beyond the statement “smartphones are to blame for that“. Make sure to read if first here.

This is kind of a follow up article to that.

Here are a few considerations, and then feel free to say your opinion in the comments and to vote the survey down below.

Let’s start!

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