“Soon the Fujifilm GFX System will Make Full Frame Difficult to Choose” – Fujifilm GFX100 Review

Fujifilm has a clear strategy: do not join the overcrowded mirrorless full frame war, dominate APS-C and MF, and then attack full frame from both sides.

If that will work, only time will tell.

But GxAce seems to be one of those, who thinks this strategy could actually work out well for Fujifilm.

Back in October he published this captivating and controversial video called “Bye bye full frame“, as he believed the X-T3 was one good reason not to go full frame. If you want to see and read his arguing, check out this article.

Now he also reviewed the Fujifilm GFX100, and he says that:

in a few years, when the features and reliability and performance of the GFX100 trickle down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Looking at the fact, that already now 70% of GFX users come from Full Frame, as a Fujifilm manager officially said here, he might not be too far off with his prediciton.

You can see the full review above and read a summary below.

  • it surprised him how similar it was to a Fujifilm X-T3, in the way it performs and handles
  • 10,000 seem much, but it’s priced around a top tier DSLR
  • it’s by far the easiest and most reliable medium format to use
  • images are just ridiculous
  • it’s actually a light camera
  • futuristic and modern looking design, he likes that
  • he’d like that “cyper-punk” design also for the X-T line
  • very good battery life
  • AF is not as good for video as it is for stills. He shoots manual focus in video anyway
  • he used an anamorphic adapter
  • the GFX100 opens up doors to get similar aesthetic look to an Alexa 65 or an Imax camera, for a fraction of the cost
  • he’d live Indie filmmakers to make videos on GFX100 instead of a Red or Blackmagic. You get a look that isn’t possible with those cameras, unless you go up an spend $100,000 for an Arri Alexa
  • this camera is a paradigm shift in photography
  • first MF camera that functions and works just as easily and as conveniently as your tipical mirrorless camera
  • a huge step in terms of bringing medium format to the everyday person
  • in a few years, when the features and reliability and performance of this camera trickles down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Read also:

  • fujirumors.com – Fujifilm X vs GFX: Which System is More Future Proof? – POLL
  • fujirumors.com – Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  • fujirumors.com – Fujifilm Manager: “70% of GFX Users Came from Full Frame.

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Steelsring Nikon F to Fujifilm GFX Smart Autofocus Adapter Available

Steelsring NK-F to GFX Smart Adapter

Before we share the news about the Steelsring N/GFX autofocus smart adapter, it’s important to recap:

  • May 2018: Development announcement of Steelsring Nikon to GFX autofocus adapter
  • September 2018: Beta testing delayed
  • March 2019: Steelsring updates its website and says the adapter is coming soon

Since then, no more news.

However, all of a sudden, the Steelsring NK-F/GFX smart autofocus adapter now appeared for sale at AmazonUS here and at eBay here.

At the moment of this article ebay has 2 available and AmazonUS is selling via this retailer.

Also, on ebay the adapter shows the “Steelsring” brand printed on it, but it is sold as a Peipro NIK-F for Fujifilm GFX smart adapter.

And last but not least, on the official Steelsring website here, there is not mention of this adapter being finally available, and the last firmware is still marked as for beta testers only.

Fuji GFX group member Paul bought it, and here is what he wrote in this post:

I contacted the seller of this item as its been 2 full business days since my order. They have responded within minutes and told me that the developer wanted to make some final changes to the product so that it’s ‘perfect’ before shipping but that it should ship this week. So I said, fine, I’ll wait. Yours sincerely

With all that said, here is what the official specs listed on AmazonUS say:

  • NK-F GFX Adapter Ring auto focus,auto iris (G head).
  • Special D head diaphragm adjustment.
  • NK-F GFX Adapter Ring sure synchronize exif information and support firmware USB upgrade.
  • Chrome plating on pure copper,wear-resistant and non discolored.
  • The original standard size shall be strictly implemented,and there shall be no gap,looseness and jitter when the joint is in place.

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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Shooting a Documentary with FUJIFILM GFX100, Matt Granger GFX100 Review, IBIS Performance Test

Fujifilm GFX100

The Fujifilm GFX100 will probably be in stock in 2022, so until then, I try to entertain you with roundups :).

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Video Documentary with GFX100

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This is How Fujifilm Welcomes Xiaomi Mi Note 10 108 Megapixel Samsung/Fujifilm ISOcell Sensor

in the green box: the original image shared by Fujifilm China

Fujifilm China has apparently given a warm welcome to the 100 megapixel Xiaomi CC9 Pro (or Xiaomi Mi Note 10), which features a 108 megapixel camera.

[google translated] 100 million pixels: Welcome new members!

And in the comments Fujifilm China say:

Encourage Xiaomi’s innovation for mobile phones

The image shared at the official Fujifilm China weibo page, shows a little box inside the massive Fujifilm GFX100 sensor, which has the size of the Xiaomi Mi Note 10 sensor.

Now why should Fujifilm do this? Here a few options:

  1. sympathy: they simply welcome another 100 megapixel camera
  2. mockery: they make fun out of of the small sensor (that would be such a bad taste)
  3. conspiracy: they hint to some secret future Fujifilm development
  4. proudly: Fujifilm co-develops the sensor inside the Xiamo Mi Note 10
  5. randomly: that little box and the whole post of Fujifilm mean nothing

I think we can agree that there is nothing more fun than a conspiracy theory, so I will focus on that one :).

The (Super-Short) Story

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