Fujifilm GFX50R Discontinued, Zero Rumors About GFX50RII and Dreams About GFX100R

It’s over.

According to reports at digitalcameraworld, the Fujifilm GFX50R is now discontinued.

As a huge Fujifilm X-E line lover, the Fujifilm GFX50R would have been my most natural step into Fujifilm medium format.

However, as I don’t switch from X-Trans APS-C to Full Frame because the difference is negligible (and with lots of advantages on the APS-C side, too), I also thought that sure, going from 26 to 50 MP is OK, but at this point I prefer to go all-in and grab a 100 megapixel medium format Fujifilm GFX100S.

If there was a Fujifilm GFX100R, I’d have grabbed that one. But it looks like all I can do is to hope that one day in the future Fujifilm will give us either a Fujifilm GFX100R or an X-T styled GFX100 (as shown in these official Fujifilm prototypes).

But don’t get me wrong.

A camera with a PSAM dial, a dedicated custom settings dial and top LCD is stupidly easy and fast to operate. The total opposite of the original GFX100, which is the only Fujifilm camera I’ve ever hold in my hands where I thought “WTF, need to grab that owners manual“.

But I can’t really fall in love with cameras that are stupidly easy to use, I prefer those who are FUN to operate. Like my X-E or X-T cameras.

So, my wish for the GFX future are a GFX100R and GFX100T. But so far, I have absolutely zero rumors about it. And for the records, I have also zero rumors about a Fujifilm GFX50RII.

In any case, if you are also attracted by the rangefinder styled medium format Fujifilm cameras, then better grab yours now, as who knows for how long we will find the Fujifilm GFX50R in stock now that it is discontinued.

Good bye, Fujifilm GFX50R. I was one of the very first people to touch you, back then, at the photokina 2018, where I even illegally smuggled into the fair one day ahead of its official launch to meet you. May your heritage continue to live in the GFX lineup.

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Initial Specs Comparison: Fujifilm GFX50SII vs GFX100S vs GFX50S

Given the several rumors we have already shared about the upcoming Fujifilm GFX50SII, I thought we can share an initial specs comparison with the Fujifilm GFX100S and the original Fujifilm GFX50S.

Totally missing so far are the video specs, but I somehow have the feeling that those of you interested in the Fujifilm GFX50SII, don’t really have “video features” as one of your priorities.

Also, down below the list of products that (so far) we expect to be announced on September 2:

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EISA Awards 2021/22: Fujifilm GFX100S and X-S10 Snap Awards and Everybody Else Too

EISA has assigned awards to everybody making up categories that are hard to distinguish, so that lots of companies will pay lots of money for their EISA logo license to be used in future.

And if they don’t pay, next year those companies will be “punished” by not receiving awards, leading to tons of negative press.

Fujifilm once refused to pay for the TIPA logo license and they were punished the following year by not receiving any award for their digital cameras. That lead to tons of negative press, so Fujifilm decided to pay TIPA again lots of money.

How much?

For example, using the RedDot award logo for one product and one year costs up to $6,000. I can’t think at an easier way to make money than selling awards.

After this reality check, let’s see who “won” this year.

Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focus camera
Fujifilm X-S10: BHphoto / AmazonUS / Adorama / Moment / Focuscamera

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Singer-Turned-Photographer Bryan Adams Shooting Pirelli Calendar 2022 with Fujifilm GFX100S

original image at CNN taken by Alessandro Scotti
original image at CNN taken by Alessandro Scotti

Here is a little weekend curiosity.

Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.

Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.

Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).

As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.

Well, that’s surely where the GFX system belongs: very high end professional work.

And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.

You can read the full article and see the images at CNN here.

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