Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

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Fujifilm GFX Evolution: Leaving Perfection for…

ZP productions tested the GFX100S and GF80mmF1.7. He loves both, and owns both.

But there is one note he makes.

He says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases, Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lenses.

In this context, he compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.

I’ll make a summary down below of his 17 minutes long video below and would love to hear what you guys think about it.

Video Summary

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Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)

FUJIFILM 2021/2022
RUMORED PRODUCT RELEASE TIMELINE

Time to update our previous X and GFX gear timeline, which was not only limited to 2021, but lacked of some gear we rumored in the following months.

Also, I’ll include a list of products that will not come as the fake rumors keep spreading and I notice a tendency in forums to believe just everything that is written or talked about somewhere, may it be a monochrome camera, and X-T40 with IBIS coming very soon, the X-H2 coming 2021 and totally random stuff like that.

But luckily there is a 100% efficient anti-fake-rumors-vaccine called FujiRumors, so check out the list down below to know what Fujifilm really plans and when it will come.

And it won’t end here.

In fact, I have a skype call scheduled with the Japanese source in very near future. After the last call a few weeks ago, we dropped a couple of rumor-bombs (X-H2 details, the end of X-Trans IV, no more X cameras in 2021, the new GF zoom to come second half 2021 and more stuff I am not allowed to share just yet).

I expect that also our next call will be very interesting.

In case you’d like to know what it shared with us, feel free to follow FujiRumors and get updates via Facebook, RSS-feed and Twitter.

But until then, here is the most updated list of gear to come (and gear that won’t come).

X Series Gear
2021/2022

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Fringer EF-GFX Pro Coming 2021: Supports IBIS, Phase Detection, Built-in Aperture Ring – PROTOTYPE VIDEO DEMO

Fringer will launch the Fringer EF-GFX smart autofocus adapter in the second half of 2021. They posted a video demonstrating a prototype of the adapter used on the Fujifilm GFX100S.

Key features:

  • Fringer EF-GFX Pro
  • adapting EF lenses on GFX cameras and keeping AF/AE/EXIF
  • Built-in electronic aperture ring
  • support phase detection AF*
  • Support in body image stabilization*
  • lateral chromatic aberration correction**
    *on GFX100 and GFX100S only
    **for optimized lenses only
  • hit the market second half 2021

List of Smart Adapters (Available or Announced)

BREAKING: One More Fujifilm GFX Camera Coming 2021, More Affordable than GFX100S

I know many of you will be skeptical right now.

Why?

Well, because here is how things went so far:

So, in 4 years of GFX series, we got 3 cameras only, hence less than one camera a year.

Fujifilm rightfully focused on giving us lenses for the system, with 12 G mount lenses launched in 4 years.

But according to our trusted sources, this will change in 2021.

In fact, I have been told that Fujifilm will launch another GFX camera in 2021. It will be more affordable than the recently launched Fujifilm GFX100S.

Expect updates.

On FujiRumors.

Very soon.

Love you!

P.S.: Don’t worry, this new GFX camera won’t use the newly registered low capacity Fujifilm NP-70S battery. That battery is for… oh well, you’ll see soon enough. Just follow FujiRumors ;)

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