Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors – HUGE ANNOUNCEMENTS!

Fujifilm X Summit – LIVE COVERAGE

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (video above, click the play button).


  • GFX100S shipped double Fuji’s expectations
  • many are still waiting for GFX100S deliver, Fujifilm increases production and asks people to be a bit more patient
  • photographers say cropping helps also in sport photography. More cinematic image. Great colors
  • GFX50S came in 2017
  • GFX50R, GFX100 and GFX100S followed
  • large format system is gaining more and more attention and interest
  • there is even more potential to make large format, a standard option, for customers
  • GFX50SII announcement
  • GFX50SII has 50MP. Still outstanding resolution and dynamic range
  • pixel size is 5.3, one of largest you can purchase today, for better dynamic range and higher signal to noise ratio
  • massive dynamic range performance
  • more pixel do not mean always more resolution. You have to deliver the light to the pixel
  • Fuji optimized the micro shape to allow that light hits nicely every single pixel
  • 50MP GFX resolution is higher than 50MP full frame resolution
  • large format cameras have good image quality but slow AF. But not with GFX
  • has IBIS. A stable sensor thanks to IBIS also helps to focus faster. Also X Processor 4 helps to focus faster. New AF algorithm
  • shutter shock can have significant impact on image quality, IBIS helps for sharper images
  • 19 film simulations
  • GFX50SII comes with over 100 new features compare to older GFX50 models
  • shipping end of September at $3,999
  • highest performance of large format camera while downsizing drastically
  • large format becomes more affordable
  • more than full frame open for broader audience


  • portable and respond quickly
  • such lens enhances portability of GFX system
  • 390g
  • image quality has no compromise
  • superb image quality in small size
  • if light needs too much, you get aberration. But GF35-70 delivers light with minimal bending
  • symmetrical lens design to bend light as little as possible.
  • two ED lenses and 1 aspherical
  • size, image quality and 35cm minimum focus distance
  • talk with a photographer about the new GFX. Fast and silent autofocus. Crisp detail with this camera, but at the same time gentle, which is great for portraits
  • $999 lens only and $499 sold in kit (first sold only in kit, lens only follow laters

GF Roadmap

  • GF55mmF1.7: 3D look in combination with large format system
  • GF20-35mm (2022): more information than full frame. Widest angle zoom lens in GF lens family
  • GF Tilt Shift Lens (2023): satisfy more professional

GF Firmware Updates

  • GFX100/S already support 4K and ProRes RAW. To support video makers, more features will come. Blackmagic codec to be support next. And development of adapter for XLR input support (no more need to synch sound when editing). Firmware coming in October 2021

X Series Future

  • Third party lens manufacturers are joining the expansion of the X mount
  • X series gains more and more attention of the years
  • 2022 is 10th anniversary year of X mount system. Fujifilm will look at how to benefit customers for 10 more years
  • pursuit for more sharpness. Higher resolution cameras coming
  • X mount designed for higher APS-C image quality

New X lenses

  • XF33mmF1.4 is sharper and more beautiful bokeh than XF35mmF1.4
  • removing aberrations was priority (purity of light)
  • 15 lens elements to elminate aberration. Symmetrical structure. High speed AF
  • close focus distance with sharp results
  • XF23mmF1.4 R LM WR with lots of lens elements. Huge image quality improvement
  • designed like the 18mmF1.4
  • XF23mmF1.4 shipping late November for $899
  • XF33mmF1.4 shipping late Septmber for $799

X Mount Roadmap

Concept is not only resolution. Future lenses should be designed for stills and movie

  • XF150-600mm (coming 2022)
  • XF18-120mm (works great for stills and movie) – coming 2022

One More Thing

  • in 2022 coming stacked back illiminate sensor with X-Trans filter array

Last Second Leaks Below

  • will be updated in case of leaks

Available now:

LEAKED Images of Fujinon XF33mmF1.4 and XF23mmF1.4 II

The images of the upcoming Fujinon XF23mmF1.4 R LM WR and XF33mmF1.4 R LM WR have now been leaked by Nokishita. You can see them all in this article.

All will be announced in a few minutes at the Fujifilm X Summit… plus stuff that has never been rumored ;).

Fujifilm “XF23mmF1.4 R LM WR”
15 elements in 10 groups (2 aspherical lenses, 3 ED lenses)
minimum 19cm,
maximum 0.2x,
filter 58mm
size φ67×77.8mm

“XF33mmF1.4 R LM WR”
15 elements in 10 groups (2 aspherical lenses, 3 ED lenses)
minimum 30cm
maximum 0.15x
filter 58mm
size φ67×73.5mm

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via nokishita

My Thoughts on the September 2 Announcements and What Would You Like Fujifilm to Surprise You With Tomorrow?

So, very soon, on September 2 at 9AM New York time, Fujifilm will have a major announcement day.

The gear that will surely come is this one:

But as you know, X summit can always contain surprises that have never been rumored before.

So the question is, what would you like to get surprised with on September 2?

And just briefly, my quick thoughts on the gear to be announced tomorrow.

  • Fujifilm GFX50SII

Great move. Using the same design of GFX100S saves tons of R&D. Making GFX more affordable is of crucial importance. If there is the AF boost Fujifilm promises, then this will be a big hit. But as I wrote on my GFX100S hands on, retro vintage dials are just more fun for me to use, so I hope Fujifilm will also continue to give us different options in terms of form factor.

  • GF35-70mmF4.5-5.6

All good on specs (and really lovely from the leaked images). As I wrote already, it fixes the true anomaly in the G mount lens system. However, also here, I love aperture rings. This one has none. So I’ll stick with my GF32-64mmF4.

  • Fujifilm X-T30II

After the X-T30II specs leaked, some said that the X-T30II is slightly bigger than the original X-T30. But no, it is not. It’s exactly the same body size. The X-T30II is more or less just a firmware update as the Fujifilm X-E2S was for the Fujfiilm X-E2. The best news around this camera, is that we now can hope for major X-T30 firmware update, as also the X-E2 got the same firmware feature of the X-E2s at some point.

  • Fujinon XF23mmF1.4 R LM WR and XF33mmF1.4 R LM WR

Faster autofocus (linear motor), better build (weather sealing), capable to resolve more megapixel (for future higher megapixel cameras). This was not only a good move by Fujifilm, but a necessary one. You can read the full specs for both lenses here. Especially considering how popular these two focal lengths are, Fujifilm had to release some absolute stunners. And that’s what they are!

  • Meh or Wow?

Maybe we don’t get an exciting new camera with brand new sensor. Maybe we don’t get a totally surprising new lens (oh, where are you XF150-600), but the Fujifilm X Summit of tomorrow, September 2 at 9AM New York time is a very well thought out step forward by Fujifilm. Everything (except for the X-T30II) makes sense and will contribute to the growth of the X and GFX system.

And as I said above, I can’t remember a Fujifilm X summit that has not surprised us, either with some prototypes to show, development announcements and what not.

So, again, drop down below what you’d like to be surprised with tomorrow.

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Full List of Price of Upcoming Fujifilm Gear: GFX50SII, GF35-70mmF4.5-5.6, X-T30II, XF33mmF1.4 and XF23mmF1.4

So far nobody has done it, so let FujiRumors do it.

This is the full list of gear to be announced tomorrow September 2 and its pricing in dollar:

For the full specs of the X-T30II check out this article and for the full specs of all the other X/GFX gear check out this article.

Everything will be available for pre-order on September 2 at 10 AM EST (Fujifilm X Summit starts at 9AM EST)

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BREAKING: Fujinon XF23mmF1.4 R LM WR to Cost $899

According to information we have received, the Fujinon XF23mmF1.4 R LM WR will cost $899.

The other Fujinon lens to be announced tomorrow, the XF33mmF1.4 R LM WR will cost $799.