RUMOR: Fujinon GF20-35mmF4 Announcement on September 8

The Fujifilm X Summit on September 8th at 2PM New York time will have one huge protagonist: the Fujifilm X-H2.

But it won’t be an X-H2 event only, nor an exclusive X series event.

Nope, also Fujifilm GFX shooters will have something to look forward to.

In fact, according to our trusted sources, Fujifilm will announce the Fujinon GF20-35mmF4 on September 8, too.

As an owner of the incredible Fujinon GF32-64mmF4 myself, having a zoom that starts more or less where my current lens ends and goes all the way down to 20mm (15.8mm FF equiv.) making it the widest GF lens available, is something that is really tempting to add to my G mount lens arsenal.

Because even if I currently can’t go beyond 64mm with my GF32-64, thanks to the 100 megapixel on my Fujifilm GFX100S I can crop the heck out of my files and get closer while retaining sharp and crisp images. But I can’t capture things that are outside what my lens can see, so a wider option could definitely come in handy for my landscape photography.

You see… my GAS is already triggered. ;)

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Why the Fujifilm X-H2 Coming September 8 will tell us A LOT about the Fujifilm X-T5

When I shared the rumor that the Fujifilm X-T5 won’t be announced during the X Summit on September 8, there was understandably quite some disappointment and some of you guys waiting for the X-T5 seem to have mostly lost any interest in the September X Summit event.

And while I can relate to that (I am also much more interested about the X-T5 rather than the X-H2), you should keep in mind that while September 8th will be mainly an event for the Fujifilm X-H2, we will learn a lot also about the Fujifilm X-T5!

Why?

Well, because according to our information, Fujifilm will not offer any stacked sensor Fujifilm X-T5S, but they will offer a 40MP Fujifilm X-T5.

And since the Fujifilm X-T5 will share the same sensor and processor of the Fujifilm X-H2, the X-T5 will perform identically to the X-H2 in many crucial areas such as:

  • same improved ISO performance (both will have the new lower base ISO)
  • same dynamic range
  • overall image quality will be identical
  • X-H2 will tell us how well current lenses will work on the high resolution 40MP sensor also of X-T5
  • Autofocus speed and accuracy of X-H2 and X-T5 will be identical

But of course, there will (or could) also be differences between X-H2 and X-T5:

Unclear at this point:

  • it is unclear as of now if the X-T5 will have the same video features of the X-H2 (for example 8K video)
  • it is unclear if the X-T5 will have the same continuous bursts speed of X-H2
  • it is unclear if the X-T5 will have a selfie screen or change the screen design over X-H2
  • and much more…

So even for people potentially interested in the Fujifilm X-T5, watching close at the performance of the Fujifilm X-H2 will be very important as it will unveil a lot about the performance of the X-T5 itself.

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Nope, No Fujifilm X-T5 Announcement during X Summit on September 8

After Fujifilm disclosed the date of the next Fujifilm X summit and announced it September 8 at 2PM New York time, people started emailing me but also expressing their hopes on our social media channels, that we will get the Fujifilm X-T5 on September 8.

Sorry guys, but what we can tell you with 100% certainty that there won’t be any Fujifilm X-T5 announcement in September.

The main course of the meal on September 8th will be the Fujifilm X-H2. And of course there can be more, as Fujfiilm has already officially announced the following gear to come in 2022:

I am working on it and will let you know what will come (and what eventually not) on September 8th.

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Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

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CineD and Gerald Undone About Excellent Lab Test Results of Fujifilm X-H2S and Fujifilm’s Strategic Advantage over Sony and Canon

CineD and Gerald Undone recently published a video where they talk about how they make their lab tests.

It’s a one hour video I invite you to look in its entirety.

What I will highlight are 6 minutes towards the end of the video where they talk about the excellent test results of the Fujifilm X-H2S (starts minute 48:35).

They talk about how different and pleasing noise actually looks on the Fujifilm X-H2S (not the first to say this and actually that’s a peculiarity of X-Trans sensors, I mean the more film-like grain at high ISO and the less color noise).

So it seems that when Fujifilm advertises the X-H2S as having 14+ stops of video dynamic range, they are totally honest about it. In CineD tests, it beats even the full frame Sony A1.

But even more importantly, if you want to get rid of noise, for some “secret language” reason (as Gerald would call it), it seems that at least noise reduction applied in post is able to clean up noise with an ease he has never seen before.

Also, CineD mentions a strategic advantage Fujifilm has over Sony and Canon. Which one? You’ll find the answer in the short summary down below.

Summary

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