Fringer has released firmware 2.00 for the Fringer EF-FX Pro II and Fringer EF-FX II smart autofocus adapters, which fixes some issues that have been bothering the Fringer adapters for a long time.
Full details below:
Maybe you remember.
Back in January 19, 2020, a very dear friend asked me if I can photograph part of his wedding and I accepted. You can read the story here. But we all know what happened in 2020, and the wedding had to be postponed.
But now time has come. In just a few days, I will grab my gear and photograph his wedding.
When I initially accepted, I was pumped and excited about it and I reported about it on FujiRumors. But as soon as I did, some of you guys warned me that I am putting my friendship at risk, which caused a little bit of panic in me.
But then I thought back at what we lived together. Lots of great moments, but we also crossed the darkest hours together, which are too sad to touch on in this article, but I briefly mentioned something in the comments here and here.
What binds us is too strong to be put in danger by some eventually not so fantastic pictures.
And also, I have been very clear to him and his wife: I’ve never photographed an event like this.
I mean, I know I have excellent cameras and lenses, I know how to use them, I understand photography, but this does not make me a wedding photographer. So do not expect anything near to the professional results of the official photographer.
And speaking of the official wedding photographer…
One more thing gives me huge confidence: they do have an official photographer. He will be the boss and under no circumstance I will interfere with his work. He is the Pro, he has the skills and experience.
So whatever I shoot, however my images turn out, the most important moments of the day will be captured by him.
What I have been asked for is to just photograph the preparations to the wedding of the husband. Hence i will go to his home, take a few pictures how he gets ready for the wedding etc. And then, after dinner, the official photographer will leave and I will be taking some pictures of the people chilling, talking, dancing etc.
Plus, without interfering in no way with the work of the official photographer, during the day I want to try to get some candid shots of the guest interacting with each other and so forth.
For decades, Fujifilm was lead by Shigetaka Komori, the CEO who overcome the film crisis by massively innovating the company and saving it from bankruptcy.
And yet, despite all the diversification, Shigetaka Komori was also the guy who said they won’t give up the photography business.
So, as long as he was in charge, I felt like we are in safe hands.
However, Shigetaka Komori left Fujifilm in March 2021 and the new top CEO became Teiichi Goto, and it was unclear how he would handle Fujifilm’s camera business.
Now we know a little bit more about it, or maybe not, as I have read two reports that are conflicting.
Let’s start with the shocker, the report at bloomberg.
Fujifilm Holdings Corp.’s tough decision to accept the demise of its film and digital photography businesses and embrace the health care and semiconductor sectors was validated last year during the pandemic, the company’s new chief executive officer said.
“Health care and semiconductor materials will be our future earnings drivers,” Teiichi Goto, who took the top post at Fujifilm last month, said in an interview Wednesday.
[…] While almost half of Fujifilm’s 2.2 trillion yen ($20 billion) in sales in the latest fiscal year through March came from those two segments [medical diagnostics, pharmaceutical manufacturing and supplying materials to chipmakers], they generate about two-thirds of the Tokyo-based company’s operating income.Asked whether there was any chance that Fujifilm would change its name, given its evolution, Goto ruled it out. “Film isn’t just about photos,” Goto said. “There’s polarizer film for displays, medical dry film, antibacterial film. Ours is a logo that sticks all that together.”
And now comes the part, that can assure us that also the new CEO will keep the photography business going, as reported in an interview by asahi.com (google translated).
Regarding the film and camera business, he [Mr. Goto] stated that the he would continue without selling the business. “It is also a succession of culture and will continue. In ESG terms [Environmental, Social and Corporate Governance], it is “S” (contribution to society).”
That’s a pretty clear statement, that leaves little doubts that Fujifilm is committed to photography, even if other branches of the company are much more profitable.
Sure, some things will change in the camera industry. Many of the good old film stocks have to go in favor of instax film. And surely all what is entry level point and shoot digital compact cameras is long dead, and the focus will shift to higher end X and GFX cameras.
So, surely changes are happening and more will come. But if there is one company that can smartly maneuver around difficulties, then it’s Fujifilm.
via bloomberg via asahi via digicame-info
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So, my Fujifilm GFX100S just arrived as well as my Fujinon GF32-64mmF4.
The original plan was to hit the mountains and go full into landscape photography mode as soon as I have my GFX gear. But my wife decided she needed to take a 3 week long intensive course in Italian language starting exactly this week, which means I basically have to stay at home to take care of my son while she studies. Unluckily not the best timing ;).
But the summer is long and I’ll get my hiking opportunities. And it never hurts to have quality time with my son, too :).
Fujifilm has now fixed the bugs introduced with the latest X-T4, X-Pro3 and X-E4 firmware.
All details and download links as usual down below.
