Fujifilm X-H2 will Come, but NOT in 2020

Fellow FR-readers!

We would like to remind you that the Fujifilm X-H2 is on Fujifilm’s roadmap, but, as we already told you months ago, it is currently not scheduled for 2020.

I have not heard anything about Fujifilm anticipating the release of the Fujifilm X-H2 since our original rumor was posted, so for now I stick “not in 2020“.

And if you don’t trust me, then trust Fujifilm managers, who already said here, that both lines, the X-H and X-T, will continue to exist in future.

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Don’t Panic, Fujifilm X-H2 is on Fuji’s Roadmap!

Fellow FR-readers!

There will be a Fujifilm X-H2.

The only question that I have to figure out now, is not “if” but “when“. And apparently it will still take rather long to see X-H2 coming.

And if you don’t trust me, then trust Fujifilm managers, who already said here, that both lines, the X-H and X-T, will continue to exist in future.

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers, Revenue Down 12.4% but Fujifilm GFX100 Sells Strong!

Fujifilm Fiscal Year Report

Canon, Nikon, Olympus, Sony and others have already reported their financial results.

Most of them are devastating bad. Sony is doing best, even though even Sony has to record a -3,4% sale decrease.

And Fujifilm?

Well, Fujifilm now published their financial results for the this quarter (ends September 30, 2019) and the numbers are not good either*.

Fujifilm’s cashcow Instax keeps slowing down, and digital camera sales suffer strong. All this results in a revenue decrease for the imaging division of 12.4%.

But Fujifilm remains optimistic and says:

we will further enhance the sales by providing products with competitive advantages utilizing our unique technologies, and by running effective promotions to achieve a performance target.

The only camera Fujifilm mentions clearly positively, is the Fujifilm GFX100, which enjoyed “strong sales“. And that must be right, since 6 months after announcement, the camera is still hard to find on the market.

FujiRumors recommends:

Dear Fujifilm, do you know that plan not to release any Fujifilm X-H2 not even in 2020? Forget that! Give us the Fujifilm X-H2 now with Samsung/Fujifilm ISOCELL+ sensor technology, and you’ll see the numbers go positive again. And a Fujifilm X-T4 with IBIS could help, too! Hurry up!

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

* As it always leads to confusion, we remind fellow readers that the Japanese fiscal year 2020 is divided as follows:
   – 1st quarter: April to June 2019 (revenue down 15%)
   – 2nd quarter: July to September 2019 (revenue down 12.4%)
   – 3rd quarter: October to December 2019 (to be determined)
   – 4rd quarter: January to March 2020 (to be determined)

REPORTS SUMMARY

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This is How Fujifilm Welcomes Xiaomi Mi Note 10 108 Megapixel Samsung/Fujifilm ISOcell Sensor

in the green box: the original image shared by Fujifilm China

Fujifilm China has apparently given a warm welcome to the 100 megapixel Xiaomi CC9 Pro (or Xiaomi Mi Note 10), which features a 108 megapixel camera.

[google translated] 100 million pixels: Welcome new members!

And in the comments Fujifilm China say:

Encourage Xiaomi’s innovation for mobile phones

The image shared at the official Fujifilm China weibo page, shows a little box inside the massive Fujifilm GFX100 sensor, which has the size of the Xiaomi Mi Note 10 sensor.

Now why should Fujifilm do this? Here a few options:

  1. sympathy: they simply welcome another 100 megapixel camera
  2. mockery: they make fun out of of the small sensor (that would be such a bad taste)
  3. conspiracy: they hint to some secret future Fujifilm development
  4. proudly: Fujifilm co-develops the sensor inside the Xiamo Mi Note 10
  5. randomly: that little box and the whole post of Fujifilm mean nothing

I think we can agree that there is nothing more fun than a conspiracy theory, so I will focus on that one :).

The (Super-Short) Story

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