Fujifilm X-T4: D-Pad or No D-Pad? The Answer in This Article!

I still remember, when back in August 2017, I shared a rumor, that many of you thought is wrong, but it turned out correct: Fujifilm will remove the D-Pad from the Fujifilm X-E3.

Since then, many Fujifilm cameras saw the loss of the D-Pad:

Even the huge Fujifilm GFX100, that definitely has enough real estate to host a D-Pad, didn’t get one.

Well, I am happy to report, that the Fujifilm X-T4 will remain a welcome exception to this trend and keep the D-Pad, just as the X-T3 did.

The Fujifilm X-T4 will be announced February 25/26. You can find the precise X-T4 announcement time in your country here.

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Fujifilm X-T4 will NOT shoot 6K Video

Fujifilm X-T4

Back in November, Fujifilm X-T group member J. shared details he heared about the Fujifilm X-T4. You can see the full list here.

One of the features he gave us was 6K 60p video recording.

That rumor took off like crazy, and I saw many giving 6K for a fact already.

However, I have to tell you that this is not correct.

The Fujifilm X-T4 will shoot 4K video, but not 6K.

The Fujifilm X-T4 will be announced February 25/26. You can find the precise X-T4 announcement time in your country here.

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Fujifilm X100V vs XF23mmF2 and XF23mmF1.4 :: X100V, A Missed Opportunity :: Why X100V is better than iPhone :: More First Looks

BHphoto video – Introducing the X100V

As you probably know by now (if not, do your homework and check back the X100V live blogging ;) ), the Fujifilm X100V has a new XF23mm f/2 lens, that definitely delivers a significant improvement over the previous lens, which was designed for the 12 megapixel original X100.

Finally Fujifilm updated it. And they did a pretty damn good job.

But how does it compare to the other Fujinon 23mm lenses in Fuji’s offering, the Fujinon XF 23mm f/1.4 and the Fujinon XF23mm f/2?

Well, today we try to investigate this any many more question in a dedicated Fujifilm X100V roundup:

  • ivanjoshualoh – 23mm vs 23mm vs 23mm Shootout
  • techradar – Why the Fujifilm X100V is a better street photography camera than my iPhone 11 Pro
  • digitalcameraworld – Hands on: Fujifilm X100V review
  • dpreview – Why the Fujifilm X100V feels like a missed opportunity

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Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

X100V Video Reviews

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Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

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