LIVE NOW: Introducing the FUJIFILM GFX100S with Fujifilm Technical Specialists and X Photographers – B&H Photo Event Space

The B&H Photo Event Space is hosting a dedicated Fujifilm GFX100S event that starts now (1 PM New York time).

You can watch the live stream here or join via zoom (follow the instructions here).

Fujifilm and B&H are proud to offer this introduction to the new GFX100S. This event will start with a presentation of the camera and its features by Fujifilm Product Technical Specialist, John Haggerty. Followed by our special guest Fujifilm X-Photographer Dinesh Boaz. Dinesh was one of the first photographers in the world to use the GFX100S. He will share the work he created with it and offer some insight to what it is like to work with this most powerful camera.

To join the live meeting, check out the dedicated B&H photo page here.

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Fujifilm UK Wants You to Go Fuller than Full Frame and Offers £450 Discount on GFX100S if You Trade in Your Full Frame Camera

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

The deal is available at qualifying retailers such as Wexphotographic and Parkcameras.

The bad news?

As far as I can remember, such deals appear in Europe, but I can’t remember them for USA, where instant rebates are the standard. And considering that the original GFX100 never saw a rebate in any shape or form, not even now after the GFX100S announcement, I am very pessimistic that such a deal will appear also in USA.

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List of Qualifying Trade In Models:

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Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)

Fujifilm has launched a series of promo videos called “more than full frame“.

But unlike the title might suggest, the promo videos talk less about specs, but are more on the inspirational side… and I like that for sure!

I will share all videos below, but let me add a little note first.

After the Fujifilm GFX100S was announced, I saw a few videos of big youtubers, who consistently stood behind full frame as the only real professional format (ignoring that Fuji APS-C cameras creamed off the most prestigious awards), saying basically the following things about the GFX100S.

  • having a 70% “fuller” sensor than full frame does not really make a lot of difference
  • having more pixels and a bit more dynamic range does not really make a lot of difference
  • it is more important to have passion for photography and have a system that inspires you to shoot

Sure, I can understand that some influencers, who have strong connections with brands that don’t produce medium format cameras (and are not committed to APS-C), are arguing a bit contradictory and confusing these days.

If they say sensor size does not matter, then people will ask them “so why not go with cheaper and smaller APS-C systems“, and if they say sensor size matters, then people will ask “then why not go GFX?”.

In this regard, I respect youtubers like Tony Northrup, who just consistently said that he does care about megapixel and the more megapixel he gets, the better it is for him. Or also Jared Polin, who in a video asked Fujifilm to send him a GFX100S for testing (but Jared, maybe we can schedule a call first to organize a Fuji crash course, so that you avoid flaming again that you can’t move the focus point while face detection is enabled ;)).

And what does FujiRumors say about the sensor size debate?

Simple and true: every system has its strengths.

As for hybrid cameras, I consider APS-C the ultimate sweet spot (and so do these industry insiders like Richard Butler from DPReview and Co).

There are APS-C specific advantages and also GFX specific advantages. And of course, full frame has its strengths too.

It’s just great we have all this choice and whatever people pick, it’s surely the best system for their needs.

Personally, I am very happy with my Fujifilm X system. It’s so flexible. Small lens, big lens, fast lens, compact lens, bulky camera, super compact camera, affordable, expensive, hyperbolic specs, simplicity, retro, modern… there is so much to pick from depending on needs and taste in the Fujifilm X system, that I personally do not see any need to go full frame. I’d lose more than I’d gain (for my personal needs and preferences).

If I’d add a system to my camera bag, at this point I’d just go for the very best image quality I can get (for a reasonable price), hence with a sensor that is 70% “fuller” than full frame. Especially now, where the Fujifilm GFX100S dropped for a price cheaper than the Sony A1 and a body smaller than the Panasonic S1R.

But that’s just me, my needs, my taste, and totally personal.

If you shoot full frame and say it’s the best of the best, then it surely is like this for you, and you are blessed with lots of mirrorless options, too.

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More Than Full Frame

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Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

In the previous (and very interesting) Fujifilm X Lab episode here, Fujifilm engineers and managers showed us a disassembled Fujifilm GFX100S and explained us how they where able to reduce the size of the Fujifilm GFX100S by 30% compared to the original GFX100.

Now the second part related to the GFX100S went online.

It’s again in Japanese and we rely on the automatic google translation tool. But to spare you the suffering to go through it, I will sum it up for you.

It’s all nicely listed down below.

I will also share some Nostalgic Negative sample images that Jonas Rask has published on our wonderful GFX facebook group. For the full set of samples, check out Jonas’ GFX group post here.

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Fujifilm X Lab – The GFX100S’ Nostalgic Negative

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Fujifilm GFX100S Shipping Delay: “Pre-Orders Exceed Expectations!”… and Why It’s Not a Marketing Move

Fujifilm has issued an official statement, telling customers that the Fujifilm GFX100S won’t ship at the end of February like planed (for the Japanese market), but later.

The reason is that the pre-orders exceed Fujifilm’s expectations. Hence, Fuji says it will “take some time” until they’ll be able to ship it.

Here is when major retailers expect stock at the time of this post:

  • BHphoto – 11 March
  • AmazonUS – No data. Listed, but not available for pre-order anymore
  • Adorama – 11 March

As usual when these notifications are released by companies, some say in the comments that this is some sort of marketing move.

But trust me: Fujifilm wants to ship as many GFX100S cameras within March as possible for the simple reason that the Japanese fiscal year ends in March, and the more GFX100S they will ship by then, the more Fujifilm can show up with good imaging division numbers in front of investors.

A shipping delay beyond March is the last thing they want. But so far, BH & Co still set the shipping start for March 11.

Here on FujiRumors we compared pre-orders of the Fujifilm GFX100S with the one of the GFX100, GFX50S and GFX50R, and we saw that the GFX100S alone got more pre-orders in the first three days then the other three GFX cameras combined.

Trust me: Fujifilm has landed a mega homerun with the GFX100S. Now it is crucial for Fujifilm to be able to ship it as fast as possible to cement this colossal success.

The GFX Community

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Shipping Delay Notificiation – Press Release

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