Fujifilm GFX 100 Media Slides: 50% faster AF with Phase Detection at -2 EV @ F2, Why Only One Shooting Mode Dial Explained and More

Fujifilm GFX100

The Fujifilm GFX100 removed all dedicated dials except for one “Shooting Mode Dial“, which will allow you select between stills, multi or movie mode.

We had a huge debate about the Fuji GFX100 dial removal here on Fujirumors (includes a poll) and mostly people were not happy at all about it, because they feel that dials and retro-controls are part of the X series DNA.

Well, it seems that Fujifilm was not insensible to the mostly negative feedback that came from the FujiRumors community and they now felt the need to explain why they removed the dials. Check the “new shooting mode switch operation” section below.

I will add all the screenshots to all the media slides below, but I also write them all down here on FujiRumors, just in case you are watching this on a smartphone and you don’t want to open the slides and keep up zooming in and out to read them… we like to take care of our readers here on FujiRumors ;).

You will also find the hands on images by dpreview, who also said:

  • textured finish similar to that used on the GFX 50S
  • integrated grip provides more space for shutter mechanism and IBIS
  • about the size of Nikon D5 or Canon EOS-1DX II – comparison here
  • lacks the retro-style dials
  • large 3-position dial on the left is used to switch the camera between movie, stills and multiple exposure modes
  • ‘drive’ button at its center
  • large top screen won’t make miss the large shutter speed and ISO dials of its predecessor too badly
  • EVF clarity and resolution excellent. Free from the pixelation and noticeable lag which affected the finder of the 50S
  • viewfinder unit is removable, but when the GFX 50S finder is attached to the GFX 100, they won’t get the benefit of the greatly improved resolution of the newer EVF
  • all-new OLED ribbon display on the back, below the main LCD will serve to show the status of key camera settings
  • tilt and touch screen
  • While the main shutter dial has an on/off switch collar, the same control on the secondary shutter release serves to lock/unlock the button
  • Battery life: ~400 shots (CIPA) per single charge
  • dual SD-card slot
  • next-generation XQD/CFexpress media in the GFX 100 is being discussed for future products in the GFX lineup
  • microphone and headphone jacks, plus HDMI and USB, courtesy of a USB 3.0 Type C port
  • possible to charge the GFX 100 over USB
  • 4K/30, 10bit, 4:2:0 video internally and 10bit 4:2:2 externally via HDMI
  • GF 45mm F2.8 delivered plenty of sharp images at 1/20sec and a couple of acceptably sharp shots at shutter speeds as low as 1/6sec
  • GFX 100 could support sensor-shift features in future [already rumored on FujiRumors]
  • AF speed appears very good, and certainly greatly improved over the original GFX 50S
  • available on-time, in late spring or early summer.
  • price around $10,000

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GFX Zones

Media Slides

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Fujifilm GFX100 New Images and More Specs: 4K/30p with H265 Codec and 400 Mbps, 5 fps Continuous Shooting

larger view of the single Fujifilm GFX100 images below
larger view of the single Fujifilm GFX100 images below

We already knew that the Fujifilm GFX100 will be the first medium format camera able to shoot 4K/30p, but now Italian Fujifilm X photographer Luca Bracali and Italian store NewOldCamera dropped a few more specs from the GPP event in Dubai here (Luca) and here (NOC).

Lucky me that Italian is one of the 3 languages I manage much better than English (and poor you, who have to live with all kind of English errors I make), so here is the translation of the main new specs unveiled by Luca and NOC.

  • 4K/30p with H265 codec and 400 mbps
  • shipping within the end June
  • price: €10,000
  • 5 fps continuous shooting (GFX50S and GFX50R shoot at 3fps)

Full rumored and officially announced Fujifilm GFX100 specs and larger view of the images below:

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Fujifilm Publicly Asks Which X and G Lenses to Make Next, Shows Video Demo of New Fujifilm X-T3 April Firmware, Modular Compact GFX Body and More – X Summit

Fujifilm X Summit

Fujifilm hold the first X summit at the GPP in Dubai, an event aimed to listen to customer feedback in the best Kaizen tradition and discuss about the Fujifilm future.

For example, Fujifilm asked people which X and GFX lenses they should make next and which firmware update should come next.

Sadly there was not much participation (hardly 50 comments), so let’s see what happens if I share the same polls here on FujiRumors, the only Fujifilm community that can collect several thousands of votes within a few hours ;).

You find Fujifilm’s future X and GF lens survey down below.

Big news: just as we rumored a few days ago, the Fujifilm X-T3 will get a major firmware update, centered on autofocus improvements. It will come in April. Fujifilm showed a video demo of the improvements, and it was fairly impressive. Better face and eye tracking.

Here is the entire 1 hour and 48 minutes video summed up in key points for you. You’re welcome :).

X and G Mount – starts 27:48

Why no Full Frame

  • All brands go to mirrorless, and to different mounts and sensor sizes
  • Medium Format makes it easier to design lenses for higher resolution. But also needs more power
  • Barney from DPReview says there is no perfect format. It depends on what the customers wants
  • Every format has Pros and Cons
  • Focus is APS-C size. Provides fast system and enough resolution
  • For higher resolution, go GFX
  • Fuji’s R&D challenge is to make APS-C quality better and GFX smaller

X mount

  • X-mount design: sensors are getting better and so sensitive, that they have to deliver light through the lens in a very precise way
  • More light, less digital correction
  • Value Angle: Long technical explanation. In short: the wider the value angle, the more precise and easier they can send light to the sensor
  • Fujifilm compares the value angle of X-mount to full frame, and they show that X-mount has much wider value angle (screenshot below)
  • Canon and Nikon full frame mirrorless have smaller value angle
  • The Value angle of Sony full frame is very narrow
  • Wider value angle gives more flexibility for lens design. Allows for more light and less digital correction

FUTURE CONCEPTS – starts 41:57

XF33mm f/1.0

  • XF35mmF1.4 vs XF33mmF1.0: the XF 33/1 needs to be twice as big, since it needs to let in and correct twice the light
  • XF33mmF1 has more than twice lens elements than the XF35/1.4
  • to correct aberration on the XF33mm f/1.0 you need around 7-10 glass front elements
  • the XF35mmF1.4 has only 7 elements overall
  • the backside of the XF33mm f/1.0 has about 8 to 10 glass elements
  • overall the XF33mm f/1.0 has more than twice the lens elements
  • the 7 to 10 glass elements on the front of the 33/1 weight about 200 gram
  • challange is to move heavy lens elements precisely during autofocus
  • Toshi was not satisfied with the size of the lens, but he understands the challenges of developing it. However, he invites engineers to make it still as small and light as possible

XF16mm f/2.8 and XF 16-80mm f/4 working protoypes

  • XF16mmf/2.8 announcement soon
  • XF16-80mmf/4 will follow. Launch later this year. Lens feels really light

Future X and GF lenses

  • Fujifilm asks people which lenses Fujifilm should develop next – FujiRumors added the polls down below
  • Tilt shift lens is very likely to come next for G mount system
  • Zack Arias agrees with FujiRumors and he does not want a 35/1.4 MK II because he does not want the 35/1.4 magic to go lost
  • development costs of new lenses are very high

FUTURE GFX CONCEPTS and GFX CAMERAS – starts 59:39

GFX Concepts

  • Mirrorless should be free from all legacy
  • Fujifilm shows design mock-ups of GFX
  • they show a very small cubic and modular GFX, where you can attach a grip unit and viewfinder unit. So you can build the GFX according to your style (full video here and original full video here)
  • the modular GFX is just a mockup, but Fujifilm hopes it won’t take long to create such a small device
  • Medium format size can be reduced a lot, but there are challenges, for example a smaller shutter unit and better battery efficiency
  • with global shutter Fujifilm can make it smaller

The clear message here is: don’t worry, we are going to make the GFX system a whole lot smaller. So invest into GFX, and we will deliver you also a super-compact body one day.

GFX 100

  • Fujifilm shows a working prototype of GFX100 and they take a sample on stage, including pixel peeping
  • at 100MP the benefits of medium format shine, because it’s easier to design lenses that resolve 100MP for MF than for full frame or APS-C
  • hand-holdable medium format camera thanks to IBIS
  • GFX100 will cost around $10,000, but final decision has not yet been made
  • Coming before June

COLORS and IMAGE QUALITY – starts 1:17:46

  • They explain their color science.
  • The steps are: signal, measure, calculate, tune, target color
  • there will be new film simulations and they asked people which should come next (FujiRumors has already expressed its opinion)

FIRMWARE – starts 1:27:25

  • 250+ total firmware updates made since the original X100 has been introduced
  • They show upcoming firmware of X-T3 with significant autofocus improvement. Better face detection, better tracking, better eye AF. Coming in April. Check it out in the video embedded above or on youtube at 1:28:35
  • Fujifilm also said they will give us the opportunity to switch between faces with the new firmware
  • survey about which firmware should come next
  • they official mention Kaizen as their philosophy

Q&A

  • Fujifilm is studying the rating system
  • Adobe X-Trans support: Adobe says that for them to get good results with X-Trans is difficult, it’s a lot of work. Fujifilm will support Adobe for better processing
  • People ask for complete Camera Remote App redesign
  • Fujifilm is working on improved camera remote app

There will be more X summits, and you can interact at slido here, and of course you will be the first to know, if you follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

Which Fujinon XF Lens Should Fujifilm Make Next? - max. 2 selections

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Which Fujinon GF Lens Should Fujifilm Make Next? - max. 1 selections

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Firmware Wishlist - Pick 1

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Fujifilm GFX Modular Camera Concept Unveiled

Fujifilm just unveiled a Fujifilm GFX modular system concept (in Ricoh GXR/S10 style) at their Fujifilm X Summit here.

We thought it is worth to dedicate to this mock up an own article, so that you can discuss it properly.

The message Fujifilm is sending is clear: we are going to make medium format small!

The arrival of the global shutter will help, since the shutter design is one of the challanges Fujifilm faces to minimize medium format. Then there is the battery life efficiency as well as the heat dissipation and more.

Also, a modular system allows for flexibility. For example you will be able to chose your grip size and attach it to the camera. Full video of the prototype in here our GFX facebook group.

And guys… that modular GFX100 I rumored on April 1st last year… the idea for that “joke”… well, now you know it ;).

Full and detailed report in this article (includes video demo of future X-T3 autofocus improvement firmware)

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 MORE MODULAR GFX IMAGES

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Hasselblad X1D MK II Coming to Challenge Fujifilm GFX100

Hasselblad X1D MK II

The original Hasselblad X1D flopped in reviews and at the box office, so I was wondering if we will ever see a successor.

Luckily, as spotted by mirrrorlessrumors, the Hasselblad X1D MK II has been officially registered.

Mirrorlessrumors thinks it will feature the same 100 megapixel sensor of the Fujifilm GFX100.

Hasselblad X1D, Any Chance against Fujifilm GFX?

The Fujifilm GFX system dominated the medium format market overnight, thanks to an attractive price (for medium format standards) and a solid performance, unlike the Hasselblad X1D, a stylish, but buggy and slow camera (overheating, 7 seconds start-up time etc.).

Hasselblad tried to address some issues via firmware update, but it’s clear that only the Hasselblad X1D MK II can really introduce those improvements needed to make it a proper performer.

I doubt, though, the Hasselblad X1D MK II will have an aggressive pricing, like the Fujifilm GFX.

In fact, Hasselblad has only one mirrorless camera line (the X1D) and development costs must be very high, whereas Fujifilm shares the R&D costs for the GFX with its APS-C system. Hence, new features and software enhancement introduced to the X system, can be simply taken over to the Fujifilm GFX.

This is why I believe Fujifilm will always have substantial price advantage over Hasselblad.

And Hasselblad should definitely stick a proper mechanical shutter into the Hasselblad X1D MK II. I mean, just check out here in our GFX group, how extremely popular the use of old full frame and medium format glass on the Fujifilm GFX is.

The mechanical shutter opens up lots of possibilites to experiment, try, test… or, in other words, have fun with third party glass.

But we will see. Maybe the X1D MK II will have a global shutter ;).

Most important for us customers is that the Fujifilm GFX gets some hard competition that forces Fujifilm to work harder and better, so fingers crossed the Hasselblad X1D Mark II will be a freaking amazing camera. :)

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