3½ Reasons Why Fujifilm is Waiting so Long to Release the Fujifilm X100V

Fujifilm X100V

When I recently posted the huge Fujifilm camera release timeline, I made one single error, that thankfully you guys corrected in the comments.

I calculated, that the Fujifilm X100 series got a refresh every 2 years, which is absolutely correct. But then, based on that refresh cycle, I said that the X100V should come two years after the X100F (which was announced in January 2017).

But this would mean the Fujifilm X100V should have hit the market in January 2019, which evidently it has not. Our sources say it will come at some point in 2020.

Now, not to justify my error, but, well, I run FujiRumors 365 days a year non stop, and I wrote that particular article in a bar, drinking beer, while waiting for the rain to stop and finally go out shooting again with my X-E3, as you can see here. Well, at this point I’ll just say is that it rained a lot that day ;)

I apologize if I confused you guys, so I felt I need to address this in a dedicated article.

But also, this is a good opportunity to quickly discuss, why Fujifilm is waiting so long, to finally give us a successor to the Fujifilm X100F.

Down below 3½ reasons for that:

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Not Only Fujifilm X-Pro3: One more Fujifilm Camera Coming in 2019? FF190001 Registered

New Fujifilm Camera

Just recently we reported, that Fujifilm registered a camera with the code name FF190002.

We know that the Fujifilm X-Pro3 is coming. But now nokishita spotted a further registration. It’s the FF190001 (see below).

Usually the time span between registration and announcement is about 1 to 4 months, so we can assume that one more Fujifilm camera is coming in 2019, in addition to the Fujifilm X-Pro3.

I know, given the massive rebate on the Fujifilm X-H1 (which can be purchased for as little as $299 if bundled with the XF8-16), there will be the whole internet world saying this is the Fujifilm X-H1S or Fujifilm X-H2.

Guys, listen to me: it’s not an X-H1 successor! 100% sure. Trust me! It is something else ;). And whoever tells you it’s the X-H2, is just clickbaiting you.

It is also not the Fujifilm X100V, since that one will come out sometimes in 2020 only, so that’s definitely too early to be registered already.

  • FF190001 = ?
  • FF190002 = X-Pro3

So, if you buy the X-H1 today, don’t worry about the FF190001 or FF190002 being its successor.

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Release Timeline for Fujifilm X-T4, X-H2, X-T40, X-Pro3, X100V, X-E4, X-T200 and X-A6 Based on Fuji’s Previous Camera Releases

Fujifilm Timeline

Almost 1 year ago, I published a release timeline of Fujifilm cameras, and, based on that timeline, I made guesses on when a successor could come.

Turns out that, so far, our timeline was pretty accurate. In fact, based on Fuji’s release schedule, we predicted:

  • Prediction: X-T30 in February 2019 – Reality: January 2019 – Accuracy: 1 month off
  • Prediction: X-Pro3 in January 202o – Reality: around October 2019 – Accuracy: about 3 months off

Now I thought it’s time to update our timeline, because:

  • some cameras have already been announced (X-T30) and others will be announced soon (X-Pro3)
  • this time we include cameras not listed last time (X-T200 and X-A6)

Down below you find the updated release timeline for:

The X-T4/X-H2 Grain of Salt Corner

Keep in mind that this camera replacement timeline is NOT based ON RUMORS, but on past camera release schedule of Fujifilm.

Hence, take it with a grain of salt, especially when it comes to Fujifilm X-H2 and Fujifilm X-T4 release. The timing between X-H1 and X-T3 has proven to be very damaging for X-H1 sales, so there might be some changes here.

In fact, according to our sources, the Fujifilm X-H2 might not even come in 2020! But I want to wait for more details and confirmations, before changing the below timeline.

Speaking of X-H2 and X-T4, the FujiRumors community has voted on various Fujifilm X-H2 and X-T4 release timing options. Check out the poll results here (I voted for the option currently on the 3rd position).

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Fujifilm X Camera Release Timeline

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Fujifilm X100V is the Name of the X100F Successor

Fujifilm X100V

Rumor Flash:

The Fujifilm X100F successor will be called Fujifilm X100V.

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Don’t forget to:

Top Articles for June: Unloved Fujifilm X-H1, Tilting Fujifilm X-Pro3, Lovely Fujifilm Colors Vs Sony, Future Proof GFX and More

These are the top 10 most read articles on FujiRumors for June. In case you missed them, catch up now and (hopefully) enjoy them.

  1. Fujifilm X-H1: an Unloved Child, FujiRumors’ New Temptation… and WOW!
  2. Fujifilm X-Pro3 Registered Online and Coming Fall 2019
  3. Fujifilm X-Pro3 Coming with Tilt Screen
  4. Fujifilm X-T30 Charcoal In Stock and AmazonUS honoring Their Crazy Mistake X-T30 Deal
  5. Fujifilm X-Pro3 Announcement Within October
  6. FUJIFILM vs SONY Colors Compared: “If You don’t Want to Spent Time Color Grading, Fujifilm is Great”
  7. Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  8. Japanese Camera Market Share: The Rise of Sony, The Decline of All Others and Fujifilm Saved by Instax
  9. Fujifilm X100V/X200 Coming in… The Answer in This FujiRumors Article!
  10. Value Angle of Mirrorless Cameras Explained and Compared

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