Skip to content

Fujifilm X100V/GFX100 Successor Rumors, X Summit September 12 & More – What’s Coming and What we Got Right and Wrong (Mid 2023 Rumor Check)

Amazon Prime Deal Pages

FULL LIST OF SELECTED AMAZON PRIME DEALS

The Rumor Check

Two times a year we take a look at all the rumors we have shared during the year for two reasons.

  • check how accurate we have been so far
  • give you an overview over all remaining rumors in one single article ranked by reliability

And now that we are half the way through 2023, it’s time to give it a check so that you can check if FujiRumors is worth your time and trust.

  • 30 rumors shared in 2023 so far (many more to come)
  • 4 rumors still to be verified
  • 24 correct rumors out of 25 verifiable rumors
  • 1 wrong rumors
  • 1 rumor out of ranking
  • 96% correct rumors

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Rumor Overview with Rating

** CLICK HERE to Read the Rest of the Article **

LEAKED: Fujifilm Instax Square SQ40 Press Release and Image

The official announcement will take place soon, but now the press release and images of the already rumored Fujifilm Instax Square SQ40 (and a quick mention to the Instax Mini EVO Brown) have been shared online.

Also a new Instax Square Sunset Film will be launched later today, too.

The Instax Square SQ40 is a retro-looking camera inspired by the Instax Mini 40, just with a larger film format.

The new ‘Sunset’ film is inspired by the gentle gradation of the colors in the sky during sunset.

Press Release

** CLICK HERE to Read the Rest of the Article **

Skylum Ultimate Photography Bundle – Massive 85% Rebate

Skylum has launched their Ultimate Photography Bundle offer.

❯ Get additional savings by using coupon code “FUJI” at checkout.

Ultimate Photography Bundle includes:

  • Luminar Neo Lifetime license (available for new Neo users only)
  • Luminar X Membership 1 year subscription
  • 125 LUTs, Skies, Presets, and Overlays for Luminar, Photoshop, and Lightroom
  • Full Editing Course on landscape photography from Albert Dros
  • Portrait Fundamentals from Darlene Hildebrandt
  • Drone Cinematography Crash Course from Stewart and Alina Carrol
  • Luminar Neo Ultimate Editing Handbook by Rene Ledrado
  • Creative content from Mathew Browne and Rene Ledrado

Price:

  • New users who don’t have Neo – 149$ instead of $1019 (85% discount)
  • Owners who have Neo (the bundle won’t include a Neo license) – 99$ instead of $820 (save 87%)

❯ Users who don’t have Neo – Get the Deal here
❯ Users who have Neo – Get the Deal here

Fujinon XF35mm f/1.4 R: The Magical One (for me)

The Fujinon XF35mm f/1.4 R

There is place in the South of Laos where the mighty Mekong river gets over 6 miles large, spreading its brown tentacles in an intricated and slow flowing tangle of streams creating what are called the 4,000 islands: thousands of small hills of sand and shrubs captured in a massive labyrinth of turbid water.

Mislead by the deceptive peace of that enchanting landscape, I grabbed an old wooden Kayak of dubious reliability and sailed out to explore the area all alone.

But the more I reached the border to Cambodia, the more the Mekong was getting stronger, culimating in the furious Li Phi waterfalls.

Long story short: the flow got stronger, I could no longer paddle my way back, the waterfalls were approaching and I had no other choice than to jump into the water with my gear and find my way back by swimming in the Mekong, holding myself on branches of submerged trees and walking on the countless little sandy island.

During this adventure, my gear broke. All of it. Except for my Fujifilm XF35mm f/1.4, which survived the long swim as if nothing ever happened.

Now this alone would be enough for me to call the XF35mmF1.4 “magical” (and also the beer I drunk after this experience tasted “magical” ;))

But for most of us the true magic of this lens does not lie in its underwater capabilities, but in its images.

The Magic

Why talk about Fujifilm’s oldest lens in 2022?

Well, because according to our recent sruvey it is still the most owned prime lens among you guys.

And also because no matter how many similar lenses Fujifilm will launch, from the stellar sharp XF33mmF1.4 to the compact and fast focusing XF35mmF2 and even to the patented XF33mmF1.2 (if that ever comes), I will never sell my XF35mmF1.4 and probably not even buy any other 35-ish lens ever, because the Fujinon XF35mmF1.4 is magical!

So how does this magic come to be?

From a technical point of view, Fujifilm did try to explain it us in a dedicated article, where they talk about the design philosophy of this lens. Fujifilm basically didn’t care about specs and MTF charts, but designed the lens thinking at the real life use. You can read more here.

Also Fuji Guy Billy once said here, that Fujifilm did not want to create a clinically perfect lens, but a lens with character. We could call it a “perfectly imperfect” lens, a unique lens, or, in other words, a lens with a “magic touch“.

And as the Sigma CEO once said here, creating a lens with character is much more difficult than creating a perfect lens.

But technicalities aside, what I’ve experienced over all these years is that for me it seems easier to snap images I truly love with the XF35mmF1.4 rather than with many other of my lenses.

A few examples:

So, despite having a decent amount of lenses, some of them I use even more than my XF35mmF1.4, for some reason I can’t really explain, it’s often the Fujinon XF35mmF1.4 R that snaps the images I love most.

This alone (and the fact that it went with me through the Mekong adventure) makes this lens special to me.

And many others think so too, as you can see in the video below, where a fellow X shooter tries to capture in words the magic of the lens.

XF35mmF1.4 R

** CLICK HERE to Read the Rest of the Article **

Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

** CLICK HERE to Read the Rest of the Article **

The Power of Fujifilm Colors: Leaving Fuji for Nikon Z and Back to Fuji for the Colors – A Story and an Image Roundup

FR-reader Gerben’s wrote me an email that haunted me for several weeks and finally motivated me to do something that I hardly have time to do anymore for the reasons I’ve explained on my birthday: an image roundup.

So what did Gerben write me? Well, in short, he left Fujifilm for Nikon Z but then switched back to Fujifilm for one main reason: colors!

Dear Patrick,

I have been using the xpro3 for some time, i quite liked it except the small grip, and rear LCD (I noticed i take quite a few quick shots of my daughter via the rear LCD) and some other things. Therefore I decided to look around and try Nikon. I read color rendition was about the same and face detect was better.

So i traded in my X-Pro3 and bought a Nikon Z6 and the 50 1.8s. Almost everything i liked: comfy grip, nice buttons, highly detailed EVF and LCD, top LCD, fast AF and face AF, great high ISO and so on.

But to my horror I noticed one thing was off quite often, the colors.

This was probably due to WB, but i shoot mostly family and JPEG and the skin tones either looked greenish in low light or to saturated red in good light.

Then i picked up the original X100 and shot a few scenes. BOOM, the colors and WB were right without any tweaking. Just sooc provia jpeg. Wow. I always thought fuji jpegs were great but that Canon and Nikon have good jpegs to.

It seems Fuji is still better. I really wanted to like the Z6, but if all factors are awesome but the colors are meh then its a no go for me. So i turned back the lens and body. Now waiting for my refund. Luckily my trusty 35 1.4 wasn’t sold yet. I am probably getting the X70 and X-T1 as i like the colors an X-H1 for low light and video. Ow yeah i also have the old D700. This older sensor renders sooc jpeg colors much nicer then the Z6 and are quite similar to my X100.

So i had a quick flirt with Nikon mirrorless but am back now at the Fuji camp. Guess ill be reading your post more often.

And in order to help to make non-Fuji-shooters understand what Fuji colors mean, I looked at the images shared at our Film Simulation group and picked a few of them for all of you to enjoy.

One important note: some images ARE edited.

Editing is allowed in our group. But it’s allowed, as long as one does not start to fiddle around with the colors in post. So you can add/recover shadows/highlights, sharpen, edit out disturbing elements from your image, add some contrast and whatever you want to do. But the colors must be Fujifilm colors, hence the film simulation profile must be selected in post. No other filters applied and don’t play around with the color tools in the RAW converter of your choice.

We have this rule, because SOOC is great, but here on FujiRumors we believe that also RAW shooters profit from great Fuji colors, as it shortens their editing time.

And I know what I talk about, because when I edited the tons of images I took at the wedding I photographed, just scrolling over the film sim profiles in Capture One and in a matter of seconds see which film simulation gave me the best mood for that particular picture, was a true time saver! I just focused on editing other aspects of the images, as Fuji took care of the colors for me.

Final note: members of our group also often fine tune their film simulation and make recipes out of them. If you are curious to know more details about the specific recipe just ask them in the comments of their post about it.

Images

** CLICK HERE to Read the Rest of the Article **

MARK THIS DATE: Sigma X Mount Lenses to be Announced on…

Sorry, guys, I am late.

But I’ve received this information right while I was cooking my wife’s favorite dish for a Valentines Day dinner (*quick instructions below).

Anyway, now we are done, my little Fuji lover is going to bed with his mom, and I have time to share it with you.

The rumor is this one: Sigma will launch its first X mount lenses on February 21.

We also confirm that the lenses to be announced will be:

We have covered the upcoming Sigma lenses several times over the past few weeks:

For the full specs comparison, you can click the links below:

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

40K+ Members in Record Time and Growing Faster than Ever!

Linguine/Spaghetti with shrimp and rocket salad (Rucola) and lemon and tomato

Time to prepare: 15/20 minutes – 2 people

Put the pasta… and let it cook while you prepare the sauce.

Sauce: Fry a bit of garlic and chili for a few minutes (low heat, don’t let the garlic turn brown). Then throw in some nice, fat shrimps (raise the heat). Let them fry 1 or 2 minutes with the garlic. Then put in a bit of decent white wine (about half a wine glass). Cook for 1/2 more minutes with rather hot flame. Then put in some tomato cut in smaller pieces (should be very mature tomato). Let it all cook for a few more minutes at medium heat (4/5minutes).

Drain the spaghetti/linguine and throw them in the sauce (keep a bit of cooking water in a glass, so if the sauce turns to dry, you can use the cooking water to make it more creamy). Then add the juice of half a lemon (for 200/250g of pasta), the skin of half a lemon and the rocket salad to taste (simply ripped in smaller pieces with your hands) and mix it all nicely.

Now you can serve the dish… and if you do so, feel free to send me the images via email at fujirumor@gmail.com. ;)

Mee the Film Simulation Noodles

TTArtisan 40mm f/2.8 Macro Reviews

The TTArtisan 40mm f/2.8 Macro has just been released at a very competitive price.

With such a low price tag, it’s hard to even think it won’t be worth the money. And yet it’s better to check out some reviews before making any buying decision.

Down below you can find the review of Damian Brown and Christopher Frost.

** CLICK HERE to Read the Rest of the Article **