Fujifilm GFX: One of 2021 Most Praised Systems Gets a Roundup – GFX100S Adventure Film, GF110/2 vs GF80/1.7, GFX50SII and More

The year is ending, the internet is flooded by “best and worst” articles and videos, and at some point of the ranking the Fujifilm GFX system always comes out on the very top positions.

It happened for example with DPRTV here (who gave tremendous praise to the Fujifilm GFX100S) and with BH Explora here, who ranked both, the GFX100S and the new GFX50SII in the top 10 mirrorless cameras list for 2021.

Now, nobody can predict the future in the long term. So if the GFX system will keep up rising or not remains an open question whose outcome will depend on many things.

But if we look back on how it all started with the GFX system and where the system is now, then we can surely say that Fujifilm has set some solid fundaments on which they could potentially build up something very special.

So, in order to honor the big GFX year that we just had, we celebrate today with a dedicated GFX roundup that you can find below.

GFX Gear Launched in 2021

GFX Roundup

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Black Friday is Over, but the Massive Fujifilm X/GFX Rebates Continue (Save up to $1,500)

Black Friday is over, but not for us Fujifilm X and GFX shooters.

The deals are not many, but they are good, some of them really good.

The top 3 deals in my eyes are these ones:

The deals end on December 26, but note that the deal is not available for back orders. So it’s better to get yours as long as the gear is in stock.

Full List of Deals

New Fujifilm X and GFX Deals include XF50mmF1.0, X-T4 and More (Save up to $1,500)

Fujifilm has launched new X and GFX savings. Here they are:

X Deals

GFX Deaks

Note: Huge GFX50R deal running also in UK. In UK there are even more Black Friday deals. You can check them out at Fujifilm Connect.

Other Lenses

Peak Design

Peak Design has just launched its biggest sale ever. The deal runs directly at Peak Design store and also at official retailers like BHphoto. If you are from Europe, you can also purchase directly from the Peak Design Store.

SanDisk

Atomos

Apple

Instax

Luminar Neo Deals

Godox & Lighting Deals

Software Deals

Capture One

  • 20% off your first year of an Annual Subscription
    – To qualify for this offer you must not have had a previous subscription with Capture One.
    – This CAN be used by customers who want to switch from a perpetual license to a subscription, those users who wish to switch from a perpetual license to a subscription should simply purchase a new subscription via the regular store, not via the upgrade store.
  • 50% off Styles
    Styles work best for versions of Capture One 20 and newer.

DxO – All Software 50% Off

Adobe

USA Black Friday Pages

EUROPE Black Friday Pages

Fujifilm GFX100S and GFX100 Get Blackmagic RAW and New Features Guide for Firmware 1.20/4.10

Earlier today Fujifilm dropped a bunch of firmware updates, some more substantial, some just bug fixes. You can see the full list here.

The biggest changes come for the Fujifilm GFX100S and Fujifilm GFX100, which get Blackmagic RAW support.

This required Fujifilm to update the Owner’s manuals for those two cameras.

But there are firmware updates also for Fujifilm X-T4, X-T3, X-H1, X-T30, X-E4, X-Pro3, X100V, Fujifilm GFX50S and Fujifilm GFX50R. Make sure to check out all the details and download the latest firmware at our dedicated article here.

And even though I am not into video with my Fujifilm GFX100S, I will update my camera anyway, because who knows what Fujifilm fixed with that “fix of minor bugs” phrase. Sometimes they fix major bugs actually.

Don’t ask me why they do it. It’s a great news if Fujifilm fixes a major bug. No need to hide it behind a generic “minor bug fix” phrase.

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Fujifilm Releases Firmware Updates for GFX100/S (Blackmagic RAW), GFX50S/R, X-T4, X-T3, X-H1, X-Pro3, X100V, X-E4, X-T30

Fujifilm has released firmware updates for lots of Fujifilm X and GFX series cameras. A highlight is definitely the Blackmagic RAW support for Fujifilm GFX100 and Fujifilm GFX100S.

Down below you’ll find all the details.

And now back to sleep for me, as I wrote this article at 3AM Italian Time. FujiRumors is always happy to serve you 24×7 ;).

Full List of Updates

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LockCircle Cinematic X Cage for the Fujifilm GFX100S

I own the Fujifilm GFX100S and it astonishes me every time with its image quality.

But so far I haven’t shot a single video with it, and quite frankly, I think I never will.

However, that sensor, 70% fuller than full frame, is also astonishing video performer. Philip Bloom for example shot an entire documentary with the original Fujifilm GFX100. Gosh, some of you even mount a GFX camera on a drone for some epic areal footage!

And since the GFX system is flexible enough also for video work, there GFX cages out there, for example from Smallrig.

Now we have a new addition, coming from LockCircle, and it’s made for the Fujifilm GFX100S. You can see some images above and you find the press release, details and links below.

This cage is designed for high end professional medium format cinematography. So if this is your thing, definitely check it out. And since the GFX50SII uses the identical body, I guess it would work on that one too. But I the GFX50SII does not shoot 4K video, so I guess it is not as an attractive video option as the GFX100S.

Press Release

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FUJIFILM X Series and GFX System Digital Camera Control SDK Ver.1.22 Now Available

FUJIFILM X Series and GFX System Digital Camera Control SDK Ver.1.22 compatible with FUJIFILM GFX50S II is published.

The Fujifilm digital camera control software development kit was launched back in April here.

What is SKD and Camera Compatibility List

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Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more

Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.

Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.

Let’s talk about it now.

10 Critiques To Fujifilm

** CLICK HERE to Read the Rest of the Article **

Singer-Turned-Photographer Bryan Adams Shooting Pirelli Calendar 2022 with Fujifilm GFX100S

original image at CNN taken by Alessandro Scotti
original image at CNN taken by Alessandro Scotti

Here is a little weekend curiosity.

Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.

Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.

Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).

As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.

Well, that’s surely where the GFX system belongs: very high end professional work.

And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.

You can read the full article and see the images at CNN here.

The GFX Community

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Fujifilm X/GFX Deals Extended with minor Additions and Important Note Regarding the GF Lens Deals

The deal on the Fujifilm GFX50R is gone since a few weeks, and also the one on the X-T3 and X-T30 was supposed to end last week.

However, Fujifilm decided to let them run just like the other X deals and hence extended them until August 22.

One difference: the X-T30 deals are now valid on all colors and kits (yeah, including the charcoal version ;) ).

Attention: the GF lens deals are NOT applicable to back orders. So get the lenses as long as they are in stock, otherwise you’ll risk not to get it shipped in time (August 22). Here is where you can currently find some samples:

GFX Gear

  • GF 32-64mmF4 (save $500*): BHphoto (NO) / AmazonUS (NO) / Adorama (YES)
  • GF 50mm F3.5 (save $200*): BHphoto (YES) / AmazonUS (NO) / Adorama (YES)
  • GF 45mmF2.8 (save $200*): BHphoto (YES)  / AmazonUS (YES, low stock) / Adorama (YES)
    *Not applicable to back orders. Mail-in rebate ends August 22. Pay full price and then get a $200/$500 pre-paid Mastercard back after your purchase. Check out this Fuji page to claim back your money

X Gear

Coupon Code Deals