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NEW DEALS: Save up to $500 on Fujinon GF Lenses and Freebies with XF/XC/MKX Lenses and X-T4 Purchase

Well, now it’s your turn to try to resist to GAS ;). I failed in less than 48 hours and grabbed a discounted Fujinon GF50mmF3.5 here in Italy.

The latest temptations you shall try to resist better than I did are:

The gear that gives you access to the deals is:

GFX Gear

Buy within April 3 and submit your claim by May 3.

X Gear

Buy within March 27 and submit your claim by April 26.

Deal Details

These are mail-in rebates (except for GFX50R). So buy your gear now, submit your claim and then you’ll receive your money back in form of a pre-paid MasterCard (for the GF lens deals) or get your freebie (for XF/XC lens deals).

BHphoto has all the instruction on how to submit your claim next to each item in offer: just click “rebate available” and then “view details“.

Similar deals run also in Europe here.

RUMOR, NEWS and COMMUNITY

Oops I did it Again: I Bought my Dream Lens and Here is Why

image taken with Fujifilm X-T4 and XF80mmF2.8
image taken with Fujifilm X-T4 and XF80mmF2.8

I Failed

I tried, but I failed.

And I failed in less than 48 hours.

I am afraid too many of you guys know what I talk about: try to resist to G.A.S!

It all started February 1st, when Fujifilm launched new deals here in Italy (and all over Europe). And to my surprise, the deals included one of my top 3 Fujifilm items on my 2022 wishlist.

Less than 48 hours after the launch of deals, I found myself at my local photography store, my credit card flying over the sales counter and in my bag a box containing the Fujinon GF50mmF3.5.

And don’t worry, my wife approved this purchase… now all I need is her to approve also my other two Fuji-dreams gear 2022, meaning this camera and this lens ;).

I am Happy I Failed :)

Here is why I bought it, and I am so excited about this lens.

As you know, last year I bought into the Fujifilm GFX system by treating myself with a Fujifilm GFX100S and Fujinon GF32-64mmF4.

My main application for this wonderful combo is landscape photography.

So how is that working out?

Well, my go-to bag for hiking is my Camslinger Outdoor. I love the practicality of it to a point, that I won’t buy gear (for landscape photography) that does not fit in there. And despite having a sensor about 70% larger than full frame, the GFX100S with GF32-64mmF4 still fits!

So, for me, this combo is compact enough, and I can easily make my usual 4 to 6 hours hike with the GFX100S and GF32-64 on my hips.

Why do I say this?

Because I want to make clear that I don’t perceive the GFX100S with GF32-64 as too big for the purpose of landscape photography, especially considering what it is: a 100 megapixel medium format system that I can carry around all day on my hips. It’s frankly amazing.

But while it is a surprisingly compact combo for the purpose of landscape photography, the GFX100S combined with the GF32-64mmF4 is not small enough for my taste to bring it with me for more casual shooting, may it be for my street photography or to document my family life.

By getting the Fujinon GF50mmF3.5, though, the whole combo gets substantially smaller and lighter, making it much more portable and easier to pick also for casual photography.

And to be clear: my well-equipped APS-C system is and remains king when it comes to flexibility, performance and value for money. I still take my X system with me on hikes, on my travels, on my day trips with family and I also blindly trust it in crucial moments like when I had to photography my first wedding.

But owning the GF50mmF3.5 simply gives me more options and opportunities to pick up my GFX100S more often if I want to.

I am very happy with my purchase and I can’t wait to use use it comprehensively starting with this weekend.

We (my family and me) are probably going to the town of Sirmione this Saturday. I have never been there and can’t wait to test my new lens in such a wonderful little lake town.

** CLICK HERE to Read the Rest of the Article **

Save up to €500 on Fujinon GF Lenses, GFX Full Frame Trade-In Deal and X-T4/X-T3 Savings in Europe

New deals are spreading all over Europe (in addition to the ones already running).

As usual, there might be slight difference according to different European countries, but often they more or less match each other.

I will list below the deals for Germany and UK.

Germany

GF Lens Deals – End March 31

X-T4 and X-T3 Deals – End March 31

UK

Full list of X and GFX deals here – End March 31

GFX Gear

X Gear

  • X-S10 (save £100)
  • X-T4 body or with XF18-55 or with XF16-80 (save £150)
  • X-T3 body or with XF18-55 or with XF16-80 (save £100)

 

The Guardian Nominates Fujifilm Shooter and WPP Award Winner Yasuyoshi Chiba “Agency Photographer of the Year”

image courtesy - Yasuyoshi Chiba (via The Guardian)
image courtesy – Yasuyoshi Chiba (via The Guardian)

Do you remember when back in 2020, photographers using Fujifilm X and GFX gear creamed off tons of prestigious awards at the World Press Photo Awards, including the top spots for the two most prestigious categories, World Press Photo of the Year and World Press Photo Story of the Year?

Well, Yasuyoshi Chiba, the winner of the World Press Photo of the Year, who took this amazing image with his Fujifilm X-H1, has now been nominated “Agency Photographer of the Year” by The Guardian.

Congratulations again to Yasuyoshi Chiba and make sure to check out his instagram here, where all the images shared so far are taken with the Fujifilm X-H1 and Fujifilm GFX100.

As for the images in this specific reportage from Tigray (Ethiopia), Yasuyoshi Chiba used his GFX gear with the one lens I dream to own for my GFX100S, the Fujinon GF50mm f/3.5.

For the full article check out TheGuardian here.

One more thing:

Yasuyoshi Chiba is planning to do photo exhibition of the images of Tigray from Ethiopia (and Sudan for refugees) in February and March, both at Fuji’s imaging plaza (below is info, in japanese though). Pictures at the exhibition are all taken by GFX100+GF50mm.

Some Fuji Pro Work:

Not enough? Well, then know that photographers using Fujifilm cameras also…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)

Hey Jared… are you really sure about that Fuji, LOL? ;)

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Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

Related Article

The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

Fujinon GF35-70mmF4.5-5.6 will Weight “Less Than Half” than GF32-64mmF4

GF35-70 mock-up (not the real lens)
GF35-70 mock-up (not the real lens)
DON’T MISS IT: September 2 at 9AM New York Time – Fujifilm X Summit and Live Blog on FujiRumors

Lots, if not everything, has already leaked here on FujiRumors about the upcoming Fujinon GF35-70mm f/4.5-5.6.

We know about the collapsible lens design, we know about its size (see above), we know it will not have OIS and no aperture ring, we know its price.

Another tidbit, though, we can add today, is that the Fujinon GF35-70mm f/4.5-5.6 will weight less than half than the one Fujinon G mount lens I own and I am totally in love with as it is a prime lens that can zoom: the Fujinon GF32-64mmF4 R LM WR (which weights 875g).

I see what Fujifilm is trying to do here.

I mean, how the heck can any zoom lens compete with the stellar GF32-64?

Certainly the GF32-64 is unbeatable in terms of image quality. I mean, have you seen the image I’ve shared of the village I live in and I did a massive crop and you could still clearly recognize the curtains on my sleeping room? And the lovely pop it has even when shot af f/5.6?

If you can’t beat it in terms of image quality, then beat it in almost everything else: make it much smaller, much lighter and much more affordable, and it will have a chance to carve out its niche among Fujifilm GFX shooters.

I personally will stick with the Fujinon GF32-64mmF4. Mainly because I already own it, and because I used it on a 6 hours hike recently. I packed with my GFX100S in my small Camslinger Outdoor bag (yep, it still fits in that small bag !!) and hiked no problem with it.

So for now I don’t see the need for the GF35-70mmF4.5-5.6, although having such a light and compact G mount zoom would certainly be a temptation for those looking to make their GFX system as portable as it gets, maybe in combination with the super small GF50mmF3.5 prime.

The GFX Community

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GF 35-70 Rumor Recap

Fujinon GF35-70mmF4.5-5.6 to Cost $999 (Lens Only) and $500 (Kit Price)

According to information we have received, the upcoming Fujinon GF35-70mmF4.5-5.6 will cost $999. However, you can get it for $500 if purchased in kit with a GFX body.

This makes it the most affordable G mount lens along with probably the next lens I’ll buy for my GFX100S, the Fujinon GF50mmF3.5.

And you have no idea how tempted I am by the GF50mmF3.5. Just don’t tell my wife about it ;).

To Be Announced on September 2

Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6

These are the Best Selling Fujifilm X/GFX Summer Deals on FujiRumors (Plus One Intruder)

The Fujifilm X and GFX summer deals are running. Some of them end today, some of them on July 23, and others on August 22. You can see the full details below.

In any case, if there is something you are interested in, it might be better to order today and not wait for the last second, for the reasons I’ve explained here.

With that said, I took a look at which Fujifilm X and GFX gear was selling best among the FujiRumors community, and here is what you guys picked most.

X Gear – Best Sellers

  1. XF 16-80mmF4
  2. XF 50-140mmF2.8
  3. XF 70-300mmF4-5.6
  4. Fujifilm X-T3
    Fujifilm X-T30
  5. XF 200mm F2
    XF 8-16mm F2.8

The Fujinon XF70-300mmF4-5.6 is not in offer, so it is sort of an intruder in this list, but it is selling good. I think Fujifilm hit many X shooters heart with this one. And while it might seem disappointing that the XF200 and XF8-16 are on the bottom of the ranking, the deals definitely helped to boost sales also for those lenses.

GFX gear – Best Sellers

  1. GF 50mm F3.5
  2. GF 45mmF2.8
  3. GF 32-64mmF4
  4. Fujifilm GFX 50R

The Nr.1 is taken by a lens that I myself am tempted to get, the compact GF50mmF3.5. I was hoping for a deal on it also here in Italy, but they went for other lenses, and I got myself the GF 32-64mmF4.

No surprise that the Fujifilm GFX50R does not sell strong, despite the $1,000 rebate, as this is a rebate we have already seen in the past and most people grabbed their sample back then.

All X/GFX Deals

GFX Gear

X Gear

Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request

The Mountains Shall Wait

So, my Fujifilm GFX100S just arrived as well as my Fujinon GF32-64mmF4.

The original plan was to hit the mountains and go full into landscape photography mode as soon as I have my GFX gear. But my wife decided she needed to take a 3 week long intensive course in Italian language starting exactly this week, which means I basically have to stay at home to take care of my son while she studies. Unluckily not the best timing ;).

But the summer is long and I’ll get my hiking opportunities. And it never hurts to have quality time with my son, too :).

The RAW Power Shall Wait (due to my Stupidity)

** CLICK HERE to Read the Rest of the Article **

Fujinon XF70-300mmF4-5.6 in Stock – Limited Number (4)

Due to the shortage in parts announced by Fujifilm (an issue that every electronic company in the world has right now), lots of Fujifilm gear is hard to find in stock.

Especially the most recently announced gear is widely unavailable.

Little curiosity: a long time and good friend of mine owns a little company that makes graphite components for the ovens needed to make silicon wafers, and he told me he has so much work right now that semiconductor facotries worldwide are tring to match the chip-demand.

With that said, one of the gear that is hard to find in stock, is the Fujinon XF70-300mmF4-5.6, which is not available at BHphoto here and Adorama here, but a limited number (4) is available at the time of this post at AmazonUS here.

In the last few weeks, I see more and more images taken with this lens at our facebook groups. And I must say what probably most impressed me, are its macro capabilities. Just go to any of our X series facebook groups linked below, search inside the group for “70-300 macro” and be amazed by what you’ll see,

And just overall, the XF70-300mm seems to be a great performer. Down below you can see some customer review ratings.

Gosh, I spend all my holiday/tavel/free time/restaurants money saved in 2020/2021 in gear already (GFX100S, GF64-32, XF80 macro, XF27mmF2.8MKII), and I am trying to save my marriage by not purchasing any new gear this year, but the XF70-300mm is one of my top temptations of 2021 along with the GF100-200, the GF50mmF3.5 and also my Nr.1 temptation, the X-E4.

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