First Batch of Fujifilm GFX100RF Slips Past US Tariffs, But Trouble May Follow

A FR-reader reached out to Adorama and asked about his Fujifilm GFX100RF pre-order, which he placed just minutes after announcement.

The reply he got is the following:

The cameras are in stock, and the order has cleared verification. At this time, I don’t see any issues. We’ll begin processing orders on April 21st, following the Passover holiday. You’ll receive a shipping confirmation email with tracking information as soon as your order ships.

So, it sounds like some Fujifilm GFX100RF have made it into US soil ahead of the US tariffs and shipping of the first pre-orders will proceed smoothly.

But I also confirm that Fujifilm plans to suspend orders for Fujifilm GFX100RF, along with suspension for X-M5 black and X100VI orders.

If you were interested in the Fujifilm GFX100RF, then maybe it could be good idea to pre-order it now, hoping that one of the stores has more stock than pre-orders, hence you’ll get it at the regular price now.

Same goes for the Fujifilm X-M5 black, which can also be still pre-ordered at BHphoto as well as at Adorama here and will ship end of April, too.

Meet the Fujifilm X-Half – Fujifilm’s Upcoming Digital Half Frame Camera

When I first shared rumors about a 1″ inch sensor Fujifilm half frame camera coming, plenty of readers attacked me saying I mislead people by calling it a half frame camera.

The logic: it’s just a regular 1″ sensor, so it is not a proper half frame camera.

But…

… if the fact that it has a vertical LCD

… and the fact that it is intended to mainly create diptych images

… is not enough

… then here is another hint…

… the name of the camera will be Fujifilm X-Half.

I guess Fujifilm won’t call it “X-Half” because it is half as big as a Fujifilm GFX100RF.

My humble guess is that it will carry the name “X-Half” because Fujifilm will market it as a half frame camera. And if we look at how it works, then this might even make sense.

LEAKED: First Image of Fujifilm Half Frame Camera

What you see above is the first image of the Fujifilm Half Frame camera. I have received it via email a few hours ago.

We can see an exposure compensation dial, an optical viewfinder and f/2.4 maximum aperture.

The look resembles the one of the Leica M cameras.

The specs so far:

Wouldn’t it be nice if this was a proper Fujifilm X30 successor called Fujifilm X40 or Fujifilm X50, with a 1″ X-Trans sensor?

Fujifilm Half Frame Camera Mock-ups and Addressing Skepticism

Afters months of remaining unnoticed, FR-reader Mistral spotted the patent for a new Fujifilm digital camera that has to be the long rumored half frame camera.

We reported here.

I have also received emails asking me if mock-ups circulating are real. But I am sad to report they are all fake.

And fake are also all the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X-T60 rumors and what not.

And just to show you how easy it is to make up realistic looking fake stuff, I have created fake Fujifilm Half Frame images using ChatGPT based on the data provided in the public registration.

Anyway, this gives me the opportunity to address some of the skepticism shared after our previous article.

Seems to big for a 1″sensor

We confirm it has a 1″ sensor. And keep in mind, it is still smaller than the Fujifilm X-M5. And that camera is really small.

There comes a point in which shrinking a camera further probably makes no sense, as it would make it very uncomfortable to handle. I mean, you can shrink cameras, but you can’t shrink human hands. Could Fujifilm have made it smaller? Probably yes. Would it make sense? Maybe not, if you want to still retain some decent ergnomics.

Half Frame is Misleading

Don’t shoot the messenger guys. I just tell you how Fujifilm will market it.

But the fact that it has a vertical LCD is a strong indication that it is indeed intended to work as a half frame camera, especially considering that we have also shared details on how it will work.

If it works as we described, then “half frame” could indeed be a proper term to me.

That’s it from my side… and I wish you an absolutely fantastic day.

Fujifilm Half Frame Camera Registration Shows Sketches with Vertical LCD and Dimensions (FF240003)

For months this new camera registration has remained undetected by everybody.

Undiscovered, until fellow FR-reader Mistral stumbled on it and passed us this info (THANKS).

So what it is about?

On the 26th of February 2025, the camera registration FF240003 was published.

And looking at the details and sketches of the camera, it has to be the long rumored Fujifilm half frame camera, which we first rumored in October 2024.

Here is what we can see:

Overall we can now say it will look closer to the digital version of the Pentax 17 half frame rather than the Yashica Samurai X3.0.

So now we have two unreleased camera registrations:

  • FF250001 – Fujifilm X-E5 or Fujifilm GFX Eterna
  • FF240003 – Fujifilm Half Frame Camera

All of these cameras will still come in 2025.

But will there be even more? We investigated this question here.

Screenshot

Fujifilm Gear Coming 2025 – Updated List and What’s Missing!

via fcc

Future Fujinon X Mount Lenses Proposed by Fujifilm (with Suggested Specs) – Vote What Should Be Next

Last year Fujifilm shared a list of 10 X mount lenses that are under consideration.

You guys voted and guess what? Fujifilm delivered (or will deliver soon) your top two most requested lenses.

The first one they gave us was the Fujinon XF500mmF5.6 and the next one will come this year, and it’s the Fujinon XF23mm pancake.

Now there are eight more on the list, and I thought it is high time to launch a new survey with the 8 remaining lenses to see if your wishes have changed also considering that in the meantime we got lenses from third parties like the Tokina atm-x 11-18mm f/2.8, which might change your priorities on what we need from Fujifilm next. Also, maybe the release of super compact cameras like the lovely Fujifilm X-M5 might now increase demand for certain lenses such as compact XC lenses.

So, feel free to vote what you want below.

Also, thanks a lot to Hiergeist for making a chart with approximate size of these potential future lenses based on preliminary details shared by Fujifilm itself, like size, weight and diameter.

You can read the potential specs shared by Fujifilm for all those lenses here.

My personal favorite?

Well, you might know how much I LOVE this lens here, so probably my top pick would be the one lens, that could replace it, such as the XF16-200mm. But let us know yours by voting below.

Which lens should Fujifilm make next? - max. 1 selection

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Approximate Specs of Potential future lenses

** CLICK HERE to Read the Rest of the Article **

Fujifilm Gear Coming 2025 – Updated List and What’s Missing!

Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.

So let’s see at which point we are in 2025 so far.

Gear (to be) released in 2025

So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.

If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.

At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.

In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

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Huge Storage Deals at BHphoto Today and Spring Deals Ending

Storage Deals

BHphoto has a huge storage deals running for world storage day

I personally went for the Samsung T9 for compact storage media (and I am very happy with it), and that’s in offer at BHphoto, too.

Spring Savings

This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

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SmallRig Deals

Last Day to Save 15% on Viltrox Lenses

This is the last day of 15% Sping Savings on Viltrox lenses.

Viltrox Deals – 15% savings (end today)

Accessories

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SmallRig Deals

Save Big on Viltrox Lenses (End April 1), SmallRig, Third Party Lenses, Accessories and More

There are plenty of spring deals running at several stores.

Definitely worth to highlight is the 15% rebate on Viltrox lenses that you can find at Amazon here, BHphoto here and Adorama here that will end April 1.

Best Selling Spring Deals so Far

  1. SanDisk 128GB Extreme UHS-I
  2. Viltrox 28mm F4.5 XF Pancake
  3. SmallRig Thumb Grip with Hot Shoe Cover with founding year of Fujifilm engraved
  4. llano NP-W235 Dual Battery Fast Charger with Built-in 12400mAh Power Bank
  5. Anker Nano Charger, USB-C Foldable PPS Fast Charger – save 43%

Viltrox Deals – 15% savings (end April 1)

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