3½ Reasons Why Fujifilm is Waiting so Long to Release the Fujifilm X100V

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Fujifilm X100V

When I recently posted the huge Fujifilm camera release timeline, I made one single error, that thankfully you guys corrected in the comments.

I calculated, that the Fujifilm X100 series got a refresh every 2 years, which is absolutely correct. But then, based on that refresh cycle, I said that the X100V should come two years after the X100F (which was announced in January 2017).

But this would mean the Fujifilm X100V should have hit the market in January 2019, which evidently it has not. Our sources say it will come at some point in 2020.

Now, not to justify my error, but, well, I run FujiRumors 365 days a year non stop, and I wrote that particular article in a bar, drinking beer, while waiting for the rain to stop and finally go out shooting again with my X-E3, as you can see here. Well, at this point I’ll just say is that it rained a lot that day ;)

I apologize if I confused you guys, so I felt I need to address this in a dedicated article.

But also, this is a good opportunity to quickly discuss, why Fujifilm is waiting so long, to finally give us a successor to the Fujifilm X100F.

Down below 3½ reasons for that:

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Fujifilm X Mount Viltrox 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4 Autofocus Lenses – First Specs and Images

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FujiRumors already told you a few months ago here, that Viltrox will release three more Fujifilm X mount autofocus lenses, in addition to the best selling third party lens amongst FR-readers, the Viltrox 85mm f/1.8 AF.

  • Viltrox 23mm f/1.4
  • Viltrox 33mm f/1.4
  • Viltrox 56mm f/1.4

Now we have the first images of these lenses (see below), as well as the initial specs.

They should be released around November.

Viltrox 23mm f/1.4 specs

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Guys, Photography Gear is Not Real Estate, or Why We Should not Complain that Fujifilm X-H1 costs $299

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The Controversial Deal

So Fujifilm just launched a mega deal on the Fujifilm X-H1, where you can get the X-H1 body with vertical grip and 2 spare batteries for $999.

Even better, if you bundle it with the Fujinon XF8-16mmF2.8, you are basically going to pay the X-H1 with grip $299 only, or $499 if you bundle it with XF16-55mmF2.8.

Now, I understand it can be annoying, that our gear loses a lot of value.

But guys, the sooner we stop considering our gear an investment that has to keep most of its value over time, the earlier we’ll start feeling better.

It is inevitable, because…

The Mirrorless War

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Adobe Now Officially Fully Supports Fujifilm GFX100

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Just five days ago here, Adobe added film simulation support for Fujifilm GFX100. But as you can see from the screenshot, at that time Adobe still marked the Fujifilm GFX100 support as preliminary.

Yesterday Adobe removed the “preliminary support” notice, so we can finally say that we officially have full Fujifilm GFX100 support.

The Fuji GFX100 itself remains widely out of stock, but there are quite some that had their pre-order shipped and they are all sharing diligently at our massive Fujifilm GFX facebook group.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama

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The GFX Community

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Fujifilm X-H1 Costs $ 299 Only if Bundled with Lens

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There was some confusion yesterday, since the BHphoto system shows different prices for the X-H1 bundles, depending if you add the free accessories to your purchase or not.

So let me clarify for all:

At the time of this posts, at BHphoto you will get the full discount and best price on the X-H1 + lens bundle, ONLY if you add the “accessories kit” to your purchase.
[Update: BHphoto fixed it now and the discount is available also without the free accessories]

Do that, and you will pay:

So the best deal on X-H1, is if you get it with XF 8-16mm f/2.8, since you are going to pay the camera $299 only. But also bundled to the XF16-55mm f/2.8 you’ll pay only $499 for the X-H1.

And then there is the body only, that, including grip and two spare batteries, costs you only $999.

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