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New Fujifilm G Mount Lens Roadmap Released

Fujifilm unveils the latest development roadmap for interchangeable lenses designed for the GFX Series of mirrorless digital cameras

Press Release

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LAST DAYS to Save up to $1,000 on X series Gear

GFX DEALS – End September 24

X Series Deals – End September 10

Fujifilm EUROPE Deals

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Level Up Your Video Gear – Save up to $1,000 until September 10

GFX DEALS – End September 24

X Series Deals – End September 10

Fujifilm EUROPE Deals

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The Future of Fujifilm in Patents: Full Frame Lenses Coming, X100 with 20mmF2 lens, Foldable Fuji Smartphone and More

The Future of Fujifilm in Patents

Why Fujifilm?

Why?

Why are you doing this?

There is no need for one, totally wasted R&D.

These lenses make no sense!

That’s how some of the comments sounded on my various platforms after I have published the latest patents of the XF56mmF1.7 and re-designed XF18mmF1.4.

And these comments came after I warned you in the article that in 11+ years of blogging I have never seen a patent actually become a real product.

And despite my repeated warnings, some people keep taking those patents as an indication of what’s really coming next from Fujifilm.

But if it was really like this… I mean, if patents would really show us the way that Fujifilm is taking, then where are:

So, even though I feel a bit like Don Quixote fighting the windmills, I will give it another try today.

But I’ll take a different approach this time.

Because, well aware that a good number of people don’t go beyond the headline, I decided to create a headline that shows how absurd it is to put any trust in these patents. And hopefully, this will motivate people to look deeper into this subject.

And how do we look deeper into it?

Well, in this article we look at the 67 patents FujiRumors has shared starting from our first one posted back in 2012 until the latest one here.

Give them a look, and then make up your own mind if you should take patents as solid indications of future products.

All the Patents (Have Fun :))

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New Firmware Beats New Gear :: New Fujifilm Camera Registered for September :: XApp is Out :: Top on YouTube & More – Top May Posts

Here are the top 10 most read articles in May.

However, I have excluded all the X-S20 rumors from the list, as at this point it’s not a problem if you missed them, since the real thing is now out and you can get all the details and specs at the dedicated pages.

Interestingly, despite all the rumors and new gear, the most read article was about the new firmware updates, which shows that sometimes we want to get improved what we already have rather than new gear.

  1. New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More
  2. Two New Fujifilm Cameras Registered to be Launched Separately – May 26 and September 12 According to FCC
  3. Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)
  4. Fujifilm CEO Teiichi Goto: “We Have Found a New Gold Mine in the Photography Business”
  5. The 3 Biggest Fujifilm X Summit Disappointments
  6. New Fujifilm X App Available Now for iOS and Android
  7. TAMRON 11-20mm f/2.8 Announced: Compact, Lightweight Ultra Wide-Angle zoom lens for FUJIFILM X-mount APS-C
  8. LEAKED IMAGES of Five Yongnuo Autofocus Fujifilm X Mount Lenses Coming (including 11mm f/2.8 and 50mm f/1.8)
  9. ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount
  10. Is This Really All We Will Get? – FUJIFILM CAMERA ROADMAP 2023

May was also my most active month on YouTube so far.

In this case we will include also the rumor related videos, simply because  many of them are filmed while I was out on several locations around my home and you might enjoy to watch a bit of the Dolomites, the Road of Wine and so forth.

 

WANTED: New Fujifilm X Mount Roadmap Needed (and Why)!

After the Fujifilm X Summit on May 24, I wrote an article about the 3 biggest disappointments of the Summit.

One of them was the lack of a new X mount roadmap, considering that now with the XF8mmF2.8 R WR out, there is no more lens on the roadmap.

Now, at this point I want to make absolutely clear that this was just my very personal opinion. If you think differently, than that’s totally fine and your opinion has just the same reason to exist as mine.

But I also think what I said was a bit misunderstood, especially in regards the new roadmap, and here is why.

The main critique I got was that I should stop asking for new lenses, that what we have is enough and there is no need to rush out with more lenses.

And yes, we sure have lots of lenses, also considering all the third party AF lenses we now have. And many of us have all their needs covered already.

But that was not the point of what I wanted to say.

What I wanted to say is that, despite everything we already have, there are still some lenses that people wish for and in some cases really need for their photography, as shown by our massive future X mount wishlist survey.

And Fujifilm can only win if they publish a new roadmap. Because:

  1. people who are currently still missing certain lenses they need and see them on the roadmap, are more likely to stay with Fujifilm and just wait for the lens to come
  2. photographers, who are interested in the Fujifilm system but are currently not yet using it because it does not offer a certain lens, they might actually start to switch to Fujifilm if they see that the lens they need is on the roadmap. They might to start to look out for good deals, buy into the system, and buy the lens they need later on.

Keeping people in the system and facilitate others to join by publishing roadmaps is a huge advantage that Fujifilm is currently missing out on.

There are only two potential downsides to publishing roadmaps:

  1. if Fujifilm puts MKII lenses on the roadmap, people will stop buying the older version. But that’s a problem Fujifilm has solved by almost never putting MKII lenses on the roadmap
  2. Roadmaps are a “promise” that Fujifilm makes to its customers. But it can happen that Fujifilm breaks the promise and makes changes to the roadmap (see XF80mm macro instead of XF120mm macro or XF50mmF1.0 instead of 33mmF1.0). And when changes are done, some customers might feel disappointed by those changes as Fujifilm “broke” the promise they made

But these two downsides are more than compensated by the advantages solid long term roadmaps bring.

And since I love Fujifilm and I want them to succeed, I want Fujifilm to take the best possible decisions for the system. And in this case, in my opinion, Fujifilm would only profit from giving us a new roadmap.

Fujifilm Facebook Groups

4 Days Left to Save on the Two Million Dollar Tripod

Tripod Success

The new Benro Theta Travel Tripod has breached the two million dollars mark on Kickstarter. It’s crazy!

And these are the last four days of the campaign and hence to get it with an early bird discount.

Check out what makes this travel tripod so special and if you want get it with huge launch discount at Kickstarter here.

Tamron

Tokina

Mini USA Fujifilm Deals

Mega EUROPE Fujifilm Deals

Deals that Expire June 30
*Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.

Deals that Expire April 16

EU GFX DEALS

miXed Deals and Fujifilm Officially Recommended Accessories

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Benro Theta Tripod Raises Close to 2 Million Dollars :: Mini USA vs Mega Europe Fujifilm Savings

Tripod Success

The new Benro Theta Travel Tripod is reaching the two million dollars mark on Kickstarter. It’s crazy!

Check out what makes this travel tripod so special and if you want get it with huge launch discount at Kickstarter here.

Tamron

Tokina

Mini USA Fujifilm Deals

Mega EUROPE Fujifilm Deals

Deals that Expire June 30
*Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.

Deals that Expire April 16

EU GFX DEALS

miXed Deals and Fujifilm Officially Recommended Accessories

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Fujifilm Europe Launches Stunning Deals on Fujifilm X-T5 and X-H2s – Save up to €400/£360

In addition to the ones that already run since a while and expire on April 16, Fujfiilm Europe has launched new deals that include the Fujifilm X-T5 and Fujifilm X-H2s. Down below is the full list.

Deals that Expire June 30
*Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.

Deals that Expire April 16

EU GFX DEALS

Claim Your Money Back

The Unstoppable Travel Tripod and the Ending Fujifilm Deals

Tripod Success

The new Benro Theta Travel Tripod has collected over 1 million Dollars on Kickstarter in just 10 days and it’s still cashing in lots of money.

Check out what makes this travel tripod so special and if you want get it with huge launch discount at Kickstarter here.

Ultimate Lightroom Masking Course

Official Fujifilm X Photographer Piet Van den Eynde has launched his new “Ultimate Lightroom Masking” Online Course. All details (with early bird discount) can be found at this page here. Piet has also shared 5 free video masking tips, which you can find in this article.

Tamron

Tokina

Ending Fujifilm Deals

We are now at the last week of Fujifilm X and GFX deals. Check out the full list of deals below.

Price Drops

X Camera Deals

GFX Deals

Skylum Ultimate Photography Bundle

Skylum has launched their Ultimate Photography Bundle offer.

❯ Get additional savings by using coupon code “FUJI” at checkout.

European Deals

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