That’s how some of the comments sounded on my various platforms after I have published the latest patents of the XF56mmF1.7 and re-designed XF18mmF1.4.
And these comments came after I warned you in the article that in 11+ years of blogging I have never seen a patent actually become a real product.
And despite my repeated warnings, some people keep taking those patents as an indication of what’s really coming next from Fujifilm.
But if it was really like this… I mean, if patents would really show us the way that Fujifilm is taking, then where are:
So, even though I feel a bit like Don Quixote fighting the windmills, I will give it another try today.
But I’ll take a different approach this time.
Because, well aware that a good number of people don’t go beyond the headline, I decided to create a headline that shows how absurd it is to put any trust in these patents. And hopefully, this will motivate people to look deeper into this subject.
And how do we look deeper into it?
Well, in this article we look at the 67 patents FujiRumors has shared starting from our first one posted back in 2012 until the latest one here.
Give them a look, and then make up your own mind if you should take patents as solid indications of future products.
However, I have excluded all the X-S20 rumors from the list, as at this point it’s not a problem if you missed them, since the real thing is now out and you can get all the details and specs at the dedicated pages.
Interestingly, despite all the rumors and new gear, the most read article was about the new firmware updates, which shows that sometimes we want to get improved what we already have rather than new gear.
May was also my most active month on YouTube so far.
In this case we will include also the rumor related videos, simply because many of them are filmed while I was out on several locations around my home and you might enjoy to watch a bit of the Dolomites, the Road of Wine and so forth.
One of them was the lack of a new X mount roadmap, considering that now with the XF8mmF2.8 R WR out, there is no more lens on the roadmap.
Now, at this point I want to make absolutely clear that this was just my very personal opinion. If you think differently, than that’s totally fine and your opinion has just the same reason to exist as mine.
But I also think what I said was a bit misunderstood, especially in regards the new roadmap, and here is why.
The main critique I got was that I should stop asking for new lenses, that what we have is enough and there is no need to rush out with more lenses.
But that was not the point of what I wanted to say.
What I wanted to say is that, despite everything we already have, there are still some lenses that people wish for and in some cases really need for their photography, as shown by our massive future X mount wishlist survey.
And Fujifilm can only win if they publish a new roadmap. Because:
people who are currently still missing certain lenses they need and see them on the roadmap, are more likely to stay with Fujifilm and just wait for the lens to come
photographers, who are interested in the Fujifilm system but are currently not yet using it because it does not offer a certain lens, they might actually start to switch to Fujifilm if they see that the lens they need is on the roadmap. They might to start to look out for good deals, buy into the system, and buy the lens they need later on.
Keeping people in the system and facilitate others to join by publishing roadmaps is a huge advantage that Fujifilm is currently missing out on.
There are only two potential downsides to publishing roadmaps:
if Fujifilm puts MKII lenses on the roadmap, people will stop buying the older version. But that’s a problem Fujifilm has solved by almost never putting MKII lenses on the roadmap
Roadmaps are a “promise” that Fujifilm makes to its customers. But it can happen that Fujifilm breaks the promise and makes changes to the roadmap (see XF80mm macro instead of XF120mm macro or XF50mmF1.0 instead of 33mmF1.0). And when changes are done, some customers might feel disappointed by those changes as Fujifilm “broke” the promise they made
But these two downsides are more than compensated by the advantages solid long term roadmaps bring.
And since I love Fujifilm and I want them to succeed, I want Fujifilm to take the best possible decisions for the system. And in this case, in my opinion, Fujifilm would only profit from giving us a new roadmap.
Deals that Expire June 30 *Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.
Deals that Expire June 30 *Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.
In addition to the ones that already run since a while and expire on April 16, Fujfiilm Europe has launched new deals that include the Fujifilm X-T5 and Fujifilm X-H2s. Down below is the full list.
Deals that Expire June 30 *Note: if you buy at Amazon Italy, make sure to buy only gear shipped and sold by Amazon to qualify for the cashback
*Note: Amazon Italy is qualified retailer, but Amazon UK and Germany are not qualified
*Note: purchase camera and lens together so that they appear on the same bill.
The new Benro Theta Travel Tripod has collected over 1 million Dollars on Kickstarter in just 10 days and it’s still cashing in lots of money.
Check out what makes this travel tripod so special and if you want get it with huge launch discount at Kickstarter here.
Ultimate Lightroom Masking Course
Official Fujifilm X Photographer Piet Van den Eynde has launched his new “Ultimate Lightroom Masking” Online Course. All details (with early bird discount) can be found at this page here. Piet has also shared 5 free video masking tips, which you can find in this article.