You can now pre-order the Fujifilm X-T30 with any Fujinon F/2 prime and save $300! This means the XF23mmF2 would cost you $149, the XF35mmF2 $99 and the XF50mmF2 $149! The deal expires at Fujifilm X-T30 release on March 20.
Fujifilm releases new mirrorless digital camera “FUJIFILM X-T30 ”
– Equipped with new image sensor and image processing engine into a compact and lightweight body for the ultimate image quality
– Highly-accurate AF performance across the frame and fast / silent continuous shooting of up to 30fps* to capture every decisive moment
– Fine and smooth 4K video with high-resolution audio, meeting the needs of full-scale video production
Fujifilm managers, engineers and designers explained their work, gave interesting insights and answered live questions of their customers.
Fujifilm even publicly asked us which lenses and firmware we would like next, letting us vote on various options (with overwhelming response by the FujiRumors community).
The X Summit shows, that the way Fujifilm interacts, listens and follows to customer needs, is more unique than rare, and it’s one more reason to fall in love with Fujifilm!
Fujifilm did an amazing job, customers answered in the best way possible, and for what it’s worth, I’ve also tried to honour the event by working restlessly and publishing 14 articles over the last weekend.
However, it seems that not everybody was able to keep track of it all, since I start to get emails from readers notifying me about news I have already published.
So I thought a quick recap could help:
click here – Fujifilm X-H1 with XF 33mm f/1.0 vs Panasonic S1 with Lumix S PRO 50mm f/1.4 Size Comparison
I understand, that the big Fujifilm X Summit coverage happened right at the start of the weekend and fewer people read FujiRumors.
But for the first time ever, Fujifilm publicly asked us for help in deciding which lenses they should make next, and we have to answer in the best way possible.
Now let’s show to Fujifilm the unique power of FujiRumors and vote massively the polls down below.
Fujifilm top manager Toshi Ilda said during the Fujifilm X Summit “after seeing the results, maybe next week, you will see a new lens roadmap“, and we don’t want to miss our opportunity to impress Fujifilm with our feedback. ;)
These are cashback deals, meaning you pay regular retail price, then head over to fujifilm-connect, select your country and claim back your money.
*Only purchases directly from Amazon (with an Amazon invoice) are eligible for this promotion. Purchases from Amazon Marketplace are not eligible and will be rejected, unless the Marketplace Seller is also a Fujifilm Qualifying (Authorised) Retailer.
Fujifilm hold the first X summit at the GPP in Dubai, an event aimed to listen to customer feedback in the best Kaizen tradition and discuss about the Fujifilm future.
For example, Fujifilm asked people which X and GFX lenses they should make next and which firmware update should come next.
Sadly there was not much participation (hardly 50 comments), so let’s see what happens if I share the same polls here on FujiRumors, the only Fujifilm community that can collect several thousands of votes within a few hours ;).
You find Fujifilm’s future X and GF lens survey down below.
Big news: just as we rumored a few days ago, the Fujifilm X-T3 will get a major firmware update, centered on autofocus improvements. It will come in April. Fujifilm showed a video demo of the improvements, and it was fairly impressive. Better face and eye tracking.
Here is the entire 1 hour and 48 minutes video summed up in key points for you. You’re welcome :).
XF35mmF1.4 vs XF33mmF1.0: the XF 33/1 needs to be twice as big, since it needs to let in and correct twice the light
XF33mmF1 has more than twice lens elements than the XF35/1.4
to correct aberration on the XF33mm f/1.0 you need around 7-10 glass front elements
the XF35mmF1.4 has only 7 elements overall
the backside of the XF33mm f/1.0 has about 8 to 10 glass elements
overall the XF33mm f/1.0 has more than twice the lens elements
the 7 to 10 glass elements on the front of the 33/1 weight about 200 gram
challange is to move heavy lens elements precisely during autofocus
Toshi was not satisfied with the size of the lens, but he understands the challenges of developing it. However, he invites engineers to make it still as small and light as possible
XF16mm f/2.8 and XF 16-80mm f/4 working protoypes
XF16mmf/2.8 announcement soon
XF16-80mmf/4 will follow. Launch later this year. Lens feels really light
Future X and GF lenses
Fujifilm asks people which lenses Fujifilm should develop next – FujiRumors added the polls down below
Tilt shift lens is very likely to come next for G mount system
Zack Arias agrees with FujiRumors and he does not want a 35/1.4 MK II because he does not want the 35/1.4 magic to go lost
development costs of new lenses are very high
FUTURE GFX CONCEPTS and GFX CAMERAS – starts 59:39
GFX Concepts
Mirrorless should be free from all legacy
Fujifilm shows design mock-ups of GFX
they show a very small cubic and modular GFX, where you can attach a grip unit and viewfinder unit. So you can build the GFX according to your style (full video here and original full video here)
the modular GFX is just a mockup, but Fujifilm hopes it won’t take long to create such a small device
Medium format size can be reduced a lot, but there are challenges, for example a smaller shutter unit and better battery efficiency
with global shutter Fujifilm can make it smaller
The clear message here is: don’t worry, we are going to make the GFX system a whole lot smaller. So invest into GFX, and we will deliver you also a super-compact body one day.
GFX 100
Fujifilm shows a working prototype of GFX100 and they take a sample on stage, including pixel peeping
at 100MP the benefits of medium format shine, because it’s easier to design lenses that resolve 100MP for MF than for full frame or APS-C
hand-holdable medium format camera thanks to IBIS
GFX100 will cost around $10,000, but final decision has not yet been made
250+ total firmware updates made since the original X100 has been introduced
They show upcoming firmware of X-T3 with significant autofocus improvement. Better face detection, better tracking, better eye AF. Coming in April. Check it out in the video embedded above or on youtube at 1:28:35
Fujifilm also said they will give us the opportunity to switch between faces with the new firmware
survey about which firmware should come next
they official mention Kaizen as their philosophy
Q&A
Fujifilm is studying the rating system
Adobe X-Trans support: Adobe says that for them to get good results with X-Trans is difficult, it’s a lot of work. Fujifilm will support Adobe for better processing
People ask for complete Camera Remote App redesign
Fujifilm is working on improved camera remote app
There will be more X summits, and you can interact at slido here, and of course you will be the first to know, if you follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.
Modular GFX with Viewfinder and GripModular GFXModular GFX with GripGFX modularXF 33mm designValue of AngleValue of Angle ChartX-T3 April FirmwareFirmware Wishlist
I don’t get free or discounted gear from Fujifilm, I don’t get special customer service, I don’t get invitations and free flights/hotels to launch parties, I don’t get free t-shirts or hats… and that’s good so.
I wake up, I go to work, I come back home, I blog and I write whatever I want.
This independency allows me to write for example articles like the ones below, that Fujifilm surely did not appreciate:
So actually I don’t think there is one brand out there, that we attacked more than Fujifilm ;).
But my job is not to make Fujifilm happy, but to be loyal to those of you, who decide to read this blog. And hence, I will report everything. Fujifilm does not pay me a penny, and if this blog runs at all, it’s only because you decide to support it.
On the other hand, I can’t hide that I simply fell in love with Fujifilm many years ago, and it’s a love that gets stronger as the years pass by.
So, while I will keep up delivering you everything, every now and then, I also feel like sharing some good switch stories of people, who talk so passionate about Fujifilm.
It’s the same enthusiasm that caught me many years ago, hence, I will share a few of these stories today.
Check them out or not, it’s up to you.
Enjoy your weekend, love you all (even if don’t shoot Fuji ;) )
Patrick
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