14 Fujifilm products won the IF design award 2017… and it’s a record for Fujifilm. Below you can read the list of 13 winners. 1 is still not officially announced, so it is missing in the list.

If I should place a bet, I’d say it’s the Fujifilm Instax Square. The square film has already been announced last year and has been displayed at photokina, as you could see in my photokina report. Fujifilm also already launched a special instax square page. But the camera itself is still a mystery.

UPDATE: The 14th product is the FUJIFILM BL-7000/VP-7000 you can see at Fujifilm’s design page.

• Fujifilm GFX
• Fujifilm X-T2
• Fujifilm X100F
• Fujifilm X-T20
• Fujifilm X-A3
• Fujifilm X-E2s
• Fujinon XF100-400
• Instax SHARE Smartphone Printer SP-2
• Fujifilm EF-X500
• Fujinon XK6x20
• Fujinon UA13x4.5
• Fujinon UA80x9 1.2x EXT
• [shoplink 55084 ebay]Whitening beauty essence “ASTALIFT White Essence INFILT”[/shoplink]
• UPDATE: Fujifilm BL-7000/VP-7000 (an endoscope) – see here…. and thanks for the attentive FR reader for spotting this and sharing with FR

Full Press release

Amazing image, right? Taken with… the new Fujifilm X100F :) and shared by Kıvanç B. at our Fujifilm X100F facebook group here

Fujifilm GFX or X-Trans III

Ok, I admit, the samples GFX owners shared so far at our GFX group are simply… superb! I mean, every day I check out the images and everyday it’s just “WOW”.

But I was wondering, if I would not own a Fujifilm camera already and Fujifilm would send me a free camera (including 3 lenses), which one would I choose? (It’s really a mere thought experiment, since Fujifilm would not even clean my sensor for free)

Well… I think I’d still get the Fujifilm X-T2.

Why?

Yes, it’s true, the Fujifilm GFX has such a large sensor compared to APS-C, that no matter how sofisticated current APS-C sensors are, they can’t really catch up with a Medium Format sensor in term of image quality.

However, what I want from a camera is not only IQ (which is great already in my trusty X-T1, and it’s even better in the X-T2).

I also want a camera that is light and easy to carry around. I want a camera that works fast and reliable, when I occasionally have to track my crazy nephew riding downhill on his toboggan. I want a discrete camera on the street and one that allows me to carry around 3 lenses on my travels, without taking to much space in my backpack. I want a camera that looks sexy. And I want a camera that is the best allrounder possible in the smallest package imaginable.

So for now, the answer is: I want the Fujifilm X-T2 (or Fujifilm X-T20… but since it’s free I’d go for the X-T2 ;) )

Now you know I’m a rangefinder style lover. So why no X-Pro2 or X100F?

Well, here is the thing: I do make one film project every year with my students. And having a hybrid camera that gives me nice 4K video would be interesting for me, since I’m sure many of my students will have 4K TV’s at home in a few years… so the X-T2 is the way to go.

With all that said, if all I would need is the ultimate image quality, I guess I’d have no other choice than to grab the Fujifilm GFX… but I need an allrounder that can do everything very good (video included). So please Fujifilm, send me an X-T2 :)

WHY THIS POLL

I launch this poll, because I’d be interested to see, how many of you guys would grab the Fujifilm GFX if price would be no problem. Maybe the price is the only thing that keeps you from purchasing the GFX? Or maybe the advantages of current X-TransIII cameras (such as speed, better video and AF) would still make you pick an APS-C Fuji, even if all the gear would be given to you for free?

I won’t include every Fuji cameras in this poll. Only the latest generation, so X-TransIII and the GFX. Vote and feel free to tell us thoughts in the comments.

And of course… it’s Friday, so enjoy your weekend :)

Rule 1: You can Not Sell again the Camera and Lenses You Get for Free
Rule 2: Imagine you do not own a Fujifilm camera already

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This time it’s imaging-resource, who had a talk with a couple of Fujifilm Managers. Here some excerpts:

• Current GF best sellers: the 63mm and the 32-64mm, with the demand for the zoom being “a bit higher than expected“
• Future GF lenses requests: a telephoto prime around 200mm focal length. A wide zoom, like a 15mm, a more ultra-super-wide zoom. A 70-200mm
• Fuji thinks GFX owners are 50/50 split between professionals and high-end amateurs
• Film Simulation: “Some want maybe AGFA or Kodak […] So now we are investigating what’s next.”
• Mirrorless Market share of Fujifilm is close to 20% now [NOTE: it was 14%-15% last year. X-T2 and X-Pro2 raised the bar further]
• 4K on X-Pro2: “Basically, we cannot upgrade the X-Pro2 because it’s a difference of hardware.” [NOTE: this does not fit with what Fuji Guy Billy said here]
• “We got a lot of requests from videographers that Fuji shooters should have more video-capable functionalities of the cameras…”
• The biggest market for the X100 line is the USA.
• Besides Instax, which is perceived as a new technology amongst young people, also the use of disposable cameras is increasing, because for “young customers […] it is kind of fun because they cannot see the result.”
• Capture One will not support the GFX?: “We have a solution with Adobe Lightroom raw conversion. We also have our Fujifilm original Tether Shooting Plug-in PRO with Lightroom, which we just released from November with the X-T2 and of course the GFX. Its functionality is quite good.”

Read the full interview at imaging-resource

Fujifilm GFX Shipping Today: USA BHphoto, Adorama, AmazonUS

Previous CP+ 2017 Interviews with Fujifilm Managers:

• Fujifilm Manager: GFX & X-T2 Demand Higher than Expected :: Fujinon 200/2.8 or 200/2 :: Fujifilm X-E3 :: X-T2 Kaizen & More – Click here
• Fujifilm Manager: “Next Generation APS-C Sensor Will Still be X-Trans. Mirrorless Will Maybe Beat DSLR’s In Every Aspect With Next Processor / Sensor Generation” – Click here
• Fuji Manager Talks about GFX, X100 FULL FRAME, X-T2 Firmware & More – Click here

DPreview interviewed well-known Fujifilm Managers Toshihisa Iida, Makoto Oishi and Shinichiro Udono.

The focus of the interview is on the GFX, but they also talk about the APS-C line, the MK Cine Lenses, and the new X100F.

And one thing we can say for sure now: there will be an X-Trans IV sensor in the next generation APS-C cameras.

• Future GF Lens requests from photographer: telephoto lenses, in the 200-300mm range. Wide-angle, like a 15mm equivalent, and an equivalent to the 70-200mm on full-frame.
• In order to beat DSLR’s, Mirrorless has to improve speed and viewfinder blackout. “Maybe one more processor and sensor generation should be enough to make mirrorless beat DSLRs in every respect”.
• With the new MK cine lenses “we’re looking at a new kind of video customer, who’s getting into the market via mirrorless. Mostly they’re using SLR lenses, which aren’t perfect. So a lot of those customers are looking for more affordable cinema lenses.”
• X100F same lens of X100/S/T: We looked into whether we should change it, but it would have affected the size of the camera, and we concluded that the form-factor is one of the most important selling-points of the X100 series.
• Q: Will X-Trans continue in the next generation of APS-C sensors? A: For APS-C, definitely. For the GFX format, we’ll probably continue with the conventional bayer pattern. If you try to put X-Trans into medium format, the processing gets complicated, and the benefit isn’t very big. X-Trans is a 6×6 filter arrangement, not 4×4, it’s something like a 20-30% increase in processing requirement.

Full interview at dpreview

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, CalumetDE AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro
Fujifilm X100F: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCH AUS: CameraPro