Fujifilm was the most busy camera brand of all in 2022.
They have released three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.
Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?
Well, let’s look at it.
Eduardo Soteras has just been awarded with the UNICEF Photo of the Year 2022 for the image you can see above. The story is this one:
Although destroyed, the library in this elementary school in Ethiopia’s Tigray region is where two children have taken refuge in books. This little moment of happiness shows in their smiles. It is a rare moment. Because of the armed conflict with the central government, 5.2 million people in this region in northern Ethiopia are suffering from violence, displacement, malnutrition and a shortage of drinking water.
[…] The desire to discover and learn new things is often so great in children that it makes them forget the threat of a situation.That is the message of the Unicef photo of the year 2022,” said Unicef patron Elke Büdenbender, wife of Federal President Frank-Walter Steinmeier.
“The winning image challenges us to do everything we can to ensure that children can play and learn even under the most adverse circumstances.
Because this is the only way they can maintain their hope and confidence in times of war and other crises.
Given the importance of this image, little it matters that the EXIF data shows it has been taken with the Fujinon XF 16mm f/1.4 R WR.
Here on FujiRumors we just want to congratulate with fellow X shooter Eduardo Soteras for his important recognition and for making the best possible use of our beloved Fujifilm gear: encapsulating meaningful moments and important messages into a single powerful image.
You can read more about this image and Eduardo Soteras at the dedicated UNICEF page here.
Thanks to Daniel Stocker (instagram) for letting me know about it.
And in case you are being brainwashed by some YouTubers that you can only get real Pro work done with Full Frame gear, check out the articles below.
Not enough? Well, then know that photographers using Fujifilm cameras also…
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Fujifilm X-T5 Stock Check
Fujinon XF30mmF2.8 Macro Stock Check
→ USA: BHphoto / AmazonUS / Adorama
→ Worldwide: AmazonCA / Amazon of Your Country
→ UK: AmazonUK / WexUK / ParkCameraUK
→ EU: AmazonDE / AmazonIT / AmazonFR / AmazonES / CalumetDE / FotoErhardt / Fotokoch / PCHstore
X-T5 Other Countries
Fujifilm has released firmware updates for X100V, X-Pro3, X-E4 and GFX50SII.
Down below all details and download links.
We remind you that yesterday Fujifilm released firmware updates for X-T4, X-T3, X-S10, X-T30 and X-T30II to add support for the Fujifilm TG-BT1 tripod grip and fix some bugs. All details here.
Fujifilm has officially announced the Fujifilm TG-BT1 Tripod Grip.
The TG-BT1 allows you to record movies, take photographs, or adjust zoom on compatible power zoom lenses (XF18-120mmF4 LM PZ WR and XC15-45mmF3.5-5.6 OIS PZ) while holding this Bluetooth tripod grip.
Petapixel reports that photographer Jethro Inong has sued Fujifilm North America Corporation for falsy advertising the “reliable durability” of the Fujifilm X-Pro3.
The origin of the alleged lack of durability are “defective ribbon connector cables.”
Jethro claims the X-Pro3 is not “durable, capable of functioning reliably and remaining in proper working condition for years to come”.
This defect in turn caused the viewfinder(s) and/or the LCD touchscreen to glitch or stop working altogether, affecting the function and capabilities of the device,
Petapixel also links to multiple threads and stories about the issue.
You can read the full lawsuit here and the report of Petapixel here.
My take?
Well, my first reaction was that if I go in forums and look for just any camera I can think of, I will find plenty of complaints about issues and what not. So pretty much every company could get sued all the time. But for example I can’t remember Sony being sued for advertising their camera as “weather sealed”, despite plenty of reports about horrible weather sealing.
But we live in a system where one can sue anybody for whatever reason. So it’s Jethro’s right and if he thinks it is worth the effort, so be it. We trust in the justice system and we know the outcome of this lawsuit will be fair and just.
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In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades and they also go to the Fujifilm headquarter in Japan and talk to product planers.
Needless to say, the talk mostly gravitates around the Fujifilm X-T5. Down below is a summary as well as the podcast to listen.
Have you noticed that cameras like the Fujifilm X100V, X-E4, X-T30/II, X-Pro3, X-S10 are out of stock in many places?
And why is that?
A sudden brilliant influencer marketing campaign by Fujifilm?
Nope. ;)
You have to blame the Fujifilm X-T5 for that!
In 2022, Fujifilm has launched three crucial cameras for their future: Fujifilm X-T5, Fujifilm X-H2s and Fujifilm X-H2.
And why are they so crucial for Fujifilm?
So what Fujifilm did is simple: they knew that by March 2023, when the Japanese fiscal year ends, they absolutely must ship out as many X-T5, X-H2 and X-H2s cameras as possible. And given the parts shortage, they had to reserve most of the remaining parts for those three cameras.
And especially the Fujifilm X-T5, Fuji’s most important camera, is one that can not fail on the shipping front.
That’s why Fujifilm is extremely well prepared with the Fujifilm X-T5, and that’s why B&H Photo will be able to ship out all pre-ordered X-T5 cameras on day 1 (and they still have X-T5 left in the warehouse).
That’s valid also for other vendors, who will very likely also have a decent stock (but I did not talk to other vendors, so this is just my guess). Except for certain retails for the reasons I explained in the comments to this article.
In short: if you are looking for an X-Pro3, and X100V, X-T30II and X-E4 or any other camera you can’t find in stock, then blame the Fujifilm X-T5 for that.
X-T5 USA Pre-Orders
Fujinon XF30mmF2.8 Macro Pre-Orderrs
X-T5 Other Countries
X-H Cameras
This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.
* F-Log movie data recorded with GFX100S, GFX100, X-E4, X-S10, X-T30 II, X-T30, X-T2, X-T3, X-T4, X-T5, X-Pro3, X-H1, X-H2S, X-H2 and X100V
* F-Log2 movie data recorded with X-H2S, X-H2 and X-T5.
F-Log 3D-LUT file / F-Log Data sheet
Last updated: 11.7.2022
F-Log_LUT_E_Ver.1.24.zip [11.8MB]
*Decompress the “F-Log_LUT_E_Ver.1.24.zip” file and launch “.cube” file from a movie editor.
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]
F-Log2 3D-LUT file / F-Log2 Data sheet
Last updated: 11.7.2022
F-Log2_LUT_E_Ver.102.zip [2.5MB]
*Decompress the “F-Log_LUT２_E_Ver.1.02.zip” file and launch “.cube” file from a movie editor.
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]
X-T5 USA Pre-Orders
Fujinon XF30mmF2.8 Macro Pre-Orderrs
X-T5 Other Countries
Delivering Fifth-Generation Image Sensor and Processing Technologies in a Compact and Lightweight Body
X-T5 USA Pre-Orders*
* EXCLUSIVE SWEEPSTAKES: If you pre-order the Fujifilm X-T5 at BHphoto using the FujiRumors affiliate link, you will have the chance to win $1,700 (1 Winner selected. US residents only). Additional details and the link to the full T&C can be found at the dedicated B&H Sweepstakes article here and the T&C page here.
X-T5 Other Countries
Fujinon XF30mmF2.8 Macro Pre-Orderrs
VALHALLA, N.Y. — FUJIFILM North America Corporation is pleased to announce the introduction of the FUJIFILM X-T5 digital camera (X-T5), the latest addition to Fujifilm’s innovative line of X Series, X-T mirrorless digital cameras. Fujifilm brings its fifth-generation imaging sensor and processing technology to X-T5 in a camera body that is more compact than each of its previous three X-T system camera models1.
X-T5 is the latest X Series camera to feature Fujifilm’s new, powerful back-illuminated 40.2MP X-TransTM CMOS 5 HR imaging sensor and high-speed image processing engine, X-Processor 5. It also provides up to 7.0 Stops2 of 5-axis in-body image stabilization (IBIS) and features a 3.69-million-dot EVF viewfinder with 0.8x magnification, and dual SD-card slots, delivering the highest image quality and resolving performance in the history of the X Series.
“X-T5 combines all the fan favorites in one body. This system offers IBIS in a compact and lightweight body – designed for portability which is at the core of our X-T system. We’re also reintroducing the 3-way tilt screen to create stills and video from any position,” said Masato Yamamoto, general manager, Imaging Solutions Division, FUJIFILM Corporation. “At Fujifilm, we continue to push the boundaries of camera technology with each new camera release. X-T5 is no exception – offering fantastic all-round performance for both stills and video.”
Features of X-T5 include:
Image quality and resolving performance
• The new 40.2MP back-illuminated X-Trans CMOS 5 HR Imaging Sensor, with a state-of-the-art image processing algorithm, delivers advanced image resolution without compromising the signal to noise (S/N) ratio. This image processing algorithm delivers outstanding results, packed with detail across the native ISO range, which with X-T5 extends to ISO 125. Additionally, the Pixel Shift Multi-Shot feature allows photographers to make 160MP, super high-resolution images, while Subject Detection autofocus (AF) – capable of detecting animals, birds and a variety of other common subjects– combined with the auto white balance, will assist photographers of all levels with producing superb, high-quality images.
• X-T5 offers 19 Film Simulation modes, including “Nostalgic Neg.,” characterized by high saturation and soft tonality. Creators can use Film Simulation presets, which mimic photographic film, for various subject types and scenes. X-T5 supports the HEIF image format, which delivers 10-bit image quality in files up to 30% smaller than standard JPEGs.
Hardware, design and operability that provides powerful support to users’ content creation
• X-T5’s in-body image stabilization (IBIS) system, works in five axes, combats all types of camera movement, and provides up to seven stops of compensation which can continuously freeze 20 frames in a single click of the shutter. The dedicated software “Pixel Shift Combiner” processes the captured frames to generate an image containing some 160 million pixels.
• A maximum electronic shutter speed of 1/180,000 sec is also now available for photographers wishing to freeze subjects moving at high speeds. The 1.84-million-dot, three-way tilting LCD makes it easy for users to create in vertical position or at waist level.
• The new sensor offers a high number of phase detection pixels for impressive AF-S focus on a high-frequency subject, providing accurate autofocusing in situations such as landscape photography and portraiture. Also, the AF prediction algorithm offers stable focusing in AF-C mode.
• Equipped with a high-magnification, 3.69-million-dot EVF with 0.8x magnification, the viewfinder delivers optimal suppression of parallax and distortion which typically occur when an eye position becomes displaced while using the viewfinder.
• The classic X Series design has been retained with dials for ISO, shutter speed and exposure compensation – quick and easy to set, even with the camera switched off. Weighing just 1.23 lbs. (557g) 3, X-T5 is 50g lighter than the prior FUJIFILM X-T4 digital camera model and is perfect for a wide variety of photographic genres from street / documentary photography, where mobility is a requirement, to landscape photography and portraiture, which require particularly high resolution. Portability coupled with the camera’s weather-resistant structure allow users to take X-T5 into nearly any weather conditions.
Featuring extended video functions
• Offering powerful video functionality, movies can be recorded internally at up to 6.2K/30p in 4:2:2 10-bit color. In addition, the 4K HQ mode oversamples 6.2K footage for superior 4K output. X-T5 supports F-Log2, which records an expansive dynamic range of 13+ stops—a range wider than that provided by current F-Log– for extremely broad post-production potential.
• When combined with an ATOMOS HDMI device, the RAW video output from X-T5 can be recorded as 12-bit Apple ProRes RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the X-T5 can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps.
Optional accessories
• MHG-XT5 hand grip (specifically designed for X-T5): This grip facilitates the users’ ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. In addition, the MHG-XT5 grip can be used as a plate compatible with the Arca-Swiss quick release system.
Pricing and Availability
X-T5 will be available in black and silver colors and is expected to be available in late November, at a manufacturer’s suggested retail price of $1699.95 Body Only ($2,299.99 CDN). X-T5 digital camera with lens kits featuring FUJINON XF18-55mmF2.8-4 R LM OIS and FUJINON XF16-80mmF4 R OIS WR will also be available at a manufacturer’s suggested retail pricing of $2099.95 ($2839.99 CDN) and $2199.95 ($2,969.99 CDN) respectively.
1 Compared to overall external dimensions of the FUJIFILM X-T2, FUJIFILM X-T3, and FUJIFILM X-T4 digital cameras
2 With FUJINON XF35mmF1.4 R lens mounted
3 Weight references includes battery and memory card
* EXCLUSIVE SWEEPSTAKES: If you pre-order the Fujifilm X-T5 at BHphoto using the FujiRumors affiliate link, you will have the chance to win $1,700 (1 Winner selected. US residents only). Additional details and the full T&C can be found at the dedicated B&H Sweepstakes article here.
